Insights into the world of professional services marketing, presented by Frank Lippert and Deirdre Gilmore. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
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PSM C.O.R (Changing Our Reality) “Understanding is Not an Option “
PSM C.O.R (Changing Our Reality)
In a world where the questions are coming faster than the answers and the questions that do get answered are mostly, wrong. So, we decided to take a crack at. This is a place where understanding is not an option. Support this podcast: https://podcasters.spotify.com/pod/show/the-prodigal-sons-ministr/support
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Brought to you by M. Budden and Neal McClelland, The Residency is a 2 hour, weekly underground dance show showcasing the best in new music and DJs, and is available on both radio and via podcast. Weekly features include M. Budden’s Pocket-Sized Mix, The Banger, Definitive Track, Eclectic Selection, Neal McClelland’s Hot Mix and a weekly Guest Mix.
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Episode 276 - Crafting Success: Uniqueka Walcott on Branding and Career Mastery
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In this episode, Deirdre sits down with Uniqueka Walcott, a renowned writer and speaker, to discuss personal branding, career ownership, and workplace culture. Known as the "Billion Dollar Bid Writer," Uniqueka shares her journey of crafting a strong personal brand through strategic communications and offers insights from her experience to help ind…
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Episode 275 - Doing Good Things with "Cause Marketing"
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Cause Marketing is where A/E/C firms partner with non-profits to develop campaigns that do good things for the community, help the non-profit and their cause, and advance the brand and goodwill of the company investing in it. PSM Show cohost Frank Lippert talks to Jodi Sommers of Jodi Sommers Marketing and Megan Falkenstein of Sponsors, Inc. to lea…
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Episode 274 - Marketing and Finance: The Dream Team
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Frank sits down with Laurie Lumish, Principal and Director of Marketing and Business Development at Degenkolb Engineers, and CFO Maury Ballif to explore the secrets of building a strong working relationship that sets a new industry standard. In this engaging conversation, you'll gain practical advice on enhancing your role within the company, devel…
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Episode 272 - Optimizing Your Professional Conference Experience
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Frank and Deirdre share their insights on making the most out of your professional conference experience. They discuss strategic networking, setting realistic expectations, and engaging effectively with speakers. You'll also learn about the importance of taking notes and adhering to proper conference etiquette, especially during the final keynote s…
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Episode 271 - Leader Advocate
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Coffman Engineers is known for having some of the most talented, long-standing, happy marketers in A|E|C. And Chad Heimbigner, COO, and Board Director, is part of the reason why. From his heartfelt servant leadership to collaborative partnerships to lifelong learning, Chad embodies the best traits of a strong technical leader who stands by the team…
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Episode 270 - Advice to My Younger Self
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Knowing what you know now, what advice would you give to your younger self? Deirdre Booth and Kate Robinette swap professional and personal advice in this fireside chat. If you have advice to share, please post to our social media pages on Facebook, LinkedIn, and Instagram #psmshow! Resources: Burnout: The Secret to Unlocking the Stress Cycle, by E…
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Episode 269 - Enter, Stage Right
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Two theater kids walk into an AEC firm… Kathryn Ness visits Kayla McCause from Dragonfly AEC and Kate Robinette of GO Strategies about how they apply their performing arts training and experiences to their work in marketing and business development. These three get serious about play and the transferable skills of unusual backgrounds. Enter, stage …
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Episode 268 - Just Show Up: Building the Life You Want With Discipline
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**Recorded live at the 2024 SMPS Pacific Regional Conference in Portland, Oregon** Ryn (Kathryn) Bennett, MPH, is a non-binary 40 under 40 award winner, world-record-holding strongman competitor, celebrated TEDx and Ignite speaker, and advocate for developing mental toughness. They are the author of Productive Pain, a personal memoir and inspiratio…
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Episode 267 - Farm Sense
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You've heard of common sense and street sense. Get ready for farm sense, as doled out by SMPS Weld Cox awardee, Donna Corlew, FSMPS, CPSM. Learn how this self-described farm girl got her start, what she sees as the biggest changes in AEC marketing and BD, and what today's marketers can do for themselves to get ahead. Deirdre and Donna bless all the…
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Episode 266 - Conger Construction Case Study in Authentic and Intentional Leadership
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In today’s episode, we have a case study on authentic and intentional leadership. Frank and Deirdre talk with Justin Conger, of Conger Construction, about leadership, decision making, culture, brand, and how marketing impacts a firm. At the helm of Conger Construction Group, Justin Conger stands as a paragon of transformative leadership. His distin…
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Episode 265 - Leadership
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Ever wonder what it takes to be a leader? Deirdre and Kathryn explore what leadership means, how to become a leader, and what it takes to go beyond a title to truly lead. They also look behind the curtain on how leadership decisions are made. They bring their education, personal experiences, and practical tips to unlock the secrets of good leadersh…
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Episode 264 - Developing Great Case Studies & Using AI To Help
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What if your project summaries could proactively win work for you? Leslie Blaize, CPSM, is a case study specialist. She's sharing the secrets to making a compelling case study document that speaks to your company, your client, and prospective clients with her 1 case study = 3 wins techniques. Resources: American Writers and Artists Institute - http…
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Episode 263 - Organization Tips for 2024
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Did you resolve to be better organized or have better follow-through in 2024? Frank and Kate share their tips for staying on top of email, scheduling, and to do items in practical, low key ways. Music by RomanSenykMusic on Pixabay. www.pixabay.com
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Episode 262 - Year-End Wrap-Up, Look Forward for 2024
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As another year comes to a close, Deirdre and Frank recap highlights of 2023 and expectations for 2024. It's a meaningful look at their professional and personal journeys. There's a little arm-chair market forecasting, a little lessons learned, and a lot of fun in this episode. Music by RomanSenykMusic on Pixabay. www.pixabay.com…
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Episode 261 - Coaching the Coaches, Advice for Interview Coaching Part 2
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This is part two of a two-part series on interviews and interview coaching. Professional services marketers work with a team to position for a big pursuit, write a killer proposal and get shortlisted to interview. It’s the last step in the process to winning the pursuit… and, honestly, it can be a lot of fun and/or a lot of work. There are multiple…
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Episode 260 - Coaching the Coaches - Advice for Interview Coaching Part 1
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49:19
This is part one of a two-part series on interviews and interview coaching. Professional services marketers work with a team to position for a big pursuit, write a killer proposal and get shortlisted to interview. It’s the last step in the process to winning the pursuit… and, honestly, it can be a lot of fun and/or a lot of work. There are multiple…
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Episode 259 - Finding What's Next
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Not sure what retirement holds for you? Or maybe you know someone that's just a little uncertain about what's next for them as they retire from professional services marketing? This podcast is for you. Frank talks to his friend and mentor, Laurin McCracken, who went from professional services marketing legend to one the top watercolor painters in t…
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Manifest: Your Reality (while walking)
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(The Changes in your Life are just that Changes. You see them and you experience them, they are manifested before you. Change is not complete just because it is visible , remember ( It’s called Change) it’ll Change. Join and share this episode to anyone that is going through, - Change. Manifest will give you another look.--- Support this podcast: h…
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Episode 258 - Career Path: Sedona Scheopner
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Meet another TankGirl Marketing team member, Sedona Scheopner! Kate and Sedona talk about transitioning into AEC marketing, staying motivated, achieving balance, and even a little AI on this fun, getting-to-know-you chat. Sedona brings five years of marketing experience and a lot of enthusiasm to the TankGirl team. She is passionate about learning …
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Episode 257 - Good Research
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Good research begins with a good framework. In the last episode of our Marketing/BD Plans series, Frank and Kate talk to Sarah Kinard of The Flamingo Project to get the facts about how to build those plans on good research. They talk about defining the use of the data before you start, reframing the questions to get out of the rabbit holes and back…
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Episode 256 - Good BD Plans
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As part of our planning series, today we are discussing the ins and outs of Business Development plans. Why do you need one, what do they look like, what do you need to know, and how do you know if you have written a successful plan? Deirdre interviews Frank about how a BD plan ties into your strategic and marketing plans and most importantly, how …
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“Judge Not” for I Am Forgiven.
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Have you ever been trapped by the words of another spoken over your life? Are you tired of feeling burdened or just plain heavy by the opinions of others? Your not alone. This episode is intended to give you the tools to overcome the prison of guilt. Not the guilt toward God but the Condemnation of the enemy. Pick yourself up and be encouraged, you…
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Episode 255 - Back to School with Marketing Plans
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Following up on the case study in Episode 254, we decided that maybe a little back-to-school education on Marketing Plans would be a good idea. This episode talks about what goes into a really good marketing plan, how to create one, get buy-in for it, implement it, and keep it going through it's lifespan. Frank interviews Deirdre and they talk abou…
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Episode 254 - Marketing Plans for Beginners
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Marketing Plans are a great place where marketers set direction and prove their value. This podcast is a case study of a marketer writing their first marketing plan. We'll talk about the real-life process, the highs and lows, and the outcomes personally and professionally. Katerina (Kat) Marovich joined Summit Engineering as an administrator and qu…
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Episode 253 - Department of One
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How do you find balance and success as a department of one? Vicki Menard, Maggie Thornton, and Jodi Sommers share the challenges and advantages of being a solo marketer with guest host, Kate Robinette. Variety is the spice of life. Vicki Menard is the marketing director for Todd Construction. She has been using her storytelling skills in the constr…
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Episode 252 - Being a Better Human
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This episode goes deep. Frank and Deirdre dive into a question that super-hero author/podcaster/researcher Brene Brown poses: In general, are people really doing the best they can with the tools they have in the moment? So many angles to this, so many take-aways, and so much empathy. Come learn how to be a better human. Resources: The Collaborative…
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Start each day with Focus. Start Each Day with a declaration. Start each day with Hope in God. No matter the circumstances of life you can overcome. Just declare it first.--- Support this podcast: https://podcasters.spotify.com/pod/show/the-prodigal-sons-ministr/support
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Episode 251 - Getting Motivated When the Energy Isn't There, but the Deadline Is
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This episode talks about the grind and figuring out how to get the job done even when it it's the last thing you want to do. Deadlines are real, job performance matters, and sometimes people suck. You're stuck. We've been there, let's unstick it. Resources: Burnout by Emily and Ameilia Nagoski (available on Amazon) The Middle by Jimmy Eat World (so…
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Mercy to Forgiveness (Another Look)
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If you are here, then you need to hear this.--- Support this podcast: https://podcasters.spotify.com/pod/show/the-prodigal-sons-ministr/support
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Episode 250 - Super Moms Part 2
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Recorded earlier this year during the week ahead of Mother's Day, Frank and Faith talk to two of the Super Moms in our network. In Part 2 of our Super Moms series, they talk to Bethany Rustic Smith of Energy Systems Group (ESG). Bethany offers great advice on managing a career at full-throttle and making time for three kids. The conversation is ric…
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Challenges to Forgiveness
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Your Freedom is not an outward Challenge. Look inward with purpose and guidance to allow the one trapped inside free.--- Support this podcast: https://podcasters.spotify.com/pod/show/the-prodigal-sons-ministr/support
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Your Puzzle Box (The story of YOU)
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Has life just simply become overwhelming for you? Is there a Way out for ya? Has the challenges of day-to-day living become more and more less bearable if you have said yes to any of the above that this podcast is for you. --- Support this podcast: https://podcasters.spotify.com/pod/show/the-prodigal-sons-ministr/support…
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Episode 249 - Super Moms Part 1
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Recorded earlier this year, the week ahead of Mother's Day, Frank and Faith talk to two of the Super Moms in our network. The first conversation is with Jennifer Hebblethwaite who demonstrated all the stages of mom-ness for her two daughters. She talks candidly and honestly about some of the struggles with going back to work and the seasons of life…
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Episode 248 - Difficult Conversations
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How to use the bluntness from Episode 247 to have difficult conversations - whether with your boss, your coworkers, your staff, or your client. Recommeded resources: The Power of Vulnerability - https://brenebrown.com/book/the-power-of-vulnerability/ The Collaborative Way - https://collaborativeway.com/ Brené Brown TedTalk - https://www.ted.com/tal…
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The Pull: You are In the Pull Right Now
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In this world of confusion and chaos the hardest thing for anyone to recognize is their worth and value. I allowing it to be defined by others. You will always come up short, and will never find your true identity or purpose. But there is hope, for those who are hungry for blessed are they that hunger and thirst, after righteousness, for they shall…
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Episode 247 - On Being Blunt
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On this episode, Frank and Deirdre talk about communicating directly. They dive into how to manage reactions to it, how to deal with the consequences, how to use bluntness for good versus evil, and the gift of honesty. Recommended reading: Radical Candor, by Kim Scott - available on Amazon Music by RomanSenykMusic on Pixabay. www.pixabay.com…
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The U of YOU! Only for U. Please take time for You as we continue.--- Support this podcast: https://podcasters.spotify.com/pod/show/the-prodigal-sons-ministr/support
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Episode 246 - Curating Dynamic Experiences and Staying Strong
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Frank and Deirdre talk with Marci Thompson, SMPS' Chief Strategy Officer, about what happens behind the scenes to deliver great events like SMPS Amplify AEC and the Pinnacle Experience. As usual, the conversation goes deep and Marci gets real about how things happen, about change, and about keeping your head above water when you're in rough seas. I…
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And as we continue we must never forget that he came to save his people from their sins. And again don’t worry about the whole genealogy, structure, and DNA, and everything else, for the Lord knows them for his and his sheep always hear his voice. The things that the masses in the world, theologians so called experts and all the religious leaders f…
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Adam, the first man, called Eve the mother of all living. Let that sink in, and as it does things inside your imagination, things inside of your thought process things inside of your heart, will take hold to the truth, and begin to change. And in this changing perception value reality also changes from the confirmation and conforming of this world …
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In this world, full of confusion, lies, deceptions, and outright intent, to mislead; it is about time that instead of relying and waiting on the so-called experts and professionals, or should I say, the collective assumptions, evaluations , and conclusions that are so void of God, please remember that the path that is lead is late for YOU. You have…
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Episode 245 - A Seller-Doer's Relationship-Building Journey
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Ryan Konst has spent the last 20+ years in the AEC industry, all with Schaefer. He started out as an engineering co-op and went full-time as an engineer upon graduating from the University of Cincinnati. He moved through the engineering ranks and into a leadership position focusing primarily on strategy, planning, and revenue generation. In his cur…
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Episode 244 - 2023 Recruiting Part 2: Your Employer Brand Matters
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53:22
Part 2 on our discussion about recruiting best practices, we shift the focus from job postings to using the company brand in the recruiting effort and what that means. Rachel Kennedy combines her background in recruiting and a love of marketing together to help growing businesses attract the right talent. Deirdre, Kathryn, and Rachel talk about the…
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Episode 243 - 2023 Recruiting Part 1: Why your job postings aren't working
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Katrina (Kat) Kibben is an award-winning writer and keynote speaker known for helping hiring teams write inclusive, unbiased job postings that help them hire the right person faster. Before founding Three Ears Media, Katrina was a CMO, Technical Copywriter, and Managing Editor for leading companies like Monster.com, Care.com, and Randstad Worldwide…
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What makes you you? Think on that then you will start to see just How well you know you. No tricks or gimmicks. No play on words or rabbit holes. The manifestation of the world you really live in and a shock when you realize how much Junk really covers the true YOU. And YOU NEED A BREAK!--- Support this podcast: https://podcasters.spotify.com/pod/s…
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Episode 242 - Career Path Pt 7: Nerding out to find your way in A/E/C
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In this final episode of the Career Path series, Frank interviews Kristi Bigelow, Marketing Manager at TankGirl, about her career development experience in A/E/C. Self-proclaimed engineering nerds, Frank and Kristi discuss the more interesting aspects of civil works projects and how to develop relationships and work more effectively with technical …
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Episode 241: Now Presenting: Tips from the Trade
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Dean Hyers' background is almost stranger than fiction. He's worked as a film director, coached courtroom presence, developed closing arguments for trials, and taught acting to covert government agents. Troy Parkinson has his own arts-to-AEC journey as a film producer for Discovery Health and the History Channel and the Director of Production for t…
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Episode 240 - The Art of Compassion and Empathy
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Cylk Cozart is a renaissance man -- an actor, director, producer, writer, and basketball player with a genuine passion for living. His life's journey hasn't always been an easy one, but his resilience, determination, and kindness have become his approach to everything. Cylk will be a keynote presenter at the March 2023 SMPS Southeast Regional Confe…
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Episode 239 - The Difference Between Try and Triumph is Just a Little "Umph"
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The longest journey by motorcycle in a single country by an individual is 132,928 km (82,598 mi) and was achieved by Dana D'Arcy in the USA, from 3 April 2022 to 5 August 2022. Dana discovered this Guinness World Record in 2016 and set a personal goal to beat it. But it wasn't until around 2018 that she felt she could even attempt it. Unfortunately…
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Knowing your foundation is Knowing TRUTH. You shall know the Truth and of course you will be known of him. Separation comes by the illumination of the Truth in your heart. Be encouraged.--- Support this podcast: https://podcasters.spotify.com/pod/show/the-prodigal-sons-ministr/support
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