Parhaat Rachel Lopez Rooted Business Podcastit (2024)

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[Throwback Episode] Finding Your Own Path: Releasing the Black Friday Pressure 18:32

1d ago18:32

18:32

In this episode of The Deeply Rooted Business Podcast, we're pulling back the curtain on Black Friday - and trust me, it's not just about those midnight doorbusters! Having spent years in retail trenches, Jess will share what really goes on behind those "biggest sale of the year" signs. We're talking about the exhausting prep work, the strategic pl…

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3 Limiting Beliefs That Are Sabotaging Your Launch Success 9:47

9d ago9:47

9:47

Struggling to hit your launch goals or break through the same revenue ceiling? In this episode of The Growing Deeply Rooted Business Podcast, Jess uncovers the 3 limiting beliefs that could be holding your launches back. If you’ve ever felt stuck in a cycle of burnout, perfectionism, or constant strategy-hopping, this episode is for you. Discover h…

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The Launch Cure: How to Diagnose and Fix Your Launch Problems for Better and Bigger Results 14:21

16d ago14:21

14:21

Can a launch ever be less stressful? In this episode of the Growing A Deeply Rooted Business Podcast, I'm tackling this question head-on and sharing strategies to transform your launches from anxiety-inducing events into profitable, manageable processes. As an operations and project manager specialist, I've gathered valuable insights to help you na…

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4 Tips to Maximize Profits and Minimize Stress During Your Next Launch 10:49

23d ago10:49

10:49

In this episode of the Deeply Rooted Business Podcast, Jess discuss the common causes of burnout during the launch of group programs or courses and provides strategies to avoid it. Jess explores over-complicating launch strategies, lacking a strategic plan, inadequate support, and neglecting personal wellness as key reasons behind launch burnout. T…

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Create a Workshop That Converts with Melanie Battistelli and Branda Villacob 22:56

1M ago22:56

22:56

In this episode of the Deeply Rooted Business Podcast, Melanie, an experienced online business manager, and her podcast co-host Branda, a skilled copywriter and content strategist, join Jess to discuss the benefits of incorporating workshops and masterclasses into a sustainable business model. They cover the differences between workshops and webina…

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Master the 6 Pillars of a Money-Confident Business: Insights from Jillian Todd 25:02

1M ago25:02

25:02

Building a money-confident business is essential for long-term success. In this episode, we dive into the 6 Pillars of Money Confidence with expert Jillian Todd. Learn how to make empowered financial decisions, develop a strong money mindset, and create sustainable growth in your business. Whether you're just starting out or looking to refine your …

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Reflecting on One Year of Podcasting: How Strategic Systems Fuel Our Success 15:46

1M ago15:46

15:46

In this episode of the Growing a Deeply Rooted Business podcast, we’re celebrating the one-year anniversary of their podcast. We reflect on our journey, lessons learned, and our approach to sustainable growth without focusing on vanity metrics. We also discuss planning ahead, the importance of having fun, and our strategy for consistent content del…

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5 Essential Habits for Sustainable Business Success: Lessons from our Corporate Careers 21:33

2M ago21:33

21:33

Ready to cultivate lasting success in your business? In this episode, we’re sharing 5 essential habits that have been key to our growth, inspired by years of experience in the corporate world. Discover how to implement strategies like effective time management, systems-driven operations, and long-term planning to create a business that thrives sust…

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Evergreen Sales Funnel vs. Live Sales Launch: Which Strategy is Right for Your Business? 17:01

2M ago17:01

17:01

Are you debating between setting up an evergreen sales funnel or going for a live sales launch? In this episode, we break down the pros and cons of each approach to help you decide which strategy aligns best with your business goals. Learn how to maximize revenue, build trust with your audience, and avoid common pitfalls in both evergreen funnels a…

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Master Your Launch Timeline: Step-by-Step Guide to a Stress-Free Launch Calendar 13:48

2M ago13:48

13:48

Discover the secrets to planning a successful launch with our comprehensive guide on creating an effective launch timeline. Learn how to avoid common pitfalls, maintain your energy throughout the launch, and ensure every detail is covered, from ramp-up to cart close. Whether you're a seasoned entrepreneur or launching for the first time, this video…

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Black Friday 2024: Early Planning Secrets for Maximum Profits 19:12

2M ago19:12

19:12

Believe it or not, it's time to start thinking about Black Friday 2024. In this episde, we're diving into why August isn't too early to plan and how you can set yourself up for a record-breaking sales season. From mapping out your calendar to targeting the right audience, we're covering all the essentials to make sure your Black Friday campaign isn…

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5 Essential Steps to Avoid a Flopped Launch 20:28

3M ago20:28

20:28

Ready to crush your upcoming launch? 🚀 In this episode of the Deeply Rooted Business Podcast, Rachel, your marketing ecosystem architect, and Jess, the operations guru, dive deep into the 5 critical steps you need to ramp up your launch strategy for Q3 and Q4. From debriefing past launches to setting realistic goals, market research, social proof, …

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5 Business Tools that Help Us Work Smarter Not Harder 22:36

3M ago22:36

22:36

In this episode of the Deeply Rooted Business Podcast, Jess and Rachel dive into their top five must-have tech tools that have significantly transformed their business operations. They provide insights on how each tool enhances efficiency, supports customer experiences, and keeps their business running smoothly. Jess also shares some advanced autom…

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Business Habits to avoid burnout - time tracking, lead source audit, conversion rates 20:20

3M ago20:20

20:20

In this episode of the Deeply Rooted Business Podcast, Jess and Rachel discuss how business owners can avoid burnout by implementing effective habits and systems. Jess shares her personal experience of managing her business despite being seriously ill, emphasizing the importance of robust operational systems. Rachel and Jess explore three main type…

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Business Systems for Self-Care 27:50

3M ago27:50

27:50

In this episode of the Growing A Deeply Rooted Business podcast, hosts Jess and Rachel dive into building effective systems for self-care and business management at every stage – starting, scaling, and stretching your business. They discuss the importance of time management, planning systems, and why systems can transform from being a mere to-do li…

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How your email list fits into your marketing ecosystem 19:09

4M ago19:09

19:09

In this new episode of the Growing A Deeply Rooted Business Podcast, Rachel highlights the importance of integrating your email list into your overall marketing ecosystem. She discusses why many business owners fail to properly utilize their email lists and offers detailed advice on how to build and balance a marketing ecosystem. Key topics covered…

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Revenue Recovery: Top Tips to Hit Your 2024 Financial Goals 29:06

4M ago29:06

29:06

Are you struggling to meet your 2024 revenue goals? You're not alone! In this episode of the Deeply Rooted Business Podcast, Jess, our operational expert, and Rachel, our marketing mastermind, discuss actionable strategies to boost your revenue in Q3 and Q4. We'll take you through a proven framework to assess, align, and act on your business goals.…

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Intentional Goal Setting Strategies for Small Business Owners 33:09

4M ago33:09

33:09

In this episode of the Growing A Deeply Rooted Business Podcast, hosts Jess and Rachel discuss the importance of setting intentional goals for business growth. They discuss the pitfalls of setting arbitrary goals and the significance of aligning goals with core values and desires. Key aspects covered include defining your 'why,' understanding the '…

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Harness the Summer Energy: Tips for Avoiding Burnout and Boosting Business Growth | Deeply Rooted Business Podcast Season 4 Episode 17:16

4M ago17:16

17:16

Welcome back to Season 4 of the Deeply Rooted Business Podcast! In this episode, Jess and Rachel dive into the vibrant energy of summer and how it can transform your business. Discover how to integrate Ayurvedic principles for a holistic approach to growth and sustainability. Learn about balancing the Pitta dosha, managing business 'heat,' and avoi…

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Pinterest Marketing 2024: Expert Tips for Sustainable Growth with Heather Farris | Guest Episode 30:59

5M ago30:59

30:59

In this guest episode of the Deeply Rooted Business Podcast, we're joined by Pinterest marketing expert Heather Farris to discuss Pinterest strategies for 2024. Heather shares her insights on how to use Pinterest as a background operation in your business effectively, the importance of a solid keyword plan, and the benefits of consistent pinning. W…

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Reviving Your Dead Email List: Improve Your Email List with These Tips 12:45

5M ago12:45

12:45

Discover actionable tips to improve your email list and revive a dead one in this solo episode with Rachel. Learn how to audit subscribers, refine inbound flows, and create sustainable strategies to turn crickets into conversions. Ideal for marketers facing low engagement. Key Takeaways: -Audit Your Subscribers: Understand who is on your list, how …

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Spring Season Recap: Essential Lessons for Growing Your Podcast 14:04

5M ago14:04

14:04

In this insightful recap, we dive into the key strategies and lessons we've learned from growing our podcast over the spring season. Whether you're a seasoned podcaster or just starting out, these actionable tips will help you elevate your podcasting game. Key Takeaways: -The power of flexibility: Rachel and Jess share how they had to pivot halfway…

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How to determine priorities in business | What to focus on next to grow your business 16:27

5M ago16:27

16:27

Are you feeling overwhelmed by all the ideas you have for your business? In this episode, we dive deep into how to determine priorities in business and what to focus on to grow your business effectively. Learn how to plan like a corporation and handle a backlog of projects with ease. We'll share clarifying questions that will help you prioritize ta…

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How to Scale Your Online Business: Sustainable Growth Strategies for Every Stage 15:03

5M ago15:03

15:03

In this episode of the Deeply Rooted Business Podcast, your hosts Jess and Rachel dive into the essential strategies for scaling your online business at every stage. They break down the journey into three key phases - starting, stretching, and scaling - and provide insightful tips on what should be happening in each phase. From developing a signatu…

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Why Am I Not Getting Sales Online? | 4 Reasons Your Offers Might Not Be Selling 23:12

6M ago23:12

23:12

In this episode of the Deeply Rooted Business, discover the top four reasons you're not getting sales online. Learn how to overcome these challenges to boost your conversions and get more online sales. We break down the four main reasons behind this issue and provide actionable remedies to help you shake things up in your offer suite. Whether you'r…

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Our Current Online Marketing Icks | How to avoid scams & market ethically in 2024 25:18

6M ago25:18

25:18

Rachel and Jess discuss their current marketing tactics and trends that are giving them the ick, such as income claim marketing, faceless accounts, and descaling hype. Learn what we think they mean, along with how to avoid falling for marketing scams and ethically market your business in 2024. Key Takeaways: - Income claims and result claims can be…

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Creating Time Freedom in Summer: Strategies for Work-life Balance 27:06

6M ago27:06

27:06

Welcome to another episode of the Growing a Deeply Rooted Business podcast! In this episode, Jess and Rachel discuss how to create more flexibility in your schedule, especially during the summer season. They share proactive strategies for protecting your flexibility, optimizing your systems, and maintaining your content creation. So, let's dive in!…

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4 Lead Magnets that will actually grow your Email List Right Now 23:54

6M ago23:54

23:54

Welcome back to the Deeply Rooted Business podcast! In this episode, Jess and Rachel dive deep into the world of lead magnets, discussing four powerful strategies that are currently driving results in the online business landscape. From quizzes to private podcasts and low-ticket offers to community experiences, they explore how each type of lead ma…

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3 Essential Marketing Systems to Save You Time + Create a Predictable Flow Of Sales 29:30

7M ago29:30

29:30

In this episode, Jess and Rachel discuss three essential marketing systems to help you streamline your efforts and create a predictable flow of leads and sales into your business. They dive into intentional list building, content creation, batching and repurposing, and lead source audits. By implementing these systems, you can optimize your marketi…

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Scrappy Sales Strategies that will Actually Boost Your Revenue Right Now 22:00

7M ago22:00

22:00

In this episode of the Deeply Rooted Podcast, hosts Rachel and Jess discuss four scrappy strategies that can give your sales a much-needed boost during slow periods. They dive into the importance of visibility, pitching podcast tours, audience borrowing, gamifying your reach, and tapping into your network and client referrals. These strategies will…

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Embracing the Energy of Spring: Breathing New Life into Your Business 18:00

7M ago18:00

18:00

In this episode of the Growing a Deeply Rooted Business podcast, hosts Jess and Rachel kick off Season 3 with an exciting discussion about embracing the energy of spring to breathe new life into your business. They share their words of the quarter and discuss the themes they will be exploring throughout the season. Key Takeaways: - Embracing the en…

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Deeply Rooted Business Podcast Season 2 Recap: Reflecting, Refreshing, and Looking Ahead 17:54

8M ago17:54

17:54

Welcome to another episode of the Deeply Rooted Business Podcast! In this recap episode, hosts Jess and Rachel reflect on the podcast's second season. They discuss their favorite episodes, what worked well for them, and exciting plans for the future. - The hosts successfully outlined all episodes before the season started. This allowed for a cohesi…

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Business Systems for Sustainable Success 31:25

8M ago31:25

31:25

Welcome to another episode of the Deeply Rooted Podcast! In this episode, we dive deep into the world of systems and how they can transform your business. Join us as we discuss the importance of implementing effective systems at every stage of your entrepreneurial journey. From time management and planning to client onboarding and scaling strategie…

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Creating & Launching New Offers: Balancing Passion and Practicality 22:55

9M ago22:55

22:55

Welcome to another episode of the Deeply Rooted Business Podcast! In this episode, Jess and Rachel discuss the process of adding new offers to your business. They share valuable insights from a marketing lens and operations perspective, helping you make informed decisions about expanding your offer suite. Whether you're considering filling gaps in …

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Maximizing Investments: Navigating Support Options for Small Businesses 27:01

9M ago27:01

27:01

In this episode of the Deeply Rooted Business Podcast, hosts Jess and Rachel discuss the importance of understanding and choosing the right types of support available to small business owners. They explore common pitfalls when investing in support, such as financial drain and wasted time, while highlighting the benefits of bringing on the right sup…

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Ensure Future Launch Success: What to Do (and Not to Do) Post-Launch 26:35

9M ago26:35

26:35

Welcome to another episode of the Deeply Rooted Podcast! In today's discussion, we will dive into one of our favorite topics - launching. Launching can be exciting and challenging whether you're a seasoned entrepreneur or just starting out. Join us as we explore three key things not to skip after your launch that will help you establish market rese…

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Intentional Visibility: How to attract new clients & grow brand awareness in 2024 27:14

9M ago27:14

27:14

Welcome to another episode of the Deeply Rooted Business Podcast! In this episode, Jess and Rachel discuss strategies for increasing business visibility. They dive into the importance of creating intentional content that makes an impact rather than just getting scrolled by. They also explore how building meaningful connections amplifies your reach …

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Strategic Goal Setting for Intentional Entrepreneurs: A Deeply Rooted Approach 33:09

10M ago33:09

33:09

In this episode of the Deeply Rooted Business podcast, hosts Jess and Rachel dive into the importance of setting intentional goals for business success. They discuss aligning your goals with your core desires, avoiding arbitrary goal-setting, and establishing a clear roadmap to achieve your objectives. Key Takeaways - [00:02:32] The Why: Connect yo…

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Planning for Sustainable Success: Mapping Key Activities & Benchmarks for the Year Ahead 26:28

10M ago26:28

26:28

Welcome back to another episode of the Deeply Rooted Business Podcast. In today's episode, we're diving deep into the art of reflection and understanding how different seasons in your business require varying levels of energy and effort. We'll explore key performance indicators (KPIs) and benchmarks that will help you build a productive and fabulou…

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Reflect & Connect: Setting the Stage for a Successful 2024 20:26

10M ago20:26

20:26

Welcome back to the Deeply Rooted Business Podcast! In this episode, hosts Rachel and Jess kick off their planning session to help you start your 2024 in a way that feels aligned and refreshing. They emphasize the importance of reflection as a key step in avoiding burnout and setting yourself up for sustainable success. Key Takeaways: - Regular ref…

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Embracing the Seasons in Your Business: Winter Reflection and Restoration for Sustainable Success in the New Year 15:42

10M ago15:42

15:42

Join us as we dive into aligning your business practices with the seasons. In this episode, we discuss the energy of winter, embracing rest and renewal, and setting intentions for a productive new year. Discover how to navigate the resistance to rest and find balance between hibernation and productivity. Key Takeaways: - Winter brings an intuitive …

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Lessons Learned from Launching a Podcast: Reflections from Season One 26:30

1y ago26:30

26:30

Welcome back to another episode of the Deeply Rooted Podcast! In this episode, Jess and Rachel have a super low-key and fun chat as they debrief their first season of the podcast. They discuss everything from starting the podcast to planning, scripting, recording equipment/software, promoting, building an audience, and key takeaways. Key Takeaways:…

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The Power of a Customer Journey: Simplify and Streamline Your Business 24:32

1y ago24:32

24:32

In this episode of the Rooted Business Podcast, hosts Jess and Rachel discuss the significance of having a well-defined customer journey for business growth. They highlight how operating without a customer journey can lead to chaos and ineffective marketing strategies. KEY TAKEAWAYS - A customer journey provides predictability and consistency withi…

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The Power of Planning - 5 Key Planning Meetings for Sustainable Success 40:12

1y ago40:12

40:12

Welcome to the Rooted Business Podcast with Rachel and Jess! In this episode, they dive deep into the importance of planning in your business. They discuss how planning can support your creativity, intuition, and overall success. By setting realistic goals and prioritizing self-care, you can harmonize your hustle while achieving long-term growth. H…

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Ethical Marketing: The Importance of Treating Your Customers like Human Beings 41:43

1y ago41:43

41:43

Welcome to the Deeply Rooted Business Podcast! In this exciting episode, hosts Rachel and Jess dive into the topic of ethical marketing and the importance of treating customers as human beings. In today's digital age, it's easy to get caught up in numbers and forget that there are real people behind the computer screens. We discuss the ethical prin…

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The Art of Project Planning: How to Turn Big Ideas into Reality 27:05

1y ago27:05

27:05

Welcome to another episode of Deeply Rooted Business, where we dive deep into the world of business strategy and productivity. In today's episode, we tackle a topic that's essential for every entrepreneur and business owner: project planning. Whether you're just starting or looking to refine your planning process, we've got you covered. Join us as …

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Embracing Your Spiritual Side: Tools to Find Balance in Your Business 26:11

1y ago26:11

26:11

In this episode of the Deeply Rooted Business , hosts Rachel and Jess delve into the topic of embracing spirituality to find balance and growth in your business. They share their personal experiences with spiritual practices and discuss how these tools can help business owners navigate the ups and downs of entrepreneurship. Timestamps: [00:00:00] I…

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Staying Grounded in Your Values: Questions to help you ditch Black Friday FOMO 30:41

1y ago30:41

30:41

Welcome to Episode 6 of The Rooted Business Podcast! In this episode, Rachel and Jess discuss the ins and outs of Black Friday promotions and share questions to consider to decide if a Black Friday promotion is the right fit for your business. They dive into the importance of considering discounting strategies, energy levels, and competition when d…

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Graceful Growth: Practical Solutions for Expanding Your Capacity 40:01

1y ago40:01

40:01

In this episode, Rachel and Jess dive deep into the crucial topic of capacity and why it poses challenges for many business owners. They share practical solutions to help listeners open the doors to sustainable growth. Inspired by Jess's frustration with clients struggling to execute their goals, they explore the importance of giving yourself the s…

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Proactive Problem Solving: Strategies addressing the Root Cause of your business challenges 37:53

1y ago37:53

37:53

Welcome back to another enlightening episode of the Rooted Business Podcast! In today's installment, Jess and Rachel, your dedicated hosts, dive deep into the essential art of identifying the root causes of business issues. Recognizing that simply scratching the surface won't do, they delve into the importance of digging deeper, understanding your …

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