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A weekly podcast profiling the people, businesses and technologies driving the sports media revolution. The go-to place for sports industry professionals seeking ideas, insights and inspiration in these times of rapid transformation across streaming, OTT and digital.
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We figured out how to do an NFL Europe division
1:08:44
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1:08:44
The NFL is back, the SportsPro staff fantasy draft has taken place and to celebrate StreamTime Sports co-host Chris Stone swaps pods to join Tom Bassam and Josh Sim for a discussion on the biggest developments during the off-season. In part two (32:01) we try to figure out how and if a proper European division of the NFL would work, plus Steve McCa…
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Ligue 1 and Serie A forced to bet on going OTT
44:41
44:41
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44:41
With Ligue 1 and Serie A failing to secure international rights deal, two of Europe’s ‘big five’ leagues are foregoing traditional broadcast and opting for streaming. StreamTime Sports co-hosts Nick Meacham and Chris Stone discuss whether or not an OTT platform is a viable option for sports leagues or if it's simply a last resort of a desperate bus…
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F1: The three biggest storylines of the 2024 season so far
41:53
41:53
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41:53
When we need a motorsport expert at SportsPro Towers we turn to BlackkBook's Cian Brittle. The host of the Mics Out podcast joins Tom Bassam to reveal the three biggest off-track storylines of the current F1 season. Plus there is a bit of chat about Liberty Media's takeover of MotoGP and Adidas on the grid.…
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Is NFL Sunday Ticket too expensive?
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44:27
Topping out at as much as $740 per year, the cost for YouTube TV’s NFL Sunday Ticket has deeply upset fans. Nick Meacham and Chris Stone discuss whether or not the price tag is justified; plus the latest news on the Venu Sports injunction; Amazon’s integrations with DAZN and TNT, as well as the Bundesliga legal disputes. Key points Is the NFL respo…
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Why can't Chelsea find a shirt sponsor? Plus, we hear from Paralympics president Andrew Parsons
54:04
54:04
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54:04
Football fans love a clean kit with minimal branding but the C-suite, very much, do not. Despite what looks like an experienced team of sports executives running Chelsea, the Premier League club have started a second season in a row without a principal partner, but why? Tom Bassam, Sam Carp and Josh Sim seek to answer that question before also asse…
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Olympics' streaming evolution and Premier League kick-off
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47:03
NBC's Peacock and Discovery+ played a pivotal role in the Olympics viewership rebound at Paris 2024. StreamTime Sports co-hosts Nick Meacham and Chris Stone delve into how streaming services elevated coverage of the Summer Games, as well as covering the start of a new Premier League season and growing YouTube consumption. What to make of the Paris …
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Predicting the Premier League... why Man City's charges won't stick and Everton are a mess
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43:17
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43:17
The Premier League is SO back. Here to talk about it are SportsPro's Tom Bassam and Ed Dixon as they cover the most-pressing off-field issues ahead of the start of the new English top-flight season. Manchester City's 115 alleged rule breaches, Everton's ongoing sale saga, the new football regulator and the potential of overseas Premier League games…
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The launch of Sky Sports+ and Warner Bros Discovery's stock crash
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43:10
Sky Sports is the UK's dominant football broadcaster and for the kick off of the new season it has launched a batch of innovations. SteamTime Sports co-host Chris Stone is joined by technology editor Steve McCaskill to discuss how streaming is expanding Sky’s already extensive sports coverage. Key points: What is Sky Sports+ and what does it mean f…
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How LiveScore Group is elevating women in sports business
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41:12
What are companies doing to drive positive change and promote more 'badass' women in the sports business industry? LiveScore Group's general counsel and board member, Rani Wynn, joins SportsPro's Elena Kouyoufa to explore strategies and initiatives that are reshaping the landscape for women in the industry. Discover how LiveScore Group is tackling …
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USOPC happy with IOC's Salt Lake conditions, Paralympics update, the role of Atos and touring Eurosport's studio | The Olympic Briefing Ep 4
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Steve McCaskill takes over the baton for the final leg of the Olympic Briefing as we hear from USOPC CEO Sarah Hirshland, IPC president Andrew Parsons and Atos, as well as paying a visit to Eurosport's rooftop studio.
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Is DAZN now Europe’s biggest football broadcaster? Plus, how Team USA funds its gold rush
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42:52
DAZN now has a slice of domestic football rights in four of Europe’s ‘big five’ leagues so SportsPro deputy editor Ed Dixon joins Tom Bassam to discuss the sport’s media company’s latest moves, including the deal for Ligue 1 in France. Also on the agenda is rebounding Olympic viewership and the arrival of IPL money into English county cricket. In p…
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NBC gets an Olympic bounceback at Paris 2024
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NBC is the biggest financial backer of the Olympics but that investment has come under scrutiny after a couple of down Games. With Paris 2024 in full swing we hear from Gary Zenkel, NBC’s Olympics president, on the broadcaster’s welcome success so far. While StreamTime Sports host Chris Stone is also joined by Steve McCaskill to discuss latest broa…
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Noah Lyles won the tightest 100m men's final ever with SportsPro's Sam Carp watching on at the Stade de France. We hear what the fastest man in the world wants to do next, the latest in the women's boxing gender row, Simone Biles' impact on USA Gymnastics and how On Location has been getting on with hospitality sales. Sam will be back with the fina…
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Sam Carp has been criss-crossing across Paris to bring us his second Olympic Briefing. In this episode, he gets the inside track on how Coca-Cola is trying to show responsibility on reducing plastic waste, speaks to NBC's Gary Zenkel about what Snoop Dogg is adding to the US coverage and how Paris 2024 is proving an effective fundraiser for minorit…
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Michael Johnson's plan to put athletics on the fast track to big business
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25:19
As four-time gold medallist Michael Johnson knows very well, athletics is one of - if not the - biggest ticket events at the Olympic Games. Ahead of the start of the Paris 2024 track and field competition, the US sprint legend explains to Sam Carp why the time is now to launch his new athletics series and how Grand Slam Track will revolutionise the…
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NBA rejects TNT and Trump golfs with Bryson
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40:53
After years of speculation the NBA has finally reached an agreement for its new broadcaster partners from 2025. StreamTime Sports co-hosts Nick Meacham and Chris Stone discuss the impact of the NBA’s decision, as well as other recent sports media news. Talking points: Why did the NBA choose ESPN, Amazon, and NBC? What is next for Warner Bros Discov…
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Sam Carp has arrived in Paris after an Olympic opening ceremony that flirted with controversy, but thankfully saw no major security issues arise. In the first of our special Olympic Briefing episodes from Paris 2024 we hear from Tony Estanguet and Michael Johnson on the ambitious curtain raiser, while Sam also has updates from 142nd IOC session. Sa…
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What if tennis wasn't in the Olympics?
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44:35
The eyes of the sporting world are turning to Paris as the Olympics gets underway with Friday's opening ceremony. Tom Bassam is joined by SportsPro features editor Sam Carp and technology editor Steve McCaskill to preview Paris 2024, while they also discuss what changes they would make to the sports programme. Talking points: - Pre-Games news (2:12…
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Is the NFL’s free to air approach overrated?
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57:25
Whether it be subscriptions, PPV, or free-to-air, sports have been searching for the perfect way to monetise their content. On this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone discuss which monetisation models are overrated or underrated. Talking points: Is the NFL’s free to air success replicable? Do linear broadcasters lik…
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Euro 2024 review: Was it good? What did we learn? And were our predictions correct?
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33:09
All the tears have now dried after Euro 2024 so it's time to unpick the last month's events in Germany. Tom Bassam is joined by SportsPro features editor, Sam Carp, and reporter Josh Sim for a review of the tournament. Talking points: - Did Euro 2024 deliver? (2:20) - Talent v broadcasters (6:11) - What we learned from the Euros (9:18) - Who change…
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The return of EA Sports College Football 25
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After a decade-long absence due to ongoing NIL litigation, EA Sports is finally releasing the latest edition of its college football simulation game. StreamTime Sports co-hosts Nick Meacham and Chris Stone are joined by SportsPro technology editor Steve McCaskill to discuss the role video games play in sports media. The trio also discuss how other …
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Who were the big winners of the year so far? We handed out some awards
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58:39
Now we're through Q1 and Q2, it's about time to recognise the sports industry's outstanding performers in first half of 2024. SportsPro Podcast host Tom Bassam is joined on the judging panel by deputy editor, Ed Dixon, and features editor, Sam Carp. Categories: - Executive of the year so far (1:29) - Property of the year so far (15:30) - Deal of th…
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Fifa's $2bn investment dream and the NFL’s class action suit
50:57
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50:57
Just two years after launch and Fifa is already looking to raise $2 billion to expand its Fifa+ OTT platform. StreamTime Sports co-hosts Nick Meacham and Chris Stone analyse what Fifa is trying to do here, as well as providing their initial reactions to the NFL’s legal issues with the Sunday Ticket class action suit. Key points: Why did Fifa decide…
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Jim Ratcliffe 'the disruptor' at Manchester United, $2bn for Fifa+, AI at Wimbledon and leading change at Dizplai
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These are changing times at Manchester United with new minority owner Jim Ratcliffe undertaking a root and branch overhaul of the club. Tom Bassam, Steve McCaskill and Josh Sim discuss the good and bad of the changes at Old Trafford, plus reports of Fifa wanting $2bn to beef up its OTT service, the role of esports, as well as AI in the sports indus…
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The significance of major events: The Olympics, Euros and Wimbledon for broadcasters
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50:57
In a summer filled with major events StreamTime Sports co-hosts Nick Meacham and Chris Stone examine their importance to broadcasters, how they differ to regular sporting competitions, and the role of social media. Key points: How do broadcasters assess the value of major events compared to the likes of the NFL, Premier League, and NBA? What role d…
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Successfully managing the work-life balance | NEW ERA
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17:56
How do top female leaders juggle professional success and a personal life? Kate Miller, the ECB's chief communications and diversity officer, addresses the challenge head on in a candid conversation with SportsPro's Elena Kouyoufa. Kate, who is a NEW ERA steering group member, discusses navigating parenthood while also remaining professionally ambi…
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Taking Roc Nation international
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44:49
This week's guest is Michael Yormark, president of Roc Nation Sports International, the man taking Jay-Z's talent-led vision to the global sports industry. In an in-depth interview with Tom Bassam, Yormark explains how he left the US with a suitcase five years ago before going on to create a global sports agency with the likes of Vinicius Junior an…
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Will Apple’s Vision Pro transform sports media?
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37:51
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37:51
Virtual reality has yet to reach mass adoption, but Apple has invested significantly in the idea that one day it will. On this episode of StreamTime Sports co-hosts Nick Meacham and Chris Stone discuss whether or not Apple can succeed where others have fallen short, while also looking at the tech giant's rights acquisition strategy and impending le…
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The Euro 2024 most marketable XI
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47:22
A Hungarian striker primed to sell you power drills, a German defender-cum TV star and a keeper with his own partnerships web page, this is SportsPro’s entirely scientific and deeply researched Euro 2024 most marketable XI. Hosted by Ed Dixon, alongside Sam Carp, Steve McCaskill and Tom Bassam, this episode was recorded live from Hotel Mundial. Tha…
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A 'football ramble' and other things with Stak's Luke Moore
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The Football Ramble is an 'OG' sports podcast in the UK and Luke Moore has seen it grow from a hobby into the centrepiece of a successful, independent production company. Now the chief operating officer of Stak, Luke talks to Tom Bassam about sports podcasting, growing an audience and running a creative media business.…
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YouTube's growing role in sports media and why NFL Sunday Ticket is the sign of things to come
38:10
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38:10
YouTube is a more popular streaming service than Netflix, but it's not treated like a market leader. StreamTime Sports hosts Chris Stone and Nick Meacham discuss YouTube’s sports strategy, its first season with NFL Sunday Ticket and how Primetime Channels is setting up the platform as a future sports media juggernaut. Then, Nick speaks to Jon Cruz,…
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What next for Hellmann's and Jack Grealish? Will Hisense regret sponsoring VAR? All the big Euro 2024 questions answered
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46:15
Euro 2024 is here, so to answer all the serious (and less serious) commercial questions ahead of the tournament, SportsPro Podcast host Tom Bassam is joined by features editor Sam Carp and technology editor Steve McCaskill. Talking points: Euro 2024 true or false (2:07) Big tournament trends (19:56) Predictions (32:58)…
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Streaming recap: Ligue 1’s dilemma and the impact on European football
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51:02
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51:02
Amid the exits of Kylian Mbappe, Lionel Messi, and Neymar from the French top flight in recent years, Ligue 1 will soon lose its longest tenured broadcast partner and may be forced to launch its own OTT platform. StreamTime Sports hosts Nick Meacham and Chris Stone discuss the future of Ligue 1 as a broadcast product, along with some other recent n…
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AI in the sports industry... best practices in groundbreaking technology
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30:45
The advent of artificial intelligence is the biggest tech innovation since the dawn of the Internet. The sports industry, much like the rest of society, is still figuring out how to use it effectively, but companies like Relative Insight are leading the way. Tom Bassam speaks to Rauri Hadlington, business development director at Relative Insight, t…
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The future of sports advertising
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46:55
As sports broadcasting steadily moves towards more streaming, the opportunities within sports marketing are also evolving. On this episode of StreamTime Sports host Nick Meacham discusses the development of ad technology, how to make live sports pay, and the challenges of the digital revolution. Joining the show are Paul Gleb, former senior directo…
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Interviewing Ice Cube... 'It's time to take the Big3 to the next level'
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35:45
Ice Cube is many things: a rapper, a film star, producer and more recently - with the Big3 - a sports mogul. The 'fireball' 3x3 basketball league that Cube co-founded with Jeff Kwatinetz has defied pessimistic projections to survive seven years and nine seasons, selling out arenas while airing on major US network TV. Speaking to Tom Bassam, Cube an…
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Game changers: The art of innovative sports marketing
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48:36
In an age where audiences are younger, more diverse, and growingly tech-savvy, the fight for fans has never been tougher. On this episode of StreamTime Sports host Nick Meacham is joined by sports media experts Robert Gottlieb (Fox Sports), Jennifer Storms (NBC Universal), and Phil Cook (WNBA) to discuss their marketing strategies. Talking points:T…
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Katrina Adams has been championing diversity, equity, and inclusion for a long time
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22:09
A trailblazer in the tennis world, Katrina Adams has consistently championed gender equality, diversity, and inclusion throughout her career. Firstly as a player, then as a leader at the UTSA, US Open and the Fed Cup.Speaking to SportsPro’s Elena Kouyoufa as part of Women’s Sport Week, Adams discusses the initiatives she has spearheaded, her effort…
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Big tech and sports media in 2024
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52:18
The emergence of Comcast, Amazon and other tech giants as buyers of the biggest rights properties is changing the dynamics of sports media. StreamTime host Nick Meacham is joined by SportsPro's technology editor Steve McCaskill and founder of Triple Crown Consulting, Lydia Fairfax, to discuss the implications of these still relatively new players i…
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Why PWHL fever in Ottawa offers a blueprint for sporting success
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33:36
A packed out TD Place full of young Ottawa fans have come to watch their team try to make the playoffs and SportsPro's Tom Bassam was lucky to have one of the best seats in the house. This is the PWHL, North America's incredibly popular, new elite women's ice hockey competition that is smashing attendance and viewership records in its first season.…
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We went to the Beyond Rally Forum and here's what we learned
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Few sports properties in the world are embracing sustainability like the World Rally Championship. Co-hosting the Beyond Rally Forum, the most recent event in the FIA's Sustainable Innovation Series, was the latest initiative undertaken by the WRC to demonstrate its green credentials. We sent Cian Brittle to Porto get the inside track on the sustai…
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Are athletes the future of sports media?
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45:46
With the evolution of NIL in the NCAA, and the digital empowerment of social media, the athlete economy is booming. StreamTime host Nick Meacham is joined by sports industry expert Dev Sethi to discuss how athletes are becoming more influential as their own media businesses and what that means for the future of sports. Key points: How have the like…
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Afcon, Amapiano and TikTok: How culture and digital media is taking African soccer to the world
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38:01
The year started with an Africa Cup of Nations that broke all manner of records and cut through globally unlike any tournament before. Now, with major players such as Fifa, the NFL and NBA all finally realising the continent's potential, 2024 could be a breakout year for African sport. Kicking off a new content series delving into the African sport…
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ECB CEO Richard Gould on why the time is right to privatise The Hundred and the state of play in English cricket
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27:05
Richard Gould, CEO of the ECB, comes into the SportsPro Podcast studio to give his view from the top on the health of English cricket. Speaking exclusively to Tom Bassam, Gould discusses the role of the county game in 2024, dealing with the challenges of the IPL, investment in The Hundred, cricket on TV and the exciting future of the women's game.…
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The digital transformation of Manchester City
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32:27
After spending decades in the shadow of rivals Manchester United, the last ten years has seen Manchester City establish themselves as one of soccer’s most successful and influential clubs. Taken from SportsPro Live at London’s Kia Oval, City Football Group (CFG) chief marketing officer Nuria Tarré discusses how the club has transformed on and off t…
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WNBA preseason, 3x3 events and Olympic history... why Edmonton is putting women's basketball at the heart of its hosting strategy
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27:06
Edmonton's history as a hotbed for women's basketball dates back more than a century with the all-conquering Edmonton Grads. Now with Fiba 3x3 events and the WNBA coming to the capital of Alberta, that tradition continues. SportsPro's Tom Bassam speaks to Janelle Janis, Executive Director of Business Development and Events with Explore Edmonton and…
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Why women make the sports industry better
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29:46
SportsPro's Katie Preston talks to Gemma Woor, a member of this year's NEW ERA class and a senior client director at the MKTG agency, about being a female in the sports industry and some of the initiatives she's involved in to improve it for women in the future.
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How will the streaming wars impact Europe?
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37:52
With streaming heavyweights Netflix, YouTube, Amazon, and Apple making big moves into sports what does it mean for a fragmented European market? As part of last week's SportsPro Live StreamTime host Nick Meacham is joined by SportsPro technology editor Steve McCaskill and Lydia Fairfax founder of Triple Crown Consulting to discuss on stage for a li…
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Why running the WSL is the most exciting job in sports... in conversation with NewCo CEO Nikki Doucet
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35:36
The Women's Super League is under new management and top of the org chart is former Nike executive Nikki Doucet. Speaking to Sam Carp at SportsPro Live 2024 the CEO of NewCo, the commercial entity that is set to take over running the top two tiers of English women's soccer, discusses her vision for the WSL and how the league can forge a new path fo…
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Disney+ massive streaming play, NBA's looming deal, and the power of Caitlin Clark
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54:20
On this episode of StreamTime host Nick Meacham is joined by A Guy with a Scarf, Carlo de Marchis, as he breaks down all of the action from this year's NAB. The two also discuss the impact of ongoing media deals and how the power of individuals and content creators is impacting investments. Talking Points: Key takeaways from NAB - the role of techn…
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