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Brand Story

Steve Gilman

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This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. Our guests represent a wide variety of roles and industries, but the lessons learned break through those walls, connecting us on shared themes of brand experience, leadership, storytelling and understanding your audience. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.
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Step into the bustling business arena of Atlanta with "Pushing the Envelope," a dynamic podcast hosted by James Gilman. Join us on an explorative journey through the heartbeat of Atlanta's business landscape, where we navigate the stories of startups to industry giants, uncovering the core elements shaping Atlanta's narrative. In each episode, James engages with entrepreneurs, thought leaders, and industry experts, providing an insider's view of the vibrant world of entrepreneurship in the h ...
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A grandson chills with his grandpa and his friends. They have conversations you never hear between millennials and the silent generation. They have a handful of Call-In guests every episode to discuss a topic-from silly to heartbreaking and everything in between. They Grandpa & Chill.Please note: some episodes may contain affiliate links.
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When does your story begin? This week we talk with author and theater vet Jennifer Manocherian about writing her book, Alpha Bette. Join us as we discuss the challenges of writing a book, storytelling in different mediums, technology and art, and bridging generational gaps. Special thanks to our Amazing Guest Jennifer Manocherian: Website Alpha Bet…
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Send us a Text Message. In this episode of Pushing the Envelope, host James Gilman welcomes Bryan Coley, the founder and chief creative officer of Reel Experiences. The conversation dives deep into Bryan's unique journey from the film industry to developing a creative business model that uses movies as a tool for corporate training and personal dev…
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Send us a Text Message. In this episode of Pushing the Envelope, host James Gilman sits down with Steve Knudsen, a seasoned professional with a diverse career spanning corporate America, non-profit work, and now business development. The conversation delves into overcoming challenges, the importance of personal growth, and building meaningful conne…
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Send us a Text Message. In this episode of Pushing the Envelope, host James Gilman welcomes Jinnie Lee Schmid, an experienced management consultant and certified grief recovery coach. They discuss Jinnie's diverse career, insights into change management, and passion for helping people through grief. The conversation touches on her personal and prof…
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Define your audience. Be genuine. Tell your story. As the Director of Strategy at BRC Imagination Arts, Maya Guice helps translate brand and cultural stories into transformative human experiences. In this episode, we hear from Maya about how she uses authentic storytelling techniques to bring stories to life, and the importance of including diverse…
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Send us a Text Message. In this episode of Pushing the Envelope, James Gilman sits down with Wil Smith, the owner of a dojo in Brazelton, to discuss his journey and the valuable lessons he has learned from running his business and teaching martial arts. Wil shares how his dojo has become a community hub, and he reflects on his evolution from a 17-y…
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Send us a Text Message. In this episode of Pushing the Envelope, host James Gilman interviews Corey Baker, a delivery professional at Perimeter Office Products and the founder of several impactful non-profits. Corey shares his journey from overcoming personal hardships to helping others through his organization, Mendable, and other community initia…
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Send us a Text Message. In this episode of "Pushing the Envelope," host James Gilman welcomes Brandon Lee, founder of Fist Bump and co-host of "Mastering Modern Selling." They discuss Brandon's journey from launching startups to becoming a leader in leveraging LinkedIn for business growth. Key topics include the importance of maintaining humanity i…
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Think customer service only applies to your frontline employees? Think again. In this episode of Brand Story, Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, take a deep dive into what makes up good (and bad) customer service and how it impacts brand experience. This is Brand Story, a podcast celebrating the stories o…
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Send us a Text Message. In this special 4th of July episode of Pushing the Envelope, host James Gilman reflects on the podcast's journey and the core theme of resilience. Celebrating both Independence Day and the milestone of over 25 episodes, James shares inspiring stories from past guests who have faced and overcome adversity. Key Points: 1. The …
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This week we got tired of dumping on AI and sat with podcaster and tech expert Shawn Keen. Being blind for most of his life, Shawn has a unique experience with artificial intelligence, beyond the generative AI craze being shoved in our faces at every turn. Join us as we talk all things new technology, podcasting, and some of the incredible strength…
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Send us a Text Message. In this episode of Pushing the Envelope, host James Gilman sits down with Wes Prior, a territory manager for Hagerty Insurance. Wes shares his journey from a personal lines agent to specializing in collector car insurance, discussing his passion for cars and leadership. The conversation explores the intersection of personal …
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Everyone experiences moments of self-doubt, and Lan Phan is no exception. As the founder & CEO of community of SEVEN, Lan moved to the U.S. at a young age with her family and worked in a nail salon before climbing the corporate ladder. In this episode, Lan shares the lessons she learned and the daily habits she implemented to help create a more mea…
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Send us a Text Message. In this episode of Pushing the Envelope, host James Gilman welcomes Phil Van Gelder, co-founder and principal at Atlanta Office Technologies (AOT). The conversation dives into Phil's journey from aspiring professional athlete to successful business leader in the copier industry. Phil shares his experiences, challenges, and i…
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Send us a Text Message. In this episode of Pushing the Envelope, host James Gilman interviews Mike Scher, founder of Frontline Selling and CEO of Reach7. The conversation delves into Mike's career journey, the foundation and growth of his businesses, and his insights on leadership, sales, and entrepreneurship. Mike shares valuable lessons from his …
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Send us a Text Message. In this episode of Pushing the Envelope, host James Gilman invites Kevin D. Monroe to discuss the power of gratitude, appreciation, and connection. They explore how these concepts can transform everyday experiences and foster deeper human connections. The conversation delves into Kevin's journey with gratitude, the impact of…
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Las Vegas has no shortage of food choices, and Philip Tzeng has them all at his fingertips. As a content creator and food marketer based in Las Vegas, Philip has gained a huge following by sharing positive restaurant reviews and building relationships within the Vegas food scene. In this episode, he’s pulling back the curtain to talk about what goe…
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Send us a Text Message. In this episode of "Pushing the Envelope," host James Gilman chats with Jeremy Porter, the CEO and founder of Atlanta Motorsports Park (AMP). The discussion delves into Jeremy's journey of establishing AMP, the challenges faced along the way, and the innovative strategies employed to turn his vision into a reality. Jeremy sh…
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Send us a Text Message. In this engaging episode of Pushing the Envelope, host James Gilman talks with Carl Lubbe, a curiosity coach and founder of Get More Curious. They delve into the transformative power of curiosity in the workplace, exploring how it can alleviate common business challenges like talent retention, conflict resolution, and managi…
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Human beings are wired for connections. So how do we leverage our humanity to build those connections when technology seems to be pushing us in the other direction? In this episode, Steve speaks with David J.P. Fisher, Author of "Networking in the 21st Century" and President of RockStar Consulting, about the importance of storytelling, building tru…
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Send us a Text Message. In this episode of "Pushing the Envelope," host James Gilman sits down with Kevin Brown, CEO of LeadSmart Technologies. Kevin shares his remarkable journey from being a firefighter in California to becoming a successful tech entrepreneur. Throughout their conversation, they discuss the importance of pushing boundaries in per…
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Send us a Text Message. In this episode of Pushing the Envelope, host James Gilman welcomes Cannon Berrong, CEO & Founder of Berrong Construction, with a compelling journey from sports and family life to entrepreneurship in the construction industry. This conversation offers a deep dive into the lessons learned and strategies employed by Cannon ove…
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We are constantly learning new things about our history—from new perspectives on opposing sides, to entire histories that have been excluded from our textbooks and archives. Our guest today is the incredibly insightful historical mastermind and author Lee Wind. We discuss his personal discovery of Abraham Lincoln's real love, Joshua Speed, and how …
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In this episode, Alison McCauley, Best-Selling Author and AI Strategist, and our president, Steve Gilman, revisit the world of AI and the importance of developing a relationship with AI tools. They discuss the acceleration of AI adoption over the past two years and how organizations and individuals can respond to make sure they aren’t left behind. …
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Send us a Text Message. In this week's episode of Pushing the Envelope, host James Gilman welcomes Steven Lefkoff, a seasoned attorney with a vibrant career narrative that captures both the essence of legal practice and the human side of the profession. Steven shares his journey from an intern to a passionate advocate for the legal profession, emph…
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Send us a Text Message. In this episode of "Pushing the Envelope," host James Gilman welcomes Bruce Smith, a seasoned professional in business development and client service. The discussion revolves around Bruce's transition into the podcasting world with his show "Consuming Careers," which cleverly combines discussions on career development with a…
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Being creative means having the courage to take risks. It means rolling with the punches, pivoting when needed, and evolving your ideas to create an end result that resonates with your audience. In this episode, Gina Michnowicz, CEO and Chief Creative Officer of The Craftsman Agency, offers her insights into creating integrated marketing campaigns …
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Send us a Text Message. In this enlightening episode of "Pushing the Envelope," host James Gilman welcomes Dirk Beveridge, a seasoned consultant and speaker with over 35 years of experience. They delve into Dirk's unique approach to leadership and distribution, providing valuable insights into navigating post-COVID challenges and harnessing persona…
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Send us a Text Message. In this episode of Pushing the Envelope, host James Gilman welcomes Joe Noonan, a seasoned professional in sales and leadership coaching from Inside Edge Consulting. Joe brings a wealth of experience, with over 21,000 hours of coaching, and a strong philosophy centered around fearless living, extraordinary value delivery, an…
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Ever wonder how a two-time Emmy nominee approaches storytelling? Tom Langan has spent his 20-year career in television keeping one thing consistent: appealing to the human side of storytelling. In this episode, Tom addresses the need for a strategic approach to content creation and putting your audience first. We hear snippets from his book, Legend…
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How do you stay connected without a screen in the way? Sometimes it feels impossible to compete with having the whole world in your fingertips. Our guest today, Dave Grunenwald, encourages us to "disconnect from the digital" with the Grandparent Merit Badge. Listen with us and learn how to find new (and old) ways to engage with the people close and…
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Send us a Text Message. On yesterday's episode of Pushing the Envelope, I had a conversation with Jennifer Guynn, the Founder and Executive Director of Pebble Tossers, Inc. We discuss the atmosphere and operations of Pebble Tossers, a platform dedicated to fostering youth volunteerism and community service. 🔹 Genesis of Pebble Tossers: The inspirat…
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For brand strategist, Liam Darmody, LinkedIn is the go-to place to help build a strong personal brand. Like other social media platforms, LinkedIn has evolved over time, growing from a place to look for jobs to a place of cultivating connections. It’s a place to attract unknown opportunities – if you use it right. In this episode, Liam shares his t…
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Send us a Text Message. In the latest episode of "Pushing the Envelope," James Gilman welcomes special guest Louis K. Gump, who shares insights from his book "The Inside Innovator: A Practical Guide to Intrapreneurship. The episode delves into Louis's extensive experience in digital media and intrapreneurship, offering valuable lessons for those lo…
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Send us a Text Message. In this episode of Pushing the Envelope, James Gilman had a chat with Melanie L. Flores, an influential leader in the Atlanta business area with a rich background in various careers. Melanie shared her journey, providing insights into her upbringing, career, and the power of STEM in her life. ◽ Diverse Beginnings: Melanie's …
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AI is software that behaves like a human, and it’s that mindset that Conor Grennan, Dean of Students and Head of Generative AI at NYU Stern, helps people understand. In this episode, we dive into what the future of AI holds and its impact across various fields and industries. Conor highlights the critical role of communication skills in an era incr…
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Send us a Text Message. In this episode of "Pushing the Envelope," host James Gilman engages in an enlightening conversation with special guest Matt Moeck about the evolving electric vehicle (EV) industry. Here's a structured summary based on the episode's highlights: Matt Moeck's Background: Matt shares his journey from the cellular industry to le…
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Send us a Text Message. In the latest episode of Pushing the Envelope, I explored the vast area of AI with Joe Oquist, offering insights and forecasts on its integration and impact. Here's a summary: ◽ AI's Role in Personal and Professional Life: Joe shares how AI has become a seamless part of both personal and professional realms, emphasizing its …
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How do you develop a strong content marketing strategy? Dana Herra, Content Marketer, Copywriter, and Editor, would break it up into five chapters: foundation, audience, messaging, distribution, and measurement. In this episode, Dana shares her tips for creating a successful content marketing strategy, how repetition and consistency help build trus…
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Have you started a new adventure, and didn't know where to start? Writer, director, and producer Steve Stockman creates the ultimate guide in filmmaking fundamentals with his book, How to Shoot Video That Doesn't Suck: Advice to Make Any Amateur Look Like a Pro. Thanks to our Amazing Guest: Steve Stockman Website Buy How to Shoot Video That Doesn't…
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Send us a Text Message. In this week's episode of "Pushing the Envelope," James Gilman had an awesome conversation with John Hanger, a seasoned entrepreneur celebrated for his successful business ventures. Their dialogue explores the entrepreneurial journey, offering insights into the necessity of innovation, the courage to take risks, and the adap…
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This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing age…
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Send us a Text Message. Last week on Pushing the Envelope I was joined by Timothy Visconti, founder of PeopleLift. With two decades since our last meeting, we reminisce about our high school days and delve into Tim's journey from law aspirations to entrepreneurship. Tim's career pivot during the 2007-2008 recession led him to staffing and recruitin…
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What exactly is the difference between a marketing strategy, plan, and tactic? What’s one thing marketers should start (and stop) doing? Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, answer these questions and more while sharing stories from their favorite brands in this Q&A breakroom episode. This is Brand Story, a…
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Send us a Text Message. On Pushing the Envelope this week, James Gilman sat down with Ben Seals, CEO of Thomas Eye Group. Together, they explore Ben's journey within the organization, from starting as operations to becoming CEO, and delve into the strategies and challenges involved in cultivating a culture of innovation and growth. Here's a breakdo…
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Send us a Text Message. In this episode of "Pushing the Envelope," James speaks with Monte McDowell, a seasoned HR professional, and business owner, about his career journey and valuable insights into human resources practices. Monte shares the story of his relocation from Illinois to Atlanta, emphasizing the importance of family considerations in …
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70% of our decision-making is made unconsciously with our emotions, and when you lean into that power, you can create brands that truly resonate with consumers. For Jim Pietruszynski, CEO of Soulsight, that passion for weaving empathy and design together started when he was just a kid and continues to be the driving force behind his practices today…
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Send us a Text Message. In this episode of Pushing the Envelope, James Gilman sits down with special guest Jonathan Awe to explore the remarkable journey from professional hockey player to successful entrepreneur. Jonathan shares insights into his hockey career, the challenges he faced, and the pivotal moments that led to his transition into the bu…
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Send us a Text Message. In this episode of Pushing the Envelope, host James Gilman engages in a detailed conversation with Julian Arias, Senior Vice President of Program Innovation and Operations at Junior Achievement (JA) USA. The focus is on JA's impactful educational programs, specifically JA BizTown and JA Finance Park, which provide hands-on l…
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Building a brand always comes back to being human, something Kathryn Tuttle reinforces with every brand she works with. As an Executive Advisor for CPG brands, Kathryn’s approach has always been people-first – finding ways to build those relationships to help create success. In this episode, we talk to Kathryn about her experience in building brand…
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