Founder and go-to-market stories from the lens of a world-class marketer.
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$432,483.50 From Social Media Marketing as an Urban Farming Influencer
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E434: A guy in the Urban Farming niche made total $432,483.50 + an additional $130,000.00 and $21,000.00 with his business, mainly from Instagram. First, he gives an overview of who he is and what he’s doing. Then he gives a more specific breakdown of his funnel, his operational details, and his exact marketing strategy. After, he recommends to var…
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When Samsung Bought Out the Train Station in Front of the New Apple Store
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E433: We look at the time Samsung bought out the train station in front of the new Apple Store Malaysia. Samsung used a legal loophole to do this and renamed the station, “The Samsung Galaxy Station.” They also bought out all the ad space in the station. People had to walk through nonstop ads of Samsung devices to get to the new Apple Store. Next, …
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E432: There’s a belief in SEO that backlinks from websites, and especially from pages, that link out to thousands of other sites, are not enough to do anything. “This page gives so many algorithmic votes of confidence (aka SEO backlinks) that they stop mattering,” the theory goes. But is this true? This experiment tests this and turns back results …
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When Google Forgot to Renew Google.com and Somebody Bought It
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E431: This is the true story of when Google forgot to renew its domain name, Google.com, and somebody purchased it and literally owned it. That somebody is Sanmay Ved, and he wrote this article on what went down: https://www.linkedin.com/pulse/i-purchased-domain-googlecom-via-google-domains-sanmay-ved/ Then the Verge reported on the amount paid to …
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Hacking Backlinks With Remote Meetup Takeovers
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E430: This is a crazy hack for increasing SEO backlinks and brand awareness. All the time Meetup organizers step down. By doing what’s described in this podcast you can get notified when this happens so you can take over the abandoned meetup that the organizer worked hard to build. It’s now your meetup. Then, with this meetup, you can increase back…
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If You’re Not Sure Your Idea Could Work
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E429: A common question I get is, “I have this idea. I’m not sure it could work. I’m passionate about it, though. Really passionate, in fact. Do you think it could work?” I received this question from my landlord just today. I also received a variation of it from somebody I was with yesterday. If you’re not sure your idea could work, this is my res…
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Parasite SEO on Reddit Is Changing! Reddit Is Cracking Down
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E428: Reddit is making changes that make Parasite SEO harder, but not yet impossible. Here’s what is happening. And the ways Google has made LinkedIn Parasite SEO more competitive. Plus, is there an actually good way to engage in blackhat digital marketing? What’s suggested in this pod might actually be it. 00:00 Introduction - Parasite SEO Crackdo…
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Cursor AI Is Insane for Marketers - 5 Examples
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E427: 5 examples of apps people cooked up with Cursor - the most hyped AI code editor. 8-year-olds are even making apps with Cursor! This tool is a game changer for people with marketing savvy. It becomes even cheaper to make a MicroSaaS and to make linkable assets. Build backlinks or create a product you can market with SEO and social media, and p…
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Stuck Ranking in Top 10 - How to Reach 1
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E426: How to rank 1 on Google if you’re stuck ranking within the top 10. The common mistakes that keep a page at positions 5-10 instead of the #1 spot. If you are on page 1 of Google, but you can’t get to the number 1 spot, this podcast will tell you what to do. Recorded from the Grand Hotel Vilnius, in Lithuania. Answering https://www.reddit.com/r…
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E425: People commonly overestimate backlinks and anchor text while underestimating the language that appears around your brand name. With proper language associated with your brand and website, you can rank #1 for many great keywords. Here’s what to do to achieve this, especially if you have a new site. 00:00 Off-Site Signals 00:17 Looking at Exist…
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The Google Leak Revealed These 7 Things That Will Affect Your SEO
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E424: The Google Algorithm Leak back in May revealed so much about the actual way Google works. Not how the representatives said it should work - but how it actually works. Revisiting the Leak months later, these are 7 of the most notable takeaways. Seven things that Google measures that will affect your search engine optimization efforts. A few of…
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Taylor Swift’s Marketing Strategy: Public Relations, Partnerships, & Social Media
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E423: Taylor Swift in 2024 had her biggest year by far. According to Google Trends, her interest doubled from its previous peak, and that same previous peak is now her new normal. But what caused this? Turns out it was a combination of preparation, partnerships, branding, and public relations. A healthy marketing mix. This podcast goes into each of…
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How Reddit Faked Critical Mass
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E422: The founding story of Reddit - The Front Page of the Internet. And how Reddit created hordes of fake users at its beginning to make new users think they were part of a preexisting vibrant community. The story of how Reddit started is a legendary one with tons of lessons for founders and marketers. This is how Reddit got its first users and ev…
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E420: Overlooked and underrated, High-Leverage Keywords are keywords that represent more than one acquisition. Keywords that could mean many users or customers. Keywords that can get you and your brand clout. Keywords that, just by ranking for them, can get you backlinks, allowing you to rank for even more High-Leverage Keywords. Bottom-of-funnel k…
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This Digital Marketing Newsletter Gets Results (Plus 2 More Must-Reads)
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E419: I share the three best digital marketing newsletters and read an example from the newsletter I picked as #1. If you want actionable digital marketing hacks, stories, case studies, and advice delivered to your inbox each week, this is for you. The insights shared in these newsletters, especially #1, are creative, fun, and will get you proven r…
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The Craziest Marketing Opportunity Right Now Is YouTube Shorts
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E418: YouTube Shorts and YouTube Videos have the craziest velocity of Google rankings in both speed and percentage of content being ranked. 6/6 of my most recent YouTube Shorts are showing on the first page of Google for their keywords. As are SEO-targeted YouTube Videos from other companies. With YouTube Shorts and main videos, the coverage a bran…
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LinkedIn Pulse Parasite SEO: Google Search Is Being ABUSED!
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E417: Immediately, when looking at the keywords LinkedIn Pulse is ranking #1 for, a handful of Parasite SEO pages can be easily identified. Marketers are doing some serious Parasite SEO with LinkedIn Pulse and it is ranking #1 for so many lucrative keywords. Here's what some of these wild keywords are and the super spammy way this is being done. 00…
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E416: Lots of SEOs and digital marketers believe nofollow backlinks have no value. Multiple experiments prove otherwise. This episode shows two experiments where nofollow links result in an SEO ranking bump. Nofollow links contain value! Read it here: https://seosherpa.com/seo-experiments/ 00:00 Introduction to Today's Topic 00:20 Fascinating SEO E…
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E415: An epiphany I have had time and time again. What’s become ordinary to me is still interesting as heck to lots of other people. Half of the battle with content marketing is good subject matter. That comes naturally to those genuinely interested in their topic. The other half of the battle is energy and enthusiasm. 00:00 Epiphany on Instagram F…
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E414: 5 successful boring businesses and how they got their customers, clients, visibility, and awareness. Practical strategies anybody can copy. The many ways these boring businesses appear where their customers are. No need to complicate it with this one! 00:00 Introduction 00:18 Story 1: Mailbox Replacement Business 02:07 Story 2: Wealth Managem…
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New Insights for Instagram, TikTok, LinkedIn, Snapchat, and Pinterest
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E413: Lots of people are saying Instagram is giving less visibility than it used to. I challenge that then share some fresh new hacks I have for TikTok, Instagram Reels, and LinkedIn. And why Snapchat is incredibly underrated, and how to use Pinterest if you’re a talker. 00:00 Introduction 00:37 The Instagram Algorithm Changes 01:13 TikTok's New Ge…
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E412: Lots of top people are getting rejected from the SearchGPT beta. This guy, however, not only got accepted but also gave somewhat of a harsh review. He shares what it’s like (I share his screenshots), explains its limitations and problems, and compares it to his favorite AI tool. Then I share the pushback he received with his review. The sourc…
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Shaan Puri’s 9 Keys to Building an Audience
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E411: I just gave this advice to my friend Vova, who’s today starting a new brand. He’s posting daily videos growing a new audience. I originally told him #9 from this new Shaan Puri post, “#9 - MrBeast’s 100 video rule.” Then realized the whole thing - all 9 rules - is worth sharing. In the past 5 years, Shaan Puri’s built audiences of: - 500k+ ne…
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The Slow Truth About Fast Google PageSpeed Insights
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E410: A lot of SEOs and web developers rely on Google PageSpeed Insights. But there’s a dark truth behind this tool and others like it. The truth is that these tools are often wrong. Not only are they wrong, but they commonly are the cause of wasted resources and complacent underperformance. This is the reality. 00:00 Introduction: Controversial Op…
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Upward Trends: SEO, Formula 1, Digital Marketing, & Gut Health
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E409: I’m seeing a lot of upward trajectories on Google Trends. One I expected but many I didn’t expect. And a friend is using this to start a new brand. I’m seeing a lot of success. Here’s how to take advantage of these opportunities. As mentioned in the episode - "How a Digital Marketing Noobie Can Beat a Pro" - https://youtu.be/avWYynYI53I 00:00…
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Making Sense of the Google August 2024 Core Update That’s Supposed to Save Small Publishers
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E408: The Google August Core Update began its month-long rollout on August 15th. It’s supposed to remedy the pain content-based sites felt from the September 2023 Helpful Content Update and the March 2024 update. Here’s the top information about it, what the SEO community is saying, and how I recommend moving forward based off this update. Read it …
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TwitterX’s Grok 2.0 Is a Huge Marketing Opportunity That Will Not Be Around by Next Week
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E407: TwitterX’s newest version of its native AI, Grok, Grok 2.0 lets you generate images of anybody doing anything. And don’t get this mistaken for negligence. This was a deliberate stunt by the team at X to go viral and get people talking. It worked, and people are going crazy. Right now, you can generate images of anybody in your niche doing any…
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I Got So Many Exact Match Anchor Text Backlinks From Podcasts
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E406: I spent 3 months hardcore going on podcasts and in those 3 months went on 30 podcasts. 10 appearances per month. But what’s crazy is those podcasts led to: - Exact match anchor text to pages that are now ranking - Increase image SEO - Brand mentions used by AI - And opportunities I’m only now realizing I didn’t properly capitalize off of I’m …
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How 14-Year-Old Ryann Wealth Grew to 125,000 Followers in Two Weeks From Scratch
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E405: Ryann_Wealth started a new self-branded (not faceless) Instagram and in two weeks got to 125,000 followers. He walks around his parent’s house talking about entrepreneurship. He is literally 14 years old. His new brand is already making money. Ryan is making use of the Curious Learner Bias. He is not an expert entrepreneur, nor does he claim …
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How Long Does It Take to Go Viral on TikTok and Instagram?
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E404: Here’s how long it takes to go viral on TikTok and Instagram. I’ve posted videos over 650 days in a row on TikTok and Instagram Reels. Over 1,200 videos. I’ve had viral hits more times than I can count. This is what you can expect. ------ Recorded from a lovely river boat café in Europe. Yesterday’s episode about How Long It Takes to Rank on …
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How Long Does It Take to Rank on Google?
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E403: How long it takes to rank #1 on Google for seven keywords. Trending keywords and standard keywords. I share my results from four websites. Rankings from over the years. If you’re doing SEO and wondering how long before you see results, this episode answers that. #82 of The Edward Show (mentioned in the episode): https://youtu.be/YfWT_8xSRG8 F…
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E402: What happens if you don’t link out to other websites? This SEO experiment tests this. The results are 100% clear - they, in fact, could not be any more clear. The clarity of the results is crazy. SEO Experiments from: https://seosherpa.com/seo-experiments/ 00:00 Today's SEO Experiment 00:36 Outbound Links 01:36 The Experiment 02:15 Setup and …
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Using SEO to Make $10K per Month With a Timer Web App
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E401: Lukas Hermann of https://stagetimer.io/ is using a straightforward bottom-of-funnel SEO strategy. This strategy, along with his excellent craftsmanship, is enough to get him to $10,000+ MRR - increasing monthly. He has easy-to-understand information architecture, a nice site, and a solid product. But! - His product is a timer. He’s competing …
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What It Was Like to Be an Early Advertiser on Google
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E400: Val Katayev was a 19-year-old immigrant kid who quickly lost a month’s worth of pay in a single day trying to figure out Google Ads during its early days. “I woke up to a $5,000 loss. Did I just lose a month's worth of income in my sleep? Yes, I did. I spent $6k on ads to generate $1k of revenue.” He was the only employee… and he was living i…
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E399: If you Google yourself, what do you see? For me, I see social links, my site, and some photos. But the photos are really lacking, especially when I click into Google Images further… Really lacking. I’ve lived this big life that I’m proud of, with all these top people, and you can’t see any of that. I’m missing out on all this social proof, cr…
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Selling Your Company for $15 Million Then Working the Counter of McDonald’s
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E398: The founder of Meetup.com, Scott Heiferman, sold Meetup.com a few years ago for $200 million. Then he went to work as an associate at an Amazon fulfillment center. Two decades before that, he sold a different company for $15 million. Then he went to work the counter of a McDonald’s. + How Avi Schiffmann got 5,100 backlinks for a $2,000,000 ga…
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Should You Continue Marketing During a Financial Crash?
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E397: I made this episode right before news of today’s financial crash went viral. The timing could not have been more perfect. This directly answers the question of whether or not it is worth investing in marketing during a financial crash or recession. The thread I’m sharing: https://x.com/ValKatayev/status/1589287819117109248 00:00 The Billion-D…
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I Manipulated 4chan to Make a Video Game Music Radio Show Go Viral
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E396: Not all heroes wear capes. This is how to do marketing on 4chan. I used 4chan to make an unlistened-to video game music radio show, being recorded live in the middle of the night, go viral around the world. If you want some ideas for how to start a grassroots movement on 4chan, this is a good episode. Or if you just want a fun marketing story…
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Will OpenAI's SearchGPT Ruin SEO?
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E395: SearchGPT is OpenAI’s GPT-enhanced search engine. OpenAI is coming directly after Google’s main business. Searchers no longer need to go into the results to get their answers. So digital marketers are wondering - “Is SEO still a viable channel?” The answer is yes and no. Not for SEO as we know it - not for top-of-funnel. For bottom-of-funnel,…
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Debunking Popular SEO Myths
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E394: Sharing popular SEO myths that many people believe not to be true! If you want to know what matters in SEO - what to focus on - and what to ignore, this podcast is perfect for you. If you’re active doing SEO and need something to get you going - also great for you. Lots of value in this one. 00:00 Introduction: SEO Myths and Personal Experien…
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E393: The most straightforward way to get automatically Featured on Product Hunt without having to message support. Things covered: - Benefits of launching a technology product on Product Hunt. - The difference between the Featured page and the All (New) Page. - Can you Hunt your own product, which you are also a Maker of? - How to submit and fill …
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Avi Schiffmann, 21, Pays $1.8 Million for Friend.com After Raising $2.5 Million Total
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E392: Avi Schiffmann, 21 years old, just spent 72% of his funding buying the Friend.com domain name. Avi paid $1,887,843.00 to buy Friend.com. And he spent $200,000 on a video from Sandwich Video. This was a crazy gamble that is paying off - Avi and his video are going super viral. But there’s more to the story than this. I share Avi’s insane backg…
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Instagram’s AI Avatars Are Going to Change All of Digital Marketing
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E391: Instagram just launched AI avatars. You can train an AI off all your Instagram content and use it across comments, DMs, as a standalone website, as a bot people can talk with on Whatsapp and Messenger, and more. You can query your entire knowledge base on Instagram. You can train AI to recommend your brand. And - there’s no doubt this is goin…
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Ranking 8 Hours After Publishing a Video That Took 30 Minutes to Make
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E390: How I ranked 2 on the videos tab of Google and 2 on YouTube for a lucrative keyword only 8 hours after publishing my video - which took literally 30 minutes to make. Video is maybe the craziest opportunity that has existed in marketing. Not only is it great for building a brand and top-of-mind awareness… it’s also great for targeting conversi…
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How Morning Brew Hijacked Emojis to Get Brand Recognition
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E389: How Morning Brew used repetition of the coffee cup emoji to get top-of-mind awareness in places like iMessage, Whatsapp, DMs, and more. How putting a product launch in the name of social profiles easily increases the efficacy of content marketing. “Bobby from Dupe.com.” How Bobby from Dupe hires an army of video creators on TikTok and IG Reel…
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Reddit Blocks Search Engines in Its Robots.txt and What This Means for Reddit Parasite SEO
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E388: Recent news - Reddit blocks all search engines other than Google from crawling it. This effectively means the only search engine that can recommend Reddit results is Google. This is only several months after Google’s $60,000,000/year deal with Reddit to access Reddit’s user generated content for training Google’s AI models. For a long time pe…
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Growing a Newsletter Through SEO With a Low Domain Authority Site
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E387: This website has only 10/100 SEO Domain Authority. Yet, that’s enough for it to get 3,000 organic clicks a week from Google and hundreds of newsletter signups each month. It’s a niche site ranking for bottom-of-funnel keywords - and a nice story. If you want a digital marketing pick-me-up about how SEO doesn’t have to be hard, this episode is…
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Something Weird Is Happening on LinkedIn
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E386: Something crazy is happening with LinkedIn. This LinkedIn video - https://lnkd.in/d-n8eGUx - only has 1 like but is up to 17,000 impressions and growing by 1,000 impressions every 20 minutes. There have been rumors that LinkedIn is turbocharging videos, and this looks to be the case. The video came out on a company page of mine that only has …
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The Dirty Secret of the Biggest Marketing Agencies
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E385: The reality of working at the big Madison Avenue marketing agencies. I worked at one of them, doing SEO for some of the biggest companies in the world. This is what I learned. If you have any doubts about your own marketing being good enough or about you being able to take on big incumbents, listen to this. The Product Hunt article mentioned …
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100 Tips From Growing an iOS App to $5M in Sales and Going through YC 1.5 Times
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E384: The best pieces of general marketing, sales, and optimization advice from this 100-post thread about growing a multimillion-dollar mobile app. The thread is an absolute beast, and the rapid-fire tips I share on this show are directly actionable. After making this pod, I’ve already started incorporating them myself. The thread in the podcast, …
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