AI has been an absolute game-changer for me and my business as a creator and coach. It has saved me time, made me more money, and allowed me to connect with my audience on a deeper level - all because I learned how to harness its incredible power. Today, we’re diving into actionable steps you can take today to start utilizing AI so you can spend mo…

I talk to countless creators every week who are completely overwhelmed with work. They know they need to outsource, but there is some hesitation. Today I’m joined by Alex Porterfield, a business strategist and mentor for influencers and virtual assistants. She has successfully built a VA business where she has worked with top influencers and now sh…

Brands are relying on creators to help drive their sales more and more each year, with over 60% of consumers saying that they discover brands and products from social media. Your influence is valuable, so you can and should be reaching out to brands to work with this holiday season. We’re giving you the scoop on all things brand outreach. Check out…

I have transformed the ways I approach my business and I can tie it all back to three major lessons I’ve learned. These things have been the key to building a successful, sustainable business that I truly love. Today, we’re diving into each of these lessons and I’ll give you some actionable steps you can take right now to level up your business as …

Short-form vlogs are some of the most common types of content. But there are right and wrong ways to create them. You want to tell a story that hooks your audience and keeps them engaged in not just that video, but all of your content. Today, we’re diving into how to create vlogs that are engaging to watch and easier for you to film. Learn more abo…

If you’ve ever felt like you’re just not quite in sync with your business, you aren’t alone. You’re not lacking motivation; your body is just calling the shots. Cait of Consciously Cait is here today to talk about syncing your business with your menstrual cycle to work with your body instead of against it. Learn more about this episode's news ↓ Epi…

To have any sense of financial security, having multiple streams of income is vital. But that’s also a lot more for you to manage. Luckily for you, I chatted with an expert in this field, Phoebe Sherman. She’s the founder of Girl Gang Craft and has navigated the tumultuous world of entrepreneurship as she used social media to grow and scale her bus…

So many creators are just throwing up content and hoping something sticks and results in higher engagement and more followers. This leads to frustration and burnout. Today, we’re diving into everything from the Reels algorithm to analyzing the performance of past content so you can create more intentionally. Learn more about this episode's news ↓ E…

As a creator, we all dread burnout. You feel completely stuck creatively and have no motivation to keep posting. Don’t worry though, this happens to everyone who is consistently cranking out content, day after day. On today’s episode, I’m joined by a group of creators as we chat about what burnout means and how to manage it when creating content is…

When your job is dependent on something as unpredictable as the internet, you have to be comfortable with changing and evolving. It’s scary to embrace change when what you’re doing seems to be working okay, but if you don’t grow and evolve, you’ll be left behind. Today I’m sharing why change is necessary to create a long, sustainable career and for…

This one thing has made all the difference in my business as a content creator: building and maintaining a strong personal brand. In today’s episode of Soulcial Scoop, I’m diving into why I believe you should work on building your own personal brand to become successful in this career long-term. Learn more about this episode's news ↓ Episode 143 Sh…

If you think the podcast market is too saturated or you don’t have enough to say, let me be the one to tell you that neither of those things is true. You have so much value and expertise to offer your audience and can absolutely create a successful podcast as a creator. Today I’m giving you the scoop on exactly how you can build your podcast from t…

BONUS EPISODE: Today, I'm sharing a BONUS episode of a recording from The Instagram Stories Podcast hosted by Daniel Hill where I am dissecting the Anti-Pitch Method. Enjoy, and make sure to check out Daniel's podcast! Download the FREE Anti-Pitch Method Guide here →https://kristen-bousquet.ck.page/a5d217e389 Join 160+ other creators in our private…

When you’re working with brands as a creator, you want to do everything in your power to make sure things run smoothly. But like any relationship, there will be times that you have to have difficult conversations with them. I’m giving you the scoop on how you can prepare for and handle any hard conversations you might need to have with your brand p…

User-generated content is one of the best ways creators can diversify their income and create more reliable sources of revenue. But you have to pitch it to brands differently than you pitch regular partnerships. Today I share the biggest mistake I see creators make when doing UGC brand outreach and how you can avoid it. Learn more about this episod…

According to studies, you have seven seconds to make a lasting first impression. When the first thing people see from your Instagram is your bio, you need to make sure that it leaves a positive impression about you and your brand. So today, I’m giving you the scoop on all things Instagram bios and how you can optimize yours for the maximum impact. …

As a content creator, you’ve definitely been told that to be successful you need to create content that has value. But how do you actually achieve that? Today I’m giving you the scoop on what you can do to feel like your content is “valuable enough.” Learn more about this episode's news ↓ Episode 138 Shownotes Download the FREE Anti-Pitch Method Gu…

Everyone loves free stuff and getting a package from a brand you love is beyond exciting. But unfortunately, free products aren’t going to pay the bills. So how do you make the jump from just getting PR packages to getting paid brand deals? Today I’m diving into exactly what you can do to make more as a creator by getting paid for promoting product…

Having an email list as a creator is a great way to share your expertise, dive deeper into topics, and provide freebies. But, it can sound intimidating. So today, we’re diving into how and why you should build an email list as a creator. Learn more about this episode's news ↓ Episode 136 Shownotes Download the FREE Anti-Pitch Method Guide here →htt…

The biggest struggle I hear from creators, by far, is that they can’t consistently land brand deals. So why the heck is it so hard to find long-term brand partners? There are a few things that you may need to work on to find brands to work with and create a more reliable source of income. Learn more about this episode's news ↓ Episode 135 Shownotes…

Sending cold pitches has to be one of the most discouraging things you can do as a creator. So I decided to try a different method and go straight to the source by connecting with the people behind the brand on LinkedIn. Today I’m giving you the scoop on how you can build the best profile as a creator to successfully connect with brands. Learn more…

Being an influencer is not an easy job and if you aren’t careful, you can end up getting taken advantage of and feeling incredibly burnt out. So today I’m giving you the scoop on how you can set boundaries as an influencer so you can continue to enjoy this incredible job. Learn more about this episode's news ↓ Episode 133 Shownotes Download the FRE…

LinkedIn may be an afterthought for many content creators, but I’m here to tell you that if you aren’t using it, you’re missing out. Since that’s where the people behind the brands are, you should be there too! Today, we’re diving into everything you need to know about LinkedIn so you can use it to build real relationships with brands and eventuall…

GET YOUR TICKET NOW ↓ Anti-Pitch Masterclass | Wednesday, March 20th at 6-7:30pm EST Grab your ticket: https://yoursoulcialmate.com/apm-masterclass I understand how discouraging it is to send out pitches to brands and hear nothing in return. This is why I found a way to build authentic relationships with brands that lead to consistent partnerships.…

Brand partnerships are one of the biggest ways that creators make money. But, to implement them successfully, you need to ensure that they’re authentic and relevant to your brand. Today, I’m sharing how in my years of being a content creator, I’ve managed to work with brands and earn over $400k. Anti-Pitch Masterclass | Wednesday, March 20th at 6-7…

If you’re a content creator looking to diversify your income while using your skills in content creation, you should consider user-generated content or UGC. Today, we’re diving into everything you need to know about UGC, so you can decide if this is something you want to implement in your business and answer any questions you might have about HOW t…

If brands asking for your rates cause stress and anxiety because no one really talks about how much they charge as a creator or influencer, so you have no idea how to know what to charge, you aren’t alone. Today, we’re diving into what you should be charging as an influencer or content creator so you get paid appropriately for the valuable content …

If you’re a creator - whether you’re just starting, or you’ve been doing this for a while - you might be making some big mistakes when you reach out to brands. After all my years of being a creator and helping others do the same, I’ve found what works and what doesn’t when it comes to connecting with brands and building strong relationships. Today,…

Starting your own business sounds like the dream, getting to be your own boss and choosing when you work and what you do. But it can also be overwhelming. There’s so much that goes into running a business that you don’t always think of when you fantasize about starting your business. It can be the best thing in the world, but there are definitely t…

So you’ve started to gain a following online and you want to take advantage of the platform you have, but what do you actually need to do to start making money? Once people start seeing your content, you could just ride the high of a couple of viral posts for a few months, OR you could turn your influence into a full creator business that makes you…

When you turn your hobby into your job, it is so easy for the fun to get sucked out of it. All of a sudden you feel pressure to create, you’re comparing yourself to other creators and the successes they’re having, and you’re expected to to show up on social media every single day. Today, we’re diving into all of the things that I’ve done in the pas…

If you’ve opened up that dreaded email from a brand you’ve dreamed of working with saying that they don’t have the budget for a paid collaboration, but would love to offer you free products instead, you definitely aren’t alone. Today, I’m giving you the scoop on exactly how to handle those offers for nothing but gifted products so you don’t get tak…

2023 has been a year full of ups and downs for me as a creator and business owner. My business has changed and evolved and I’ve found more balance by doing less as a creator and getting more personal on my pages. Today, I’m going through my journey as a creator and business owner throughout 2023. Learn more about this episode's news ↓ Episode 122 S…

It’s the end of the year. You’re creating content on autopilot. Just going through the motions without any real direction. You might be feeling unmotivated or just generally lost when it comes to the type of content you want to create. So how do you go about confronting this hard truth that you feel stuck with your content? Today, I’m giving you th…

Sending cold pitches has to be one of the most discouraging things you can do as a creator. So I decided to try a different method and go straight to the source by connecting with the people behind the brand on LinkedIn. Today I’m giving you the scoop on how you can build the best profile as a creator to successfully connect with brands. Learn more…

If you got into this industry because you love to create and now that you want to monetize your online presence, and now you’re struggling to navigate the business side of it all, you are not alone. Today I’m sharing three different common creator negotiation situations that if you haven’t found yourself in already, you will eventually, and how you…

The truth about making money as a content creator? There are a lot of reasons why you're not making as much of it as you want. I asked my broadcast channel what’s holding them back from making more money and there was no shortage of answers. Today, we’re diving into why you’re not making as much money as you might hope and how you can change that. …

I’m not afraid to spend money to help my business run for me - to save my sanity and give me time to do more of the things I actually want to do. And after all, you do have to spend money in order to make money. So today, I’m breaking down exactly how much I spend in a month on my creator business. Learn more about this episode's news ↓ Episode 117…

With social media platforms being used as search engines more and more, it makes sense to focus on using the right keywords so your content is not just seen by a wide audience, but the right audience. Today I’m breaking down how you can use SEO and keywords on TikTok and Instagram so all that time you spend on your content doesn’t go to waste and i…

One of the biggest debates for creators is whether or not you should have a niche. Whether you’re just starting out and trying to decide what your niche is or you have a niche, but it’s left you feeling creatively unfulfilled and burnt out, this episode is for you. I’m giving you the scoop on niches, mission statements, creator sprints, and persona…

Getting paid partnerships is not easy and can be so discouraging when you’re doing all of the pitching and not getting the responses you want. After my years of being a content creator full time, I’ve gotten my fair share of brand deals both by pitching and being pitched to. And having brands come to me already knowing what I do and what kind of co…

I often talk about the importance of diversifying your creator business to create consistent income and prevent burnout. One of the ways I’ve done this is by building a membership program that has grown to over 100 creators. Today, I’m giving you the scoop on everything I did to create this incredible Soulcial Suite community. ----more---- Learn mo…

It’s no secret that there’s major competition in the creator industry. And while I know that there’s room for everybody, it doesn’t make it any easier to stand out from the millions of other influencers also trying to land paid partnerships. So, today I’m going to give you the scoop on different things you can do to set yourself apart from the crow…

One of the most fulfilling, but sometimes forgotten, parts of being a creator is creating connections with people online. If you’re struggling with low engagement or reach, it might be time to step back and ask yourself if you’re creating content that CONNECTS with people. After all, people follow you for YOU, so it’s time to start focusing on crea…

Having to create content consistently can be one of the biggest challenges that creators face. It can be hard to keep up with the amount of content ideas you need and find the time to create the content. After years of being a creator, I’ve learned a few tips and tricks that have helped me sustain this as a career and made creating content fulfilli…

As a content creator, the topic of money can seem taboo. It seems like no one wants to share how much they make and talk openly about the different ways they make money. But I am not one to gatekeep. Today, I’m sharing a breakdown of all of my income streams from last month and how I got each of these opportunities. ----more---- Learn more about th…

There are so many arbitrary “rules for creators” thrown around out there that as a new creator, it can be overwhelming and feel very rigid. I’ve seen so many creators feel like they have to do certain things, like send as many cold pitches as possible, that it takes time away from them doing things that actually benefit them, like focusing on formi…

Most creators are no stranger to burnout — or the feeling of not being inspired or excited about what they’re posting. When I found myself faced with this situation recently, I decided it was necessary to make a change. I started “doing less” and it has made me fall back in love with creating. Listen in to hear what I did. ----more---- Learn more a…

There are a lot of challenges that come with being a creator. And it can feel so competitive and lonely since a lot of creators aren’t always open about the challenges they face and the questions they have. But I’m here to tell you that you are not alone in your struggles. Every creator deals with them. Today, we’re here with Ayomi Samaraweera, the…

As creators, we face challenges like letting our job drain our energy and ending up burnt out or unfulfilled. But there are ways we can take advantage of our unique strengths so we can create to the best of our abilities. We can create great content and build our online businesses without compromising our energy and wellbeing. But how do we actuall…