Back in the 1960s, the TV program was called The Twilight Zone. It was an anthology series that explored fantasy, science fiction, horror, and psychological thriller elements. In today’s complicated new marketing and media world, it can feel like we are living in a Twilight Zone. Marketing is about getting people to become aware and engaged and bui…

From $0 to $12K: Andrew Hankin on Boosting Sales with SamCart Ready to transform your business like Andrew? Start your free trial at SamCart.com today and join thousands of successful entrepreneurs who have revolutionized their sales process. In this episode, Scott from SamCart interviews Andrew Hankin, the co-founder of RelentlessHub.com. Andrew s…

If you watch broadcast TV, I am sure you are happy the election is over and all we have to watch now are pharmaceutical and Christmas commercials. One of the interesting things I heard in post-election analysis was that a billion dollars was spent on TV ads. At the same time, the most decisive information was distributed via free-to-access websites…

AI has been part of our culture for a long time. Think about the movies that have predicted where we are now. Although this is Hollywood and entertainment, we have realized most of this already: 2001 = Self-Driving Vehicles Matrix = VR Games and Headsets Her = ChatGPT, Siri, Alexa, and more impressive versions coming soon The biggest thing holding …

I have a problem. “Hi… my name is Brian… and I am addicted to tabs.” I normally have four Chrome browser windows open with 20 to 30 tabs open in each—that’s over 100 tabs. As you age, things slow down (I can’t run or jog as fast), and I believe your brain gets full. My memory is still sharp, but I have to admit that there are many more ideas, facts…

I recently came up with a Billion-Dollar Idea. I am sharing it with you, so please don’t share it with anyone else. It’s going to make me rich, and I would not want anyone to copy or steal it. I created an app that will stop delivering snail mail, emails, texts, radio, and TV commercials once you have voted in an election. The only problem I have n…

Back in the day (circa 2013), I spent a lot of time networking. I attended up to 20 events per month. It has slowed down since, but I have always found some value in networking. That all changed in 2020. The pandemic shut down in-person events and everything went virtual via Zoom. While it decimated some groups, others thrived due to the ability to…

🎉 Become a CreatorU Member for free: https://members.creatoru.com/ Here’s What You Missed in Our Latest Content Q&A Session! 🚀 We had an amazing, in-depth Q&A where we covered a ton of ground for entrepreneurs looking to up their game! 🎯 If you couldn’t make it, here’s a quick recap of the hot topics and tools shared: What We Discussed: 1. How can …

It’s incredible how fast things change. Do you remember that slogan? “You’ve Come A Long Way, Baby.” That phrase was used in an advertising campaign for Virginia Slims, a brand of cigarettes marketed specifically to women. The slogan was introduced in 1968, and cigarette ads were banned in 1971. It lasted only three years but was so successful that…

I confess that I try to simplify things down to binary choices: good and evil, easy and hard, the boogeyman and Superman. But I think that in our ever-polarized world, there is becoming a blurred line between truth and opinion. When it comes to marketing, I tend to think of Google and Search as the boogeyman and content marketing as Superman. Yet, …

A question often asked is whether it was easier to reach your buying audience in the past or today. My answer is both. Less choice meant you had less to learn but took a more significant risk. With more choices, you have more to learn and often have to use more marketing platforms to reach the same audience, but you run the risk that multiple could…

There is a debate about whether and when AI content will be as good or better than human-generated content. I believe that it will always be a mix of both. Two Truths The two lists above (the binary choices and 3 options) were generated by AI. I rearranged and edited them to my liking so they fit better with the concepts I am trying to get across t…

One of my all-time favorite jokes is about babies..."How many babies does it take to screw in a lightbulb?""None - they neither have the cognitive or motor skills to perform such a task!"You could imagine a baby holding a lightbulb and trying to insert it into a lamp or socket. But if you wanted to see it, you could log into an AI image generator t…

If you manage your own or other business websites, I imagine you are using Google Analytics or another data manager to explore the traffic to your website.Generally, you measure how much traffic you get, how long people stay, and which pages or posts get the most traffic. Another key indicator is where the traffic is coming from. This includes orga…

I could easily take my old blogs and ask AI to rewrite them to reflect today's business environment better. That would certainly be faster than my two-finger typing, re-working sections, and asking a VA to proof and post, but would it or could it be more successful or effective?Most businesses will ebb and flow between profit and deficit, and you s…

I was listening to a podcast interview with comedian Mike Birbiglia. I was not familiar with him, but I found his take on comedy interesting.He believes that comedians have a one-on-one relationship with their audiences. Social media and podcasts can help to create a more intimate relationship with fans. Some influencers lose that connection becaus…

I want to do something a little different today. I want to share with you my why. If you can figure out your why, I believe you are halfway to success. Simon Sinek tells us to start with why. But I believe that why is not all-encompassing and as simple as finding one why on your way to the top.I believe there are a series of whys. Why are you in or…

How do you define success? Success is not measured like temperature with a static scale or counting system. It is an abstract system that is different for every person and business.With today's Attention Economy, you may think that likes and clicks are the most important metric. But I am here to tell you that profits are the main thing to measure i…

AI is machine learning. It's great for repetitive tasks. It collects knowledge and synthesizes it into useful compilations. AI machine learning can be predictable.“I” learning is what we do when we interact with people. It's as unpredictable as an amateur golf swing. Interacting with humans requires empathy, psychology, self-awareness, and patience…

Watch on YouTube: https://youtu.be/zJYshfhjP7A In this episode, Brian Moran, founder of SamCart and CreatorU, shares his expert insights on Facebook ads. Having generated over $100 million in product sales primarily through Facebook ads, Brian emphasizes the simplicity of today's ad campaigns. He explains that the key element in a successful Facebo…

In business, we need to embrace systems to align people with processes. Companies spend time and money on systems to speed up or simplify processes. The one thing that stands in the way of business systems being effective is people.You are working with a group of people with different life experiences, goals, and beliefs. As much as we try, we can'…

Businesses, especially ones that have well-established systems and methodologies, tend to ebb and flow. It's pretty common for a business to slow in the dog days of summer and pick up in the fall, but I hear frustrations from some and jubilation from others.I was conversing with a client about how business has changed since COVID-19 (2021-2022). Be…

I had the opportunity to travel to the South Carolina Coast for my son's wedding. However, I dreaded the idea that renting a house or condo was the only way to stay on Edisto Island. I had visions of Florida or Myrtle Beach, where the coast has huge hotels and condos.When it comes to marketing a B2b business online, it's more like Edisto than Myrtl…

When I was a kid, I did not have to walk to school uphill, both ways, in the snow! But it was before you could buy calculators and computers in the dollar store.I am trying to remember any algebra, trig, or calculus that I actually use today. Much of it was based on formulas and principles. I know it's used in science and computing, but I'm in sale…

Growing old means having another day to learn, live, love, and grow. If you choose to continue to learn every day, you acquire wisdom. That wisdom may or may not help you become more successful, but I find that to stay relevant in business, you have to continue to follow trends and learn from experts who may be both younger and older than you!When …

One big difference between Chicago and Raleigh is traffic. Chicago has basic north-south east-west routes and a lake that stops you from going east at one point. Raleigh has roads that can go east-west-north-south within a few miles, and you cannot live without a GPS. Also, Chicago has many 8-12 lane roads while Raleigh has 2-6 at most points. Yet,…

Back in 1997, Deep Blue (an IBM computer) defeated Garry Kasparov, the world chess champion at the time, in a six-game match with a final score of 3.5-2.5 in favor of Deep Blue.Almost 20 years later, in 2016, Google's AlphaGo program achieved a similar victory by defeating Lee Sedol, one of the world's top professional Go players, in a five-game ma…