Sought-after industry experts share first-hand experience & advice to help real estate & mortgage professionals build more modern and relevant business. MME podcast is hosted by Phil Treadwell.
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Learn what it REALLY takes to build a THRIVING mortgage business, doing what you LOVE, without relying on cold calling or annoying Realtors. Hosted by Doren Aldana, founder of MortgageMarketingCoach.com and several highly-acclaimed training programs, including the Client Acceleration Formula and the 7-Figure Lender Academy.
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The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.
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Welcome to "Mortgage Business Mastery," the go-to solo podcast for mortgage brokers who are ready to amplify their influence and impact in the financial services industry. Each episode is packed with tangible sales strategies and marketing wisdom to help you close more deals and stand out in the marketplace. From content creation secrets to social selling hacks, join us as we dive deep into the world of mortgage marketing and transform your approach from the ground up. Whether you're a seaso ...
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1
100 Conversations in One Day
33:04
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33:04In this conversation, Geoff Zimpfer and Todd Bookspan discuss the importance of honing skills in the mortgage and real estate industry, emphasizing the need for professionals to adapt to changing market conditions. Todd shares his experience with a 100-call challenge and highlights the upcoming Modern Mortgage and Real Estate Summit, which aims to …
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218 Look Forward, Take Action, and Win
18:55
18:55
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18:55In this episode, host Phil Treadwell dives into how the business world is evolving and why success comes to those who take action. Effort, mindset, and strategic thinking are key drivers of growth. Phil breaks down the difference between strategies and plans, emphasizing the power of confidence, conviction, and enthusiasm. Instead of dwelling on th…
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What to Do When Business Slows Down – A Guide for Mortgage Brokers
18:53
18:53
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18:53🎉FREE Mortgage Marketing Blueprint -https://ashborland.com/blueprint📸 Subscribe to my main YouTube channelhttps://www.youtube.com/ @AshBorland📈Work With Me - https://ashborland.com🚨Let's Connect 🚨Instagram -https://www.instagram.com/ashborland/Linkedin -https://www.linkedin.com/in/ashborland/
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1
The 10 Tenets of Top Producers (Part 1)
1:10:37
1:10:37
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1:10:372025 is shaping up to be a pivotal year—uncertain markets, relatively high rates, rising challenges, and heightened competition are leaving many feeling stuck. But here's the reality: success isn’t determined by external forces—it’s determined by YOU. If you're still relying on outdated strategies, hoping for a break, 2025 might be the year you get…
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217 Beyond the Mic with Michael Sweigert
45:47
45:47
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45:47In this episode, host Phil Treadwell welcomes Michael Sweigert, mortgage professional and fellow podcast host. Michael shares insights on connecting with audiences, leveraging social proof, and using multiple engagement methods beyond just a website. The discussion debunks podcasting myths, emphasizing that social media and podcast success doesn’t …
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How to Go from Closing 2 to 10 Loans Per Month
41:09
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41:09In this conversation, Sam Abazari shares insights on coaching loan officers to enhance their productivity and success in the mortgage industry. Sam outlines a structured approach for loan officers to transition from closing 2-4 loans per month to achieving 10 or more, highlighting the significance of lead generation, effective time management, and …
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Why Income Protection is the Most Important Insurance for Clients
12:47
12:47
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12:47🎉FREE Mortgage Marketing Blueprint - https://ashborland.com/blueprint📸 Subscribe to my main YouTube channel https://www.youtube.com/ @AshBorland 📈Work With Me - https://ashborland.com🚨Let's Connect 🚨Instagram - https://www.instagram.com/ashborland/Linkedin - https://www.linkedin.com/in/ashborland/
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Turning Setbacks into Success [Voice Note]
12:22
12:22
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12:22In this episode, Geoff Zimpfer discusses the current challenges in the mortgage market, referred to as a transaction recession, and shares insights on how to turn setbacks into success. He emphasizes the importance of resilience and introduces the three C's Framework: Connections, Conversations, and Conversions, using the inspiring story of Soichir…
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216 The Marketing Blueprint: Social Media and CRMs with Jimi Ryan
35:56
35:56
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35:56In this episode, Phil is joined by fellow podcast host, Jimi Ryan. Phil and Jimi’s conversation highlights the strategic use of social media as a powerful tool for engagement, brand awareness, and customer relationship management. Jimi’s experience in different parts of the mortgage world brings great insight and strategies to make building one’s d…
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Realtors vs. Financial Advisors
43:27
43:27
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43:27In this conversation, Geoff Zimpfer and Todd Ballenger discuss the importance of business planning as they enter the new year, focusing on financial literacy and the role of Certified Liability Advisors (CLA) in the mortgage industry. They explore the current transaction recession, compare the roles of realtors and financial advisors, and emphasize…
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Boost Your Productivity as a Mortgage Broker: 5 Game-Changing Tools
12:36
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12:36In today's episode, we're diving into five essential tools every mortgage broker needs to save time and boost productivity. Time management is critical for success, and these tools will help you streamline your business, enhance client relationships, and ultimately increase your income. Whether you're new to brokering or looking to refine your syst…
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5 Steps to Thrive in 2025
1:01:08
1:01:08
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1:01:08Rising rates, shrinking pipelines, and fierce competition are crushing dreams left and right. But here’s the kicker—your results aren’t determined by the market; they’re determined by YOU and your marketing. If you’re not dialed into the right strategies and habits, 2025 could be the same or worse than last year—or if you make some potent strategic…
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215 From Goals to Growth: A Mindset of Focus
32:32
32:32
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32:32In this episode, host Phil Treadwell talks through the strategies for how to make 2025 the best year yet. Building a brand, cultivating relationships, and creating daily habits will push any professional ahead of the rest! Phil Treadwell is an award-winning entrepreneur, national speaker, and podcaster with over 20 years of experience in the mortga…
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1
Building Rapport Quickly During Discovery Calls
13:18
13:18
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13:18Video Link: 3 Steps to Closing More Mortgage Leads. 🎉FREE Mortgage Marketing Blueprint - https://ashborland.com/blueprint 📈Work With Me - https://ashborland.com 🚨Let's Connect 🚨 Instagram - https://www.instagram.com/ashborland/ Linkedin - https://www.linkedin.com/in/ashborland/ Facebook - https://www.facebook.com/ashborland 🗣️ Listen to the Mortga…
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214 Behind the Jargon: What Clients Don’t Understand
18:45
18:45
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18:45In this episode, the podcast is taken over by Phil Treadwell’s assistants, Christina and Taylor. Along with Phil, Christina and Taylor talk about the importance of building relationships and give perspective as clients from outside the mortgage world. Phil goes through commonly used terminology and phrases from a mortgage professional’s vocabulary …
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3 Steps to Closing More Mortgage Leads": https://youtu.be/7CMrut3swEo?si=9axHVE5q8Cqzgq2d 🎉FREE Mortgage Marketing Blueprint - https://ashborland.com/blueprint 📈Work With Me - https://ashborland.com 🚨Let's Connect 🚨 Instagram - https://www.instagram.com/ashborland/ Linkedin - https://www.linkedin.com/in/ashborland/ Facebook - https://www.facebook.c…
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2025 Strategic Planning [Voice Note]
13:43
13:43
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13:43In this conversation, I'm sharing some thoughts about how to get clear on the strategies that worked vs fell short and evaluating which activities to focus on for 2025. takeaways Evaluate your activities to identify what drives revenue. Focus on top-performing activities to build momentum. Streamline or eliminate underperforming initiatives. Analyz…
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Facebook Ad Essentials: Why Most Mortgage FB Ads Fail and How to Fix It
55:20
55:20
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55:20With constant algorithm changes and skyrocketing ad costs, it’s harder than ever to make Facebook ads work for your mortgage business. That’s why over 90% of mortgage pros fail to see any meaningful return from their Facebook ad campaigns. Yet, many LOs continue to throw money at these campaigns, hoping for a breakthrough. The result? Wasted time, …
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5 Ways to Add Value for Clients Beyond the Mortgage
10:00
10:00
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10:00🎉FREE Mortgage Marketing Blueprint - https://ashborland.com/blueprint 📈Work With Me - https://ashborland.com 🚨Let's Connect 🚨 Instagram - https://www.instagram.com/ashborland/ Linkedin - https://www.linkedin.com/in/ashborland/ Facebook - https://www.facebook.com/ashborland 🗣️ Listen to the Mortgage Business Mastery Podcast APPLE: https://podcasts.a…
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In this episode, Geoff Zimpfer unpacks the idea that everything you want is on the other side of your reach and reputation. Episode Resources: ASK GEOFF A QUESTION ❓ Ask Your Question Here WHEN YOU’RE READY ✅ Get Your Realtor Referral Score 💰 Join myAgent Classes CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube RATE THIS …
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Why Low Fees Are Hurting Your Mortgage Business
11:33
11:33
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11:33🎉FREE Mortgage Marketing Blueprint - https://ashborland.com/blueprint 📈Work With Me - https://ashborland.com 🚨Let's Connect 🚨 Instagram - https://www.instagram.com/ashborland/ Linkedin - https://www.linkedin.com/in/ashborland/ Facebook - https://www.facebook.com/ashborland 🗣️ Listen to the Mortgage Business Mastery Podcast APPLE: https://podcasts.a…
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Email Marketing for Mortgage Brokers: Build, Nurture, Convert
12:31
12:31
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12:31🎉FREE Mortgage Marketing Blueprint - https://ashborland.com/blueprint 📈Work With Me - https://ashborland.com 🚨Let's Connect 🚨 Instagram - https://www.instagram.com/ashborland/ Linkedin - https://www.linkedin.com/in/ashborland/ Facebook - https://www.facebook.com/ashborland 🗣️ Listen to the Mortgage Business Mastery Podcast APPLE: https://podcasts.a…
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Voice Notes: Testing Google's NotebookLM
26:03
26:03
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26:03Welcome to the Show In this episode, Geoff Zimpfer dives into the fascinating world of AI and its potential to streamline content creation while maintaining authenticity. Geoff shares his latest experiment with Google Notebook LM, a cutting-edge AI research assistant, and how it’s helping him create engaging, scalable content for his business and p…
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1
Real Talk About What Actually Works
55:59
55:59
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55:59With tens of thousands of mortgage pros leaving the business over the past 3 years, it comes as no surprise most mortgage pros use outdated tactics that yield little to no results in today's market. Between rising rates, low inventory, dwindling leads, and fierce competition, many LOs find themselves trapped in a cycle of frustration, grinding hard…
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🎉FREE Mortgage Marketing Blueprint - https://ashborland.com/blueprint 📈Work With Me - https://ashborland.com 🚨Let's Connect 🚨 Instagram - https://www.instagram.com/ashborland/ Linkedin - https://www.linkedin.com/in/ashborland/ Facebook - https://www.facebook.com/ashborland 🗣️ Listen to the Mortgage Business Mastery Podcast APPLE: https://podcasts.a…
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1
A Change I’m Making in My Content - Voice Notes
10:55
10:55
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10:55ASK GEOFF A QUESTION ❓ Ask Your Question Here *** WHEN YOU'RE READY ✅ Get Your Realtor Referral Score 💰 Join myAgent Classes CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on SpotifyKirjoittanut Mortgage Marketing Radio
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1
The Balancing Act of Being a Mortgage Originator
41:24
41:24
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41:24In this conversation, Geoff Zimpfer and Kelly Yale discuss the multifaceted challenges faced by loan officers in the mortgage industry, emphasizing the importance of personal branding, effective relationship building, and the balance between content creation and fundamental sales strategies. Connect With Kelly on LinkedIn ASK GEOFF A QUESTION ❓ Ask…
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1
Write SEO Blogs That Actually Drive Leads with ChatGPT
10:40
10:40
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10:40📈Work With Me - https://ashborland.com 🚨Let's Connect 🚨 Instagram - https://www.instagram.com/ashborland/ Linkedin - https://www.linkedin.com/in/ashborland/ Facebook - https://www.facebook.com/ashborland 🗣️ Listen to the Mortgage Business Mastery Podcast APPLE: https://podcasts.apple.com/us/podcast/mortgage-business-mastery-sales-marketing-and/id15…
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1
Secrets of a Billion-Dollar Mortgage Team w/Anthony Contento and Michele Steko
59:41
59:41
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59:41Businesses with strong team cultures crush the competition, outperforming by a jaw-dropping 200%. Yet in the relentless, high-pressure world of mortgages—where sales targets reign supreme—many leaders miss the mark on building the trust and collaboration that fuel sustainable success. Without a clear vision or a united team, scaling feels like tryi…
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The Road to $100 Million
51:18
51:18
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51:18In this conversation, Jane Floyd shares the key mindset and skills that led to her funding $100 Million in closed loans in 2024. The discussion also covers innovative marketing strategies and the importance of planning for future success by focusing on lead conversion and team collaboration. Timestamps: 00:00 Introduction to Jane Floyd and Her Jour…
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213 Unlocking Collateral Valuation Trends with Scott Reuter
40:37
40:37
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40:37In this informative episode, host Phil Treadwell welcomes Freddie Mac's Scott Reuter to discuss the myths and trends surrounding appraisals and valuations. As the Chief Appraiser and Director of Property Valuation at Freddie Mac, Scott talks about Uniform Appraisal Dataset (UAD) redesign and how to get prepared, appraisal quality, and alternative v…
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How Mortgage Brokers Can Sell More Insurance: Proven Strategies for Success
13:35
13:35
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13:35RECOMMENDED EPISODE : Tips From 10 TOP Mortgage Advisers 🎉FREE Mortgage Marketing Blueprint - https://ashborland.com/blueprint 📈Work With Me - https://ashborland.com 🚨Let's Connect 🚨 Instagram - https://www.instagram.com/ashborland/ Linkedin - https://www.linkedin.com/in/ashborland/ Facebook - https://www.facebook.com/ashborland 🗣️ Listen to the Mo…
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Top Networking Tips for Mortgage Brokers to Build Leads and Authority
12:03
12:03
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12:03🎉FREE Mortgage Marketing Blueprint - https://ashborland.com/blueprint 📈Work With Me - https://ashborland.com 🚨Let's Connect 🚨 Instagram - https://www.instagram.com/ashborland/ Linkedin - https://www.linkedin.com/in/ashborland/ Facebook - https://www.facebook.com/ashborland 🗣️ Listen to the Mortgage Business Mastery Podcast APPLE: https://podcasts.a…
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How to Create Trust & Build Value With Realtors
46:50
46:50
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46:50In this episode, Kelly Yale chats with Geoff Zimpfer to share actionable insights on building meaningful relationships with real estate agents, optimizing customer experiences, and navigating the ever-changing mortgage landscape. They discuss: Why understanding your customer's journey is key to success. How to build trust and add value to Realtor p…
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1
Time Management Hacks for Mortgage Brokers to Get More Done
14:26
14:26
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14:26🎉FREE Mortgage Marketing Blueprint - https://ashborland.com/blueprint 📈Work With Me - https://ashborland.com 🚨Let's Connect 🚨 Instagram - https://www.instagram.com/ashborland/ Linkedin - https://www.linkedin.com/in/ashborland/ Facebook - https://www.facebook.com/ashborland 🗣️ Listen to the Mortgage Business Mastery Podcast APPLE: https://podcasts.a…
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1
3 Frighteningly Easy Ways To Bring In Borrowers Faster Than You Can Say Boo
41:03
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41:03Our special Halloween podcast episode was streamed live on Halloween, but it was just too scary-awesome not to share with you…. Most mortgage pros feel trapped in a haunted house of inconsistent income, where leads vanish like ghosts and referrals are as scarce as full moons. It’s a frightening reality for many mortgage pros, plagued by unresponsiv…
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Mastering LinkedIn for Mortgage Professionals
35:23
35:23
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35:23In this conversation, Dan Smokoska shares insights on leveraging LinkedIn for business growth, in the mortgage industry. He discusses the unique advantages of LinkedIn over other social media platforms, emphasizing the importance of authenticity, engagement, and consistent content creation. The discussion also covers strategies for finding referral…
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Find Your Niche, Find Your Clients (Targeted Mortgage Marketing)
22:08
22:08
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22:08🎉FREE Mortgage Marketing Blueprint - https://ashborland.com/blueprint 📈Work With Me - https://ashborland.com 🚨Let's Connect 🚨 Instagram - https://www.instagram.com/ashborland/ Linkedin - https://www.linkedin.com/in/ashborland/ Facebook - https://www.facebook.com/ashborland 🗣️ Listen to the Mortgage Business Mastery Podcast APPLE: https://podcasts.a…
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