Packaging Unboxd is a podcast for packaging design enthusiasts who want to stay up-to-date on the latest trends and best practices. Hosted by Evelio Mattos, the Creative Director of Packaging Design, this podcast features insights from global experts on topics such as sustainable packaging, materials, manufacturing, and recycling. Listeners can learn how to create designs that are not only visually appealing but also environmentally responsible. Whether you're a packaging designer, engineer, ...
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Impossible Print Processes Every Packaging Designer Must Know | Ep 173
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Learn more at https://www.sonderegger.chGet your free How to Design Sustainable Packaging Guide here:https://idpdirect.comManage your brand's packaging specifications here:https://specright.com Learn more about dissolvable papers and label stock here: http://smartsolve.com Connect with our host: Evelio Mattos: https://www.linkedin.com/in/eveliomatt…
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Is Reusable Better than Recyclable? | Ep 172
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Discover professional packaging design insights from seasoned designer Uwe Melichar, specializing in sustainable packaging solutions. With decades of experience, Uwe navigates the intersection of graphic and product design, advocating for eco-friendly practices globallySupport our Sponsors:Learn how to design sustainable packaging for Free:https://…
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Michelada Mix Redesign: Capturing the Spirit of Mexico | Ep 171
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Adrian Viesca is an expert and influential figure in the beverage industry, with a focus on traditional Mexican mixers. As an enthusiastic representative of Miche Mix, Adrian brings a wealth of knowledge and experience from Monterrey, Mexico. With a commitment to preserving and sharing the authentic taste of Mexico, he has been instrumental in intr…
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Behind the Elegance: A Deep Dive into Luxury Packaging Design | Ep 170
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Learn how to design luxury packaging and what luxury packaging can mean from Vincent Villeger is a seasoned luxury packaging designer (Burberry, Givenchy, By Far, Milton Brown, and more) with a rich background in the industry. Learn more about Vincent VillegerKnown for his refined and innovative approach to design, Villeger has made a significant m…
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Quoting Your Packaging, What to Expect : The Packaging Today Show | Ep 169
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How much does my packaging cost is a question we hear everyday, here's why it takes so long to get pricing for your packaging and how we can get faster quotes. Join Evelio Mattos, Adam Peek, and Cory Connors to get the inside scoop on the latest packaging industry conversations and learn how to step into the future of packaging. What is the packagi…
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How to Design Packaging in Ai Like a Pro | Ep 168
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This is how professional designers using Ai to generate ideas and not get overwhelmed with the Ai hype cycle and FOMO. Evelio Mattos is esteemed in the design industry, particularly for his innovative outlook on packaging design. Evelio has achieved recognition for his approach to integrating storytelling into branding and product development, reje…
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Beyonce's Cécred Packaging & Strategy Breakdown | Ep 167
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Vannett Li, Principle at Comet Chaser strategic Branding agency co-hosts this episode of Packaging Unboxd providing insights into the beauty and hair care industry. Connect with VannettEpisode Summary:In this thought-provoking episode, Evelio converses with Vannett Li about the intricacies of branding within the beauty industry, specifically focusi…
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The Future of Smart Packaging: How Inuro is Making Packaging Reusable and Dynamic | EP 166
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Start adding smart lighting to your packaging with INURUDownload the free sustainability guide HERE!Get your packaging specifications in order with SpecrightAbout the Guest(s):Marcin Ratajczak is an entrepreneur with a vision to transform the packaging industry through innovative technology. With a career that began in building cleaning services an…
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ChatGPT is Better Than MidJourney for Packaging Design. with Adey Efrem | Ep 165
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Follow Adey EfremConnect with Evelio Mattos Download your own FREE Sustainable Design Guide Adey Efrem, a vanguard in the packaging design world, blends her rich experience in graphic design with groundbreaking AI technologies to redefine industry standards. With a foundational career that spans from crafting engaging social media content for eater…
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PFAS/Cannabis Regulations/Greenwashing : Packaging Today Show | Ep164
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This episode of "Packaging Unboxed" delves deep into the environmental and regulatory challenges of PFAS in packaging, with a special focus on the cannabis industry. We uncover the complexities and misconceptions surrounding PFAS, often referred to as "forever chemicals," and their impact on sustainability efforts within the packaging sector. Addit…
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The Art of Unforgettable Packaging Design | Ep 163
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Support our Sponsors:Factory-direct packaging manufacturing for established brands - IDP DirectManage your packaging specifications for sustainability, EPR, and budget - SpecrightFrom Brief to Shelf: How to Design Packaging that Makes a Lasting Impression About the Guest(s):Spencer is a renowned personality from Taxi Studio, where he engages as par…
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Revolutionizing the Conference Experience: TDC's Impact on Personal and Professional Growth | Ep 162
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Support our Sponsors:Purchase packaging for established brands direct from the factory that makes them at IDP DirectGet a handle on all of your packaging specifications with SpecRightAbout the Guest(s):Matthew Haynes is the visionary behind The Design Conference (TDC) based in Brisbane, Australia. As a former professional baseball player for the Cl…
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Unboxing Ecommerce Cleaners on the Packaging Today Show | Ep 161
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In this episode, we dive into an intriguing discussion that spans the casual and the technical spheres of packaging design. Evoking a sense of curiosity and critical thinking, the podcast explores various packaging concepts through an unboxing experience. Get ready for an engaging and educational journey as we dissect the subtleties of packaging co…
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How to Design Packaging for Accessibility | EP 160
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About the Guest(s): Debbie Gokie serves as the Vice President of Consumer Health and Ease of Use at the Arthritis Foundation, a position that leverages her expertise in health to benefit consumers with arthritis. Through her work, Debbie coordinates with brands and oversees the testing of their products to ensure they meet the ease of use standards…
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Louis Vuitton Lunar New Year Packaging with Ai by Brian Sykes | Ep 159
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About the Guest(s):Brian Sykes is recognized as an AI master and a visionary in the realm of design and branding. Order Brian's Classes.Find him on LinkedInWith a degree in communications and a focus on commercial art, Brian launched his own business shortly after college. Initially starting with Sykes Design, he quickly evolved the business into A…
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Packaging the Denver Broncos with Kevin Johnson | Ep 158
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Follow Kevin Johnson:https://www.instagram.com/kjdesignsthings/Obviously go follow the Broncos:https://www.instagram.com/broncos/ In the latest episode that unfolds on the Packaging Unboxd stage, we dive deep into the world of sports through the lens of packaging and design with none other than Kevin Johnson, the mastermind Creative Director at the…
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The Science Behind Successful Brand Redesigns: Insights from a Marketing Expert | Ep 157
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Check out our sponsors: Retail Luxury Sustainable Packaging: IDP Direct Packaging Specifications Management: Specright About:Doug Hall is a marketing executive with a unique and non-traditional background encompassing various areas of expertise. Initially an organic and analytical chemist in flavors and fragrances, Doug transitioned into technical …
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Streamline Your Packaging Procurement Process | Ep 156
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Support the show sponsors:If you need packaging, don't go to a distributor, go straight to the source. Click IDP DirectDidn't know you needed to manage your specifications or how knowing them can save you time and money? Learn more at:SpecRightAbout The Guest(s):Tom Preston (click for LinkedIn) is a representative from Specright, a company that off…
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Punk, Packaging, x Process with Paolo Proserpio | Ep 146
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Pablo Proceerpio, an Italian designer known for his work with Gucci and Versace, discusses his journey from skateboarding and punk rock to the world of fashion and design. He emphasizes the importance of understanding the client's needs and finding the best solution for each project, even if it means setting aside personal preferences. Proceerpio's…
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Mastering Print & Packaging Production | Ep 147
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**About The Guest(s):**Dave Hopkins is the founder of Print Design Academy, where he teaches graphic designers to become experts in print and packaging design. He is also the host of the Quickie Podcast and the Color Bar Challenge. With a background in acting and a passion for print, Dave brings a unique perspective to the world of design.**Summa…
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Cow Farts, Category Norms, & Carbon Neutral Product Packaging Ep 155
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TLDR: We talk about Cow farts, packaging design, inheriting designs that need to be updated, and balancing category norms with the need to stand out. If you're interested in learning how professionals handle packaging redesigns this is the episode for you. About The Guest(s): Jill is the Executive Creative Director at Neutral, the first carbon neut…
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If you haven't heard about Antidumping and countervailing duties for paper bags in the USA, you're in for a shock. There are proposed tariffs of up to 324% meaning this is on top of already existing 25% tariffs on imports from China, and on top of the costs of your bags.Learn more about these upcoming antidumping duties here : https://www.trade.gov…
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Ai Can Get You Hired Right Now! | Ep 153
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About The Guest(s): Nick Longo is a seasoned designer and educator with over 20 years of experience in the industry. He is the founder of Longo Designs and teaches design at California State University Northridge. Nick is passionate about using AI in design to improve efficiency and creativity. Support our Sponsors: Tired of working with middlemen …
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Unboxing Ready to Drink Packaging from Hoste | Ep 152
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**About The Guest(s):**- Evelio Mattos: Co-host of the podcast and founder of Packaging Unboxd.- Adam Peek: Co-host of the podcast People of Packaging .- Robby Haynes: Co-founder of Hoste Cocktails, a brand that specializes in ready-to-pour luxury cocktails. **Summary:**Evelio, Adam, and Robby unbox the new packaging for Hoste Cocktails, a brand…
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The Ai Future Designers Aren't Considering: An Interview With Ai | Ep 151
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About The Guest(s): Evelio Matos is the host of the podcast "Packaging Unboxed" and an expert in packaging design. He is passionate about exploring the intersection of packaging and artificial intelligence (AI) and how it can revolutionize the industry. P is an artificial intelligence co-host on the podcast. P is knowledgeable about AI and its appl…
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Packaging Redesign : 9 Years with the Wrong Packaging | Ep 150
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Jesse Koltes is the co-founder of Lono Life, a powdered bone broth company based in Brooklyn. With a background in the beef jerky industry and a passion for high-protein, convenient foods, Jesse joined Lono Life to bring their nutritious and flavorful bone broth products to market.Jesse Koltes, co-founder of Lono Life, joins Evelio to discuss the c…
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Diseñando Packaging En Los Nichos De Lujo con Aktiva (Español)| Ep 149
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Mariano Lesser es un experto en envases y fundador de Aktiva, una empresa especializada en envases de lujo sostenibles, logística y diseño. Con años de experiencia en la industria, Mariano se ha convertido en un socio confiable para las marcas que buscan crear soluciones de empaque ecológicas.Junto con Evelio Mattos, Mariano discute la importancia …
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Sell more with Limited Edition Packaging, Chobani's Lauren Hodges | Ep 148
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Lauren Hodges, a creative director at Chobani, brings a wealth of experience in design and a passion for food and beverage. She joined Chobani in 2019 and has been instrumental in pushing the brand in new and exciting directions. With Chobani Flip, a popular product line known for its delicious flavors and interactive packaging, Lauren has found th…
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Packaging Automation Will Change Design / Why You Need to Attend PACK EXPO | Ep 145
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Tom Egan, Vice President of Industry Services at PMMI, discusses the impact of automation on the packaging industry. He explains that automation is not about replacing jobs, but rather about increasing efficiency and meeting consumer demands. Tom emphasizes the importance of automation in addressing the labor shortage in manufacturing and highlight…
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How to Design Packaging (Food & Beverage) | Ep 144
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Watch on YouTube: https://youtu.be/OrHkRxWjTl0?si=uF2DSW3WgBCiqC-G Go through the process of supercharging the packaging for Pizza Cupcakes, a product featured on the show Shark Tank. They explain the importance of having a minimal viable product (MVP) and how packaging plays a crucial role in attracting customers in the competitive grocery aisle. …
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Sustainability in Cosmetics Packaging Design / Regulatory / Green Deal / Recycling | Ep 143
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Judith Fiedler is a regulatory expert in the skincare industry, currently working as the head of the product development team at La Prairie in Switzerland. With a focus on formulation, packaging, regulatory registration, and safety, Judith brings a wealth of knowledge and experience to the conversation about sustainability in the cosmetics industry…
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Sustainable Packaging: 3 Essential Questions Unveiled | Ep 142
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Evelio discusses the challenges and considerations involved in transitioning to sustainable packaging. He emphasizes the importance of understanding what sustainability means to your brand and aligning your packaging choices with your company's environmental goals. While consumers may demand sustainable packaging, they often lack knowledge about re…
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Social Media Playbook, How Packaging Answers got to $1 Million in 2 Years | Ep 141
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Joe Purcell explains how social media grew his packaging company from $0 to $1,000,000 and how he's planning on taking it to $20 Million in the next few years. Joe Purcell owns and tuns Packaging Answers a packaging company based in the UK, a country not known for its use of social media. Identifying this opportunity Joe's team is leaning into soci…
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Adobe Illustrator launched Beta and now has incorporated many new A.I. features, but there's one you need to start using now. Evelio dives into what Adobe Illustrator's Beta offers for packaging designers with their mockup feature that makes it so fast for comps and early concept presentations for packaging. Learn why A.I. will continue to make you…
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Creative Papers For Packaging Designers from My Cordenons | Ep 139
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My Cordenons is a paper mill that's been making paper for packaging designers in Italy since the 16th century. Today this innovative paper mill is pushing the boundaries of sustainable packaging solutions with customized papers that use brand's production waste. Evelio Mattos of Packaging Unboxd finds out what makes this paper so special and why pa…
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Evelio Mattos discusses the challenge of being a designer who appreciates design while also working in sustainability. He explores the tension between appreciating the aesthetics of a design and considering its sustainability. Using examples like ketchup-flavored cotton candy packaging, he highlights the conflict between creating unnecessary produc…
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Package Design 3 Tips Unboxed / How to Specify Paper / What is Headspace / What are Offline Processes | Ep 137
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Evelio is here with another breakdown of package design processes and what to consider when designing packaging. In this episode he shares GSM, Headspace, and explains a variety of Post Production Processes. Learn how to design packaging with Packaging Unboxd Podcast Are you a Merchant looking for boxes? Or interested in knowing the source for anot…
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How Designing Packaging with Ai Took Me Around the World in 30 Days | Ep 136
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Over the past 30 days, Evelio has embarked on an incredible journey, traveling to Paris, Spain, Italy, Romania, New York, Shanghai, and Singapore, captivating audiences worldwide with insights on the integration of Artificial Intelligence in the creative packaging design workflow. Throughout the episode, Evelio reveals the power of AI in enhancing …
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Packaging Design, Personas, and Private Labels with Danielle Beal of The Creative Pack | Ep 135
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How do you build own brands for existing brands? If you[ve ever wondered how designers create private label packaging design that connects with consumers in within a shopping experience, Danielle Beal shares her experiences from designing for Tesco to their Pentaward winning design for Levain Bakery. Connect with Danielle Beal, click here. Connect …
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Who Knew Luxury Labels Were a Thing? Fedrigoni Self Adhesives Live from Packaging Premiere Milan | Ep 134
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What is the latest in luxury labels for packaging? Micol and Alina of @FedrigoniSelfAdhesives share their newest Replay labels made from recycled liners.Learn what luxury labels mean to your product and how Fedrigoni can help you select the right material and adhesive for your next packaging program. --- Send in a voice message: https://podcasters.…
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Live at Packaging Premiere Italy with James Cropper Colourform Sustainable Moulded Fiber Packaging | Ep 133
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Evelio hosts Packaging Unboxd live at Packaging Premiere Milan, the dominant luxury packaging conference in Italy for brands, creatives, and manufacturers. In this episode we speak to James Cropper Colourform about their latest Cocoon style packaging as they continue to innovate in the sustainable luxury packaging market. Audio is a bit noisy as th…
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Unboxing Rodecaster Pro 2 | Watch on Spotify or Youtube | Ep 132
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Evelio unboxes the RODECaster Pro Two, a piece of podcasting equipment he'll use while traveling through Europe making podcasts. The box came with mics and headphones, and Evelio is eager to start plugging it in and using it. The sleeve of the box is four-color printed and features a foil stamp with detailed copy pieces. The inside of the box is on…
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Using Ai for Packaging Design - Will Ai replace me? | Ep 131
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I'm wotkingWill artificial intelligence replace designers and creatives? yes. But not today, learn what is new in packaging design with Ai, how to save yourself from replacement for a little while. Evelio will be speaking at LuxePack New York, go to the site get a ticket and come to the show to learn what you need to know to get started deploying A…
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Metallica 72 Seasons : Album Cover Design with Jamie McCathie | Ep 130
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Learn the behind the scenes process to the making of this iconic cover design. Jamie McCAthie along with other TurnerDuckworth alumni collaborated with the band, photographers, arsonists, stage crew, and a many other creatives along the way.Understand how the creative Director position has evolved beyond directing creatives and into directing the v…
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Artificial Intelligence, Pantone vs Lab, Design Education : Package Ink Replay | Ep 129
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Evelio Mattos introduces the podcast episode featuring Tommy Bonyr and Frida Anderson where they discuss Artificial Intelligence and Packaging Design. They talk about Pantone color versus lab conversation, and sustainable packaging solutions like solar power, algae inks, and carbon negative inks. Evelio is a member of the Pentawards Jury 2023 and h…
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Packaging Design Has Changed Forever - Designing with Midjourney 5 & GPT 4 | Ep 128
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Evelio Mattos is discussing how the combination of Mid Journey Five and Chat GT Four is changing the world of design. This combination is impacting the way websites and packaging are designed, and Mattos is providing advice on how to stay ahead of the curve and keep your design job. Evelio shares his journey in packaging design with Midjourney, fro…
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How to Design Cutting Edge Packaging with Brent Lindberg of Fuseneo | Ep 127
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Fuseneo's founder Brent Lindberg and Evelio discuss ideas around packaging concept development, sustainability, manufacturing, and the benefits of material agnostic design. --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message
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How Do You Design Packaging For Blue Origin's New Glenn Rocket? With Brian Davis | Ep 125
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Brian Davis, Packaging Materials and Process Engineer with Blue Origin shares what it takes to create packaging for Blue Origin. Rocket packaging isn't cardboard boxes and inserts, it's engineering and supply chain with a lot of experience. Brian studied at Michigan State University's School of Packaging and has developed packaging for the New Glen…
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How Designers Are Using MidJourney To Build Their Businesses with Sherry Horowitz the Ai Conjurer | Ep 126
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The Packaging Unbox Podcast recently had the pleasure of speaking with Sherry Horowitz about Mid Journey artificial intelligence. They discussed the different types of prompts that she uses, how to get started with a prompt, and making a living with Mid Journey as her copilot. They also touched upon the ethics of artificial intelligence, as well as…
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Legal Solutions For Creative Professionals: Get Expert Branding And Document Support For Just $95/Month with Jon Tobin | Ep 124
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John is the founder of Counsel for Creators, a company that provides creative professionals with legal advice and protection. He believes that every company should have a lawyer, especially if they are working with contracts or NDAs. John is a creative himself and his team consists of all creatives, and they offer a subscription-based model which i…
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