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Welcome to Content Marketing School: Strategies for Business Growth where the focus is on content creation and marketing, AI content creation, video recording techniques, social media marketing, Live broadcasting, and LinkedIn growth.___________________ This podcast is designed for B2B professionals, consultants, and entrepreneurs asking these questions:_ How can I get can I use AI to create content?_ How do I get more followers on LinkedIn? _ How can I get comfortable recording videos?_ How ...
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Create Online Business Success! | Visibility, Lead Generation, Content Marketing Strategies, and Entrepreneurial Inspiration

Tracy Beavers | Visibility & List Growth Strategist, Business/Sales Coach, Marketing Strategist Launch Strategist

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Tracy Beavers is the brain behind the "Create Online Business Success" podcast and she’s dedicated to empowering online entrepreneurs to grow and scale their businesses with ease. As an award winning business and sales coach, she is your go-to resource for practical strategies, creative ideas, and sanity saving solutions you can use right now to turn up the dial on your growth! Are you a coach, course creator, or consultant looking to boost your visibility, expand your email list, and increa ...
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Hosts Kim and Abby Peek share strategies for escaping the suffocating 9 to 5, achieving financial independence, having the freedom to do the things you love, and contribute to the greater good... all by being smart about digital marketing. You'll get a social media tip of the week, learn about social media strategy and content marketing, and be inspired to keep pushing toward your dream life.
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Send us a text Ryan Anderson, Content Strategies and Visual Storyteller, Banish Boring, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about amping up your content with ChatGPT and more. Topics included: 🔹How to get better results using prompts with ChatGPT (And other prompt-based AI platf…
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Send Tracy a Text Message! :) When I say AI…….does your brain start to hum like mine? You know……like the sound of Charlie Brown’s teacher? “Wahh….wahh…. wahhhhhh wah……..” There is SO MUCH information out there for AI and SO MANY tools. As entrepreneurs, there is so much to learn already, and now we have to figure out how to add AI into our business…
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Send us a text My friend, Gillian Whitney, LinkedIn Live Stream Strategist and Coach, Video Easy Peasy, joined me to discuss how to be a sought-after LinkedIn Live guest. Topics included: 🔹How being a guest on LinkedIn Live shows can help you enhance your brand and build authority. 🔹Why it's essential to prep for your guest spot. (Hint: you need to…
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Send Tracy a Text Message! :) Is there a finish line in this online space? You know……like in those marathon races you see on TV……where there’s this really awesome fancy pants finish line with an announcer…….and a photographer…. ……someone to put a warm blanket around your shoulders, hand you a banana…….and a blingy bling medal around your neck? I re…
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Send Tracy a Text Message! :) “I’m invisible.” “My inbox is empty.” “It’s crickets on my social media……” Have you said anything like that lately? When I was just starting out in my online business….I said these things A LOT….like a lot a lot…. ….it was super frustrating trying to find the key to break through the crowded online space to get anyone …
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Send Tracy a Text Message! :) We are in the “trust circle” here….….be honest with me…..when you meet someone and they ask you “What do you do?”..... What happens next? Does your brain shut off….and you get completely tongue-tied…. ….OR does your mouth runneth over ad nauseam for 5 minutes and you can slowly see their eyes glazing over in confusion?…
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Send Tracy a Text Message! :) There are SO MANY things we need to focus on in order for our online businesses to grow….have you ever muttered the words….. “Good golly…someone just make me a freaking checklist!” Well….I got you…… Today’s episode is Part Two of a two part series all about the 7 P’s of Marketing….also known as “the marketing mix”...it…
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Send us a text Rayna Rokicki, Podcast Coach and Producer, Ladies First Digital Media Company, joined me to share some strategies to grow your business by launching a podcast. Topics included: 🔹Things to consider before starting a podcast (Hint: Podcasting is not for everyone) 🔹Some of the biggest mistakes podcasters make when they launch their podc…
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Send us a text Isabella Bedoya, Chief Visionary Officer and Cofounder, Infinite Artificial Intelligence, LLC, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to effectively use AI in your content creation and marketing. Topics included: 🔹The best way to get started working with AI…
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Send Tracy a Text Message! :) As online entrepreneurs we face the same fears and struggles….from wondering how to find our audience to wondering if anyone is going to buy our stuff…… …….and then the BIG fear….when is our income going to stop being all rollercoastery?? Today’s episode is Part One of a two part series all about the 7 P’s of Marketing…
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Send Tracy a Text Message! :) Are you feeling invisible in the online space? You know…….feeling like you are screaming into the void…..talking to yourself………. Like you’re in an overcrowded bar where the music is SO DANG LOUD….you can’t even hear the person next to you…let alone get the bartender’s attention to order a cocktail….? I feel this way to…
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Send Tracy a Text Message! :) One of my FAVORITE things to do each month is interview one of my Facebook group members….and today’s interview was outstanding! Behnaz Vala is my guest….getting to know her as a student in my “Business Visibility Made Easy” program and then having her join my alumni membership so we could continue the growth of her bu…
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Send Tracy a Text Message! :) Do you love to hear live coaching as much as I do? When a coach and a guest come together to solve a few pressing problems both parties win! The audience gets to hear the expertise of the coach ( me )......and the guest comes away with quick wins to get unstuck and move forward…what could be better than this? In today’…
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Send Tracy a Text Message! :) Have you ever said the words “I need to finish the courses I have before buying more!”....? I know you have because I hear it from my clients and students all the time. In today’s episode, I am going to help you get the MOST from every course you purchase…..by challenging and reframing your thinking… Mentioned in this …
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Send us a text My long-time friend, Hannah Morgan, Job Search Strategist, Career Sherpa, joined me to discuss how thought leadership can elevate your content marketing efforts. Hannah has been sharing content on LinkedIn and publishing a highly-regarded newsletter for 15+ years, it was a treat to have her join me. Topics included: 🔹What is thought …
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Send Tracy a Text Message! :) We all want to make more sales in our businesses so that we can help more people achieve their goals. The key to my success in sales has always been to make connections and build relationships first….because the sale always takes care of itself. So how do we find other people in this online space to connect with, and b…
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Send Tracy a Text Message! :) How are you feeling about the visibility of your business online? How are you feeling about your email list growth? When you create awesome offers….you want to have an audience….an email list to sell them to… That’s why Your visibility and the growth of your email list are critical to your success as an entrepreneur….t…
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Send Tracy a Text Message! :) Do you have days where you think “Where did the time go?” Or….like me….you get to Friday and you’re thinking….what happened to the week….or the month? I don’t know who turned up the time dial in my world….but it feels like time moves WAY faster now…..maybe it’s my age…… So how do we harness our time? How do we, as CEOs…
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Send us a text Wondering if you can (and should) write a book? The answer is, YES!!! In this episode, Michelle B. Griffin, Personal Branding and PR Training, Standout Women, joined me to share tips and techniques to help you make publishing your book a reality. Topics included: 🔹Why you should write a book (yes, you do have something to say) 🔹How t…
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Send us a text Whether you like it or not, video isn't going anywhere, Video consumption, across platforms keeps growing. And consumers, your potential clients, say they want to see more video from businesses they support and prefer to learn about products and services through video. In this solo episode, I share various tips on short-form video In…
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Send Tracy a Text Message! :) Today’s episode is all about Facebook…..love it or leave it….it’s here to stay. So let’s go beyond the highlight reels….the likes…the hearts….the comments…..beyond our personal feelings about the platform…….. Once I share this training with you today, I guarantee you’ll feel differently about it and embrace it as a maj…
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Send us a text If you run any type of virtual event this episode is a must listen. After several years of hosting a variety of virtual events, I know that even a LinkedIn Live show or webinar on Zoom can be a challenge. That's why I decided to share some clips of my conversation with Christopher Johnson, Virtual Event Producer and Voiceover Artist,…
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Send us a text Video is one of the best ways to accelerate the Know, Like, and Trust factor with prospective clients. Not only do they see you and hear what you say, they can see your expressions and body language. This is why adding videos to your content mix is essential. In this episode, I share clips from my guest spot on LinkedIn live coach Gi…
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Send Tracy a Text Message! :) Do you have…..a wall….or a desktop…..full of sticky notes with awesome business ideas? As online entrepreneurs we get SO MANY cool ideas….specifically around the offers we want to create and sell….. Going from idea to offer creation can feel like A LOT! The good news? Today’s episode is one of my Facebook live training…
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Send us a text 'People prefer to work with (and hire) those that they know, like, and trust,' is one of those long-time sayings because it's true. That's one of the reasons referrals are so powerful. When someone sends you a referral, they pass some of the know, like, and trust they have with that person, to you. In this solo episode, I share how c…
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Send us a text Felipe Cofino, Director of People & Culture, PRB, joined me to share some tips and techniques he learned hosting several successful, engaging audio events. Topics included 🔹The advantages of choosing audio events instead of LinkedIn Lives 🔹 Tips to plan and organize panels and guests for audio events 🔹Advice for people who want to st…
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Send Tracy a Text Message! :) In today’s episode, I am giving you one of the best tips I have in my bag of strategies as a business and sales coach! I am going to tell you exactly how I generated an extra $15k in sales in only 8 hours…..AND how this strategy generates on average an extra $10k+ for every single launch of my 8 week group coaching pro…
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Send Tracy a Text Message! :) Anyone can call themselves a coach in the online space. The industry is completely unregulated with no required certifications. So how do we navigate this wild west of advice-givers when building our online businesses? How do we know when to tune in….when to tune out….how to make those smart, authentic choices and trus…
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Send us a text Joseph Rosenfeld, Image Consultant / Image Maker, Joseph Rosenfeld, LLC, joined me to share some advice on how to feel confident and look great on video. Topics included 🔹How we can feel more confident in ourselves 🔹What to wear (and not to wear) on video, broadcasts, etc. 🔹Background considerations when you're on a Live broadcast An…
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Send Tracy a Text Message! :) Do you love the inside scoop as much as I do? When someone you follow shares the back story…spills the tea (as we say here in the South)...well you are in for a treat…. This is an encore presentation pulled from the archives…a live training I did for my Facebook group ( that’s why the audio isn’t my normal smooth sultr…
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Send us a text Lisa Morton, Holistic Interior Design / Feng Shui, Pure Living with Lisa Morton, joined me to share how to use feng shui principles in your office to increase creativity and productivity. Topics included 🔹What feng shui actually is and descriptions of the 5 elements 🔹How using feng shui principles can increase creativity and producti…
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Send us a text Personal branding photos are a great way to connect with potential clients. Scott Lawrence, Headshot / Personal Brand Photographer, Scott Lawrence Photography, joined me to share some ways to highlight your personality and style with personal brand photos. Topics included 🔹What are "personal brand" photos, and why we need them 🔹Tips …
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Send Tracy a Text Message! :) I want to touch on something that’s been bugging me for awhile….and talk about the pressure we feel when it comes to building our businesses……. In this episode, I am going to challenge you a bit on your thinking….. ………..and maybe…take some pressure off of you….take a listen to this live training I shared in my FB group…
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Send Tracy a Text Message! :) Seo confuses the crap out of me….there…I said it…it’s out in the world and I can’t take it back…. Does it confuse you too?? The keywords, the research, the little details….when I think about it…my brain hurts….and I end up sticking my head in the sand! But I realize that as a serious CEO…I can’t go on this way….so that…
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Send Tracy a Text Message! :) Has Perfection decided to move into your house? Has it pulled into your driveway….unloaded it’s massive amounts of baggage into your spare bedroom…helped itself to your snacks and your Netflix account? The good news is that you’re not alone my friend! I have been having a lot of conversations lately with my students an…
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Send Tracy a Text Message! :) Would you like to know how you could potentially double your income? I know……you’re thinking…”Tracy, that’s a dumb question!” Seriously though….the strategy I am going to share with you in this episode…..is one that has the potential to explode your visibility….your audience…and double your income….I think will surpris…
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Send Tracy a Text Message! :) Do you ever wonder what makes one person more successful than another in the entrepreneurial space? Do you love hearing the back stories of how someone built their business…the good stuff…the stuff that kept them up at night…and everything in between? Yeah…me too. In today’s episode, I’m sharing a live interview I did …
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Send Tracy a Text Message! :) Have you ever gotten some REALLY bad business advice? You know, when you were just starting out and you hired a coach or followed some super successful people thinking, "They must know what they're doing, right?" Yeah, me too. In today’s episode, I’m sharing a live training I did for my Facebook group about the worst a…
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Send us a text Terry Bean, Keynote Speaker / Coach and Trainer, TryBean, joined me to discuss 4 key human behavior drivers and how to create content that appeals to each of them. Topics included: 🔹Describing the 4 key drivers of human behavior 🔹Creating content that appeals to each driver 🔹Differences and similarities between popular assessments An…
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Send us a text If you're thinking about starting a podcast, don't miss this episode. I started my first podcast (Smarter Career and Business Moves) 4+ years ago, and I picked up a few ideas. Shannon Russell, Career Transition Coach / Podcaster, Second Act Success Career Coaching, joined me to share some techniques to build podcast audience of loyal…
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Send us a text LinkedIn provides many opportunities to build our brands, raise our visibility, and develop reputations as thought leaders. But it's up to us to use them to our best advantage. In this solo episode, I dive into the benefits of publishing articles, starting a newsletter, and contributing to collaborative articles. Some of them might s…
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Send Tracy a Text Message! :) Tracy Beavers is the brain behind the "Create Online Business Success" podcast and she’s dedicated to empowering online entrepreneurs to grow and scale their businesses with ease. As an award winning business and sales coach, she is your go-to resource for practical strategies, creative ideas, and sanity saving solutio…
  continue reading
 
Send Tracy a Text Message! :) Tracy Beavers is the brain behind the "Create Online Business Success" podcast and she’s dedicated to empowering online entrepreneurs to grow and scale their businesses with ease. As an award winning business and sales coach, she is your go-to resource for practical strategies, creative ideas, and sanity saving solutio…
  continue reading
 
Send us a text One reason people shy away from posting content on LinkedIn and other social media platforms is that they are afraid of being judged—and not in a good way. If that's you, don't miss this episode. Ryan Anderson, Content Strategies and Visual Storyteller at Banish Boring, joined me to discuss removing “the boring” from your content mar…
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Send us a text When it comes to creating content the 2 things coaches, consultants, and entrepreneurs tell me they struggle with most are generating ideas and being comfortable on camera. In this solo episode, I share 9 easily adaptable ideas that you can use to create various types of content for LinkedIn and other social media platforms. The cont…
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Send us a text If you’re struggling with video, I get it. I've been there, too. It can be challenging, particularly if you're just getting started. Recently, I had the opportunity to present on how to enhance your visibility and grow your business using short-form video. I thought part of it would be perfect for the podcast, so I'm sharing a clip w…
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Send us a text Want to be a better presenter? A better all-around communicator? You might want to try stand up comedy. In this episode, Marion Spears Karr, Executive Search and Leadership Solutions, In-FLOW Executives, joined me to to discuss how being a stand up comic helped improve his communication skills. Topics included: 🔹The relationship betw…
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Send us a text Checklists, cheat sheets, guides, and free or low-ticket courses are some of the most effective ways to attract ideal clients, which is why I was excited to have my long-time friend and colleague, Bridget Weide Brooks, course creator and editor of Resume Writer's Digest join be to share some insights. Topics included 🔹The benefit of …
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Send us a text Lisa McPhee, Career Coach and Business Strategist, Lisa McPhee Coaching Academy, joined me to talk about imposter syndrome - what it is, and why so many successful people get it. Topics included 🔹What is imposter syndrome? 🔹Is imposter syndrome common? Hint: you're not alone 🔹Strategies to get past imposter syndrome when it hits And …
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Send us a text Growing a YouTube channel can be challenging. It certainly has been for me. So I was excited to have Kevin D. Turner, Brand Strategist / Speaker, TNT Brand Strategist, join me to talk about how he grew his Keep Rocking LinkedIn channel to 1K+ subscribers in just over a year. Topics included 🔹Why he started the Keep Rocking LinkedIn Y…
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