Parhaat Azeem Digital Podcastit (2024)

1
83 - George Nguyen (WIX) on the importance of fresh and diverse voices in your content 29:46

1M ago29:46

29:46

In this episode, I interview George Nguyen from Wix about the importance of fresh and diverse voices in content. George shares his personal experience of feeling alone and not seeing enough representation in the industry, which inspired him to bring in diverse voices to the Wix blog. As always, if you enjoyed this, and previous episodes, please lik…

1
82. Kerry Campion on harnessing the power of the customer in marketing 28:54

2M ago28:54

28:54

In this episode, I interview Kerry Campion, a copywriter and content marketer, about the power of the customer in marketing. Kerry shares her experience of conducting customer interviews and how they have helped her create effective marketing copy. Kerry Campion is a copywriter who helps brands generate more inbound traffic and optimize their websi…

1
81 - Mike King on the future of SEO, post Google Algorithm leaks 45:10

3M ago45:10

45:10

In this episode, I interview Mike King about the recent Google leaks and their impact on SEO - and what's changed since the leaks have come out. We discuss the importance of user experience and SEO working together, the need for quality over quantity in link building, and the role of related content in rankings - as well as MUCH more. This isn't on…

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80 - Sukhjinder Singh on thriving as a minority in digital marketing 27:39

3M ago27:39

27:39

In this episode, I interview Sukhjinder Singh about thriving as a minority in digital marketing. Sukhjinder shares his journey in the industry and the changes he has witnessed over the past 15 years. He also discusses the challenges faced by minorities and the progress that has been made in creating a more inclusive and diverse industry....and much…

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79 - Bernard Huang on creating engaging SEO content in the age of AI 45:01

3M ago45:01

45:01

In this episode, I interview Bernard Huang about the importance of creating engaging SEO content. We discuss the rise of AI-generated content and its impact on traditional SEO strategies. We also dive into what the future of search holds. This episode is not to be missed if you're in the SEO industry! As always, if you enjoyed this, and previous ep…

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78 - Amy Hopper on the power of empathy in leadership 33:11

3M ago33:11

33:11

In this episode, I interview Amy Hopper, a sociologist and CEO of TOA Group, about the wellbeing challenges faced by agencies and software houses. The conversation highlights the importance of communication, collective wellbeing, and implementing processes for better flow of work, as well as viewing wellbeing as an investment rather than a cost. As…

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77 - Ryan Jones on Understanding SaaS Content Marketing 31:19

4M ago31:19

31:19

In this episode, I interview Ryan Jones, the marketing manager at SEOTesting, about SaaS content marketing. We discuss the definition of SaaS and how marketing for SaaS differs from traditional marketing. Ryan shares his experience of increasing organic clicks by focusing on content, educational blog posts, and building customer relationships. We a…

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76 - Reema Vadoliya on why data accessibility might be the solution to addressing bias in AI. 24:08

4M ago24:08

24:08

Reema Vadoliya kicks off S6, join us as we explore how AI is reshaping businesses, highlighting both the upsides and challenges. We discuss the importance of making data more accessible to combat bias in AI systems and the hurdles companies face in this effort. Reema describes herself as a passionate business founder, storyteller, and advocate for …

1
75 - Fiona Bradley on what it takes to achieve growth on LinkedIn 26:00

1+ y ago26:00

26:00

What Fiona Bradley doesn't know about organic LinkedIn success, probably isn't worth knowing in my opinion. This episode will not teach you how to grow on LinkedIn by posting about the injured dog that you ignored on the way to a job interview, only to find out the dog WAS the interviewer. Instead, Fiona helpfully shares tips and advice on post for…

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74 - Katy Powell on breaking the glass ceiling as a female business founder 22:27

1+ y ago22:27

22:27

Katy Powell, one third of the leadership team at Bottled Imagination shares her story on what it's like to be a female business founder in the marketing industry, as well as the challenges she has faced. Described as "an expert in all things PR, thinking up ideas that take over the internet and putting brands front and centre in trending conversati…

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73 - Andi Jarvis on how to align marketing strategy with equality (Azeem Digital Asks x Strategy Sessions Podcast Crossover) 53:50

1+ y ago53:50

53:50

In this crossover episode between this and the Strategy Sessions podcast, myself and Andi Jarvis have a discussion around explaining where equality should fit in your marketing strategy along with a few tips of how everyone can make a difference, even if you don’t get involved in strategy. We also discuss where businesses have got it wrong, how to …

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72 - Jo Walters on how SMEs can compete with bigger organisations 23:30

1+ y ago23:30

23:30

After a short break, I am back with Season 5 of the Azeem Digital Asks Podcast! In this episode, Jo Walters shares strategies for small organisations to compete with larger ones, highlighting the importance of identifying and leveraging unique strengths, amongst other pearls of wisdom. Jo is officially a freelance communications specialist at 25 Do…

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71 - A quick thank you, and I'll be back in 2023! 1:36

2y ago1:36

1:36

A very quick episode to say thank you for watching, listening, subscribing, and supporting the podcast in 2022. Your support has helped ensure this stays amongst the top 10 digital marketing podcasts in the UK, and top 20 overall. Back in 2023 with more content, and more things I'm keeping under wraps for now. Have a great holiday period with your …

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70 - Surena Chande on why your pitches don't land with journalists 22:36

2y ago22:36

22:36

Imagine if you were able to learn more about Digital PR pitching from someone who has had experience in both PR, and journalism? Imagine no more - Surena Chande is here to teach you things that will help you get your pitches to land and to be more successful. The final (video) episode of 2022 is here, and Surena Chande - freelance journalist and co…

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69 - Corrie Jones on tips for Instagram marketing in 2023 23:37

2y ago23:37

23:37

Want to get a headstart on Instagram marketing in 2023? This episode is packed full of useful tips and insights for you to become better at advertising on the platform next year. Corrie Jones joins me on this episode. She's the founder of Untapped Digital, the 'award winning social media agency for ambitious brands'. She definitely knows Instagram …

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68 - Gemma Houghton on the importance of culture in marketing 28:31

2y ago28:31

28:31

Marketers talk about strategy, tactics, engagement, execution - but where does culture fit into all of this? Gemma Houghton joins me on the show to discuss the importance of culture in marketing. Gemma is the director of marketing at Webcertain, and has multiple years of experience in the industry - so there's nobody better placed to discuss this i…

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67 - Lidia Infante on understanding TikTok and its ranking factors 41:02

2y ago41:02

41:02

Wouldn't it be great if there was a resource somewhere that helped you to fully understand TikTok, as well as its ranking factors to help you become more successful on the platform? Look no further - THIS episode has you covered. Lidia Infante joins me on the show to discuss the above, and much more. She's studied TikTok in depth, published numerou…

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66 - Fabio Embalo on increasing Black owned businesses in search engine result pages (SERPs) 24:26

2y ago24:26

24:26

The podcast is BACK! In this episode, aptly timed during Black History Month in the UK - the fantastic Fabio Embalo, CEO of Viaduct Generation joins me to discuss the lack of Black owned businesses in Google (and other search engine) results. (As a reminder, you can also WATCH the podcast on YouTube, or on Spotify Video too) We discuss: - How he di…

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65 - Troy Sandidge on how marketing and sales can align 25:32

2+ y ago25:32

25:32

Marketing doesn't communicate well with sales. Sales doesn't communicate well with Marketing. A common problem. Hear from industry thought leader Troy Sandidge on what both sides can do to become more aligned. Troy is known as the 'Strategy Hacker'. He works as a growth strategist & demand generation for startups, SaaS, & B2B, as well as speaking a…

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64 - Jess Peace on job satisfaction within the marketing industry 23:12

2+ y ago23:12

23:12

How can you find, and more importantly - keep hold of job satisfaction in the marketing industry? Jess Peace joins me on this episode to share really useful tips and advice on how to do just that, for people of all skill levels and experience. Jess is a copywriter and editor, and a content team lead at NeoMam. She's also a podcaster herself, which …

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63 - Ashwin Balakrishnan on how content is much more than just SEO blogs 29:22

2+ y ago29:22

29:22

Content doesn't just mean pushing out SEO blogs. It can be things like YouTube videos, podcasts, whitepapers, and so much more. Hear from Ashwin Balakrishnan on the power of content in all formats. Ashwin is a writer, marketer, and a strategist. He is currently the head of marketing at Optmyzr. (As a reminder, you can now WATCH the podcast on YouTu…

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62 - Claire Carlile on finding and carving out your niche 20:13

2+ y ago20:13

20:13

Claire Carlile joins me on the Azeem Digital Asks podcast to discuss how you can find, and carve out your niche in the marketing industry. Claire Carlile is a Local Search Expert at BrightLocal and Head of Pencils at Claire Carlile Marketing, and is someone who is incredibly well respected in the industry. It was a pleasure to interview her. In thi…

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61 - Crystal Carter on why SEO is a team sport 27:11

2+ y ago27:11

27:11

Head of SEO communications at Wix, Crystal Carter joins me on the show to share her reasons on why SEO should be seen as a team sport, and not something that should be looked at in isolation. *As a reminder, you can now get this podcast in video form too, on either Spotify, or YouTube. Use the anchor.fm link below to choose your preferred platform.…

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60 - Jasmine Granton on progression and management within Digital PR 26:05

2+ y ago26:05

26:05

Hello new subscribers and hello 2022...the Azeem Digital Asks podcast is BACK with a bang! If you listen on Spotify, you can now get a video version of this podcast. I'll also upload it to YouTube. Joining me on the first episode of season 3 is the awesome Jasmine Granton, Digital PR Team Lead at Evolved, conference speaker, and co-founder of Chalk…

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59 - A very quick thank you! Back in 2022. 1:23

3y ago1:23

1:23

Hello! A very short thank you message to everyone that has appeared as a guest, shared the episodes, and generally supported this podcast in 2021. I'm now taking a short (well-earned!) break - and will be back in 2022. In the meantime, I'd love it if you subscribed, and left a rating and/or a review on your preferred listening platform, some of whi…

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58 - Ross Simmonds on getting content distribution right 38:30

3y ago38:30

38:30

For the season 2 finale of the Azeem Digital Asks podcast, the incredible Ross Simmonds joins me on the show to discuss getting content distribution right. If you don't know or follow Ross, you absolutely should. He regularly shares content on multiple platforms that make you think differently about how you are conducting your marketing endeavours.…

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57 - Vikki Ross on the benefits of having the right tone of voice in your messaging 18:47

3y ago18:47

18:47

The brilliant Vikki Ross joins me on the show to discuss why tone of voice is important in your messaging. I really enjoyed this one and learned a LOT. Vikki has been writing copy for major global brands for 24 years. She specialises in branding and tone of voice and travels the world telling businesses how to talk. They ask her to - she doesn't ju…

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56 - Andrew Cock-Starkey (Optimisey) on organic competitor research 20:03

3y ago20:03

20:03

The zestful Andrew Cock-Starkey (Optimisey) joins me on the podcast to discuss how to conduct organic competitor research. Andrew runs an SEO consultancy in Cambridge, and also runs a series of events for learning, networking and sharing about SEO too, as well as being hands down, one of the nicest people in this industry, who I just had to get ont…

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55 - Amanda Milligan on how to build authority in digital marketing 21:42

3y ago21:42

21:42

The awesome Amanda Milligan joins me on the show to discuss how to build authority in digital marketing. Amanda Milligan is the Head of Marketing at Stacker, a data journalism platform and newswire that also partners with brands to create and distribute content to build brand awareness and links. With a degree in journalism and a decade in content …

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54 - Andy Thornton on LGBTQ+ inclusion in the marketing sector 23:36

3y ago23:36

23:36

The wonderful Andy Thornton joins me on the show to discuss the important topic of LGBTQ+ inclusion in the marketing sector. Andy Thornton is a Digital Marketing Executive for Noisy Little Monkey and a Stonewall LGBTQ+ Person of Faith Rolemodel. They trained with the School of Sexuality Education and have delivered workshops on LGBTQ+ identity and …

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53 - Jessica Pardoe on starting your marketing career the right way, and avoiding burnout 19:47

3y ago19:47

19:47

The brilliant Jessica Pardoe joins me on the show to discuss how best newcomers can start their marketing career, and how to avoid burnout too - as well as a few more tips thrown in! Jessica is a PR Account Manager at Source PR in Cheshire, and you'll regularly find her on social media sharing her knowledge, and helping others. In this episode, we …

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52 - Riley Hope on using SEO as part of a COVID recovery for SMBs 20:18

3y ago20:18

20:18

How can small, and medium sized businesses start to recover from the effects of COVID? That's exactly what my brilliant guest this week - Riley Hope - will share the answers to. Riley Hope is an organic digital marketer with over five years of experience, with a majority of experience specialising in SEO for small-medium enterprises. She also has a…

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51 - Rejoice Ojiaku on how brands can get Black History Month right 19:06

3y ago19:06

19:06

I invited Rejoice Ojiaku back onto the podcast to discuss what Black History Month is, and how brands can get Black History Month messaging right, without sounding tokenistic. This episode was recorded during the week of another period of individual attacks on Black people in our industry, for wanting a more diverse and inclusive space for us all. …

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50 - Itamar Blauer on why people should practice sustainable SEO 21:12

3y ago21:12

21:12

To mark hitting Episode 50 of the podcast (still can't believe it!) myself and Itamar hopped onto a recording, with just a topic - Sustainable SEO - and no agenda. In this episode, you'll learn lots of things - but mostly, why you should be considering SEO as a long term strategy. Itamar describes himself as an SEO Consultant, Trainer & Manager, au…

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49 - Shomi Williams on mental health and seeking therapy in marketing 22:00

3y ago22:00

22:00

The amazing Shomi Williams, a psychological therapist, joins me on the show this week, discussing the important topic of mental health and seeking therapy in marketing. You really do not want to miss this incredibly powerful episode. Shomi runs a platform online called Lafiya Health that focuses on delivering mental and physical health education an…

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48 - Sean Page on how marketing companies can improve recruitment processes 24:09

3y ago24:09

24:09

Joining me on this episode of the podcast is the fantastic Sean Page, discussing how marketing companies can improve their recruitment processes. Sean is a non-traditional Recruiter who works in the tech space. He was born and raised in Washington, DC in the United States. His passion is all things recruiting, people ops, and Diversity, Equity, Inc…

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47 - Janet Machuka on creating a great social media strategy 21:58

3y ago21:58

21:58

Joining me on this episode of the podcast is the brilliant Janet Machuka, discussing everything you need to create a great social media strategy. Janet is a social media marketing strategist, trainer, and founder of Africa Tweet Chat. She boasts over 100k followers on her social media with high levels of engagement on her posts, and was also recent…

1
46 - Derek Walker on understanding white privilege, and diversifying your boardrooms 1:05:12

3+ y ago1:05:12

1:05:12

This has to be one of the most thought provoking and powerful episodes I've recorded to date. What a way to start Season 2 of the Azeem Digital Asks podcast. Joining me is the incredible Derek Walker, someone that I have looked up to for a long time. Derek describes himself as the chief instigator, janitor, secretary and mailroom person for Brown a…

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45 - Christine "Shep" Zirnheld (Marketing O'Clock) on the benefits of podcasting 26:01

3+ y ago26:01

26:01

It's the Season 1 FINALE! What better guest to join me than a podcasting pro - Christine "Shep" Zirnheld, one of the hosts of the awesome Marketing O Clock podcast. We discuss all things podcasting, and the benefits of the medium. For those who don't know who this awesome human being is, she describes herself as the "Real Housewife of Digital Marke…

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44 - Tim Jensen on why PPC practitioners should learn more about Google Tag Manager 22:12

3+ y ago22:12

22:12

Joining me on the Azeem Digital Asks podcast this week is the ace Tim Jensen, and we discuss all around why PPC practitioners should learn more about Google Tag Manager. For those who don't know who Tim is - with close to a decade of experience in the digital marketing industry, he's worked with SMB to enterprise level clients in a wide variety of …

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43 - Kelvin Newman on BrightonSEO, and the safe return of in-person marketing conferences during COVID 32:03

3+ y ago32:03

32:03

My guest on the Azeem Digital Asks podcast this week is the awesome Kelvin Newman, and we'll be talking all about BrightonSEO, and the safe return of in person marketing conferences this year. Kelvin is the Founder of Rough Agenda, a company that arranges specialist digital marketing events including BrightonSEO. In 2014 Kelvin was voted by econsul…

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42 - Juliana Turnbull on going freelance, and hosting/running conference events 19:59

3+ y ago19:59

19:59

My guest on the Azeem Digital Asks podcast this week is the fantastic Juliana Turnbull, and we'll be talking all about going freelance, as well as hosting and running conference events. Better known as SEO Jo Blogs, she is a freelance marketing consultant, conference speaker, organiser of Search London, founder of Turn Digi, a finalist in the Globa…

1
41 - Chima Mmeje on the power of great content 20:19

3+ y ago20:19

20:19

Joining me on the Azeem Digital Asks podcast this week is the absolutely brilliant Chima Mmeje, and we'll be talking all about the power, and benefits of great content. If you don't know Chima - you're missing out. She's the brains behind Zenith Copy, and is an SEO content writer and strategist for SaaS & Tech, has been featured in places like : Ha…

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40 - Leigh George on creating the perfect marketing strategy, and the benefits of a PhD in Branding 25:35

3+ y ago25:35

25:35

Joining me on the Azeem Digital Asks podcast this week is the awesome Dr Leigh George, and we'll be talking all about creating the perfect marketing strategy, as well as her PhD in Branding. She describes herself as the founder of Freedom—a strategic branding and marketing un-agency, has a PhD in branding, is a speaker, a learning in public support…

1
39 - Britney Muller on machine learning, data science, and the future 31:08

3+ y ago31:08

31:08

The incredibly talented Britney Muller joins me on the Azeem Digital Asks podcast this week, and I was lucky enough to get her thoughts on data science, machine learning and the future for these areas. Britney is well known and well respected throughout the industry, and rightly so - she's a keynote speaker, previously was the senior SEO scientist …

1
38 - Billie Geena on managing developer relationships 20:56

3+ y ago20:56

20:56

Joining me on the Azeem Digital Asks podcast this week is the fantastic Billie Geena, and we'll be talking all about managing developer relationships, and communicating with developers. Billie describes herself as a full time SEO Wizard, part time blogger, ambitious queen, and 'Young, Scrappy and Hungry'. In this episode, we discuss: The best way t…

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37 - Elizabeth Solaru on luxury marketing, and attracting rich clients 27:50

3+ y ago27:50

27:50

Joining me on the podcast this week is the brilliant Elizabeth Solaru, and we discuss all things luxury marketing, and how to attract rich clients. Elizabeth is a luxury business mastery coach, and strategist. Prior to pursuing her passion as a cake maker in the luxury market, Elizabeth had two other successful careers which seemed diametrically op…

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36 - Sophie Brannon on SEO Strategy, and the remote vs office debate 24:24

3+ y ago24:24

24:24

The brilliant Sophie Brannon joins me on the show this week to discuss everything related to SEO strategies, and we also cover the recent debates about remote vs office work. Sophie is the Senior SEO Manager at Absolute Digital Media, recently spoke at BrightonSEO '21, and lives on coffee, red wine, and plants - interesting combination! We discuss:…

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35 - Rejoice Ojiaku and Wilhemina Gilbertson on salary transparency, and diversity and inclusion 42:30

3+ y ago42:30

42:30

Work in digital marketing? Want to get paid more? Wish more companies and individuals were open about what they earned? Then you absolutely HAVE to listen to this episode. I am joined by two absolutely incredible and inspirational human beings - Rejoice Ojiaku and Wilhemina Gilbertson. They are better known as Reji and Willz, and together, they are…

1
34 - Cory Henke on the potential of YouTube, and the value of data visualisations with Power BI 29:43

3+ y ago29:43

29:43

This week on the Azeem Digital Asks podcast, we're talking about the potential of YouTube advertising, as well as the value of data visualisations with Power BI. My guest is the amazing Cory Henke, someone I consider to be a real thought leader in both of these spaces. Cory is a Speaker, BI Consultant, and Agency Founder - and you'll often find him…

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