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Creative Minds, Smart Money: Finance & Business Tips for Creatives

Samantha Eck | Bookkeeper for Creatives & Coach for Bold Bookkeepers

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Welcome to Creative Minds, Smart Money – the go-to podcast for creative entrepreneurs who want to master their money without losing their artistic spark. Hosted by Samantha Eck, a creative business bookkeeper on a mission to help you thrive, we’re here to tackle the financial side of your business in a way that makes sense for your creative brain. We’ll break down bookkeeping basics and money strategies designed specifically for creatives – from pricing your services with confidence, to mast ...
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Welcome to Strategy for Creatives: Business minus the bullshit. Whether you're new in business or finding yourself in a season of change, get ready to build a strategy, create an action plan, and crush those goals. I’m Sasha, host of strategy for creatives, and I help female-led businesses grow their brands in authentic, measurable, and meaningful ways without the stress! There’s no sugar-coating over here. I’m serving up real tips and actionable steps you can take to help uplevel your busin ...
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Feel stuck in the endless juggle of running a creative business? I'm Kevin Chung, your creative business host, and this podcast is your guide to thriving without losing your spark. This podcast is for you if you find yourself asking questions like: - Are you juggling creative work and the demands of running a business? - Do you feel overwhelmed by launching a product or course? - Struggling to find a marketing strategy that feels authentic to you? - Looking for ways to grow without burning o ...
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Send us a text! If you want us to contact you leave an email we can contact you at! Feeling overwhelmed in your business? It might be time to hire help—but can you afford it? In this episode, Samantha Eck breaks down how to financially prepare for hiring, whether it's a contractor, employee, or assistant. Learn how to evaluate your numbers, create …
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Starting small doesn’t mean thinking small. In this episode of The Standout Creatives, I’ll show you how launching with a small, engaged audience can be your secret weapon for creative business success. Whether you’re working on your first course, digital product, or any big idea, this approach will set you up for growth without the stress of tryin…
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Send us a text! If you want us to contact you leave an email we can contact you at! In this episode, Samantha Eck dives into the recent acquisition of Bench Accounting by Employer.com. Learn what this transition means for Bench users, the risks involved, and the critical questions you need to ask before deciding whether to stay or switch. Samantha …
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Send us a text! If you want us to contact you leave an email we can contact you at! In today’s episode, Samantha tackles the sudden Bench Accounting shutdown that has left many small business owners scrambling to recover their financial data. If you’re feeling overwhelmed, don’t worry—this episode is packed with actionable steps to help you transit…
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Send us a text! If you want us to contact you leave an email we can contact you at! In this episode of Creative Minds Smart Money, Samantha breaks down the critical difference between profit and revenue two terms that often trip up creative entrepreneurs. If you’ve ever wondered why you’re making money but still feel broke, this episode is for you.…
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Send us a text! If you want us to contact you leave an email we can contact you at! In this episode of Creative Minds Smart Money, Samantha chats with KP and Jesse from Inkpot Creative about how blogging can be a game-changer for creative entrepreneurs. Learn how to use blogging to drive traffic, build trust, and attract your dream clients—all with…
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Send us a text! If you want us to contact you leave an email we can contact you at! In this episode of Creative Minds Smart Money, Samantha breaks down how to conduct a year-end financial review for your creative business. Learn the key steps to assess your profits, analyze expenses, and set actionable goals for the new year. Whether it's reviewing…
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Ghostwriting might seem like a secretive craft, but it’s anything but. Kent Sanders breaks it down: this isn’t about hiding in the shadows—it’s about creating stories that genuinely connect. As the founder of Inkwell Ghostwriting, Kent has helped entrepreneurs and leaders bring their journeys to life in ways that inspire and resonate. If your story…
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Send us a text! If you want us to contact you leave an email we can contact you at! Welcome back to the Creative Minds Smart Money Podcast! Tax season doesn’t have to be overwhelming—this episode breaks down exactly what you need to do to get prepared and stress less. What You’ll Learn: Key reports to pull: profit & loss, balance sheet, and cash fl…
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Big news: the podcast is back, and it’s got a whole new look, name, and purpose. After taking a much-needed break, I’m beyond excited to relaunch as The Standout Creatives! This isn’t just a new name—it’s a new mission to help you build a business that stands out while staying true to your creative passion. In this episode, I’ll take you behind the…
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Send us a text! If you want us to contact you leave an email we can contact you at! In this episode of Creative Minds Smart Money, Samantha chats with Aiza, AKA “The Brand Chef,” about creating bold, personality-packed branding for your offers. Aiza shares how branding can make your offers irresistible and help you stand out in a crowded market. Wh…
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Send us a text! If you want us to contact you leave an email we can contact you at! Welcome back to the Creative Minds Smart Money Podcast! In today’s episode, we’re covering one of the most essential (and often neglected) parts of running a business: how to pay yourself. Join Samantha as she breaks down: The different ways to pay yourself dependin…
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Send us a text! If you want us to contact you leave an email we can contact you at! Welcome to another episode of the Creative Minds Smart Money Podcast! In this episode, we’re diving into the world of slow months—those times when business feels quieter than usual, and you're wondering how to make the most of it. Spoiler alert: slow months are not …
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Send us a text! If you want us to contact you leave an email we can contact you at! In this episode, Samantha Eck welcomes Celina from Luna Marketing Services, a seasoned marketing professional with over 10 years of experience in social media marketing and co-founder of Luna Marketing Services. Together, they dive deep into the world of social medi…
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Send us a text! If you want us to contact you leave an email we can contact you at! Today on Creative Minds Smart Money, we’re tackling a huge topic for every creative entrepreneur—setting the perfect pricing for your services. 💰 You’ve got skills, you’ve got value, and now it’s time to make sure you’re getting paid what you’re truly worth. We’re b…
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Send us a text! If you want us to contact you leave an email we can contact you at! In today’s episode of Creative Minds Smart Money, we’re diving into cash flow mastery—the money moves that every creative entrepreneur needs to get a handle on. Whether you're a freelancer, coach, or creative business owner, cash flow can make or break your business…
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Send us a text! If you want us to contact you leave an email we can contact you at! On today's episode of Creative Minds Smart Money, we’re diving into the world of AI for creative entrepreneurs! Whether you're a solopreneur, freelancer, or small business owner, AI can help you level up your business without the overwhelm. Our guest today, Nikki, f…
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Send us a text! If you want us to contact you leave an email we can contact you at! Welcome back to the Creative Minds Smart Money Podcast! I’m your host, Samantha Eck, and in today’s episode, we’re talking about something every creative entrepreneur needs but most tend to avoid—financial reports. Whether you're running a thriving creative business…
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Send us a text! If you want us to contact you leave an email we can contact you at! Welcome back to the Creative Minds, Smart Money podcast! I’m your host, Samantha Eck, and today, we’re diving into one of the most crucial yet often dreaded parts of running a business: invoicing. Whether you're a freelancer, small business owner, or creative entrep…
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Send us a text! If you want us to contact you leave an email we can contact you at! Welcome back to Creative Minds Smart Money! In today’s episode, we’re diving into the power of leadership and why blending creativity with strong management is the secret sauce for building a successful business. I’m thrilled to have Tomasha Suber, founder of T28 Co…
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Send us a text! If you want us to contact you leave an email we can contact you at! Welcome back to the Creative Minds Smart Money Podcast! I’m your host, Samantha Eck, and today’s episode is all about taking your creative business to the next level with smarter, more efficient operations. I’m joined by systems and operations consultant Lauren Glyn…
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Send us a text! If you want us to contact you leave an email we can contact you at! In this episode of the Creative Minds, Smart Money Podcast, I’m chatting with trademark lawyer Kelly Jones, who’s here to drop some serious knowledge on how to protect your creative business legally (don’t worry, we’re keeping it jargon-free). From the basics of tra…
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Send us a text! If you want us to contact you leave an email we can contact you at! Welcome back to another episode of the Creative Minds Smart Money Podcast! This time, we’re diving deep into the world of email marketing with special guest Shannon—an email marketing pro who turned her burnout as a wedding photographer into a thriving, profitable b…
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Send us a text! If you want us to contact you leave an email we can contact you at! Welcome back to the Creative Minds, Smart Money Podcast, where we blend creativity and financial know-how to help you build a thriving business. Today, I’m excited to have Josie Dumont, a certified leadership and mindset coach, join me to talk all about building res…
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Send us a text! If you want us to contact you leave an email we can contact you at! Welcome back to another episode of the Creative Minds, Smart Money Podcast! I’m your host, Samantha Eck, and today I’m joined by Melissa Nguyen, a mindset and embodiment coach who’s all about helping creative entrepreneurs break through their mental blocks—especiall…
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Send us a text! If you want us to contact you leave an email we can contact you at! Welcome back to the Creative Minds, Smart Money Podcast! I’m your host, Samantha Eck, and in today’s episode, I’m thrilled to welcome Ambrosia Carey—business consultant, speaker, and a seven-figure salon owner. Together, we’re diving into the must-know strategies fo…
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Send us a text! If you want us to contact you leave an email we can contact you at! Welcome back to the Creative Minds, Smart Money Podcast! I’m your host, Samantha Eck, and in this episode, I’m chatting with the amazing Jessica Freeman from Jess Creatives. We’re diving deep into something that’s a total game-changer for creative entrepreneurs: SEO…
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Send us a text! If you want us to contact you leave an email we can contact you at! Welcome to another episode of Creative Minds, Smart Money, where we blend creative passion with financial savvy! I’m your host, Samantha Eck, and today we’re talking about something every creative entrepreneur wonders at some point: When should you hire a bookkeeper…
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Send us a text! If you want us to contact you leave an email we can contact you at! Welcome to Creative Minds, Smart Money—the go-to podcast for creative entrepreneurs looking to thrive financially without losing their creative edge! I’m your host, Samantha Eck, and in today’s episode, we’re tackling one of the biggest financial musts for any creat…
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Send us a text! If you want us to contact you leave an email we can contact you at! Welcome back to Creative Minds, Smart Money—where we turn creativity into cash flow without losing your creative spark! I’m your host, Samantha Eck, and today we’re diving into a topic every creative entrepreneur needs to tackle: choosing the best accounting softwar…
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Send us a text! If you want us to contact you leave an email we can contact you at! In this episode of the Creative Minds, Smart Money Podcast, I’m here to help you nail down the perfect bank for your creative business. Let’s break it down: from the pros and cons of traditional banks vs. online banks to the nitty-gritty on fees, customer service, a…
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Welcome back to Strategy for Creatives: Business Minus the Bullshit! In this replay episode, originally aired on December 14, 2021, your host, Sasha dives deep into the world of email marketing. If you're a female-led business looking to grow authentically and meaningfully, this episode is for you. Episode Highlights: Introduction to Email Marketin…
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In this replay episode of "Strategy for Creatives: Business Minus the Bullshit," Sasha delves into the essential topic of blogging for businesses. Originally aired in December 2021, this episode provides timeless insights into why every business should incorporate blogging into their marketing strategy. With the increasing unreliability of social m…
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Welcome back to Strategy for Creatives: Business Minus the Bullshit! This is a replay of one of our foundational episodes, originally aired on October 19, 2021. In this episode, Sasha delves into the differences between a business strategist and a business coach. Learn when to hire each, what to expect from their services, and how they can help ele…
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Welcome back to Strategy for Creatives: Business Minus the Bullshit! This is a replay of one of our most popular episodes, originally aired on September 20, 2022. In this episode, Sasha examines the common marketing mistakes that many business owners make and provides actionable advice on how to avoid them. Tune in to learn how to streamline your m…
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Send us a text! If you want us to contact you leave an email we can contact you at! Ever wondered how to keep your creativity flowing and your bank account growing? Join bookkeeper-turned-podcast-host Samantha Eck as we explore the art of making money in the creative world. From solo deep-dives into finance to expert guest insights, we're here to p…
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Do you know the difference between marketing and PR (aka Public Relations)? Small businesses often don't think PR is something that can be used to grow their brands but it can actually be a valuable tool to have in your marketing toolbox. In this episode, I'm talking to Lauren Cockerell, President of Kwedar & Co., a PR & marketing firm. She's here …
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What if you could harness the power of artificial intelligence to skyrocket your business and stay ahead of the curve in your industry? Today's episode offers a deep dive into the transformative impact of AI and emerging technologies on business operations and shares insights into how you can tap into these advancements. We unfold the dynamics of i…
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Are you hustling in the world of content creation with no clear strategy in sight? Stop right now! In this episode, I'm talking about building a balanced and strategic content creation roadmap that will turn your scattered posts into a compelling brand narrative. We'll unravel the mysteries tied to creating awareness content, thought leadership con…
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Imagine running your business like a well-oiled machine, where your time and energy are respected, and your boundaries are upheld. In this episode, I'm unveiling the power of setting business boundaries and the transformative impact it can have on your success and sanity. Rooted in personal experiences and struggles, this episode is brimming with v…
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Are you struggling to create social media content that truly connects with your audience? Join me for a candid conversation with Mandy Emerson, founder of the Fierce Social Society and host of the Fierce Social Podcast, as we delve into the art of crafting powerful messaging that resonates with your target market and evokes emotion. We also explore…
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Discover how aligning your purpose in business can lead to greater success and fulfillment in our insightful conversation with transformational life and business coach, Catherine McCourt. Together, we explore the importance of having a purpose-driven business, finding the right balance between self-care and work, and building stronger connections w…
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In this engaging episode of "Strategy for Creatives: Business Minus the Bullshit," I welcomed Kathy Walterhouse, one of the Top 20 Business Coaches to watch by Disrupter Magazine with an impressive track record in corporate sales. During our candid conversation, Kathy discusses the critical importance of reframing the sales process. She dives into …
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In this enlightening episode of the "Strategy for Creatives: Business Minus the Bullshit" podcast, I welcomed a special guest - Jessica Conoley. A writer, coach, speaker, and founder of The Creative’s Apprentice, Jessica brings a unique perspective to the intersection of creativity and business. Dive deep with us as we unravel the mystery behind en…
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Your homepage is your virtual storefront, and its ability to capture attention and drive conversions is critical to your success. In this episode, I'm diving into the art of creating a homepage that converts and offering insights and actionable strategies to help you maximize your website's potential. There's a lot to cover in this episode! I'm dis…
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According to a survey by the Content Marketing Institute, 81% of business-to-business (B2B) marketers in North America use eBooks as a content marketing tactic. This suggests that eBooks are becoming increasingly popular among businesses as a way to connect with their audience and establish thought leadership. Have you ever thought about writing a …
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Did you know that there's a difference between a copywriter and a copy editor? In this episode, I had a conversation with Jasmine "Jae Herman", a strategic brand and marketing consultant and a copy editor with over 20 years of digital marketing experience. We talked about the difference between a copywriter and a copy editor and how a copy editor c…
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