Napier‘s take on the world of B2B marketing and PR, with a particular focus on Europe. For more information about Napier and the services we offer B2B technology clients visit www.napierb2b.com.
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The Beyond B2B marketing podcast is on a mission to elevate the B2B marketing industry by shining a light on talent, insights and inspiration. Host Lee Odden, CEO at TopRank Marketing, features discussions with today's top B2B marketers to uncover what makes them tick, what drives ROI and how they're breaking free of boring B2B. Whether you're looking for the impact of AI on content, search, social and influencer marketing or practical examples of the best in B2B, this is the place to be.
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Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io. Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM). Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sa ...
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In de Grote B2B Marketing Show bespreken wij, online marketing fanaten Jordi en Robin, relevante issues binnen het vakgebied. Met onze grote kennis binnen de B2B markt weten wij de vraagstukken toe te spitsen op de uitdagingen die marketeers en eigenaren van B2B bedrijven dagelijks bezig houden. Door op een unieke manier naar online marketing te kijken, en het plezier niet uit het oog te verliezen weten we samen de marketing meetbaar te maken.
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Hosted by Refine Labs, this podcasts is for marketers, by marketers. Whether you're new or seasoned , we want to help you refine your strategies, find meaningful takeaways, and hear real, honest stories of marketers who've been able to make waves for the industry. Combining purposeful tactics and strategies across multiple areas is what it means to Stack Growth - let's help build each other up.
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Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and exper ...
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The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth. FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies. In e ...
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Growth Activated is a podcast for B2B marketing leaders who want to elevate their marketing strategies, lead confidently, and drive real business results. Each episode offers actionable insights and proven frameworks to help you activate growth for your team, your company, and your career.
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Women in B2B Marketing
Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.
Women in B2B Marketing is a weekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community. This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rockin ...
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The Generation Marketing Podcast is a series of B2B Tech Marketing podcasts by Cremarc, a scale-up marketing agency in the UK. Like many companies, Cremarc was born out of frustration. Our founder, Gary (who appears in most episodes) was the marketing leader in a major tech company and couldn’t understand why traditional agencies just didn’t “get it”. He found that they could not grasp the technical detail, nor the language of the target audience and, therefore, resorted to “marketing fluff. ...
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Join Terri Hoffman, CEO of Marketing Refresh, to hear from leading CEOs, sales leaders, and revenue growth experts. Discover their journey to achieving exponential growth via digital marketing and gain actionable tips and strategies to elevate your business and stand out in your market.
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Learn the best practices in b2b marketing with Vidulant.
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In this show, host Niels van Melick interviews marketing leaders at leading B2B organizations to uncover their winning strategies. No fluff—just straight up actionable insights you can take away from each episode.
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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.
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In this podcast, we go beyond the basics and explore cutting-edge strategies and insights from some of today’s top professional marketers.
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B2B has the potential to be electrifying. But… The industry is paralysed by a culture of conservatism. Scared stiff in a straitjacket of rational ideas. It’s time for change. It’s time to make B2B marketing visceral. Join Benedict of alan. agency as he uncovers and explores the truth with leading B2B marketers. Ready to provoke the truth? Get in touch at alan-agency.com. Hosted on Acast. See acast.com/privacy for more information.
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An Maßnahmen und guten Vorsätzen mangelt es im B2B nicht. Doch welche Wege sollten B2B-Marketingverantwortliche aktuell einschlagen? Womit starten? Und wie geht man weiter, wenn das eigene Unternehmen bereits einige Erfolge einfahren konnte, aber nun stagniert? Im Podcast B2B Marketing Rules von digit.ly klären wir auf, besprechen festgefahrene Glaubenssätze und zeigen an Beispielen aus dem Agenturalltag, wie B2B-Unternehmen aktuelle Herausforderungen annehmen.
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Everything on B2B Marketing. This series delivers high-value content in a short period of time. You don’t have to waste hours of your valuable time reading articles or consuming podcasts that don’t help you make progress in your B2B Marketing career.
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Insights & wisdom from the greatest minds in B2B marketing. Every episode is designed to help you directly expand and enhance your professional knowledge with every episode. No fluff or filler, simply high quality interviews with the leading and brightest stars in B2B marketing. Filmed and broadcast live The 414 is available as both a video and audio podcast. The 414 is the UK's #1 B2B Marketing Podcast, presented by James Rostance. www.The414.net
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Each episode, host Erik Martin explores early examples and fascinating threads from B2B Marketing history (or "Industrial Marketing" as it was called back in the day). Learn tales from the early days of content marketing, customer testimonials, database marketing, and more. Listen for stories about pioneers in the field, analogs of modern tactics, and emerging trends over time.
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What's Next is a weekly digital marketing podcast hosted by Garrett Mehrguth and Tanner Shaffer the co-founders of Directive Consulting. If you are in B2B and wondering how you can increase your organic rankings, drive more leads from PPC, grow your social presence, or improve your content marketing then this show is for you. Pulling from a large portfolio of B2B clients, we discuss tried and true tactics as well as deliver a fresh outside perspective for in-house marketers. B2B marketing to ...
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Welcome to the B2B Digital Marketing Hub, your one-stop destination for mastering the art and science of B2B digital marketing. Our podcast is designed specifically for B2B professionals seeking to elevate their marketing skills and outpace the ever-changing market demands. In each episode, we delve into key concepts of B2B marketing, from SEO and Account Based Marketing to Content Marketing and Social Media strategies. We provide you with hands-on exercises, practical tools, and proven meth ...
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The REACH Podcast explores the mindsets behind achievement through inspiring stories and applying lessons from researchers, experts, and practitioners to life, business, and marketing. Through the stories of inspirational achievers from various backgrounds and disciplines and collaborations with researchers, neuroscientists, authors, business leaders and expert practitioners, we hope to surface actionable insights for B2B and account-based marketers. Learn more about the show by visiting www ...
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Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today! Get additional resources at https://www.marketingbound.com/ Note from Laura: “With almost a decade of experience in marketing, there are a lot of things I could have don ...
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Do you want to fulfill your true marketing potential? In “B2B Marketing and More With Pam Didner,” you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation, and more. As a B2B Marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. In each episode, she shares her personal stories, templates, and frameworks ...
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Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
Keirra Woodard
Easygoing conversations with marketing execs, CEOs, and entrepreneurs who have led their companies to impressive business growth while maintaining a strong ethical compass. Join us as we dive deep into practical conversations with leaders in the B2B space who have skillfully woven marketing campaigns with a mindful approach towards social good. The podcast, previously known for over 60 episodes as “Forward Launch Your SaaS,” has had guests from notable companies like Hotjar, Otter.ai, Propos ...
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Welcome to my podcast where I talk about B2B Marketing for small and medium-sized companies. Hope you find it helpful! Find more on details about the podcast from articles under my LinkedIn bio, Mirva Saarijärvi.
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Podcast BusinessMarketer to regularna dawka praktycznej wiedzy o nowoczesnym marketingu B2B. Autor – Łukasz Kosuniak, to wieloletni praktyk, wykładowca, konsultant, trener, autor kilkudziesięciu branżowych publikacji oraz książek „ABC Marketingu B2B, "To jest Social Selling" Więcej publikacji: https://businessmarketer.plPodcast jest skierowany do szefów firm oraz managerów marketingu i sprzedaży B2B.Tematyka podcastu: marketing B2B, Generowanie leadów, Marketing Automation, Content Marketing ...
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Hey, we're Matt and Sophie — the husband-and-wife team behind Chief Studio, a product marketing agency and consultancy for B2B software companies. This podcast is about the real work of marketing B2B SaaS. We’ll talk through what we’ve learned from helping SaaS teams improve their messaging, rethink their positioning, and market their products in a way that feels clear and true to what they do. You can expect straightforward conversations, practical advice, and honest perspectives on the com ...
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Digitale Kunden- und Mitarbeitergewinnung mit System I Mittelstand I Industrie I Produktionsunternehmen I B2B-Unternehmen I B2B-Vertrieb I Marketing
Social Media Schwaben
Digitale Kunden- und Mitarbeitergewinnung mit System – Der Podcast für Entscheider in der Industrie Willkommen beim Podcast von Robert Kirs und Anes Cavka, der sich an Geschäftsführer, Inhaber und Führungskräfte aus mittelständischen Industrieunternehmen richtet. Ob Maschinenbau, Anlagenbau, Sondermaschinenbau, Chemieindustrie, kunststoffverarbeitende Industrie, Komponentenhersteller, Werkzeugbau, Formenbau oder andere produzierende Betriebe – hier erfahren Sie, wie Sie durch gezielte Social ...
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Helping traditionally-minded sales and marketing pros become relevant by demystifying trending digital approaches. Why? To build stronger customer relationships. We also help curious, non-technical people talk the talk in B2B information tech and software. Hosted by Aaron Abodeely, a curious tech marketer and sales leader, who had a breakthrough when he learned about how tracking pixels, marketing automation, and simple video communications actually augment human interaction with potential c ...
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The B2B Sales & Marketing Hotline is your one-stop shop for expert advice on all things B2B sales and marketing. Join hosts Maryanne McWhirter and Emily Hartzell as they dive deep into both emerging and tried-and-true strategies that can help your business thrive. Whether you're a seasoned pro or just starting out, this podcast has something for everyone. Tune in for actionable tips, real-world examples, and candid discussions on the latest trends in the industry. And don't forget to submit ...
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With an experience of over 20 years, I help engineering and manufacturing companies implement modern marketing programs that deliver meaningful business outcomes through definitive brand strategy, marketing automation, and lead generation systems, transforming their digital footprint - globally! Write to me at [email protected] to engage further...
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With the Essential B2B podcast, you'll learn how to take your sales and marketing skills to the next level. In each episode, host Joe Ducarreaux interviews top sales and marketing experts who share their insights, tips, and strategies for success. Whether you're looking to improve your cold-calling skills, learn how to better use social media for marketing, or close more deals, this podcast is a must-listen. This podcast is brought to you by Lead Forensics, #1 in B2B website visitor identifi ...
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B2B Revenue Leadership - CEO, CRO, CMO, VC, Sales and Marketing Startup SaaS
Sales Leadership Marketing Startup SaaS expert - Brian Burns
If you're interested in B2B Revenue Leadership this is the show for you. From the founder of The Brutal Truth about Sales & Selling and The Sales Questions PodCast. This PodCast is Focused on Leadership in the B2B Space to drive revenue by using the most modern and scientific approaches. If you are a CEO, VC, CRO, CMO or want to be one some day this PodCast is for you. If you like Tim Ferriss, Bill Burr, Dave Ramsey, Serial, Reply All, The Art of Charm, HBR, WTF, Startup, Motley Fool, Money, ...
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Enterprise Sales & Marketing Leadership - for B2B Companies - CXO - VC - Startup - Success - SaaS
Brian Burns
A show for CEO's, CMO's CRO's and Venture Capitalists If you are in a B2B Leadership role this is the podcast for you. The founder of "The Brutal Truth About Sales & Selling" interviews the most thought-provoking guests. We will cover what is working today in Sales & Marketing. If you like Tim Ferriss, Bill Burr, Dave Ramsey, Serial, Reply All, The Art of Charm, HBR, WTF, Startup, Motley Fool, Money, Gimlet, TEDTalk, NPR, EOFIRE, The TOP, Ziglar, Hustler, Advanced Selling, Salesman Red, Sale ...
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Email and content marketing are a highly effective form of communication when it comes to B2B companies. With email and content marketing campaigns, you can actually bring in marketing qualified leads. How to setup a successful email campaign? What goes in creating an email strategy that actually works? What are the different types of content you need to be creating to convert leads? Listen to the podcast to get answers to all these questions.
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The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. For our sixth season, we're focused on the race to reduce risk when it comes to a match between a company and a CMO. How can you find out what you need to find out – BEFORE saying yes – so that you make a match that sticks and flourishes? Join me, Erica Seidel, for The Get. You will learn a ton. The Ge ...
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Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not
SharpSpring by Constant Contact
Jumpstart your revenue marketing strategies with these interviews from B2B and ecommerce marketers and thought leaders at the very forefront digital marketing knowledge. Learn practical, tactical tips you can use RIGHT NOW to improve your marketing, branding, sales, and advertising campaigns or shift your overall strategy.
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Happy Selling - der Sales-Podcast für Agenturen, Berater, Coaches und sonstige Premium-Dienstleister | Vertrieb, Verkaufen, Marketing, Lead-Generierung, Sales, B2B, Akquise, Startups, usw. | ein Podcast ...
Robert Beck
Du bist Geschäftsführer eines kleinen Dienstleistungsunternehmens (z.B. Agentur, Personaldienstleistung, Consulting, Coaching, Social Media Recruiting, etc.) und möchtest lernen, wie du mit Leichtigkeit mehr Termine mit Traumkunden generieren kannst? Dann ist dieser Podcast genau richtig für dich! Hier lernt du, wie du dein Angebot maximal attraktiv machst, massenhaft Leads generierst und die Leads auch closen kannst. Der Podcast hat also massiven Mehrwert für dich!
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As the Founder or CEO of a start-up or small business, you know you need to take marketing seriously. But do you know how to get started? The Marketing Mix is your guide to positioning, content marketing, demand generation, and sales enablement for growing B2B companies. We dig into the details by interviewing marketing specialists; by talking to leaders who’ve faced the same issues as you, in their company; and by taking deep dives into specific marketing topics. Whether you’re interested i ...
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Career Advice, Hacking, Ideas and Options - Sales, Marketing, Job, SDR, B2B, Wealth and Lifestyle
Career Advice
Today there are so many options and so few great ones. I will share what is working and how to find happiness in what you do and how to make money doing it. Career Hacking for people of any age and any job role. This will also help anyone living anywhere.
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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Annette Richmond, MA
Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you. This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help B2B professionals, consultants, and entrepreneurs grow their business. ABOUT As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarte ...
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Explore the cutting-edge of B2B audio content marketing, and discover the latest tools and techniques to grow your business with A.I. generated audio. Learn how to use A.I. powered tools to produce audio content at scale, consistently and cost-effectively, for customers worldwide. The Voice Tech Podcast is hosted by Carl Robinson, an experienced podcast startup founder and podcast producer. Each episode covers practical techniques for audio content production in the A.I. age, and helps you b ...
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Are You Being Empathetic - or Avoiding the Hard Call? A Leadership Lesson Every B2B Marketing Leader Needs
10:42
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10:42Welcome to a special summer mini-series on Growth Activated, where we’re keeping things short, actionable, and full of value for marketing leaders looking to elevate their impact. In this kickoff episode, Mandy Walker shares one of the most memorable leadership lessons she’s ever received - something that changed the way she thinks about empathy, a…
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Balancing Brand and Performance Marketing
1:14:54
1:14:54
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1:14:54Episode topics: #marketing, #demandgeneration, #brand, #B2BSaaS, #digitalmarketing #ads #brandmarketing #performancemarketing Matt Sciannella hosts Dale Harrison in a three part summer event series about the intricacies of Brand and Performance in your full marketing strategy. In this first session, they cover:-The impact of brand and performance i…
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REPLAY-Why Professional Services Firms Can’t Innovate with Rita McGrath and Ron Boire
43:10
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43:10This episode originally aired in April 2023, but its ideas are more relevant than ever in an AI-disrupted world. In this REPLAY, we revisit the challenges of professional services innovation with strategy legend Rita McGrath and Ron Boire, her partner at Valize. Both share a ton of insights on the issues that inhibit professional services […] The p…
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Send us a text Carousels, also known as Sliders, still get great engagement on LinkedIn. But if you're still creating Carousels in the square format, it's time to switch to the easier to read lateral design. In this solo episode, I provide a step-by-step guide on designing carousels, emphasizing the importance of format, branding, and visual appeal…
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Unlocking Demand Generation: Strategies from Alex Alexin at Insightful
26:43
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26:43Alex Alexin, Head of Demand Generation at Insightful, shares how she found her way into marketing and ultimately into demand gen. She unpacks what demand generation really means today, beyond leads, and why data, analytics, and operations are at the core of effective strategy. Learn how Insightful uses behavioral insights to refine personas, the ev…
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#248 - Warum Industrie-Websites oft keine Kunden bringen – und was wirklich funktioniert
21:41
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21:41Viele Industrieunternehmen investieren regelmäßig in Website-Relaunchs, SEO oder Imagefilme – doch die Anfragen bleiben aus. Woran liegt das? In dieser Folge sprechen Robert Kirs und Anes Cavka von der Social Media Schwaben GmbH offen über die größten Irrtümer in der digitalen Kundengewinnung. Das erwartet Sie in dieser Episode: Warum selbst teure …
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111: From Agency Hustle to CMO Truth Teller: Building Brands, Teams, and Backbone - with Natalie Cunningham, 2x SaaS CMO
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49:50In this episode of Women in B2B Marketing, host Jane Serra sits down with Natalie Cunningham, a two-time SaaS CMO, former agency leader, and one of LinkedIn’s most refreshingly honest voices in marketing. Natalie’s journey from rural Tennessee to the C-suite is packed with lessons on resilience, leadership, and pushing past “professional” expectati…
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#169 - The Marketing Priorities of a Global Enterprise in 2025, with Rebecca Stone, SVP, Revenue Marketing at Cisco
28:20
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28:20Get an inside scoop into the marketing priorities of global enterprise, Cisco. Their fearless leader, Rebecca Stone, comes on the podcast to discuss her approach to data, and their ambitious project to integrate all internal data sources into a unified platform for every team. We also discuss Rebecca’s unique approach to team structure, where a uni…
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B2B Community Playbook with Kathleen Booth of Pavilion
52:20
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52:20In this episode of the Beyond B2B Marketing Podcast, host Lee Odden speaks with Kathleen Booth, Senior Vice President of Marketing and Growth at Pavilion. They discuss all things related to building B2B community starting with Kathleen's journey to Pavilion, the unique structure of the Pavilion GTM leader community, and the specific needs of go-to-…
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Episode 166: Misaligned Despite Our Best Intention. How to fix the marketing and sales silos with ABM with Mason Cosby
1:06:10
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1:06:10Struggling with misalignment between your marketing and sales teams? You’re not alone. Many organizations face friction when these critical teams operate in silos—leading to missed opportunities, wasted resources, and slower growth. In this webinar, we uncovered actionable strategies to bridge the gap between marketing and sales, ensuring seamless …
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Afl 24: 6 zomer B2B-marketing trends van 2025
34:28
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34:28De zomer is in volle gang, het eerste halfjaar van 2025 zit erop en dat betekent dat het weer tijd is voor B2B-marketing trends. Jordi en Joost behandelen deze aflevering een zestal toffe marketingtrends waarvan zij denken dat het belangrijk gaat zijn om als B2B-organisatie mee aan de slag te gaan.Kirjoittanut Jordi Lingen en Joost Goudsmit
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5 Lies You've Been Told About B2B Growth [Part 2]
27:32
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27:32Gary, Cremarc CEO, and Gabe, Cremarc Success Manager, discuss the latest Cremarc Labs report that delves into the five lies about B2B marketing and business growth that you’ve been told. They discuss actionable tips for realigning marketing with buyers, why focusing on direct attribution is a huge mistake, and where you can find your hidden pipelin…
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Balancing Budget Between Brand and Performance Marketing
24:32
24:32
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24:32Matt Sciannella hosts Dale Harrison in a three part summer event series to cover the intricacies of Brand and Performance marketing. This is the third part of the first episode, covering budget allocation between brand and performance marketing. As Dale shares his expertise, he underscores the importance of understanding how consumer memory interac…
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REPLAY: Avoiding the Sales Kill Box with Gartner’s Maria Boulden
28:24
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28:24This episode, originally aired in November 2021, remains as relevant today as it was then. In this REPLAY, we revisit new sales realities. Gartner’s CSO Whisperer, Maria Boulden, shares why the pandemic, digitization, and sales behavior have combined for inefficiency and ineffectiveness. The post REPLAY: Avoiding the Sales Kill Box with Gartner’s M…
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Integrating Brand and Performance Marketing
24:58
24:58
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24:58Matt Sciannella hosts Dale Harrison in a three part summer event series to cover the intricacies of Brand and Performance marketing. This is the second part of the first episode, covering how brand and performance can work together as well as common mistakes and limitations of each. Dale emphasizes that brand ads should aim at building durable memo…
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102 - Must Have Recording Gear For Content Creators (Desktop and Phone)
31:18
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31:18Send us a text Many people overthink equipment when starting out with video or podcasting. Christopher Johnson emphasized using what you already have, like your phone, and focusing on good audio before investing in expensive gear. I was delighted to have Christopher Johnson, event producer and radio personality, join me to share some tips on purcha…
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#247 - Stillstand kostet: Warum Industrieunternehmen jetzt in Neukundengewinnung investieren müssen
15:25
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15:25Industrieunternehmen erleben sinkende Auftragseingänge, zähen Vertrieb und wachsende Unsicherheit. Doch genau jetzt ist die Zeit, aktiv zu werden. In dieser Episode erklärt Anes Cavka, warum Vertrieb im Mittelstand zur Chefsache werden muss – und warum Unternehmen, die jetzt nicht handeln, mittelfristig Marktanteile verlieren werden. Erfahren Sie: …
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Content Strategy 2.0: How Top B2B Brands Win on LinkedIn, YouTube & Podcasts
49:20
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49:20What does it take to build a content strategy that actually drives brand, trust, and pipeline in today’s B2B landscape? In this episode of Growth Activated, I’m joined by Erik Jacobson—founder of Hatch.fm, host of the 95% Content podcast, and content partner to B2B leaders like Chris Walker and Dave Gerhardt. We break down what Content Strategy 2.0…
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Why B2B Needs to Embrace Experimentation – Convert.com – Eddie Casado
27:39
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27:39Eddie Casado, Affiliate and Technology Partnerships Manager at Convert.com, an A/B testing tool, joins the podcast to explore the world of B2B marketing and conversion rate optimization. Eddie highlights how Convert.com is carving out a distinct space in the A/B testing world, emphasizes the challenges B2B marketers face, particularly around intern…
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Brand and Performance: Jobs to be Done
23:21
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23:21Matt Sciannella hosts Dale Harrison in a three part summer event series to cover the intricacies of Brand and Performance marketing. This is the first part of the first episode, covering why brand and performance are both important elements to consider in your overall B2B marketing strategy. They explore why companies must establish a presence in b…
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Send us a text Creating content consistently, particularly video content, can be a challenging task. In this solo episode, I share my simple, low-tech system for creating videos with minimal stress and burnout. By using simple tools like Post-it notes and a whiteboard, I'm able to capture and organize my ideas, making batch recording days a breeze.…
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Growth That Scales: Aligning Thinkers, Sellers, and Doers to Create Market Momentum
39:47
39:47
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39:47Discover how aligning marketing, sales, and delivery through the IC Triad enables professional services firms to commercialize their expertise and drive market momentum. The post Growth That Scales: Aligning Thinkers, Sellers, and Doers to Create Market Momentum appeared first on Rattle and Pedal.Kirjoittanut Jason Mlicki & Jeff McKay
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#246 - Corporate Influencer: Warum KMUs in der Industrie damit mehr riskieren als gewinnen
14:47
14:47
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14:47Viele Industrieunternehmen liebäugeln aktuell mit dem Thema Corporate Influencer – also Mitarbeiter, die auf ihren persönlichen Social-Media-Profilen Inhalte rund um das Unternehmen posten. Doch lohnt sich dieser Ansatz wirklich für kleine und mittelständische Betriebe? Robert Kirs erklärt in dieser Episode, warum der Einsatz von Corporate Influenc…
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Send us a text Hey, I published 100 episodes!!! In this episode, I’m sharing a recent setback that led to a mindset shift and a new way of seeing content creation. It’s not about doing more. It’s about seeing differently. Even when you’re sick, sidelined, or just out of steam. This episode walks through the five-part framework that helped me keep s…
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110: From Creative to Credible: Why Marketers Must Own the Numbers - with Kim Tran, Former Head of Marketing & Business Development at Gimmal
56:57
56:57
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56:57In this episode of Women in B2B Marketing, host Jane Serra chats with Kim Tran, a full stack marketing leader who helped take Gimmal to a successful exit as Head of Marketing and Business Development. Kim's path into marketing was anything but linear. She started in First Amendment law before building a career focused on growth, brand transformatio…
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Paid Social Playbook: Meta / Facebook Ads | June B2B Roundtable
57:02
57:02
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57:02Megan Bowen, Evan Hughes, and Ciara Hopkins host Jason Theroux to discuss the 2025 playbook for Paid Social and Facebook / Meta ads. This session focuses on utilizing Meta’s platforms for creating brand awareness and improving engagement within the B2B sector. As businesses seek to meet their audiences where they reside online, marketing profession…
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Afl 23: Marketingdoelen in B2B: waarop moet je echt sturen?
30:17
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30:17Hoe weet je als B2B-marketeer of je echt goed bezig bent? In deze aflevering duiken Jordi en Joost in marketingdoelen en KPI’s. Waar moet je op sturen, hoe stel je de juiste meetpunten vast en hoe vertaal je je marketinginspanningen naar zichtbare, meetbare impact? Je krijgt praktische handvatten om je waarde aan te tonen binnen je organisatie en w…
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Navigating the Future of Content Management - Mark Wheeler - Storyblok
28:29
28:29
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28:29Mark Wheeler, CMO of Storyblok, shares insights into how Storyblock differentiates itself from other headless CMS providers, discusses the shift from traditional search to AI search, and how an API-first approach can enhance content visibility in the age of generative AI. He offers valuable advice for marketers, encouraging them to focus on persona…
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#168 - How political ideologies affect B2B buyer behaviour, with Chris Peterson, Co-Founder of Lifemind AI
33:40
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33:40Are your customers conservative or liberal? And does it matter? Yes! Political ideology is a key representation of someone’s values, behaviour, and worldview. These are all things that influence buying decisions significantly, even in B2B. Your company exudes values that align with right or left leaning politics, and you probably don’t even know it…
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109: Marketers of the Future Own GTM - and Build the Systems to Support It - with Chaenara O'Brien, Product Marketing Leader & Strategist at Thought Bakery
37:44
37:44
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37:44In this episode of "Women in B2B Marketing," host Jane Serra is joined by Chaenara O’Brien - a sharp strategist who splits her time between leading digital GTM at vFunction and consulting with startups via Thought Bakery. Chaenara brings a refreshingly grounded, systems-first lens to modern marketing, shaped by a background in energy trading, opera…
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#245 - Social Media in der Industrie: Insights von Martin Fuchs, Geschäftsführer der BEST GmbH
13:04
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13:04In dieser Folge spricht Robert Kirs mit Martin Fuchs, Geschäftsführer der BEST Beschichtungstechnik GmbH aus Massenbachhausen, über die Transformation klassischer Industrieunternehmen hin zu digital sichtbaren Marken. Themen der Episode: Wie die BEST GmbH hochwertige Pulverbeschichtungen für anspruchsvolle Bauteile realisiert Warum die klassische K…
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Return on Relationships: Amber Naslund on Investing in B2B Engagement
37:52
37:52
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37:52In this episode of the Beyond B2B Marketing Podcast, host Lee Odden speaks with Amber Naslund, Director of Enterprise Sales and Customer Success at LinkedIn. They discuss Amber's transition from marketing to sales, the current market conditions affecting enterprise tech, and the role of AI in content creation. Amber emphasizes the importance of eng…
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Search Everywhere Optimization: How AI Is Changing the SEO Game
37:26
37:26
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37:26#22: The rules of SEO are changing—and if you’re a B2B marketing leader still focused only on Google, it’s time to expand your playbook. In this episode of Growth Activated, I’m joined by Mark Goloboy, a fractional CMO and AI marketing strategist helping teams adapt to the new world of LLM Optimization—where tools like ChatGPT, Gemini, and Perplexi…
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Why Paid Media is Killing Your GTM Efficiency | Megan Bowen on GTM Live
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59:55From GTM Live: This week on GTM Live, Carolyn sits down with Megan Bowen, CEO of Refine Labs, to unpack why so many B2B companies are pouring budget into paid media, and still missing revenue targets. They break down what’s really going wrong: not too much paid media, but too much spend on a strategy that doesn’t convert. Pipeline is down. Revenue …
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Afl 22: Hoe combineer je offline en online marketing in je B2B-marketingmix?
26:40
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26:40Deze aflevering bespreken Jordi en Joost hoe je offline en online marketing slim combineert in je B2B-marketingmix. Wanneer kies je voor fysieke middelen zoals events of direct mail? En hoe zorg je dat ze elkaar versterken in plaats van los naast elkaar staan? Je hoort het allemaal in deze aflevering.…
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5 Lies You've Been Told About B2B Growth [Part 1]
23:45
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23:45Gary, Cremarc CEO, and Gabe, Cremarc Success Manager, discuss the latest Cremarc Labs report that delves into the five lies about B2B marketing and business growth that you’ve been told. They discuss actionable tips for realigning marketing with buyers, why focusing on direct attribution is a huge mistake, and where you can find your hidden pipelin…
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The Framework for Firms That Want to Win: The Prudent Pedal Growth Framework
37:48
37:48
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37:48Explore the Prudent Pedal Growth Framework—a strategic, no-fluff model designed to help professional services firms align culture, strategy, and execution for sustainable growth. The post The Framework for Firms That Want to Win: The Prudent Pedal Growth Framework appeared first on Rattle and Pedal.Kirjoittanut Jason Mlicki & Jeff McKay
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108: Inbox, Interrupted: How to Actually Win with B2B Email - with Kestrel Lemen, Senior Manager Lifecycle Marketing at Zillow | REPLAY EP 05
49:48
49:48
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49:48** Originally published on January 18, 2023 ** This episode is a favorite for anyone who's ever argued about buttons vs hyperlinks, wondered if open rates still matter, or just wants to get better at email without sounding like a spam bot. Kestrel Lemen is an email powerhouse: part strategist, part storyteller, and hands down one of the most insigh…
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#244 - 10 Leads statt 1.000 Likes – Warum KMUs in der Industrie keine Social Media-Metriken, sondern messbare Aufträge brauchen
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15:00Viele Industrieunternehmen investieren Zeit und Geld in Social Media – doch der Erfolg bleibt aus. Warum? Weil sie auf die falschen Kennzahlen schauen. In dieser Folge erklärt Robert Kirs, warum Likes und Follower nicht mit Umsatz gleichzusetzen sind – und worauf es im B2B wirklich ankommt. 🎯 Inhalte der Folge: Warum Likes und Reichweite keine mess…
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From Data to Decisions - Lars Grønnegaard - Dreamdata
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31:18Lars Grønnegaard, COO and Co-Founder of Dreamdata, joins Mike to discuss data utilization in B2B marketing and the importance of understanding what truly drives sales. They talk about the complexities of attribution in B2B marketing, particularly with long buying cycles, and highlight the importance of collecting and analyzing data, even though mul…
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2025 Marketing Salaries & Job Trends: What’s Hot, What’s Not
28:23
28:23
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28:23#21: What does the 2025 marketing job market really look like—and how do you stay in demand as AI transforms the way B2B teams hire, operate, and grow? In this solo episode of Growth Activated, host Mandy Walker breaks down two must-read reports—the Taligence Q1 2025 Jobs Report and the Exit Five Salary Report—to uncover what’s happening beneath th…
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The Importance of Brand in B2B Marketing | Refine Labs + Wynter
53:31
53:31
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53:31Megan Bowen and Matt Sciannella from Refine Labs, team up with Wynter’s Peep Laja to discuss the importance of brand in B2B Marketing. They explore the nuances of brand visibility, drawing on their extensive experiences to highlight how foundational brand awareness has become in competitive markets. Exploring the intricate balance between brand and…
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Afl 21: Hoe belangrijk is merkloyaliteit binnen B2B
27:38
27:38
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27:38De merkloyaliteit in B2C wordt steeds minder en hangt steeds meer af van deals die ze aanbieden. Maar hoe zit dat in de B2B sector. Hoe belangrijk is merkloyaliteit voor B2B-bedrijven? En hoe bouw je merkloyaliteit op? Dat is waar Jordi en Joost deze week hun visie op geven.Kirjoittanut Jordi Lingen en Joost Goudsmit
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Jak skutecznie chronić marżę w sprzedaży B2B: rozmowa z Janem Janickim
51:15
51:15
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51:15W najnowszym odcinku podcastu Biznes Marketer, rozmawiam z konsultantem biznesowym Janem Janickim o metodach ochrony marży w sektorze B2B. Poruszamy tematy takie jak: znaczenie marży w firmie, przyczyny jej spadku i braków w edukacji na ten temat, rola handlowców i menedżerów w obronie marży, a także praktyczne przykłady budowania wartości produktó…
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#243 - 5 fatale Fehler, die Ihre Neukundenakquise in der Industrie scheitern lassen
16:13
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16:13Viele Industrieunternehmen lassen täglich bares Geld in der Neukundenakquise liegen – und das völlig unbemerkt. In dieser Podcast-Folge spricht Anes Cavka über die häufigsten Vertriebsfehler, die wir in der Zusammenarbeit mit hunderten Industrieunternehmen identifiziert haben. Egal ob mangelnde Zielgruppensegmentierung, eine zu produktzentrierte Ko…
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How Does Your Marketing Team Stack Up? A Framework to Benchmark (and Level Up)
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41:42
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41:42#20: Ever wonder how your B2B marketing team stacks up against others? Not just in headcount or budget—but in actual maturity, strategy, and execution? In this episode of Growth Activated, we’re diving into the Sales and Marketing Maturity Matrix—a powerful assessment designed to help marketing leaders benchmark their teams across 9 essential pilla…
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107: Oops, We Did it Again: Marketing F*ckups and Fixes - live panel discussion with Kacie Jenkins (SVP Marketing, Sendoso) and Trinity Nguyen (CMO, UserGems)
56:38
56:38
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56:38***Recorded LIVE at WIB2BM LIVE ATLANTA*** In this first-ever LIVE IN PERSON episode of "Women in B2B Marketing," host Jane Serra sits down with Trinity Nguyen (CMO at UserGems) and Kacie Jenkins (SVP of Marketing at Sendoso) for an unfiltered conversation about the mistakes, missteps, and full-on f*ckups that shape great marketing leaders. They op…
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Human + AI = B2B ROI with Christiana Marouchos, StackAdapt
33:06
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33:06On this second episode of the Beyond B2B Marketing Podcast, host Lee Odden sits down with Christiana Marouchos, VP of Marketing at StackAdapt. She shares how she scaled her team from 10 to 50 while keeping bold creativity at the center. Christiana explains how StackAdapt's AI-native platform fuses adtech and martech to extract more performance from…
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Sales v Marketing: Stop Fighting for Credit | Jason Theroux
27:28
27:28
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27:28Episode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing #measurement #metrics #sales #marketingalignment Jason Theroux is on today to hammer home the crucial message to sales and marketing teams across the world: stop fighting for credit and start working together to support your organization holilstically. The …
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Afl 20: Wat is de ideale rol van marketing in B2B-organisaties
33:11
33:11
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33:11De rol van marketing binnen een organisatie kan behoorlijk wisselen. Het kan variëren van een ondersteunende rol naar een sturende rol. Als het aan Jordi en Joost ligt dan zou marketing een sturende rol moeten hebben binnen een B2B-organisatie. Waarom? Dat bespreken ze in deze aflevering.Kirjoittanut Jordi Lingen en Joost Goudsmit
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