Parhaat BTR Media Podcastit (2025)

1
Creating Brand Personality & Consumer Trust 28:11

4d ago28:11

28:11

How does failing fast in e-commerce relate to doing laundry? Domenic DiSiena, VP of E-Commerce at Nestlé Health Science, joins Destaney in our latest episode to break this down and explain how Nestlé is mastering adaptability by encouraging teams to fail fast. He outlines how large companies like Nestlé can compete with smaller, agile brands by sti…

1
Dissecting Amazon's Path to Purchase 13:16

25d ago13:16

13:16

Episode #071 - How can Amazon's path to purchase insights impact advertising strategies? Understanding customer behavior is pivotal for success, and in this episode, Justin and Austin break down all the details of Amazon's new path to purchase data module. They offer their expertise on how this essential data not only aids advertisers in comprehend…

1
Merging Brand Marketing with Performance Analytics 30:11

1M ago30:11

30:11

Episode #070 - In this episode, Destaney is joined by Matt Zielinski, VP of Digital Strategy at H&H Group, to discuss how platforms such as Amazon and Walmart have shaped the evolution of the e-commerce landscape, and how to pair digital analytics with strategic planning to foster an engaging consumer experience. Matt also shares his journey from t…

1
The Power of Non-Branded Strategy 11:05

1M ago11:05

11:05

Episode #069 - Can brands harness adaptable advertising techniques to drive profitability while still cultivating a recognizable brand presence across digital marketplaces? In this episode, Justin welcomes Advertising Specialist Zach Bican to discuss a transformative advertising strategy for a boating brand. They talk about how Zach shifted the bra…

1
Premium Brand Recommendations for Advertising 11:32

1M ago11:32

11:32

Episode #068 - How can brands with premium pricing stand out? In this solo episode, Justin shares his strategic tactics and considerations that contribute to a brand's enduring success–emphasizing the importance of Amazon DSP and Amazon Marketing Cloud (AMC) in efficiently targeting and engaging audiences. "The importance of DSP to get back in fron…

1
How to Unlock AMC's Potential 11:14

2M ago11:14

11:14

Episode #067 - Are you maximizing the potential of Amazon Marketing Cloud (AMC)? In this episode, Justin is joined by our Head of Product, Dustin Wassner as they discuss the latest developments in AMC, emphasizing the implementation of AI-driven query creators and the broader rollout of AMC functionalities for Sponsored Products. They talk about th…

1
2025 Offsite Recap 16:14

2M ago16:14

16:14

Episode #066 - How can remote companies maintain a vibrant company culture with team members spread all across the country? In this special episode, Adam Mellott joins Justin at our 2025 offsite in Jupiter, FL, to answer this question and break down how team-building, strategy sessions and culture development are all vital elements to BTR Media's s…

1
The New B2B Placement Modifier 8:33

2M ago8:33

8:33

Episode #065 - Want to master the latest Amazon Ads update in the time it takes to make your morning coffee? In his first solo episode, Justin breaks down Amazon's new B2B targeting feature, emphasizing its potential benefits for brands with a significant B2B clientele. Brand owners can now identify what portion of their sales is driven by business…

1
Bringing Retail Strategy to the Digital Shelf 28:33

3M ago28:33

28:33

Episode #064 - What happens when brick-and-mortar strategies meet the digital shelf? In this episode, Destaney sits down with Serena Hopson from Nestlé Purina to unpack how traditional retail principles still hold power in an online-first setting — but only if they’re adapted, not copy-pasted. From the idea that search results are today’s planogram…

1
2024 Highlights & 2025 Vision 30:54

3M ago30:54

30:54

Episode #063 - In their last episode of 2024, Destaney and Justin reflect on the company's evolution over the past year, highlighting the strides in Amazon advertising, the role of AI in creative development, and the importance of data analytics in shaping modern advertising strategies. How have company culture and value creation helped fuel the gr…

1
Navigating the Future of Retail Media 22:13

3M ago22:13

22:13

Episode #062 - Destaney is joined by Lance Pacheco, one of the newest members of the BTR Media team, to hear his insights about the future of retail media networks and strategies for brands to harness this evolving landscape. As digital advertising takes a decisive leap toward hyper-targeted retail media, they break down the world of digital brand …

1
Scaling Content Creation with AI 23:44

4M ago23:44

23:44

Episode #061 - Destaney sits down with Carolyn, CMO of Pattern, to talk about how brands can use AI to scale their content and stay ahead in the fast-paced industry. From creating optimized listings to tailoring content for specific marketplaces like Amazon and Walmart, Carolyn shares insights into how Pattern’s Content Brief tool is helping brands…

1
How Incrementality Impacts Ad Spend 35:42

4M ago35:42

35:42

Episode #060 - What’s the real impact of your ad spend? In this episode, Destaney is joined by Alex Juday, SVP at Incremental, to break down the buzzword that’s taking over the space: incrementality. What does it really mean, why ROAS isn’t enough, and how brands can rethink their approach to retail media. Here’s what we're covering: Why incrementa…

1
What's New In Amazon Marketing Cloud 38:09

4M ago38:09

38:09

Episode #059 - This episode brings Alan Lewis, Amazon’s AMC Director, and Dustin Wassner from BTR Media to discuss the major updates to Amazon Marketing Cloud (AMC) announced at Unboxed 2024. Get a clear look at new tools like audience bid boosting, template audiences, and no-code solutions – designed to simplify insights and make advanced targetin…

1
Using Ad Tech Without Getting Lost in the Details 27:33

5M ago27:33

27:33

Episode #058 - In this episode, Destaney sits down with BTR Media's tech guru, Dustin Wassner, fresh off his big win at the Amazon Developer Summit Hackathon! They cover all things advertising automation, from how Amazon Marketing Stream (AMS) goes beyond dayparting to the ways real-time budget updates keep managers in control. Dustin shares why st…

1
Using AMC to See Beyond Just ROAS 33:34

5M ago33:34

33:34

Episode #057 - In this episode, Justin sits down with Austin and Dustin to cover Amazon Marketing Cloud (AMC) and how it’s reshaping the way us advertisers think about PPC and DSP strategies. They're covering everything from building smarter audiences to figuring out how top-funnel ads set the stage for conversions. Dustin also shares insights on r…

1
Amazon’s AI Tools and What’s Next with Jay Richman 28:00

5M ago28:00

28:00

Episode #056 – In this episode, Jay Richman from Amazon sat down with Destaney to chat about how Amazon’s new AI tools are changing the way brands create ads. They explore how the AI Creative Studio can be of benefit to both big and small brands. Creating everything from images to audio ads without needing to be a tech expert or marketer. Jay also …

1
E-commerce Through the Years: 2000s to Now 39:38

5M ago39:38

39:38

Episode #055 - Darren Silverman from Petmate joins Destaney for a great chat about his e-commerce journey, and it’s full of unexpected moments. He shared how he stumbled into Walmart and Amazon’s early e-commerce days — even bringing samples to a meeting not knowing what to expect! But what really hit home was how much he stresses the power of real…

1
How to Optimize Your Q4 Approach 11:47

6M ago11:47

11:47

Episode #054: In this episode of Better Advertising with BTR Media, host Justin Nuckols is joined by advertising specialist Nick Amos from the BTR team to chat on what it takes to succeed in Q4. With Black Friday, Cyber Monday, and the holiday rush approaching, many brands are scrambling to get their strategies in place—but are they doing it right?…

1
Walmart Connect Advertising Tips for First-Time Sellers 17:35

6M ago17:35

17:35

Episode #053 - Do you want your brand to stand out on Walmart Connect but aren’t sure where to start? Join Justin Nuckols and Gabriel Cáceros as they talk about Walmart's ad platform and how it stacks up against Amazon. From unique homepage placements to new reporting insights, they dive into strategies that can help sellers make the most of Walmar…

1
Premier Nutrition’s Strategy for Ranking Top 5 on Prime Day 36:37

7M ago36:37

36:37

Episode #052 - How do you rise above the noise on Amazon’s biggest sales day of the year? In this episode, we sit down with Alicia Ponzani, E-Commerce Manager at Premier Nutrition, the brand behind one of the Top 5 Best-Selling Products on the most recent Prime Day. Alicia shares the real, no-fluff tactics that led her team to outperform some of th…

1
Optimizing Your Amazon Ads with Data Insights 35:04

7M ago35:04

35:04

Episode #051 - In this episode of the Better Advertising with Better Media, Destaney sits down with Julian Fenn, an e-commerce expert with a deep background in Amazon strategy and data-driven decision-making. Julian shares his insights on the importance of setting clear success metrics and how data can be a powerful tool in driving growth. He highl…

1
Amazon DSP KPI's & Measurement 28:04

8M ago28:04

28:04

Amazon DSP Series Episode #4 - In episode four of our Amazon DSP Series, Justin Nuckols and Adam Mellott are putting more focus on key performance indicators (KPIs) and measurement strategies for DSP specifically. They stress the importance of understanding what you want to achieve with DSP, whether it's building brand awareness or remarketing to e…

1
Building Loyal Audiences with Targeted Marketing 33:36

8M ago33:36

33:36

#050 - Welcome to another episode of Better Advertising with BTR Media! We’re excited to have Vanessa McFill, a digital marketing expert, joining us today. In this episode, hosted by Destaney, we delve into the constantly changing landscape of digital marketing and uncover strategies for building loyal audiences through targeted reach and effective…

1
How to Win with Video Ads on Amazon 56:23

8M ago56:23

56:23

#049 - Welcome to another episode of Better Advertising with BTR Media! We’re thrilled to have Rob Wiltsey, CEO of VideoFresh, and Emery Robbins, Senior Account Director at BTR Media, joining us today. Together, we will uncover the power of video advertising on Amazon. Rob dives into the evolution of video ads, the significance of customizing conte…

1
Live from House of Amazon: Why do the top minds in advertising choose Cannes Lions? 26:57

9M ago26:57

26:57

#048 - Join us in this special episode as we broadcast live from the House of Amazon at the one and only Cannes Lions festival. In this episode we are taking a deep dive with Amazon Ads Evangelist Jeff Cohen and Destaney Wishon as they unravel what's behind Cannes Lions. This convo is a great introduction to the unique value and strategic importanc…

1
How e.l.f. Beauty Navigates the Noise to Stand Out 25:24

9M ago25:24

25:24

#047 - In this episode, Destaney sits down with Ekta Chopra from e.l.f. Beauty and Jeff Cohen, tech evangelist from Amazon, to explore the innovative marketing strategies that have propelled e.l.f. Beauty to the forefront of the beauty industry. They delve into the creative processes behind some of e.l.f.’s most successful campaigns, including the …

1
Is Your Amazon DSP Messaging Funnel-Focused? 16:51

10M ago16:51

16:51

Amazon DSP Series - Episode Three: Welcome to Episode 3 of our Amazon DSP Series! In this episode, Justin and Adam are shifting gears a bit and jumping into creatives and messaging within Amazon's Demand Side Platform (DSP). Broadcasting from Arizona, join us as we discuss the different types of creatives available in DSP, including responsive crea…

1
Reaching Your Ideal Audience with Amazon DSP 26:28

10M ago26:28

26:28

Amazon DSP Series - Episode Two: Here's an inside look with Justin Nuckols and Adam Mellott from BTR Media as we deep dive into Audience Targeting and the powerful capabilities within Amazon's Demand-Side Platform (DSP). On this episode, we chat on all the ways one can target audiences within Amazon DSP, working on optimizing one's advertising stra…

1
Building a Stronger Brand with Omni-Channel Markets 41:54

10M ago41:54

41:54

#046 - In this episode, Justin Nuckols sits down with Gurmeet Matharu to chat the ever-changing world of e-commerce and discuss the strategies behind successful brand management in a digital marketplace. Focusing on the rise, evolution, and challenges of e-commerce, particularly during and after the COVID-19 pandemic, Gurmeet sheds light on the ope…

1
How Sellers Can Prepare for Amazon Prime Day in 2024 31:44

11M ago31:44

31:44

#045: Are you preparing for Amazon Prime Day as a seller? Dive into this episode with co-host Destaney Wishon and Adam Vanbaale, where we're tackling all your Prime Day issues and questions. Adam speaks on essential strategies and insider tips from his experience that are key for brands looking to make the most out of this big day on Amazon. We unc…

1
Getting Started with Amazon DSP: Key Differences from PPC 44:14

11M ago44:14

44:14

Welcome to the first episode of our Amazon DSP Series! Amazon DSP Series - Episode 1: Join Justin Nuckols and Adam Mellott, from BTR Media, as they break down Amazon's Demand Side Platform (DSP). Discover how Amazon DSP can enhance your advertising strategy beyond traditional Pay-Per-Click (PPC), leveraging Amazon’s first-party data to offer unprec…

1
From $3MM to $35MM - Scaling an E-commerce Brand with Bobby Reger and Alex Amos 1:04:46

11M ago1:04:46

1:04:46

#044 - This episode features a detailed discussion between Alex Amos, COO of BTR Media, and Bobby Reger, a marketing leader in the space. Hosted by Justin Nuckols, the episode introduces success stories around brands like Natural Dog Company, and their perspectives on current marketing strategies, especially in e-commerce. Bobby has a notable track…

1
Amazon DSP: Targeting Differences From Sponsored Display 18:07

11M ago18:07

18:07

Throwback Episode - Amazon DSP is increasingly becoming a go-to for many brands, and rightly so! With this in mind, we've decided it's the perfect moment to introduce an exclusive Amazon DSP series across all our platforms, starting with a throwback to one of our initial episodes. Tune in to hear Adam Mellott from the BTR Media team share his in-de…

1
Artificial Intelligence: Tools & Strategies for Marketers 18:36

11M ago18:36

18:36

#043 (Part Three) - In the final episode of this series, host Justin Knuckles, Adam Mellott, and Brent Wees wrap up their discussion on the transformative power of AI in marketing, stemming from their AI Hackathon experience at the Prosper conference. They share insights into specific AI tools that can revolutionize marketing strategies, emphasizin…

1
Exploring Creativity through Artificial Intelligence 21:14

12M ago21:14

21:14

#042 (Part Two) - In this episode we continue the exploration of artificial intelligence's transformative impact on marketing with Justin Nuckols. Joined by Brent Wees and Adam Mellott, they go a bit deeper into the practical applications of AI through their experiences at the Prosper conference's AI hackathon. The team outlines the structured chal…

1
Creating The Ultimate AI Hackathon with Brent Wees 20:05

12M ago20:05

20:05

#041 (Part One) - In this episode of Better Advertising with BTR Media, Justin Nuckols talks about the AI immersive world and how it's changing the way we do business with special guests Brent Wees, RECC and Adam Mellott. They talk about approaches to the integration of AI into professional practice through the lens of their most recent experience:…

1
Boosting Your Brand’s Organic Rank on Amazon 17:40

12M ago17:40

17:40

#040 - In this episode, Emery Robbins (Sr Account Director & Head of Partnerships) and Destaney Wishon (CEO & Co-Founder) unpack Amazon's advertising and its impact on your spot in the organic search lineup. They're laying it all out, using a real-deal case study to show how BTR Media's approach to picking just the right keywords can make all the d…

1
Addressing Brands' Advertising Challenges & Agency Collaboration 25:47

1y ago25:47

25:47

#039 - In this episode, Justin Nuckols brings in Jess Jackson (Head of Client Success), who knows all about making clients happy. They get right into what's up with brands trying to stand out in a world where Amazon and Walmart pretty much run the show. They talk about what works for growing a brand today, and they'll let you in on some tips for fi…

1
Amazon Advertising: Boosted Posts and Vertical Video Insights 12:24

1y ago12:24

12:24

#038 - In this episode of "Better Advertising with BTR Media," Justin Nuckols and Nick Amos from the BTR team dive into some of the newer updates with Amazon advertising. They share insights on Amazon DSP and PPC as well as unique strategies used by big brands in the industry. Justin introduces Nick, who talks about his transition from college to b…

1
Achieving Target ROAS on Amazon: A Full Funnel Approach 15:03

1y ago15:03

15:03

#036 - In this episode of "Better Advertising with Better Media," host, Justin Nuckols dives into the world of measuring Amazon advertising success, with an emphasis on optimizing for target ROAS. However, instead of a sole focus on ROAS, Justin talks about adopting a full-funnel advertising strategy as that breaks down your campaigns into five typ…

1
The Potential of Walmart Advertising with Guardian Baseball's CEO Matt Kubancik 33:20

1y ago33:20

33:20

#037 - Matt Kubancik has been selling on Walmart for over a decade, ever since it merged with Jet.com, and has personally witnessed the evolution of Walmart's e-commerce marketplace. Having seen Walmart's emphasis on bringing name-brands into the retailer and offering an alternative to Amazon Prime, Matt believes Walmart is best-positioned to rival…

1
DUDE Wipes: Show Your Brand, Get On Their Butts with Sean Riley 24:31

1y ago24:31

24:31

#035 - We're joined by the legendary entrepreneur behind DUDE Wipes, Sean Riley, whom you may recognize from Shark Tank when Sean & his co-founders partnered with Mark Cuban! Today we are looking back at how Sean & friends built a top-category brand off of Amazon using top of funnel marketing, such as ⁠putting "DUDE Wipes" on UFC fighter Tyron Wood…

1
PickFu: An Easier Way To Do Market Research and Obtain Consumer Data 21:14

1y ago21:14

21:14

#034 - In this episode of "Better Advertising with BTR Media", host Justin Nuckols interviews Justin Chen, co-founder of Pickfu, a market research tool that helps sellers and brands gather consumer feedback before investing heavily in product development and advertising. They discuss the importance of testing and iterating on creatives, such as pac…

1
From Reflection to Vision: Better AMS's 2023 Wrap-Up & 2024 Forecast 43:27

1+ y ago43:27

43:27

#033 - In this episode, Justin and Destaney reflect on the past year of BetterAMS and discuss the challenges, growth, and opportunities they encountered. They highlight the significant milestones they achieved, such as team growth and the development of a strong company culture. They also discuss the challenges they faced, including defining their …

1
Measuring Marketing Incrementality and Budget Optimization: Michael Kaminsky, Founder of Recast 31:46

1+ y ago31:46

31:46

#032 - In this episode, Justin Nuckols interviews Michael Kaminsky, a data scientist and founder of Recast. They discuss the importance of measuring the incremental return on marketing spend and how marketing mix modeling can help brands optimize their budget allocation. Michael shares his insights on running experiments to determine the true incre…

1
Future of Amazon Marketing Cloud (AMC) With Jack Lindberg & Destaney Wishon 27:25

1+ y ago27:25

27:25

#031 - In this episode of the Better Advertising with BetterAMS, host Destaney interviews Jack Lindberg, a LinkedIn influencer and technical expert in the Amazon space who serves as the Director of Analytics at The Mars Agency. Jack shares his journey from being an opera singer to becoming an expert in AMC. (no we are not kidding!) He emphasizes th…

1
Ryno Sports and BetterAMS Discuss Growing Online Brands and Tapping into New Marketplaces 40:41

1+ y ago40:41

40:41

#030 - Shaun Rachau, founder of Ryno Sports, and Adam Mellot, Senior Ad Strategist at Better AMS, discuss their first year working together to grow Ryno Sports as an online marketplace brand for MLB Players, Inc. merchandise. They highlight the challenges and opportunities of marketing player-specific gear, navigating licensing agreements, and expa…

1
Special Edition Episode: unBoxed 2023 Keynote Speaker Interviews 36:43

1+ y ago36:43

36:43

#029 - In this special episode of Better Advertising with Better AMS things are about to get really exciting! Your hosts, Destaney Wishon and Justin Nuckols, will be chatting with the awesome Amazonians who brought us the latest cool tools from Amazon’s 2023 unBoxed keynotes. We’ve got Teresa, Ruslana, Kelly, and Jeff here to spill the beans and gi…

1
Brand Building on Amazon: The Simple Modern Journey with Bryan Porter 48:09

1+ y ago48:09

48:09

#028 - In this episode of the Better Advertising with Better AMS podcast, host Destaney Wishon interviews Bryan Porter, co-founder of Simple Modern. They discuss the importance of building a brand on Amazon, the evolution of Simple Modern's brand strategy, and the role of advertising in their growth. Bryan shares insights on how they have honed in …

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