Parhaat Charest Podcastit (2024)

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2024 End of Year Recap 26:22

14d ago26:22

26:22

Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator at Constant Contact, have spent the year chatting with small business owners and marketing experts on the Be a Marketer podcast, gathering insights to help entrepreneurs thrive. Now, they're ready to share the best of those lessons. …

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How to Segment Your Email List for Better Results with David Fischer 19:05

21d ago19:05

19:05

Most small business owners excel in their chosen fields, but marketing often feels like uncharted territory. You know you need a website and an email list, but what should your website look like? What should you be sending to your email list? And how do you know if any of it is even working? David Fischer, Founder and CEO of Solutions for Growth an…

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Reporting Beyond Opens & Clicks with Lindsay Higgins 16:49

28d ago16:49

16:49

Are your email marketing reports leaving you feeling puzzled? You're getting opens, you're even getting clicks, but are those translating to real results for your business? On this episode of Be a Marketer, Dave Charest, Director of Small Business Success at Constant Contact, sits down with Lindsay Higgins, owner of L2L Creative Group and a Constan…

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Expand Your Reach with Multi-Channel Campaigns with Aaron Wesley Means 16:10

1M ago16:10

16:10

Juggling a business is hard enough without adding the pressure of mastering multiple marketing channels. It's easy to feel overwhelmed, spreading yourself thin across social media, email, and who-knows-what-else. But what if there was a way to streamline your efforts and make your marketing work smarter, not harder? That's where multichannel market…

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List Building Strategies for Small Businesses with Melanie Diehl 16:30

1M ago16:30

16:30

Melanie Diehl had always envisioned a career path similar to her father's — dedicating 30 years to a single company and retiring comfortably. But then she got laid off and decided to use her severance to explore different options. That's when she discovered her talent with a sewing machine. Melanie learned by doing, navigating the ups and downs of …

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7 Critical Email Design Elements with Aaron Wesley Means 26:25

2M ago26:25

26:25

After a corporate career in direct marketing, Aaron Wesley Means had no plans to start a business. It wasn't until he began helping his wife launch her dream dog grooming business that he immersed himself in small business marketing. Eager to build a brand and attract customers, he dove headfirst into researching list-building strategies, email cam…

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Effective Goal-Setting for Small Business Marketing with Tracey Lee Davis 15:44

2M ago15:44

15:44

Tracey Lee Davis never imagined she'd become a business owner. After years of managing a pet care company, she craved a simpler role where she could follow someone else's lead. But life had other plans. When unemployment benefits ran dry, and job applications went unanswered, Tracey reluctantly stepped into entrepreneurship. Now, as the owner of Zi…

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Creating Content That Resonates: LinkedIn Success Strategies with Lucy Hall 49:20

2M ago49:20

49:20

Lucy Hall's journey into the digital world began with a chunky Dell computer and an eBay account. At 17, she became one of the first eBay power sellers, selling thousands of "ab belts" and discovering a passion for online marketing. This early experience set the stage for Lucy's future as a digital skills advocate and community builder. Today, she …

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Digital Marketing Tips for Real Estate Agents with Stephanie Alfonso 39:26

2M ago39:26

39:26

Clients are everywhere, but so is the competition. This is the reality for real estate agents in a crowded market. But what if you could become the go-to expert in your community — the agent everyone remembers when it's time to buy or sell their home? For over a decade, Stephanie Alfonso has helped real estate agents transform their marketing strat…

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How to Build a Brand for Your Business with Liz Mosley 49:47

3M ago49:47

49:47

What if you could transform the fear of rejection into a catalyst for growth in your business? Graphic designer Liz Mosley did just that. After realizing that playing it safe was holding her back from exciting opportunities, Liz embarked on a journey to reframe rejection as a stepping stone to success. Liz has been helping small businesses and crea…

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Multi-Channel Marketing Made Easy with AI with Michael Wood and Kate Conway 22:11

3M ago22:11

22:11

Small business owners often juggle countless tasks, leaving marketing on the back burner. But what if there was a way to streamline marketing efforts and boost confidence? Enter Constant Contact's latest innovation: the AI-powered Campaign Builder. This tool promises to revolutionize how small businesses approach marketing, addressing the challenge…

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Building a Creative Business Legacy with Maria Miranda 47:23

3M ago47:23

47:23

Building a successful business takes grit, determination, and a commitment to your vision. For Maria Miranda, founder and creative director of Miranda Creative, that journey began in 1988 with a simple yet powerful belief: work should be about respect, creativity, and client value. In this episode of the Be a Marketer podcast, Maria and host Dave C…

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Ask Dave: How Can You Showcase Content to Grow Your Community? 17:59

3M ago17:59

17:59

Want to grow your community and attract more subscribers on social media or LinkedIn?💡 In episode 68 of the Be a Marketer podcast, Dave Charest, director of small business success at Constant Contact, and Kelsi Carter, the team’s brand production coordinator, share their insights on how storytelling can help you capture your audience's attention. T…

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Reaching The Right Audience With Jonny Etherington 39:53

3M ago39:53

39:53

Your next great marketing idea could come from an unexpected place — possibly from a totally unrelated industry. That’s a powerful lesson Jonny Etherington, Vice President of Marketing and Communications at Care Advantage, has learned over the course of his career so far. It’s a mindset he’s applied in his role at Care Advantage, a trusted provider…

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Ask Dave: How can AI refresh my repetitive content? 8:10

4M ago8:10

8:10

Wondering how to keep your marketing content fresh without constantly exhausting your brain for new ideas?💡 In episode 66 of the Be a Marketer podcast, Dave Charest, director of small business success at Constant Contact, and Kelsi Carter, the team’s brand production coordinator, explore how AI can help you create fresh content for recurring emails…

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Authentic and Timely Communication with Matthew Polstein and Tallie Martin 38:14

4M ago38:14

38:14

It doesn’t get more authentic than the great outdoors. Matthew Polstein and Tallie Martin of the New England Outdoor Center (NEOC) like to preserve that authenticity in their marketing. Matthew founded NEOC over 40 years ago, offering guests in scenic Maine rafting and snowmobiling, plus lodging and an event center with scenic views of Mount Katahd…

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Ask Dave: How do we send more personalized emails? 14:21

4M ago14:21

14:21

Looking for ways to increase personalization and segmentation for your organization? In episode 64, Dave Charest, director of small business success at Constant Contact, and Kelsi Carter, the team’s brand production coordinator, talk you through it. Kelsi also provides a long-awaited update on her ducks! Tune in to hear more about: How personalizat…

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Segmentation for Nonprofits with Stephanie Campbell 42:59

4M ago42:59

42:59

KiDsGyM USA focuses on gymnastics, but kids take away so much more than how to tumble. Even if students don’t go on to compete in gymnastics, it teaches them the fundamentals of any sport, and they gain confidence and self-esteem along the way, Since 2004, KiDsGyM USA has been giving youth an inexpensive way to build skills necessary for school and…

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Ask Dave: Ask Dave Edition 48:23

5M ago48:23

48:23

This episode is a little different! Kelsi Carter, the team’s brand production coordinator, puts our very own Dave Charest, director of small business success at Constant Contact, in the hot seat for a change! Tune in to hear Dave share his unique journey, from his experiences with theater (and a short-lived but not forgotten time as a bass player) …

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Putting People First with Rich Cruz 25:36

5M ago25:36

25:36

How can you amplify your marketing plan? Start by looking at what’s worked in the past. Rich Cruz consults for Greater Chicago Consulting, Inc., a prominent management consulting firm in the Midwest. He helps his clients improve their performance by conducting job analysis, training, and development. “It's a people-first approach. Get to know the p…

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Automating and Working With the Seasons With Mark Chinsky 32:45

6M ago32:45

32:45

Marketing is the machine that never stops running, even for a seasonal business. Mark Chinsky, co-owner of Enjou Chocolat in Morristown, New Jersey, experiences drastic seasonal fluctuations that revolve around holidays. During the quieter seasons, Mark focuses on making technology work for him. His prior experience in the direct mail industry show…

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Ask Dave: How do nonprofits benefit from SMS marketing? 16:12

7M ago16:12

16:12

Are you part of a nonprofit and want to use SMS but aren’t sure how or even if it would be beneficial for your organization? On this episode, Dave Charest, director of small business success at Constant Contact, and Kelsi Carter, the team’s brand production coordinator, talk you through it. Listen in to hear how to: Maximize Event Attendance: Learn…

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Using SMS to Increase Attendance with Nicholas Jackson 39:26

7M ago39:26

39:26

Libraries are often the heartbeat of the communities they serve — and Parsippany Public Library in New Jersey is no exception, offering much more than just reading materials. Head of Information Services Nicholas Jackson has been using Constant Contact for several years, both to distribute the library’s newsletter and to text workshop registrants. …

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Ask Dave: How can I get informed of people who signed up for my list? 17:44

7M ago17:44

17:44

Do you want to know when someone signs up for your email list? On this episode, Dave Charest, director of small business success at Constant Contact, and Kelsi Carter, the team’s brand production coordinator, talk you through it. This week on the Be A Marketer podcast, learn how to be notified when someone subscribes to your email list so you can k…

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Finding Success through Good News with Marie Gilmore 55:11

7M ago55:11

55:11

Despite being a newspaper, the Osprey Observer effectively utilizes digital tools like email marketing and social media. The key to running a successful local paper, for Marie, is being deeply involved in and committed to the local community. Her team focuses on covering local good news and events, and the relationships they build with local advert…

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Ask Dave: Can I import purchased contacts into Constant Contact? 10:28

7M ago10:28

10:28

Thinking about importing purchased contacts into your Constant Contact account? In this episode, Dave Charest, director of small business success at Constant Contact, and Kelsi Carter, the team’s brand production coordinator, discuss why you should avoid importing purchased contacts into your account and how to grow your email list organically. Lis…

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Getting Repeat Business with Clif Johnson 35:07

8M ago35:07

35:07

Identifying and understanding who your key customers are is a crucial part of marketing for Clif Johnson, especially if you’re targeting diverse audiences like professionals and consumers. "You really have to put on kind of two marketing hats. You have to understand the needs of both of those customers and really be able to cater to them in order t…

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Ask Dave: How can a nonprofit child welfare org use email marketing? 17:35

8M ago17:35

17:35

Wondering how ‌nonprofit organizations can use email marketing effectively? In this episode, Dave Charest, director of small business success at Constant Contact, welcomes Kelsi Carter, the team’s new brand production coordinator. They go on to discuss the importance of storytelling, segmentation, and frequency in email marketing. Listen in to hear…

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Growing with Your Business with Corissa Saint Laurent 47:57

8M ago47:57

47:57

For Corissa Saint Laurent, building relationships, understanding your audience, and leveraging email marketing are key ingredients for success. And when it comes to growing along with your business, it’s all about focusing on activities that align with your skills and passions while delegating tasks that fall outside your expertise. "The goal shoul…

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Ask Dave: How can we better market new in-person classes? 12:43

8M ago12:43

12:43

Wondering how to better market new in-person events/classes? In this episode, Dave Charest, director of small business success at Constant Contact, shares how understanding your audience, utilizing integrations, creating a clear progression path, building urgency, and leveraging different platforms can help you reach and engage your target market m…

1
Ask Dave: How many follow-ups should occur after the first email outreach? 8:02

9M ago8:02

8:02

Wondering how many follow-ups you should send after an initial email outreach? What about the timeframe in which to do so? 🎧 Listen to our latest podcast episode where Dave Charest, director of small business success at Constant Contact, shares his insights on email follow-ups and provides a suggested timeline. Key Takeaways: Multiple follow-ups af…

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Moving from Passion to Purpose with Aisha James 35:26

9M ago35:26

35:26

When Aisha James set out to create an event celebrating Black-owned businesses in St. Louis, she didn’t think she’d end up running the largest Black-owned food festival in the Midwest. Even while spending her days working as an Operations Manager in the banking industry, Aisha finds time to fuel her passion: bringing together St. Louis’s Black comm…

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Ask Dave: How should we ‌review our marketing tools and approach for our church? 22:20

9M ago22:20

22:20

Wondering how to review marketing tools and approaches, boost productivity, and execute effective marketing strategies for your organization? In this episode, Dave Charest, director of small business success at Constant Contact, dives into the secrets of reviewing, planning, and executing your marketing strategies. And discover how to leverage tech…

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Coping with ADHD as an Entrepreneur with Dave Delaney 32:14

9M ago32:14

32:14

Dave Delaney, a keynote speaker, author, and business owner, shares his journey of discovering his ADHD diagnosis as an adult and how it's impacted his entrepreneurial journey and strategies. Dave discusses the challenges he faced in 2020, his coping strategies, the importance of self-understanding, and his new podcast, "ADHD Wise Squirrels." He al…

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Finding Your Calling with Gail Bernardo 36:15

10M ago36:15

36:15

Gail Bernardo, owner of Invisilace Hair Spa, emphasizes the value of patience and persistence in business growth, as well as the power of combining online marketing with personal, face-to-face interactions. Gail also believes in the power of consistent customer contact. In her experience, even if a potential client doesn't require her services imme…

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Building Trust Through Stories with Brad Sundberg 37:06

10M ago37:06

37:06

If you ask Brad Sundberg, storytelling is an effective marketing strategy that allows you to build trust. Brad shares his experience of using personal storytelling to promote events based on his time in the studio with Michael Jackson. He believes that sharing stories, especially about personal experiences, helps to establish connections with custo…

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Ask Dave: How can I engage faculty to come to higher ed instructional technology webinars? 10:37

10M ago10:37

10:37

Wondering how to get faculty to attend your webinars? In this episode, Dave Charest provides detailed strategies on audience understanding, creating engaging content, effective promotion, and collecting feedback. Listen in to hear how to: Understand your audience's interests and challenges through pre-work and surveys. Create engaging content that …

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Creating Subject Lines that Get Opens with Jay Schwedelson 41:31

10M ago41:31

41:31

Jay Schwedelson has had an interest in direct marketing since he was a five-year-old watching his parents’ direct mail business. Today, he’s one of the internet’s top email marketing experts, but the thing he loves most about email is that you don’t need to be an expert to do it well. “Just get it out there,” he says. “Iterate and keep going. Consi…

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Ask Dave: I created a Sign-up Landing Page - where and how do I share it? 7:22

10M ago7:22

7:22

In this episode of the "Be a Marketer" podcast, Dave Charest discusses the benefits of using sign-up landing pages and provides tips on how to effectively promote them in person, in print, and online. Sign-up landing pages are standalone web pages that offer a simple way to collect contact information and grow an email list. Sign-up landing pages c…

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Taking a Leap of Kindness with Todd Shimkus and Maggie Fronk 36:09

11M ago36:09

36:09

2024 is one of those special years that gives us an extra day—and this Leap Day, Todd Shimkus and Maggie Fronk want you to do something kind for someone else. Todd, the president of the Saratoga County Chamber of Commerce, started Leap of Kindness Day in 2016 to support local impact-sector organizations. The premise is simple: Use February 29 to do…

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Facing Challenges Headstrong with Julianna Curtis 56:21

1y ago56:21

56:21

When Julianna Curtis made the tough call to shut down her yoga and fitness studio in March 2020, she took a day to feel sorry for herself — then she sat down and figured out how to pivot. Julianna is no stranger to adversity in business. A year after opening The Energy Barre, she ended up in court facing a lawsuit about noise complaints from a neig…

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Making a Positive Impact with Al Yeck 30:11

1y ago30:11

30:11

“We’re all just trying to get through this life together,” says Al Yeck. “So let’s help each other.” As the Executive Director of the Veterans Healing Farm in Hendersonville, North Carolina, Al leads an organization devoted to enhancing the mental, emotional, and physical well-being of U.S. veterans and their families. A former Marine — and a forme…

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Embracing What Works with Marissa Tilley & Chelsea Demby 22:49

1y ago22:49

22:49

From an 800-square-foot store to 12,000 square feet of retail and warehouse space in just three years, Lady Black Tie is the picture of small business success. Owner and founder Marissa Tilley started Lady Black Tie as a brick-and-mortar store after leaving an unfulfilling corporate job. “It came down to the idea of wanting to have fun every day,” …

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What You Can Do to Avoid the Junk Folder With Jon Marburger and Tara Natanson 41:25

1y ago41:25

41:25

Your email’s journey to the customer’s inbox isn’t magic — it’s intentional. Constant Contact has email deliverability experts working behind the scenes to keep your special message out of the dreaded spam folder. But in addition to our technical crew, you, as the sender, can make certain shifts to increase your email’s deliverability. Constant Con…

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Sharing Wisdom to Get More Business with Ed Doherty 34:22

1y ago34:22

34:22

Ed Doherty has achieved something most marketers could only dream of: a 72-78% open rate on his Constant Contact newsletters. His secret? Authenticity. Ed launched his consulting business, Ambrose Landen, after being furloughed at the pandemic's start. He also launched a newsletter, Wednesday Weblogs, which he sends every Wednesday at 4:30 a.m. At …

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Bringing Humanity Back to Marketing with Brian Solis 44:44

1y ago44:44

44:44

It can be easy for marketers to forget that real people are on the other side of every interaction. But Brian Solis, Head of Global Innovation at ServiceNow, aims to bring humanity back into marketing. Technology takes humanity out of the equation, he says. As a result, marketers focus too much on metrics like clicks and open rates instead of tryin…

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AI for Digital Marketing Agencies with Robert Mitchell 31:48

1y ago31:48

31:48

Artificial intelligence might seem like complex technology that’s best suited for large businesses. But Robert Mitchell disagrees — he thinks small businesses have the most to gain from AI. Robert is the Chief AI Officer at WSI World, a digital marketing agency network that equips small agencies with the tools to grow and thrive, including AI. He h…

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What Small Businesses Really Think About AI with Michael Wood 24:15

1y ago24:15

24:15

If you had an extra hour in your week, how would you use it? For small business owners who are using artificial intelligence (AI) and marketing automation, this is no longer a hypothetical question. According to Constant Contact’s latest research report, 91% of small businesses that use AI say that it’s helping them save time and work more efficien…

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Finding Your Niche Market with Charlotte Walsh 40:16

1y ago40:16

40:16

It’s hard out there for brick-and-mortar businesses. Just ask Charlotte Walsh, the owner of running shoe store Charles River Running, who competes against her vendors for market share. But her store in Norwood, Massachusetts, offers customers what her direct-to-consumer competitors can’t: a place where new athletes can buy their first running shoes…

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Build Lasting Connections by Hosting Events with Jesus Flores 34:29

1y ago34:29

34:29

If you're looking for ways to build community around your business, consider running an event. It’s a great way to connect with customers, other businesses, and community members. As Jesus Flores, a product manager at Constant Contact focusing on the Events tool, tells us, an event doesn’t have to be a massive production like a concert or gala. He …

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