Parhaat Destination Marketing Podcastit (2024)

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359: Happy Holidays From the Destination Marketing Podcast! 1:15

4d ago1:15

1:15

The Destination Marketing Podcast is off for Christmas Eve, so instead of a new episode, we have a special holiday message from Adam! The Destination Marketing Podcast will return on Wednesday, January 1st with its 2025 New Year’s Resolutions episode and then go back to its regular Tuesday release schedule starting Tuesday, January 7th. If you’re e…

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358: Bringing DMOs Together Across State Lines with Julie Kirkpatrick 33:10

11d ago33:10

33:10

Today's episode of The Destination Marketing Podcast has Adam sit down with Julie Kirkpatrick, the President and CEO of meetNKY, the host DMO of the Kentucky Travel Industry Annual Conference. They discuss the interesting dynamic of Julie's DMO in Covington, Kentucky bordering Cincinnati, Ohio and how she's been able to work together with her count…

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357: Capitalizing on Hiking Trails to Drive Tourism in Morehead with Joy Brown 20:19

18d ago20:19

20:19

On today's episode of The Destination Marketing Podcast, Adam is still on-location at the Kentucky Travel Industry Annual Conference. Joy Brown, the executive director of Morehead-Rowan County Tourism in Kentucky, joins the show to discuss Morehead's appeal as a destination and a few ongoing tourism and economic development initiatives in the desti…

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356: Bonus Episode: Adam's Keynote Presentation at the Kentucky Travel Industry Annual Conference 38:18

22d ago38:18

38:18

Today's episode of The Destination Marketing Podcast is a full-length look at Adam's keynote presentation at the Kentucky Travel Industry Annual Conference. In this keynote, Adam explores the media strategies of both candidates from this past presidential election and how Donald Trump was able to capitalize on podcast appearances during his campaig…

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355: Utilizing Short-Term Funds For Long-Term Improvements with Hank Phillips 21:14

25d ago21:14

21:14

For today's episode of The Destination Marketing Podcast, Adam is on the road at the Kentucky Travel Industry Annual Conference. Hank Phillips, the President and CEO of the Kentucky Travel Industry Association, sits down with Adam to discuss the ways that this conference will reinforce foundational aspects of tourism and benefit destination markete…

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354: Using Esports to Level Up Your Destination Marketing with Ed Tomasi, Allister Scorgie and Loren Gold 51:01

1M ago51:01

51:01

Video game competitions, or esports, are a growing industry that allows DMOs to grow their visitation and increase travel by inviting the esports community into their destinations. Ed Tomasi, an esports consultant for DMOs, Allister Scorgie, the Director of Sport Hosting at Explore Waterloo Region and Loren Gold, the Executive Vice President of the…

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353: Taking Risks in Destination Marketing: A Special Bonus Episode Featuring Destination Discourse 52:07

1M ago52:07

52:07

Today’s episode of The Destination Marketing Podcast is the final episode of our collaboration with Destination Discourse, a podcast recently launched by Adam along with Stuart Butler, the CMO of Visit Myrtle Beach. Will Seccombe, the president of Revolution Strategy and a recurring guest on The Destination Marketing Podcast, joins Adam and Stuart …

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352: Discover DeKalb's Podcast Development Journey with James Tsismanakis 36:51

1M ago36:51

36:51

Today's episode of The Destination Marketing Podcast is a conversation with James Tsismanakis, the Executive Director of Discover DeKalb. After discussing his background in tourism, James highlights how DeKalb has been using podcasting as a marketing tool for his destination to promote economic development, arts, culture and festivals. He tells the…

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351: How Branded Entertainment Can Transform Destination Marketing: A Special Bonus Episode Featuring Destination Discourse 50:43

1M ago50:43

50:43

Today’s episode of The Destination Marketing Podcast continues our collaboration with Destination Discourse, a podcast recently launched by Adam along with Stuart Butler, the CMO of Visit Myrtle Beach. The second episode of Destination Discourse is a deep dive into branded entertainment. They emphasize the need for DMOs to adapt to the changing adv…

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350: A New Vision for Visit Anaheim with Scott Oklin 36:27

2M ago36:27

36:27

On today's episode of The Destination Marketing Podcast, Adam sits down with Scott Oklin, the new CMO of Visit Anaheim. Scott talks about how he found his way into this role after working at Travelzoo and how he's looking to use that prior experience in his new role. He also touches on his goal to make Visit Anaheim into a lifestyle brand and capit…

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349: AI’s Impact on the Future of DMOs: A Special Bonus Episode Featuring Destination Discourse 47:37

2M ago47:37

47:37

Today’s episode of The Destination Marketing Podcast is a collaboration with Destination Discourse, a podcast recently launched by Adam along with Stuart Butler, the CMO of Visit Myrtle Beach. Starting today and over the next few weeks, we’ll be releasing the first three episodes of Destination Discourse as bonus episodes of The Destination Marketi…

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348: The Unique Marketing Strategies That Help Yarmouth and Acadian Shores Stand Out with Neil MacKenzie 39:51

2M ago39:51

39:51

Neil MacKenzie, the CEO of Yarmouth and Acadian Shores Tourism in Nova Scotia, joins Adam on today's episode to discuss the tactics and strategies that have helped his small destination stand out in larger markets like the Northeastern U.S. He also goes into his background and how the time that he and his wife spent in Japan teaching English became…

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347: The Importance of Vendors in Industry Innovation with AJ Brau 31:25

2M ago31:25

31:25

In this episode, Adam is joined live in the studio by AJ Brau, co-founder and CEO of Wander. She discusses the recent upgrades Wander has made to their technology and explains why it’s crucial for destinations to collaborate with vendors to drive industry innovation forward. Listen and learn how to own your visitor attribution using tools that capt…

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346: Haunted History and Tourism with Brandon Schexnayder 36:28

2M ago36:28

36:28

Brandon Schexnayder, the founder of Southern Gothic Media, joins Adam on today's episode to talk about his podcast, which tells the ghost stories of various communities in the Southern United States. He details his background in the music industry, how he found his way into the podcasting space and what the initial stages were like in creating his …

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345: Standing Together in the Aftermath of Hurricane Helene with Thomas Salley 30:20

2M ago30:20

30:20

On today's episode of The Destination Marketing Podcast, Adam sits down with Thomas Salley, the director of Great State of Wilkes, Tourism in North Carolina. Thomas joins the podcast in the wake of the impact of Hurricane Helene and he discusses his experiences with the storm and what role DMOs play when this kind of natural disaster takes place. H…

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344: AI's Impact on the Present and Future of Destination Marketing with Tony Carne 37:27

2M ago37:27

37:27

Tony Carne, a thought leader in AI and the creator of the Everything AI in Travel newsletter, joins Adam on today's episode of The Destination Marketing Podcast to discuss his background in the travel industry and how he fell in love with AI. Tony also touches on some AI-related things he's seeing in the international travel space, such as AI educa…

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343: A Masterclass in Destination Marketing with Cody Chomiak and Tom Loftus 41:12

3M ago41:12

41:12

Cody Chomiak from Travel Manitoba and Tom Loftus from Visit Richmond, Virginia join Adam on today's episode of The Destination Marketing Podcast to discuss various tourism topics. They give their perspectives on issues facing the destination marketing industry, such as navigating small budgets and discerning important metrics. The conversation then…

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342: Bonus Episode: Adam Stoker as a Guest on The Econ Dev Show 36:10

3M ago36:10

36:10

On this special episode of The Destination Marketing Podcast, Adam joins Dane Carlson as a guest on The Econ Dev Show to discuss the symbiotic relationship between destination marketing and economic development. They discuss how DMOs and economic developers can collaborate and improve on things like site visits to create positive memorable experien…

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341: Building A Community Around Your Content with Kristina Ainge 33:47

3M ago33:47

33:47

In this episode, Adam sits down with Kristina Ainge, PR and Content Director at Relic. They talk about the changing landscape of social media and content marketing and why destinations need to pay attention to both micro and macro trends. With nearly a decade of experience in social media, PR, and influencer marketing, Kristina offers a treasure tr…

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340: Ice Cream Flavors, Paint Colors and More with Glorianna Yamin 34:29

3M ago34:29

34:29

In this episode, Adam is joined by Glorianna Yamin, Vice President of Marketing for Discover Puerto Rico. Glorianna shares her career journey, discusses her recognition as one of Destinations International's 30 Under 30, and highlights Discover Puerto Rico’s innovative marketing initiatives, including a collaboration with Pantone to create a color …

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339: Targeting Niche Sporting Events with Nathaniel Sweetman 29:42

3M ago29:42

29:42

In this episode, Adam is joined by Nathaniel Sweetman, Sports Marketing Coordinator for Visit Sarasota County. Nathaniel shares his journey into sports marketing, emphasizing the importance of storytelling and community engagement. He discusses Sarasota's unique facilities, strategies for attracting niche events, and the economic impact of sports t…

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338: How To Win The Board Back with Bill Geist 36:10

4M ago36:10

36:10

In this episode, Adam Stoker and guest Bill Geist discuss a critical issue facing destination marketing organizations: a growing disconnect between boards, CEOs, and political stakeholders. They discuss the misalignment between boards and destinations, the impact of COVID-19 on the industry, and the importance of effective board orientation. Bill e…

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337: Navigating New Trails with Mark Marsiglio 29:34

4M ago29:34

29:34

In this episode, Adam sits down with Mark Marsiglio, President and CEO of Trail Pilot, to talk about the synergy between tourism and mountain biking. Mark discusses his background, the creation of the Trail Pilot app, and its role in enhancing the mountain biking experience through guided audio tours. Mark emphasizes the importance of targeting nic…

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336: Why Destination Marketers Should Think Like Economic Developers with Dane Carlson 35:45

4M ago35:45

35:45

In this episode, Adam talks with Dane Carlson, host of the Econ Dev Show and CEO of Site Hunt, about the crucial link between tourism and economic development. Dane shares his journey from blogging to economic development, including how he transformed Mariposa California by adding an escape room to the visitor center. Dane also emphasizes the impor…

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335: Driving Economic Growth Through Sports Tourism with John David 40:17

4M ago40:17

40:17

In this episode, Adam talks to John David, President and CEO of Sports ETA. The conversation highlights the organization's role in promoting sports tourism through education, advocacy, resources, and networking. John emphasizes the importance of listening to stakeholders and understanding the economic impact of sports tourism, which includes signif…

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334: A Mid-Year Industry Check-In 31:02

5M ago31:02

31:02

In this episode, Adam provides a mid-year check-in on the destination marketing industry. He emphasizes the importance of creativity and budget in differentiating destinations, highlighting successful marketing campaigns from Laguna Beach, Minnesota, and Myrtle Beach. Adam discusses the shift from traditional influencers to content creators and the…

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333: A Crash Course on Destination Rebrands with Explore Tualatin Valley 30:54

5M ago30:54

30:54

In this episode of the Destination Marketing Podcast, Adam chats with Dave Parulo, President and CEO, and Claire Fisher, Chief Marketing Officer of Explore Tualatin Valley. Recorded live at the Destinations International Annual Convention in Tampa, Florida, they highlight the importance of community engagement in destination rebrands and talk about…

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332: When Life Gives You Lemons, Make a Viral Video with Dave Herrell 23:02

5M ago23:02

23:02

In this episode, Adam sits down with Dave Harrell, President and CEO of Visit Quad Cities, at the Destinations International Annual Convention in Tampa, Florida. They discuss the importance of storytelling in destination marketing, the evolution of the Quad Cities' podcast "QC That's Where," and the significance of owned media in their marketing st…

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331: The Journey to 30 Under 30 with Wayne Stewart 17:26

5M ago17:26

17:26

In this episode, Adam takes the show on the road to the Destinations International Annual Convention in Tampa, Florida. He sits down with Wayne Stewart, former account manager at Relic and current director of marketing and communications at Visit Casper, Wyoming. They talk about Wayne’s career path and the opportunities that ultimately led him to b…

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330: The New Digital Town Square For Our Industry 43:04

5M ago43:04

43:04

In this episode, Adam’s business partner Colby Remund joins the show to unveil a major announcement. Listen to hear what the announcement is and how it could play a pivotal role in shaping the future of the tourism industry. They also discuss the history of Relic and how they got to where they are today. “The industry needs that digital town square…

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329: Changing The Narrative of Tourism in Haiti with Lesly Veve 19:23

6M ago19:23

19:23

In this episode, Lesly Veve joins Adam to discuss his background, skills, and aspirations in the destination marketing industry. Lesly shares his passion for changing the narrative about tourism in Haiti and his desire to positively impact Haiti’s tourism economy. He and Adam dive into some of the skills that Lesly has to offer the destination mark…

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328: The Important Market Segment You're Probably Ignoring with Laura White 40:01

6M ago40:01

40:01

In this episode, Adam is joined by Laura White, senior director of brand marketing and strategy at Visit Charlotte. With nearly half of their yearly visitation coming from visiting friends and family, Laura tells us how they shifted their marketing efforts to tap into this previously under-recognized market. Adam and Laura explore the challenges of…

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327: It’s Bigger Than Camping with Earl B. Hunter Jr. 12:35

6M ago12:35

12:35

In this episode, Adam joins Earl B. Hunter Jr. to announce a brand new podcast, "It’s Bigger Than Camping." They discuss the show's mission to promote inclusivity and unity in the outdoor community, educate listeners on the benefits of the outdoors and highlight destinations that welcome all who want to experience the outdoors. Earl shares insights…

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326: Preparing to Bring Tourism to Saudi Arabia with Abdullah Aldhafyan 21:09

6M ago21:09

21:09

In this episode, Adam sits down with Abdullah Aldhavyan, who recently completed his master’s degree in tourism at George Washington University. Hailing from Saudi Arabia, Abdullah hopes to be a part of bringing tourism back to the country by showing the world what this beautiful part of the Middle East has to offer. “Saudi Arabia is opening their g…

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325: Every Destination Needs A Custom GPT 30:31

7M ago30:31

30:31

In this episode, Adam sits down with Nephi, Relic’s AI and innovation expert, to talk about an exciting announcement. Over the past several months, Relic has been beta-testing a new AI product that allows destinations to create their own AI chat bot, based on information found on their website. Nephi talks about the process of creating the product …

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324: Achieving a 60:1 ROI with Shelley Zumwalt 45:39

7M ago45:39

45:39

In this episode, Shelley Zumwalt, Executive Director at The Oklahoma Tourism and Recreation Department, joins Adam to discuss the economic impact of tourism on the state level. Shelly highlights tourism's role in attracting businesses and creating jobs, especially in rural areas. She addresses Oklahoma's perception challenges and the need for effec…

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323: What Cancer Taught Me About Business with Greg Star 30:49

7M ago30:49

30:49

Greg Star, a cofounder of Carvertise, joins Adam on this episode to talk about his journey with cancer over the past year and what he has learned as he has recovered. Greg shares valuable lessons about what it means to live a life you are proud of and how he overcame his fear of death. Adam and Greg also talk about how Carvertise continued to grow …

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322: Using Owned Media to Market a PGA Event with Kyle Oland 50:15

7M ago50:15

50:15

In this episode, Adam takes the show to The Myrtle Beach Classic, where he sits down with Kyle Oland, director of marketing at Golf Tourism Solutions. Kyle has taken a unique journey to get where he is in his career, and he shares why having a passion for your work is so important. Adam and Kyle discuss the event and how Kyle and his team have step…

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321: A Conversation With The #1 AI Thought Leader in Tourism, Janette Roush 45:41

7M ago45:41

45:41

Janette Roush, executive vice president of marketing and digital at NYC Tourism, has built quite a following sharing her thoughts on LinkedIn about how AI is changing the game for the destination marketing industry. She joins Adam in this episode to discuss how she positioned herself as an AI thought leader and why DMOS must embrace this new techno…

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320: 3 Ways That Visit Galveston is Making an Impact 47:29

7M ago47:29

47:29

In this episode, Adam joins the team at Visit Galveston to talk about ways they're moving the destination forward. JR Shaw, host of the Galveston Unscripted Podcast, shares his experience partnering with a destination to produce owned media content. Kellie Gonzalez, client services director at Visit Galveston, talks about her initiative to personal…

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319: The Link Between Tourism and Economic Development with Adam Sacks 41:22

7M ago41:22

41:22

President of Tourism Economics Adam Sacks joins Adam on the show to talk about how his organization has been able to help destinations look at data in a new light. The two discuss how tourism impacts economic development and why it’s critical for communities to work together to see long-term benefits from visitors. “Quality of life for the communit…

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318: Adapting To The Changing Landscape of Destination Marketing with Scott Peacock 27:07

7M ago27:07

27:07

In this episode of the Destination Marketing Podcast, Adam takes the show on the road to the North Carolina Tourism Conference. He joins Scott Peacock, Director of Marketing at Visit North Carolina, to discuss the evolving landscape of destination marketing. They talk about the recent changes in AI and how destinations need to consider what use cas…

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317: If You Don't Build An Audience with Joe Trahan 38:36

8M ago38:36

38:36

In this episode, Adam Stoker joins Joe Trahan, a Virginia Beach real estate agent who has successfully integrated community-focused destination marketing into his business. Joe discusses his strategy of merging sales and marketing to engage with the audience by producing valuable content, building trust, and creating a sense of community. He shares…

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316: Is This The End of Traveling with Credit Card Rewards? 36:21

8M ago36:21

36:21

In this episode, Richard Hunt, Executive Director of the Electronic Payments Coalition, joins Adam to discuss the potential effects of the Durbin bill on credit card rewards and the tourism industry. Richard highlights his background in politics and banking and the mission of his coalition to maintain a secure and efficient payment system in The Un…

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315: 8 AI Tools That Will Level Up Your Destination Marketing with Mike Kaput 33:13

8M ago33:13

33:13

In this episode of The Destination Marketing Podcast, Adam and Mike Kaput, chief content officer at Marketing AI Institute, discuss the impact of artificial intelligence on the destination marketing industry. They delve into the latest AI-powered tools that have emerged and share valuable insights into how these tools can be effectively utilized to…

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314: How A Solar Eclipse Impacts Tourism with Amir Eylon 31:31

8M ago31:31

31:31

Amir Eylon, president and CEO of Longwoods International, joins Adam on today’s episode to discuss the travel-related impact of April’s solar eclipse. Amir shares some interesting statistics he collected from American travelers about their travel plans to see the solar eclipse. The conversation then shifts to other insights that Amir is seeing thro…

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313: We Need Your Help: Unveiling “Traveling the Spectrum” with Stuart Butler 23:17

8M ago23:17

23:17

Powered by Visit Myrtle Beach, “Traveling the Spectrum” is a docuseries following families with members on the autism spectrum as they take a vacation of a lifetime. On today’s episode, Stuart Butler and Adam invite you to support this docuseries and help it find a platform. They also touch on the importance of a DMO-produced series and how owned m…

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312: Curating Visitor Experiences in Surrey with Angeline Chew 14:35

9M ago14:35

14:35

In this episode, Adam continues his time at Destinations International’s Marketing and Communications Summit, where he sits down with Angeline Chew, executive director at Discover Surrey. Angeline shares why ensuring an optimal visitor experience is critical. She also dives into how DMOs can collaborate with stakeholders to curate these experiences…

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311: Tackling a Rebrand in Helena, Montana, with Brandon Pendergast 15:59

9M ago15:59

15:59

In this episode, Adam takes the show to the Destinations International Marketing and Communications Summit, where he sits down with Brandon Pendergast, sales and marketing manager at Visit Helena. Brandon talks about Visit Helena’s rebrand process and how they involved key stakeholders and community members to ensure its success. “We communicated t…

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310: The Secret Behind Great Hospitality with Sarah Dandashy 41:44

9M ago41:44

41:44

In this episode, Adam invites travel expert, author and podcast host Sarah Dandashy to share her insights on the hospitality industry. Sarah talks about her experiences working in travel and tourism and explains why having great people is crucial for providing excellent hospitality to visitors. Adam and Sarah also discuss her role in West Hollywood…

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