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The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors. Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategi ...
 
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show series
 
What if there was a way to serve your clients better and strengthen your position in the market, all without increasing the size of your company? In today’s episode, host Mark de Grasse sits down with Ivan Ivanka to discuss strategic partnerships and why they are crucial to business growth. Ivan is the CEO of Ivan Scandanavia and is on track to mak…
 
How have marketing agencies historically dealt with rising inflation? On today’s episode, host Mark de Grasse sits down with Brad Ball to discuss running a digital agency in a recessionary environment. Brad is the founder of Ardent Creative and has been in the marketing game for almost 20 years - he definitely knows a thing or two about running an …
 
What’s the difference between good and average copywriting? On today’s episode, host Mark de Grasse sits down with Yogev Almog, a copywriting expert with Wellspring Media. We all know copywriting is an essential element of digital marketing. The good news is you don’t have to be formal or funny to be memorable. Just make your writing clear and conc…
 
In today’s episode Mark sits down with Marisa Murgatroyd and talks about what the online course experience is like today versus the educational experience we all grew up with.Marisa Murgatroyd is the founder of Live Your Message, and she has helped over 11,159 people fulfill their dream of creating an online course. She’s spent years figuring out h…
 
Is education marketing dead, or do consumers still want to be educated before buying? On today’s episode, host Mark de Grasse talks to Aaron Parkinson, a digital marketing pioneer and the CEO of 7 Mile Media. Aaron firmly believes that education can be a powerful marketing tool for all types of businesses. He explains that buyers only care about th…
 
Paid Ads versus content marketing - should marketers even bother creating content? Today's episode is a replay of Mark de Grasse's guest appearance on the Perpetual Traffic Podcast with Ralph Burns and Kasim Aslam. Mark talks about the importance of creating content and the power it can have on your business. Since paid ads can get quick results wi…
 
What is Web3, and how will it affect digital marketing? On today's episode, host Mandy McEwen sits down with Cole Chapman, John Daniels, and Randall Zamcheck to discuss Web3 and the future of affiliate marketing. The trio are the brains behind Affiliate DAO and are on a mission to help affiliates transition from Web2 to Web3. So, why should markete…
 
Anyone can go viral on TikTok. But is it possible to go viral multiple times, even without a large following? On today’s episode, host Mark de Grasse sits down with Aimee Montgomery, a Digital Marketing coach and an expert on creating viral videos on TikTok. Aimee breaks down her easy-to-implement strategy for going viral on TikTok and explains why…
 
What does the future hold for written content - does it even have a future? On today’s episode, host Mark de Grasse sits down with Chris Chasteen, Isaac Morey, and Sam Morey (the genius brains behind Content Cucumber) to talk about content creation. They break down the keys to creating great written content and how marketers can use AI & Machine Le…
 
Want to grow your business faster and smarter? You don’t need more hours. You need a scalable process that won’t suck the life out of you. On today’s episode, host Mark de Grasse sits down with Christina Samoila, Founder & CEO of BeeProductive, to talk about Standard Operating Procedures (SOPs). Christina is the guru of getting more done and firmly…
 
On today’s episode, host Mark de Grasse talks to Uzair Kharawala, a Google & YouTube Certified Partner and the co-founder of SF Digital Studios. Uzair is not afraid to say that marketers should be creating content. But the big question is, how much content is enough, and does frequency of posting play a part in the equation? According to Uzair, qua…
 
Referrals can only get you so far. To scale your marketing agency, you must take advantage of paid advertising. On today’s episode, host Mark de Grasse talks to Justin Rondeau, the Co-Owner & President of InvisiblePPC - and the former GM of Digital Marketer. Running a business on referrals is easy. You only need your existing customers to fall in l…
 
Is video taking over written content? Yes, the decreasing attention spans are worrying. But is that reason enough to discredit written content? On today’s episode, host Mark de Grasse talks to Julia McCoy, the creator of The Content Hacker, a six-time bestselling author, and the host of The Content Transformation podcast. They discuss how marketers…
 
Did you know that when a recession hits, marketing is typically the first investment business owners drop? Here’s how you can avoid that and build a recession-proof agency. On today’s episode, host Mark de Grasse sits down with Jason Portnoy, Founder of J Port Media and the Market Domination Method. They talk about the effective growth solutions ag…
 
Do you need a Virtual Assistant? If you’re constantly wasting time on mundane tasks each week, you probably do. On today's episode, host Mark de Grasse sits down with Dennis Yu, Founder & CEO of Blitz Media, to talk about Virtual Assistants and what they can do for you and your business. As a business owner, your most precious resource is time. The…
 
If you're not using video ads, you're missing out. Simple as that. On today's episode, host Mandy McEwen sits down with Matt Johnston, the CEO & Founder of Guide Social, to talk about building a video ads strategy and why algorithms seem to favor video ads more than other types of ads. Ever found yourself struggling to get a jingle out of your head…
 
Relying on word of mouth for leads and new business is a losing strategy. Here's why. On today's episode, host Mark de Grasse talks to Christian Banach, an expert at helping businesses land 6 and 7-figure opportunities predictably. They discuss why relying on word of mouth for leads is not sustainable and what you can do to predictably attract new …
 
Is your digital agency leaving money on the table? On today's episode, host Mark de Grasse sits down with Shaun Clark, the co-founder of High Level, to discuss how marketers can grow their agencies and turn leads into customers almost overnight. According to Shaun, marketers are leaving money on the table, and it’s frustrating. By only focusing on …
 
Do you struggle coming up with titles for your books, products, blogs, or social media posts? On today's episode, host Mark de Grasse sits down with Christina Hooper, the founder of Sparkitive, to discuss the process of creating eye-catching headlines. If you struggle to create titles and headings that capture your audience's attention and keep the…
 
Would you rather be a business owner or a top-tier business executive? On today's episode, host Mark de Grasse sits down with Kyle Porter, the Director of Strategy at Conklin Media, to talk about the difference between running your own business and becoming a top-tier company executive. Running your own business is not as star-studded as most peopl…
 
Although expected, sales objections can be frustrating. So how do you overcome the negative spiral of frustration and tackle sales objections like a pro? On today's episode, host Mark de Grasse sits down with Alex Schlinsky from Prospecting on Demand to discuss handling sales objections and customer concerns. Throughout this episode, Alex tackles t…
 
How do brands like Pepsico, Old Navy, and Procter & Gamble create a brand identity that makes them easily recognizable, memorable, and revered? On today's episode, host Mark de Grasse sits down with Philip VanDusen to talk about designing a visual identity for your brand that tells a story, invokes feelings, and drives sales. Philip has over 25 yea…
 
After a nearly 20-year career in the banking industry, Katie decided to quit the 9-5, follow her heart, and focus her energy to coach clients to be smart with money. On this episode, she sits down with Mark to help see past the blind spots that most marketers have when it comes to money! This Month's Sponsors: Conversion Fanatics - Conversion Rate …
 
It's no secret that today's internet users would rather watch a video than read a blog post. So why aren't you creating and optimizing your videos for search and ranking? On today's episode, host Mark de Grasse and Atiba de Souza talk about SEO for video and what marketers can do to produce engaging and relevant video content for optimal reach. Ati…
 
Ralph Burns is back to talk about how you can maximize your traffic in this new privacy-first world! This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization Agency Get 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of Scale FREE EPIC Challenge More Shows You'll Lo…
 
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