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The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors. Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategi ...
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show series
 
How do you scale your own digital agency? You go on a drive to get more work, and then find yourself inundated with too much work and no clear way to lighten your load. What do you do? Today's guest has the solution. Adam McChesney took an agency from zero to seven figures in only 15 months with Hite Digital St.Louis. Using his personal Facebook pa…
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What does it take to make your email stand out from the crowd? Is it going straight to the Gmail Promotions folder, or worse yet, straight to Spam?!? Does email even still work? How familiar should I sound when I hit up my email list? And how do I know whether or not my emails are working? Big Jason Henderson is an email marketing expert, here toda…
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What does it take to grow your business with Instagram? Are you looking for likes, saves, or plain old follows? Michelle Gifford is the CEO of Michelle Gifford Creative and in one short year, she was able to grow her audience by gaining one hundred thousand new followers. Becoming a smart content creator on a platform such as Instagram (that's been…
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What does it take to generate a six-figure ROI on a marketing event to engage with new customers and wow them with your brand right out the gate? Today Etan Polinger is providing us with two specific case studies on how he got a 6-figure return on an event for his clients – and how you can replicate his results. How much are you willing to invest t…
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Are you an agency owner struggling to scale because you're at capacity and feel like you can't take on any more work? When last did you look at your systems and processes as a way to remove bottlenecks in your business? Every business has systems and processes, whether or not they are defined and documented. And it turns out that the process of est…
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What does it take to create an automated system for business owners that really delivers value? For George Copeland, Co-Founder and CEO at Laborem Edge, it means time at the whiteboard as a mad scientist before you become a product expert. A lot of time. Five years in fact. George is working on an automated version of a Google Ads management proces…
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Online marketers are needing to stay abreast of the latest AI tools in this Wild West e-commerce industry. Machine learning requires humans to learn, too. So how are the human digital marketers keeping up? In this urgent race to become the AI tools of choice – from first-party data software to AI email marketing – there's a lot out there to play ar…
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How do you transition from being a generalist to a specialist in vertical markets? A lot of marketing agencies start as generalists by reaching out to friends, family, and their professional network, saying, 'Hey, I'm an agency, send work my way.' But by marketing to everyone you run the risk of selling to no one. This is the sage caveat of Corey Q…
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How do you best utilize the lead form on Facebook and Instagram? Historically speaking, marketers have been known to avoid these, but today we have Reena Ayoub, CEO of The Witch Of Marketing, to show us how to increase our ad effectiveness and convert interest into sales using effective lead form communication. The days of complaining about Faceboo…
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Is AI coming for your job? And are you afraid to embrace this new tool in all its various tech guises? Scott Clary and Mark de Grasse are encouraging you to embrace the fear, pick up the tool that is AI, and use it to augment the work you are already doing, freeing you up to do better, more important work as you learn and grow! Scott is the host of…
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Do you have the right personality type to own a franchise? In a post 'Get Rich Quick!' world, where it's getting harder and harder to believe the hype of an 'overnight success', owning a franchise is proving to be a successful long-term model for acquiring real wealth! Of course, you need to be someone who is prepared to play by the rules and even …
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Are you looking to scale or are you looking for traction? If you think you're looking to scale, perhaps ask yourself what it is exactly that you are wanting to scale? It's a tough world out there at the moment with an oversupply of vendors and companies asking a lot of their marketing companies when they haven't necessarily even figured out their o…
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How much content should you be creating? And is that even the right question to ask? When it comes to planning your digital marketing campaign, it doesn't always pay to create content for content's sake. It goes without saying that you can have the best content in the world but it's useless if no one actually sees it! Adam Chronister is the Founder…
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How do we understand our brand strategy so that we can go after (and achieve) our business goal, using our brand to do it? There's a science to successful branding that is employed to great effect by Fortune 500 copies and the world's most well-loved brands. This science is available to small and medium-sized business owners too. As digital markete…
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How do you showcase what you do for a living when the work involves building gun displays and safe rooms? Gun control is a delicate topic, and some clients are sensitive about showing off their new gun safes from a privacy perspective. Leon McIntosh is the Head of Marketing and CMO of TK422 Customs and Firearms Depot and in today’s insightful episo…
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What goes into a successful affiliate marketing program? From the content resources and percentage commission you pay for referrals and the right way to approach and work with an influencer in your space, there's an ever-evolving nuance to getting affiliate marketing right as you seek to grow your company. For anyone wanting to know the right way t…
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How do you take someone from being a brand-new lead to a raving fan? And how do you do it in a way that allows your business to grow without becoming too reliant on your time and effort? The answer for most (smart) digital marketers lies in automation. Automation can be very personal as you take a potential new client from lead capture to lead conv…
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How do you stay on top of the biggest marketing trends, mixing it up between what is tried and tested in terms of messaging while also trying out something new? Understanding the life cycle of a marketing strategy can be challenging, especially with AI and so much content out there already. Rich Schefren is an early Internet marketing pioneer, and …
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Where are you in your customer journey? Just starting out, filled with unbridled optimism for how your business is going to change the world? Or perhaps you're in the valley of despair, where your optimism has been met with founded pessimism, and you're stuck in the daily hustle, trying to pay the bills with no time for the bigger picture? Etan Pol…
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How can I use my community to increase conversions? How can I use my community to serve my customers longer? And how can I use my community to spread the word and become incredible affiliates? If you're not asking yourself these three key questions as a business owner, you probably should be. Creating thriving communities and empowered community te…
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How do you convert your traffic and clicks into prospects, leads, and then actual sales? Today we're talking about a genius application of your social media skills to increase conversions and actually make money by engaging with your community. Just because you're crafting great content doesn't necessarily mean that anyone is going to see it. So fi…
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How much do you as a marketer value that first meeting? Simply put, if you can't sell a meeting, you can't sell your product. So it all starts with what happens at that first meeting! Kevin Barber is the Founder and Head of Growth at Lean Labs and he's emphasizing the seemingly obvious point that you need to be able to sell the meeting to sell your…
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What is brand science? What brand do you reach for first when you stop at a gas station? And how much of a role does your mental availability play in that decision? Creating the right sensory experiences through brand exposure to improve memory association is discussed by Stæven in this fascinating episode as he offers up practical ways to implemen…
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How are you talking about your products and services on your podcast? And are you doing it in a way that makes the listener want to learn more about what you're offering? Kevin Chemidlin is the Founder of Grow The Show podcast, and he's offering some highly practical tips on how to monetize your podcast. Kevin has over 400 clients who he has helped…
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