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Are You Adapting to the AI Era or Getting Left Behind? Guest: Steve Rossmann

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Manage episode 408902632 series 2385502
Sisällön tarjoaa Scalable Media Network. Scalable Media Network tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

Will AI make human marketers obsolete? Or will it open up the future of marketing education and strategy?


Mark de Grasse sits down with longtime CMO and marketing professor Steve Rossmann to explore the rapidly evolving landscape of marketing.


From the impact of AI and technology to the changing mindsets of the next generation of marketers, to teaching students to embrace failure along the journey, no topic is off limits.


All these, and much more, in the episode!


Key Takeaways:

01:46 How universities are adapting to AI in marketing education

03:57 Why students struggle to define what marketing really means

05:09 Why passion matters more than paychecks in marketing

10:06 Taylor Swift as the model of a great marketer

15:50 How AI is changing leadership roles in businesses

22:24 What the young generation needs to become marketers

26:15 Learning to embrace failure (in work and in life)

26:25 The problem with instant gratification and short attention spans

36:06 The future of VR/AR and the role of AI


Connect with Steve Rossmann:

LinkedIn - https://www.linkedin.com/in/srossmann


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/


This Month's Sponsors:


More Resources from Scalable


More Shows You'll Love

  • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
  • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

  continue reading

309 jaksoa

Artwork
iconJaa
 
Manage episode 408902632 series 2385502
Sisällön tarjoaa Scalable Media Network. Scalable Media Network tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

Will AI make human marketers obsolete? Or will it open up the future of marketing education and strategy?


Mark de Grasse sits down with longtime CMO and marketing professor Steve Rossmann to explore the rapidly evolving landscape of marketing.


From the impact of AI and technology to the changing mindsets of the next generation of marketers, to teaching students to embrace failure along the journey, no topic is off limits.


All these, and much more, in the episode!


Key Takeaways:

01:46 How universities are adapting to AI in marketing education

03:57 Why students struggle to define what marketing really means

05:09 Why passion matters more than paychecks in marketing

10:06 Taylor Swift as the model of a great marketer

15:50 How AI is changing leadership roles in businesses

22:24 What the young generation needs to become marketers

26:15 Learning to embrace failure (in work and in life)

26:25 The problem with instant gratification and short attention spans

36:06 The future of VR/AR and the role of AI


Connect with Steve Rossmann:

LinkedIn - https://www.linkedin.com/in/srossmann


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/


This Month's Sponsors:


More Resources from Scalable


More Shows You'll Love

  • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
  • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

  continue reading

309 jaksoa

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