Parhaat Fitspo Podcastit (2024)

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Episode 261: Competing with Larger Brands: Strategies for Boutique Studios 19:37

5d ago19:37

19:37

What We Cover In This Episode: What to understand about the “Winning Zone” and focusing on where you are better than your larger competitors [3:02] How you can leverage your unique value proposition to compete with larger brands [4:09] A reminder how your community is your superpower [6:14] Tips for using technology for convenience - and to your ad…

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Episode 260: Boosting Your Studio’s SEO: A Beginner’s Guide 25:01

12d ago25:01

25:01

What We Cover In This Episode: Effective keyword strategies for identifying what potential clients are searching for in their first fitness class[2:01] How SEO’s “sweat equity” can help you drive traffic without paying for costly leads [4:15] The best free resources for tracking trending search terms and optimizing your content [7:01] The first ste…

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Episode 259: Mastering Employee Management for Boutique Studios 29:58

19d ago29:58

29:58

What We Cover In This Episode: How clearly defining roles and responsibilities for every position is crucial for a studio’s success [7:50] Why hiring for a cultural fit is key [9:29] Consistent, transparent communication will set you on the path to mastering employee management every time [11:04] The damaging impact that micromanagement has on your…

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Episode 258: Using Exceptional Service to Elevate Your Studio’s Client Experience 26:25

26d ago26:25

26:25

What We Cover In This Episode: How exceptional services involves creating a welcoming environment for everyone who walks through your doors [1:30] The critical role that consistency plays in having a positive experience [2:20] What active listening will allow you to give your members [3:10] Some of the ways in which delivering an exceptional experi…

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Episode 257: The Power of Taking Breaks: How Taking Strategic Breaks Can Benefit Studio Owners 13:42

1M ago13:42

13:42

What We Cover In This Episode: “Nick’s Nuggets” and the big reasons why it’s so important to be taking breaks [0:59] Actionable tactics you can use to ensure taking your next break is a smooth operation for your clients as well as for you [6:57] The benefits of taking a “one step backwards, two step forwards” type of approach with taking breaks [9:…

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Episode 256: See You Later! 8:53

3M ago8:53

8:53

What We Cover In This Episode: How we’re feeling right now and why it’s been a bit of a “love/hate relationship” with the podcast [0:56] The ways in which fitSpot Guru is going to get a little TLC while we go on a bit of a hiatus [1:38] The potential for a second podcast, what you can expect and how it’ll be different [2:39] What won’t be changing …

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Episode 255: Essential Crisis Management Strategies for Boutique Fitness Studios 31:27

3M ago31:27

31:27

What We Cover In This Episode: An update on the total value of the wellness market right now and the shift that’s happening towards holistic health [1:02] The importance of having a crisis plan in place and the types of the scenarios you should be prepared for [4:08] How to properly prepare for a crisis, based on the “scale of fires” [10:30] A few …

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Episode 254: Developing Financial Fitness: Building Budgets, Making Projections, and Understanding ROI for Boutique Fitness Studios 43:38

4M ago43:38

43:38

What We Cover In This Episode: The ways that people are searching for a financial wellness on an individual level [0:51] What to consider about cash flow management and it’s role in a business’s success [3:57] Where to start with budgeting operational costs and streamlining your financial model [8:18] How to approach funding an expansion [14:57] Ou…

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Episode 253: It’s More Than Just Fitness: How to Create an Experience That Resonates! 42:57

4M ago42:57

42:57

What We Cover In This Episode: How to approach defining your unique selling proposition [4:46] What to understand about connecting with your target audience [9:00] Steps to take to build a strong visual and verbal brand identity [13:09] How to leverage social media and digital marketing to its full potential [18:47] What you can do to start creatin…

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Episode 252: Scaling Your Success: The Latest Strategies for Studio Owners Who Want to GROW 35:52

4M ago35:52

35:52

What We Cover In This Episode: What to consider if you’re thinking of expanding beyond your current physical space [7:25] A look at integrating retail products, and whether it is a smart move for you and your boutique fitness studio [12:20] How you can use tech-driven service expansion to facilitate new services for your customers [17:29] Some ways…

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Episode 251: Optimizing First Visits: Best Practices to Maximize New Client Retention with Seran Glanfield of Spring Three 36:10

4M ago36:10

36:10

What We Cover In This Episode: Examples of ways you can optimize the very first visit by your clients [1:08] What Seran says is the “low-hanging fruit” of building relationships [9:03] Why is the first visit so crucial for retention [12:38] Some of the things that can be done to make the first visit so memorable for the client [17:21] How you can s…

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Episode 250: Mastering the Customer Experience: Effective Onboarding, Communication, and Feedback Strategies for Boutique Fitness Studios 24:41

5M ago24:41

24:41

What We Cover In This Episode: News with Nick and the latest of group fitness builds and mental, emotional and physical well-being [0:36] The importance that having an effective onboarding process will have on your customer’s experience [5:04] Integration partners that can help you communicate with your clients - click their links below to learn mo…

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Episode 249: Master Your Marketing Messaging with Seran Glanfield of Spring Three 36:38

5M ago36:38

36:38

What We Cover In This Episode: Seran’s journey from Wall Street to the Pilates studio - and beyond [1:15] How she curated her approach to coaching fitness studios [7:01] Why Seran believes so strongly that success does not have to equal stress [8:36] Some of the main reasons that effective marketing messaging crucial for fitness studios to master […

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Episode 248: What to Know About Summer Survival: Mastering Seasonal Drops and Boosting Studio Engagement 21:36

5M ago21:36

21:36

What We Cover In This Episode: Why you’ll want to understand, analyze and anticipate the summer drops that occur in our industry [5:28] The need to ensure great communication with everyone about your summer schedules [7:12] How you can use this time to explore flexible membership options [8:51] Ideas for unique summer programs or challenges [11:27]…

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Episode 247: Cancellation Policy Q&A 25:28

5M ago25:28

25:28

What We Cover In This Episode: A look at the current activity in gyms now versus the pre-pandemic levels [0:52] What the primary goal of having a cancellation policies in your studio should be [4:39] The key components you should be considering when creating and implementing your cancellation policies [5:12] How to approach balancing flexibility wi…

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Episode 246: Onboarding and Maintaining a Proper Team with Katie Santos of Fitness HR 32:26

6M ago32:26

32:26

What We Cover In This Episode: What leadership quality Katie says is the single most crucial one for running a fitness studio [4:08] One of the biggest HR pitfalls that she has seen running a fitness studio with a W2 workforce [5:36] A trend that is brewing in the fitness industry to be aware of as a studio owner [9:09] Katie’s insights for beginni…

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Episode 245: 10 Key Facts of Digital Marketing 21:06

6M ago21:06

21:06

What We Cover In This Episode: News with Nick and a look at how Capitol Hill is “getting fit” [0:54] Why you need to find and lean into your ideal clients in order to have a successful business and a strong community [5:36] The reasons that SEO is crucial for attracting organic traffic [7:12] What happens when you build a content strategy that offe…

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Episode 244: The Downsides of Not Having Employees with Katie Santos of Fitness HR 32:37

6M ago32:37

32:37

What We Cover In This Episode: What the transition from studio owner to HR looked like for Katie [6:25] How to convey, from a marketing perspective, the move from1099 independent contractor to W-2 employee [7:42] The top common misconceptions of HR in the fitness industry [11:22] What the statistics say for studios that do not have a W-2 structure …

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Episode 243: Maximize Studio Membership Value with fitDEGREE's Early Access Tags 19:25

6M ago19:25

19:25

What We Cover In This Episode: What early access tags are and the ways you can now start implementing them [7:44] How this feature was designed to make memberships more valuable in your studio [8:40] Common use cases for these access tags in fitDEGREE [11:20] How to locate and create early access tags in your admin [13:42] Why the early access tag …

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Episode 242: Protecting Your Website – The Three Must-Have Documents featuring Lisa Fraley 29:59

6M ago29:59

29:59

What We Cover In This Episode: What to realize about breaking through the “wall of trust” with clients [6:06] A rundown of the three most important documents to include in your website [11:04] How a website disclaimer specifically protects fitness studio owners [11:59] One of the first things that you should do when opening a fitness studio [14:42]…

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Episode 241: Using Spot Booking to Enhance the Client Experience, Social Connections (and More) 24:47

7M ago24:47

24:47

What We Cover In This Episode: A look at a supportive, adaptable and appealing new yoga mat [0:56] How clients can use the spot booking feature to select the equipment they want to use, where they want to sit, and more [4:28] Some the ways it allows you to get detailed on how to visually represent the room to your booking clients [5:18] More on the…

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Episode 240: Disclaimers and Waivers – Focusing on Brick and Mortar Businesses with a Nod to the Virtual World featuring Lisa Fraley 30:25

7M ago30:25

30:25

What We Cover In This Episode: Lisa’s journey to become a lawyer and also a fitness instruction, plus the way she combines these two passions [1:34] What the role of certifications will be in terms of legal protection for the studio [8:42] The important aspects of disclaimers and waivers that you need to be aware of [10:14] Some of the reasons why …

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Episode 239: Catch the Eye, Win the Heart: How Fitness Studios Can Master the Marketing and Sales Duo 25:27

7M ago25:27

25:27

What We Cover In This Episode: News with Nick and some somber news about current happiness levels in the United States [0:40] The main purpose of sales compared to that of marketing [6:35] Specific questions you need to be asking yourself as you consider the different roles of your sales and marketing departments and personnel [7:49] Which types of…

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Episode 238: Bridging the Gap Between Marketing and First Purchase 30:56

7M ago30:56

30:56

What We Cover In This Episode: The number one benefit from a marketing perspective that a studio will gain when signing up with LenzVU [1:16] How you can enable your automation from Day One with LenzVU [2:48] What Afi says is the biggest standout feature for the platform [7:38] The ways in which LenzVU’s AI-driven marketing tools cater to the speci…

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Episode 237: A Deep Dive into the fitDEGREE Summit 26:56

8M ago26:56

26:56

What We Cover In This Episode: More expansion news in the industry related to chains delving into the food and beverage game [1:18] Who our upcoming in-person summit is targeted to and how it will help them [4:48] The themes that we chose to deep dive into while there and what you can expect at the 3-day summit [8:11] The way in which it will be mo…

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Episode 236: How to deal with noncommittal clients with Afi of LenzVU 28:01

8M ago28:01

28:01

What We Cover In This Episode: What inspired Afi to into this space building the LenzVU platform [1:18] Some of the game changing features it has to boost your sales and retain clients [3:12] How LenzVu helps studios with noncommittal clients by gathering information to build very targeted funnels [5:09] The most surprising feedback so far that Len…

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Episode 235: fitDEGREE Summit 2024: A First Glimpse (and Your Invitation)! 24:42

8M ago24:42

24:42

What We Cover In This Episode: A first glance at the FitDEGREE Summit 2024 and what you can expect by attending [3:38] What the inspiration was to create this event coming in October 2024 [4:40] How this event will be an immersive experience for all who attend [7:49] Why we’re so excited about the retreat-vibe location where it’s happening at [9:00…

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Episode 234: From Client Retention to Strategic Partnerships: Mastering Grassroots Marketing with Nicole D'Andrea of Spark Strategies 30:41

8M ago30:41

30:41

What We Cover In This Episode: Nicole’s thoughts on why maintaining a focus on the client experience at all times is key [1:20] How finding the right mentors can be invaluable to your business [3:41] The way in which Nicole finds what works for her when it comes to a work/life balance [8:12] What the concept of grassroots marketing is all about [14…

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Episode 233: Using Social Gamification to Boost Your Fitness Studio's Community and Retention 23:04

9M ago23:04

23:04

What We Cover In This Episode: What Lumin Fitness’s new smart studio concept is all about [1:43] How to approach implementing leaderboards in your studio [6:33] Some of the ways that leaderboards can build community and new connections between members [9:04] Tips for developing a customized rewards system [10:31] How you can begin to use organized …

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Episode 232: Marketing Mastery for Fitness Studios: Nicole D'Andrea's Insights on Social Media ROI and Lead Follow-Up 35:15

9M ago35:15

35:15

What We Cover In This Episode: What ‘sparked’ the creation of Spark Strategies [1:20] Some of the challenges Nicole encountered growing her own yoga studio [5:07] A common misconception studio owners often have about growing their businesses [8:30] Nicole’s tips for tailoring your approach to marketing on the different social media platforms [12:05…

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Episode 231: Fostering a Community-Oriented Team 21:03

9M ago21:03

21:03

What We Cover In This Episode: News with Nick and a look at Pilates style concepts at F45 [0:38] Why establishing a clear and shared vision to create a community-oriented team is crucial [4:46] Our thoughts on hiring for cultural fit and diversity [8:23] How to approach community building with a focus on training and development [10:48] The impact …

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Announcing a Schedule Change 0:51

9M ago0:51

0:51

Hey fitFam and welcome back to another episode of fitSpot Guru! Well, not so fast. As you may have noticed by the length of today’s episode, it’s not an actual episode. I am here to make an announcement on some upcoming changes that fitSpot Guru will be undergoing starting in February. In an effort to keep our content fresh, fun, and educational, w…

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Episode 230: Diversifying Revenue Streams in Boutique Fitness 24:43

9M ago24:43

24:43

What We Cover In This Episode: News with Nick and a few gamification strategies to be aware of [0:52] Some of the different ways that you can diversity by selling retail products in your studio [4:07] Our thoughts on online classes and subscriptions as diversification strategies [9:11] How to introduce workshops, specials events, seminars and guest…

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Episode 229: Unlocking Studio Financial Prosperity: Terri Fry on Perkville, Profit, and Paying It Forward 37:18

10M ago37:18

37:18

What We Cover In This Episode: How Terri changed course from teaching yoga to becoming a studio owner [1:50] The inspiration she received from her own coach to enter the coaching world in order to start helping others [3:25] An interesting dynamic Terri sees in the yoga world where people think you shouldn’t be making money [7:34] A major transform…

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Episode 228: The Pivotal Role That Coaching Can Play in Unlocking Business Growth for Fitness Studios 28:34

10M ago28:34

28:34

What We Cover In This Episode: News with Nick and a look at why the majority of users are going to boutique fitness classes [1:11] How a business coach can offer personalized business strategies to studio owners [3:29] The impact that increased accountability from a coach can play in the growth of a business [5:36] Ways that a coach can provide spe…

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Episode 227: How Perkville Works for Businesses and Their Consumers 29:25

10M ago29:25

29:25

What We Cover In This Episode: Introducing Sunil and how his past experiences lead him to Perkville [1:15] His “a ha” moment to jump into Perkville [4:26] Some of the iterations and pivots that have occurred with the Perkville rewards program [7:46] What truly sets Perkville apart from other rewards platforms that exist [9:30] How Perkville works f…

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Episode 226: Empowering Mind and Muscle: The Power of Yoga, Pilates, and Strength Training for Holistic Well-Being 25:03

10M ago25:03

25:03

What We Cover In This Episode: News with Nick and a quality over quantity shift in lead generation [0:54] Low impact training coupled with resistance training and its importance to flexibility, joint health and the most underrated benefit, balance [6:29] High intensity versus low intensity workouts plus how it relates to longevity and overall healt…

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Episode 225: Perkville: How to craft a loyalty program that grows your business 21:22

10M ago21:22

21:22

What We Cover In This Episode: How the point system is a tried-and-true method to use for a rewards program [5:29] Some examples of how businesses currently run their referral programs [6:44] What the concept of “earning velocity” is all about [8:07] The best reward or the top tickets that studios offer [11:01] How businesses are restructuring thei…

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Episode 224: Spot Booking for Every Modality 28:21

10M ago28:21

28:21

What We Cover In This Episode: News with Nick and a look at the predicted 2024 trend of empowerment of instructors as brand ambassadors [1:19] Various ways that spot booking can be utilized and implemented in different modalities [4:22] The role that comfort and getting a good spot in class can play in the overall enjoyment had by the client [7:41]…

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Episode 223: Perkville: A software specialized in loyalty and rewards 25:28

10M ago25:28

25:28

What We Cover In This Episode: The way that Perkville qualifies their leads to ensure that they are a good fit for their potential clients [2:51] A success story of loyalty and community [4:41] An inside look at some of the innovative features Perkville offers [7:30] What makes Perkville’s approach to sales and solutions so effective [9:53] Why Dev…

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Episode 222: New Year New Me: ChatGPT Provides Us Debatable Messaging 37:06

10M ago37:06

37:06

What We Cover In This Episode: News with Nick and thoughts on the new Crunch Fitness marketing strategy [1:13] What ChatGPT is saying about: …controversial things fitness studios might say about New Year’s resolution pressure [6:16] …what fitness studios might say about body transformation focus that could be seens as controversial [10:36] …the deb…

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Episode 221: Industry Tea with Partner Michael Jay - Selling a Studio 46:43

10M ago46:43

46:43

What We Cover In This Episode: One of the single biggest things that restricts selling options as a studio owner [4:03] How to approach starting the selling process as an owner [7:38] A look at stock sale versus the asset sale [11:44] What to consider in order to be fully prepared for due diligence [13:41] Why you should always be thinking about yo…

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Episode 220: Health At Every Size... A Hot Topic 26:40

11M ago26:40

26:40

What We Cover In This Episode: News with Nick and what research is telling us about 2023 fitness routines [1:11] A look at the common assumption that boutique fitness studios should actively promote a “health at every size” philosophy [7:28] The counterpoint that fitness studios should also have a responsibility to also encourage traditional health…

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Episode 219: Industry Tea with Partner Michael Jay - Growing a Studio 28:14

11M ago28:14

28:14

What We Cover In This Episode: The most valuable lesson Michael has learned while working inside a business [1:42] What motivated him to start coaching and mentoring other yoga instructors and studio owners [2:22] How Michael’s experience as a yoga teacher and studio owner helped shaped his approach to coaching [3:14] The key elements to building a…

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Episode 218: Hot Topics and Social Media Trends Collide 29:25

11M ago29:25

29:25

What We Cover In This Episode: New With Nick and a look at how non-alcoholic beverages are getting a rebrand [1:37] A recent TikTok trend that we want to have fun with [6:38] Megan’s thoughts on an instructor’s playlist is key [13:35] A conversation on early morning classes for instructors [19:10] Quick wins and using your fitDEGREE announcement bo…

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Episode 217: Industry Tea with Partner Michael Jay - Buying a Studio 44:26

11M ago44:26

44:26

What We Cover In This Episode: Mitch’s unique insights for individuals wanting to buy, own or sell fitness businesses [4:58] One of the biggest issues or disconnects he sees when people are looking to buy a studio [13:12] The key financing information to consider when buying a fitness business [17:14] A look at valuations of a studio, both quantita…

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Episode 216: Mental Health and Boutique Fitness 22:32

11M ago22:32

22:32

What We Cover In This Episode: News with Nick and a look at a major gym chain is entering the medical market [1:02] Our thoughts on whether boutique fitness studios should incorporate mental health aspects into their business [7:13] A few examples of the practical elements of mental health [11:26] Quick wins and using the custom reports, events and…

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Episode 215: Industry Tea with Partner Michael Jay - Starting a Studio 32:37

11M ago32:37

32:37

What We Cover In This Episode: What Michael considers his specialty is as a consultant and how he helps others right now [2:17] His journey of being an instructor and studio owner to being a consultant to assist others in the industry become successful [5:07] Why Michael says that everything needs to start with your mission, vision and value [11:17…

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Episode 214: Customization vs Standardization 26:07

11M ago26:07

26:07

What We Cover In This Episode: News with Nick and research showing the link between yoga and longevity [0:47] Why customization can be hard for boutique fitness studios and some areas where it can come into play [4:20] Using the idea of a “fitness prescription” to offer come customization within your standardized model [10:52] Some tips on how to a…

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Episode 213: Industry Tea with the fitDEGREE Team 31:31

11M ago31:31

31:31

What We Cover In This Episode: Why there is an overemphasis on how to avoid holiday weight gain [3:59] Our thoughts on New Year’s resolutions in the industry, and the impact they have on physical and mental health during the holiday season [8:14] Whether there is too much pressure being put on people to maintain their routines throughout the holida…

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