Want to grow your practice? The Physician Growth Accelerator is the premier weekly podcast for private practice physicians — delivering actionable, game-changing insights to help you balance the art of excellent patient care with the demands of running a successful practice. From optimizing your practice's operations to harnessing predictable revenue growth to crafting an exit strategy, we've got you covered. Developed and produced by TrackableMed — creators of the popular Medical Sales Acce ...
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Welcome to The Growth Accelerator Podcast! I'm Traci DeForge. Are you using your podcast as a tool to increase your visibility as a thought leader? A way to get you on more stages as a subject matter expert? Do you want your podcast to be a lead-generation machine? A way to directly increase the sales of your products, services, courses, and programs? INCREASE your bottom line? This podcast is your gateway to transforming your business or company’s podcast into a dynamic lead generation and ...
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How can clear and specific standards help ensure a healthy business? Often, the frustrations and stress you experience in your practice are the results of misaligned or unclear standards. In this episode of the Physician Growth Accelerator Podcast, Zed discussed how, by focusing on creating clear, objective-aligned standards, you can reduce stress,…
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Does communication come up as a problem within your practice? If so, you aren’t alone. Most businesses struggle with what they deem as communication issues. In this episode, Zed explores how miscommunication and unchecked assumptions can create friction within teams and not just cause frustration but hinder practice success. The truth is, there are…
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Think back to before you began your practice. Is the current state what you envisioned? If the answer is no, it’s normal for things to veer off course - but they don’t have to stay that way. In this episode of the Physician Growth Accelerator podcast, Zed explores the all-too-common experience of feeling pulled away from the aspects of your medical…
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Are You Ignoring the Health of Your Practice?
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Just like patients ignore symptoms until they become unavoidable, many physicians overlook minor business issues until they escalate into major problems. In this episode of the Physician Growth Accelerator Podcast, Zed explores how these small frustrations are often signs of deeper systemic issues within your practice. He discusses the importance o…
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The Mistake of Focusing on “How to Fix” Practice Challenges
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When frustrated with something in your practice, do you focus on “how” to fix the problem? Or do you seek to understand the system that created the frustrating outcome? In this episode of the Physician Growth Accelerator, Zed explains why understanding “how” is simply not enough to overcome constraints in your medical practice. If you aren’t excite…
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Diagnosing Business Constraints: A New Perspective on Practice Growth
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Every system is perfectly designed to get the result it gets, and understanding this can lead to a sense of freedom. If a process or outcome feels like it should be better, it probably should be. In this episode of the Physician Growth Accelerator podcast, Zed discusses identifying and tweaking the systems that create undesirable outcomes and how p…
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Private Equity or Self-Growth: What’s Right for Your Practice?
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Have private equity firms expressed interest in your practice? Many physicians are being approached and are wondering - what is the best decision? In this episode of the Physician Growth Accelerator, Zed dives into the Private Equity approach and his mindset around what “growth” really means. If you have been approached by Private Equity don’t miss…
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Have you ever had an employee walk out? You might be thinking “Why can’t I just find good employees?”. More than likely, the problem goes deeper than just finding the “right” employee. In this Private Practice Story, Zed dives into a real live example of this and gives actionable insight into how you can avoid this in your practice. Request a Pract…
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Making the decision to hire a new position is a dilemma many physician business owners deal with. In this Private Practice Story, Zed sheds new light on how practices should look at the opportunity of hiring an APP and when to know it would have a positive impact on your business. Request a Practice Assessment Review: https://www.physiciangrowthacc…
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Have you ever wondered? “Does my website do anything for me?”. If so, you aren’t alone. In this Private Practice Story, Zed discusses a practice that had a beautiful website, but it was alienating 80% of potential patients. Request a Practice Assessment Review: https://www.physiciangrowthaccelerator.com/connect Take the Vitals Diagnostic: https://w…
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The Key to Unlocking Freedom in Your Medical Practice
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Is what you are experiencing today “what you want”? If you aren’t sure - this episode of the Physician Growth Accelerator Podcast is for you. Zed dives into the concept of freedom within your medical practice by breaking down systems, diagnosing constraints, and prescribing actionable solutions. He explains the shift that allows you to reclaim cont…
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Leadership and Vision in Medicine: Dr. Caleb Masterson's Approach
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In this episode of The Physician Growth Accelerator podcast, host Zed Williamson welcomes Dr. Caleb Masterson, founder of Provider Autonomy and ENT Center of Alabama. Dr. Masterson dives into his challenges in transitioning from medical training to practice ownership, revealing the strategies and foundation he created to overcome these hurdles. If …
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Imagine telling a patient not to go through with a blood test to uncover what is limiting their health? You would never do that. And at the same time thousands of private practices operate without understanding the health of their business. In this episode of the Physician Growth Accelerator, Zed dives into the vital systems that drive your medical…
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The Culture Cure: Diagnosing and Revitalizing Your Medical Practice
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All private medical practices have a culture. The question is - did you create yours on purpose or was your created from the system you are operating? Many physicians feel like drama, gossip, and frequent bad days are just a part of running a business. On this episode of the Physician Growth Accelerator Zed discusses how owning your culture can cre…
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Cognitive Dominance: Dr. Mark McLaughlin’s Guide to Outthinking Obstacles.
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In this episode of the Physician Growth Accelerator podcast, Zed welcomes Dr. Mark McLaughlin, a renowned neurosurgeon and author of "Cognitive Dominance: A Brain Surgeon's Quest to Out-Think Fear." Don’t miss this conversation as Dr. McLaughlin shares his experiences and the philosophies that have shaped his approach to both neurosurgery and life,…
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The Key to Transforming Satisfied Patients into Practice Ambassadors
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For some doctors, reviews come easy. For others, one bad review could put your entire practice at risk. Either way - potential patients are looking. In this episode of the Physician Growth Accelerator Podcast, Zed dives into the Influencer Vital. Are you leveraging the impact that reviews and referrals can have on your practice? If you aren’t sure …
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Why Do Patients Avoid Treatment? And Tips to Overcome…
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Do you ever have patients who don’t make it to treatment, despite being the perfect fit? Why do patients in pain hesitate to take the steps needed to make a change? In this episode of The Physician Growth Accelerator, Zed discusses the Reflection Vital and how you can improve it in your practice. The Reflection Vital is the period in time when trea…
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Creating Clinic Efficiency: Dr. David Canes' Journey from Burnout to Innovation
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Physicians - Have you ever wished you could clone yourself? What if you could create a system that allowed patients to trust you more, increase education, and save you time? In this episode of the Physician Growth Accelerator, Dr. David Canes, Urologist and innovator discusses how he beat burnout by creating a system that allowed him to maximize wh…
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From Burnout to Breakthrough: A Urologist's Guide to Practice Revival
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Have you ever felt “stuck” in your medical practice? Do things just have to be this way? In this episode of the Physician Growth Accelerator, Dr. Joe Pazona, Urologist and medical practice owner discusses his journey from feeling unfulfilled to having control of his destiny. Listen to uncover: How reevaluating and adjusting existing practice system…
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The Silent Revenue Killer: Your Patient's In-Office Experience
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Why do patients in pain choose not to move forward with treatment? You know they would greatly benefit but you still find yourself with drop-offs. In this episode of The Physician Growth Accelerator Podcast, Zed discusses the Experience Vital and how it can be silently wasting revenue opportunities in your practice. If you want to help more patient…
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The Scary Truth About No-Shows: How Does Your Practice Compare?
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Do you have no-shows, reschedules, or cancelations in your medical practice? Why does this happen? In this episode of the Physician Growth Accelerator Podcast, Zed discusses the Bias Vital and the impact an unhealthy vital can have on your business. If you feel like you don’t have control over minimizing no-shows in your practice - this episode is …
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The Influence Stress Has on Your ENT Practice’s Success
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How does your stress impact your medical practice? How is your medical practice influencing your stress? On this episode of The Physician Growth Accelerator podcast, Zed reveals key insights from our recent 100 ENT Physician Survey. The survey revealed the primary stress levels among Otolaryngologists and the difference in the problems physicians w…
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You are Missing Out on New Patients (and what YOU can do about it)
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The ability for your practice to reliably and systematically convert a patient in need to an appointment is a direct measure of the capacity of success you can achieve. It is an often overlooked reason for practice struggles. In this episode of The Physician Growth Accelerator Podcast, Zed dives into the Conversion Vital and how it is the most comm…
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A Physician’s Guide to Data-Driven Business Diagnosis and Action
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How does your practice leverage data? Does it feel like you are going down a rabbit hole or truly uncovering the problem you want to solve? In this episode of The Physician Growth Accelerator, Zed talks about the unintended consequences of being too reactionary with data and a new approach that can shift your efforts to being far more productive. L…
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How does your mindset affect daily life? The truth is your mindset influences every aspect of your life. At work, at home, and beyond. In this episode of The Physician Growth Accelerator Podcast, Zed uncovers how we unintentionally end up on cruise control, going down a path we never intended to, simply because we allow our behavior to be driven by…
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How to Love the Uphill Battle in Business and Life
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Do you ever find yourself dreading “uphill” moments? In this episode of The Physician Growth Accelerator Podcast, Zed talks about his perspective on the “uphill” moments and how he recognized a difference between those who embrace them and those who avoid them. Listen to uncover… How our brain protects itself from difficult moments Ways you can red…
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From Plateau to Peak: Transforming Your Medical Practice
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Have you experienced a “Growth Plateau”? Even when you invest in new technology or a new team member you never seem to make it to the next level. In this episode of The Physician Growth Accelerator, Zed explores why private medical practices often hit growth plateaus and key insights on how to overcome them. Listen to uncover… Understanding the con…
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Would you confidently rehire all of your team members today? For many business owners, the answer is no, but that doesn’t always lead to swift action. In this episode, Zed dives into the common dilemma of holding onto staff for too long and the repercussions this can have on the overall health of the business. Listen to uncover… Strategies for effe…
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Why does low performance happen? There are reasons why our brains allow for lower performance as time goes on. Join Zed as he walks through proven techniques for setting standards that will have your team performing at their peak. Listen to uncover… The concept of 'drift to low performance' and how it manifests in your practice Strategies for setti…
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Building a High-Performing ENT Team: Staffing Strategies That Drive Revenue
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Specialty Spotlight! In this episode of The Physician Growth Accelerator Podcast Zed leverages his experience of working with hundreds of ENT practices. From culture to leadership, Zed covers several topics that can help you transform your otolaryngology team into a high-performing staff that drives revenue for your business. Listen to Uncover: Unc…
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Wasted Time: Overcome Repeat Problems
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Do you feel like the same problems happen over and over again in your practice? In this episode of the "Physician Growth Accelerator" podcast, host Zed Williamson dives deep into the recurring problems that plague private medical practices. Zed guides listeners through a methodical approach to diagnosing and addressing the root causes of practice i…
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How to STOP Drama in Your Practice
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The most common staff based issue among medical practices is in-office drama. Most Physicians feel it is unavoidable, this is simply not true. In this episode of the "Physician Growth Accelerator," Zed Williamson challenges the notion that such issues are just an inevitable part of the workplace, arguing instead that they are symptoms of deeper sys…
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Reasons Patients Avoid Treatment. Tips to Uncovering Patient Bias
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You have seen it before: a patient who would highly benefit from the treatment solution you offered does not get treated. Why? For physicians, the decision of treatment is a logical one. For patients, it’s all about emotion. In this episode of the Physician Growth Accelerator Podcast, Zed discusses the biases behind why patients stay in pain rather…
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Overcome Reimbursement Challenges: Mastering Your Practice's Economics
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Do you feel like you are at the whim of shifting reimbursements? You can’t just change your prices when reimbursements decline. Many physicians feel like this is something they just have to deal with. On this episode of the Physician Growth Accelerator Podcast, Zed discusses how you can take back control of your schedule and reduce the painful impa…
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Understanding Capacity and Expansion in Medical Practices
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Medical practice growth is not always as simple as adding a new location. Often, adding a new location can actually hinder the growth of your medical practice by creating unintended constraints. How do you make sure you make the right decision? In this episode of the Physician Growth Accelerator Podcast, Zed walks through key data points you need t…
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Shifting Perspectives: Mastering Physician-to-Patient Communication
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Humans do not make decisions logically. For patients, this is especially true. How many times have you been in a situation where you know the treatment you are suggesting to a patient would change their life-but they do not immediately do it? Why? They are making decisions emotionally. Often, physicians are stuck in a logical state of communication…
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The Key to Creating Peak Performance in Your Medical and Office Staff
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Do you have employees that don’t “carry their weight”? You may believe that is just the way things are...maybe you think you must accept it as a reality. The truth is you can get more out of all of your employees in a way that benefits you, your business, and the employees themselves. The tough reality: the current state of your team is likely a di…
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Mastering Online Reviews: A Guide for Medical Practices
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Whether or not we agree with it, patients make decisions on the physicians they choose based on online reviews. These reviews, often underestimated, can significantly impact your practice's growth and public perception. If your reviews are not positive, it can feel difficult to overcome. The truth is, there are simple things you can put in place to…
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Navigating Tough Decisions: Handle Staffing Changes With Confidence
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As an independent medical practice owner, your goal has been to create a thriving and growing business environment where patients and staff find success. However, as your practice evolves, you may encounter dilemmas, including staff members who once served crucial roles but now pose limitations. Sometimes, what got you here won’t get you there. Joi…
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The Psychology of Appointment Attendance: Tips for Less No-Shows
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Appointment no-shows and cancellations are major frustrations among private practice physicians. The worst part is - it is likely much worse than you realize and the impact they have on your business is huge. Often, there is a belief that this is something you just have to “deal” with. This is not true. Join Zed Williamson on the Physician Growth A…
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Beyond the White Coat: Embracing Your Role as a Physician Business Leader
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As a physician, when you think of your role in your private medical practice - the answer might seem pretty clear. The truth is if your answer is just focused on patients and not leading your business, that is likely a sign of ineffective leadership. It’s time to embrace the impact that you have on your organization and become a more effective lead…
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The Expansion Dilemma: When to Add New Locations and When to Hold Back
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Are you considering the next steps for growing your private medical practice? Maybe expanding locations seems like a reasonable path. Many physicians believe that the way to increase capacity is to open a new location. For some, this may be true. For many others, this is a costly misunderstanding of capacity and constraint. Join Zed Williamson on t…
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Breaking Free from Medical Practice Struggles: A Proactive Mindset
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Are you tired of the constant struggles in your medical practice? Every time you turn around, does it feel like there is something else “out of your control” that needs your attention? Running and leading a private medical practice does not have to be this way. Join Zed Williamson on the Physician Growth Accelerator podcast as he shares insights on…
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The Capture Vital: Why Your Front Desk Can Make or Break Your Practice
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Do your patients get left on hold or wait more than 5 days for an appointment? If so, you’re likely wondering why your conversion rates are declining. By making small changes to your scheduling and staff communication tactics, you can tailor your approach to your ideal patient and significantly improve conversions. In this week’s episode, Zed discu…
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A Step-by-Step Guide for Hiring Talent at Your Medical Practice
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Are you seeking top talent for your medical practice, but can’t seem to find the right candidate? Physicians everywhere struggle with hiring. But what if a few small changes to your process could help you attract the right people? In this episode, Zed unveils a groundbreaking approach to transforming your hiring process. He draws parallels between …
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The Shocking Truth About Missed Calls in Medical Practices
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How many calls does your practice receive each day? How many of those calls are actually answered? You may be surprised to learn that an average of 42% of calls to medical offices during working hours are missed. So how can we take this information, make adjustments, and transform the experience to improve patient engagement? In this week’s episode…
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Can Patients Find You Online? The Truth About Your Practice Website
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Imagine a patient struggling with symptoms, frustrated by their discomfort, and they’re taking action. They go online in search of a reliable physician. Will they find your website? And if they do, will they choose your practice? It may sound simple, but there are many layers to the patient's decision-making process that can make this more complex …
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Why should you care about constraints in your medical practice?
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A constraint, no matter where it is, impacts the total throughput of your practice. By understanding where constraints live within your practice you can better position yourself for change. And that begins with decision vitals. In this episode, we discuss the pain vital and how one simple question can reveal an untapped group of patients that’s rea…
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What if you could create predictable growth for your medical practice? In this podcast, learn from Zed Williamson, a medical practice growth consultant who’s studied human behavior across 500+ practices in the last two decades, as he breaks down your practice vitals into systems – helping you better identify what’s restricting your growth and how t…
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In this episode of the Growth Accelerator Podcast, host Traci De Forge introduces simple yet impactful strategies for podcasters to unlock their show's growth potential and align it with their business objectives. Traci emphasizes the importance of authentic audience engagement, shares insights into successful monetization approaches, and underscor…
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