Learn the Spartan mindset. Founder & CEO of Spartan Race and NY Times best-selling author, travels the globe seeking and answers authors, academics, athletes, adventurers, entrepreneurs, CEOs and thought leaders. It will shift your thinking, make you laugh and and give you the tools you need. He’s on a mission to find the secrets to success in all aspects of life. Not only does Joe interview epic people, he has brought together an amazing panel to break down and analyze every aspect of these ...
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The Sales Engineer: Victor Antonio's Winning Strategies
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28:30
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28:30
Victor Antonio knows what it's like to struggle. Growing up in poverty-stricken Chicago housing projects, he faced an uphill battle. But through grit and determination, he climbed his way to the top. In this fascinating episode, Victor pulls back the curtain on his amazing success story. From food stamps as a child to writing bestsellers, he shares…
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Building Reebok: Finding the Right Space at the Right Time | Joe Foster
22:43
22:43
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22:43
In this episode of The Hard Way podcast, Joe De Sena interviews Paul Foster, the founder of the iconic fitness brand Reebok. Tune in as Foster recounts growing up in a family shoe business plagued by infighting, and his risky decision to break out on his own with his brother. Listen how this small startup found its big break by pivoting to capitali…
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Joe De Sena and Shawn Nelson Debate: Do we really need a couch?
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26:25
The Lovesac founder Shawn Nelson started with a silly college project - giant beanbags. Now he leads the top-selling couch brand in America. How did he go from dorm room side hustle to building a business worth billions? Tune in as Shawn shares his wild journey of overcoming failures, bankruptcy and naysayers. Plus, hear Shawn and Joe discussing th…
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Overcoming Obstacles Together: Tools for Elite Performers' Marriages | Amy Wine
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24:16
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24:16
When does pursuing your goals mean neglecting your relationships? For high-performing couples, maintaining intimacy may become hard and require intentionality. In this episode, Amy Wine shares her strategies for helping elite athletes, entrepreneurs and busy professionals prioritize connection - even when life gets hectic. Learn a system for design…
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Why Most People Don't Succeed (And How to Beat the Odds) | Dre Baldwin
20:20
20:20
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20:20
While most would have quit after repeatedly getting cut from teams, Dre Baldwin refused to give up on his basketball dreams. This episode shares his incredible journey from benchwarmer to going pro, despite the countless setbacks along the way. You'll learn how he maintained an unstoppable motivation to improve day after day through strategies like…
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Truth About Sugar, Fat, and Reversing Insulin Resistance | Robby Barbaro
29:22
29:22
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29:22
Tired of conflicting advice on diabetes? This episode sets the record straight. Dr. Robbie Barbero, who reversed his own Type 1 diabetes with a plant-based diet, unpacks the science on what really causes insulin resistance.ro You'll be shocked to learn it's NOT sugar as you've been told. Dr. Barbero reveals new research proving dietary fat - not su…
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Parenting Tips for the Digital Age | Parenting Coach Andy Goldstrom
25:04
25:04
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25:04
This episode follows the transformation of successful entrepreneur Andy Goldstrom from a results-driven corporate executive to a compassionate parenting coach. Faced with his own daughter's mental health struggles, Andy realized the tough love approach that worked in business failed his family. Through difficult lessons and parent coaching certific…
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Finding Your Sweet Spot: Leveraging Strengths, Interests, and Values for Success | James King
22:35
22:35
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22:35
Tired of being average? Want to take your game to the next level and become unstoppable? This episode will show you how to maximize your innate strengths, tap into your deepest interests, and unleash an unstoppable drive to win. Former military strategist James King shares his science-backed approach to identifying your "sweet spot" and aligning yo…
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Marketing Mastermind: Seth Godin on Viral Growth and Community Building
24:47
24:47
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24:47
In this episode, marketing pioneer Seth Godin shares his proven strategies for building viral movements and brands. He and the Spartan founder Joe De Sena talk about the power of cultivating small, passionate communities over mass appeal. Godin draws from his experience helping top brands connect through stories and building a community. He explain…
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Beyond Stereotypes: Redefining Masculinity Through Authenticity
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23:06
In this episode, Joe De Sena interviews Michael Holt from Savage and Saint on redefining masculinity through integrity, authenticity and inner strength. They discuss growing up tough and how it shapes character, plus the importance of discipline and relaxation in achieving goals and relationships. Michael shares his daily wellness routine of medita…
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Never Quit: Craig Levinson's Story of Pivoting from Failure to Success
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23:46
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23:46
Craig Levinson has overcome countless obstacles on his journey from South Africa to Silicon Valley. After immigrating as a teen, he chased his basketball dreams in the US only to have a devastating injury end his career. But he refused to quit, pivoting to build supplement brands and manage inspirational clients. Through it all, 3 principles have g…
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Getting Kids Moving: Solutions to the Physical Inactivity Crisis | Amy Bantham
15:46
15:46
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15:46
Tired of kids glued to screens when they should be running around outside? Frustrated with the lack of PE and recess in schools? Dr. Amy Bantham has had enough - and she's starting a revolution to get our youth active again. As the founder of Move to Live More, Amy is trying to empower families and schools in a fight against physical inactivity. In…
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From the Brink of Death to the Forefront of Healthcare Innovation | Jacob Peters
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36:17
Jacob Peters almost died after a COVID-19 vaccine left him hospitalized. Instead of accepting defeat, he was driven to help others avoid similar struggles. His new company Superpower aims to put people in charge of their health data and connect them to innovative care. This episode follows Jacob's incredible journey—from building Legos into a six-f…
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Challenging the Status Quo: Disrupting the $2 Trillion Alcohol Industry | Ruari Fairbairns
23:41
23:41
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23:41
Tired of the same old drinking culture? In this unconventional podcast episode, Spartan CEO Joe De Sena joins forces with wellness entrepreneur Ruari Fairbairns to drop bombshell strategies for helping people take back control over their lives from Big Alcohol. From waking guests at dawn with burpees to proposing "water-only" bars, these disruptors…
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From Lab to Market: Navigating the Obstacles of Medical Innovation | Dr Jeff Karp
19:54
19:54
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19:54
In this fascinating discussion, Dr. Jeff Karp, a top biomedical innovator pulls back the curtain on the difficult journey medical breakthroughs must take to actually help patients. From navigating financial hurdles and clinical trial complexities to manufacturing challenges, hear the surprising barriers promising cures often face on their journey t…
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Starve Yourself of Synthetic Pleasures: Find Authentic Challenges | Seth Goldstein
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13:43
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13:43
Tired of synthetic pleasures leaving you unfulfilled? Former financier and entrepreneur Seth Goldstein knows how easy it is to fall for fake dopamine hits. But he firmly believes that through discipline and authentic challenges like the Spartan Race, people can find genuine happiness and fulfillment. In this episode, Seth shares his journey of crea…
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90% Indoors: How Disconnecting from Nature is Hurting our Health | Mason Kuhr
14:51
14:51
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14:51
Tired of feeling drained? Struggling with inflammation or other health issues? Mason Kuhr shares his holistic approach to tapping into your inner strength. Through simple daily rituals like cold exposure, meditation, and burpees, Mason has optimized his energy levels, productivity, and recovery. He'll reveal how reconnecting with nature can bo…
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