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Welcome to the the Data Gurus Podcast! The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – ...
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Data Center Go-to-Market Podcast

Data Center Sales & Marketing Institute (DCSMI)

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Explore the data center landscape with expert insights tailored for CEOs, sales professionals, marketers, customer success managers, product managers, and channel partner managers. From achieving sales targets to fostering team development and innovation, nurturing customer relationships, and optimizing go-to-market strategies, the Data Center Go-to-Market Podcast equips you with actionable strategies for success in the AI data center industry. The primary audience is go-to-market profession ...
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show series
 
https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #48 of the Data Center Go-to-Market Podcast, you’ll learn about the critical role of material resources and sustainability beyond just carbon emissions in the data center industry. Hear from Jon Summers, Research Leader at the Research In…
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On this episode, host Sima Vasa welcomes Michael Winnick, Founder and CEO of dscout. They discuss his journey in the worlds of product, design and technology. Michael shares insights on how patience and persistence shaped his entrepreneurial journey and how dscout helps companies conduct innovative, real-time research. Key Takeaways: (02:45) Michae…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #47 of the Data Center Go-to-Market Podcast, host Joshua Feinberg answers key questions on how to identify and connect with the right decision makers, gain new data center clients, and improve lead generation. You'll also learn strategies…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #46 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with Svante Horn, the co-founder and CEO of Scandinavian Data Centers. Svante shares his unique career journey, from his early days in banking to co-founding a su…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #45 of the Data Center Go-to-Market Podcast, you’ll discover essential strategies for growing your digital infrastructure, colocation, and network cabling businesses. Learn how to develop an effective appointment-setting playbook, market …
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) Episode #44 of the Data Center Go-to-Market Podcast features an insightful conversation with Viggy Hegde, the Vice President of Marketing at Compu Dynamics. Viggy shares his extensive experience in the data center industry, including his transition …
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #50 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with Tsafrir Lahav, the Global Vice President of Sales at AimBetter. Tsafrir shares his extensive career journey in the data center and digital infrastructure ind…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In this insightful episode #42 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with Patricia Alvina, Sales Manager for ASEAN at Siemens. Patricia shares her extensive background in the energy industry and her transition to a …
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #41 of the Data Center Go-to-Market podcast, you’ll learn strategies for navigating the data center industry as a newcomer, identifying the right customers, improving content creation and go-to-market strategies, and getting valuable repr…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #40 of the Data Center Go-to-Market Podcast, Mark Bjornsgaard, CEO and founder of Deep Green Technologies, shares his journey into the world of heat reuse and sustainability in the data center industry. Listeners will discover the origins…
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On this episode, host Sima Vasa talks to Matt Celuszak, Co-Founder and CEO of Element Human, about the intersection of AI and human behavior. Together they explore how data can drive better brand engagement. Matt shares his insights on understanding human emotions and reactions, focusing on attention data and using behavioral understanding to creat…
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In episode #39 of the Data Center Go-to-Market podcast, you’ll gain invaluable insights into your data center marketing and sales strategies. Host Joshua Feinberg provides actionable advice for collaborating with customers, marketing stationary battery solutions, creating buyer personas, anticipating customer needs, local and national marketing, de…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #38 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with Adam Gibson, the Vice President of Global Data Center Development at Megaport and the owner of techvox consulting. Adam shares his unique career journey into…
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In episode #37 of the Data Center Go-to-Market podcast, you’ll learn actionable strategies for sales, marketing, and go-to-market professionals in the data center industry. Listeners will learn how to repurpose their teams as trusted advisors through educational content to earn a seat at the table early in prospects' buying journeys. They'll discov…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #36 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with Rich Kenny, Managing Director of Interact in the UK, to discuss the intersection of the data center industry, circular economy, and sustainability. Learn how…
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On this episode, host Sima Vasa talks to Tim Hoskins, President of Quester, and Brett Townsend, Senior Vice President of Strategy at Quester, about the future of insights and how to drive meaningful change in the industry. Brett and Tim share revelations from their book, “Insights on the Brink,” and discuss how empathy, emotion and storytelling pla…
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In episode #19 of the Data Center Go-to-Market podcast, host Joshua Feinberg shares insights on modern demand generation, lead generation, sales, and marketing strategies for the data center industry. You'll learn how to find prospects for sustainable infrastructure, build strategies for data storage solutions, scale your team through collaboration…
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In episode #35 of the Data Center Go-to-Market podcast, you’ll learn powerful strategies for improving your data center sales and marketing efforts. This episode provides actionable tactics for creating effective buyer personas, positioning your team as trusted experts, prospecting clients, marketing advisory services, using email marketing, priori…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #34 of the Data Center Go-to-Market Podcast, you’ll learn about the career path of Ted Fletcher, a specialist in data center facilities and remote monitoring. You'll discover the different aspects of the data center industry, from operati…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #33 of the Data Center Go-to-Market podcast, you’ll learn strategies for reducing bid review lead times, targeting the right accounts, developing effective sales strategies for tier 3 data centers, growing sales through channel partners, …
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #32 of the Data Center Go-to-Market Podcast, Emily Newman, the PR and Marketing Manager at NJFX, shares her unique journey into the data center industry. Listeners will learn about the evolving role of branding and community engagement in…
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On this episode, host Sima Vasa talks to Kai Stübane, Solution Chief Revenue Officer for SAP CX for Middle and Eastern Europe, about the evolving role of customer experience (CX) in driving business success. Key Takeaways: (00:06) Kai’s journey from PwC to SAP. (01:21) CX covers all customer touchpoints. (03:33) SAP uses data to improve CX. (05:48)…
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In episode #31 of the Data Center Go-to-Market podcast, you’ll learn actionable strategies for engaging sustainability-focused data center providers, addressing low sales, developing buyer journey programs, and optimizing your marketing campaigns. Host Joshua Feinberg also provides insights on aligning product and sales teams, evolving sales roles,…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In this episode of the Data Center Go-to-Market Podcast, industry expert Mark Acton shares valuable insights on navigating the rapidly evolving data center industry. Viewers will learn the importance of adaptability, networking, and technical compet…
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In Episode #29 of the Data Center Go-to-Market Podcast, you’ll learn how to close sales faster with your data center leads through five key strategies. Joshua Feinberg, founder of DCSMI, shares insights on providing an excellent prospect experience, leveraging marketing and sales automation, improving sales productivity, and building a full-funnel …
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On this episode, host Sima Vasa talks to Eugene Murphy, Founder and CEO of Indeemo, who shares insights on how Indeemo is revolutionizing digital ethnography and qualitative research through innovative video solutions. Key Takeaways: (00:06) Eugene’s journey from engineering to founding Indeemo. (02:03) Creating a seamless user experience for all a…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #28 of the Data Center Go-to-Market Podcast, Joshua Feinberg interviews David Rapoport, the Chief Business Development Officer at ASOTO. David shares his insights on the evolving data center industry, including the need for decentralized …
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In episode #27 of the Data Center Go-to-Market podcast, Joshua Feinberg shares insights on how to evolve your sales and marketing strategies to attract the right data center clients in today's digital-first world. You'll learn how to create better content to position your company as an expert, develop ideal client profiles tailored for partners and…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #26 of the Data Center Go-to-Market Podcast, you’ll gain insights into optimizing energy usage and facility management in data centers through intelligent devices and alternative energy solutions. Listeners will learn how IoT, sensors, an…
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In episode #25 of the Data Center Go-to-Market Podcast, you’ll learn data center lead generation strategies and tactics focusing on empathy, education, and customer needs. Joshua Feinberg shares insights on modernizing your lead nurturing approach, creating thought leadership content, optimizing websites for lead generation, and unlocking strategic…
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On this episode, host Sima Vasa talks with Vittorio Raimondi, CEO and Founder/Managing Partner of Foresight Strategy, about the intricacies of leadership, data analytics and the power of creativity and curiosity in driving business success. Key Takeaways: (04:30) Using system dynamics to effectively model complex business environments. (06:45) Mapp…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #24 of the Data Center Go-to-Market Podcast, listeners will gain valuable insights into digital infrastructure marketing from Blair Felter of CyrusOne. Blair discusses her career journey, strategies for continuous learning, and how to eff…
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In episode #23 of the Data Center Go-to-Market podcast, you’ll learn essential sales and marketing strategies for thriving in today's data center industry from host Joshua Feinberg. Discover how to adapt to changing buyer behaviors, deal with decision-maker turnover, improve lead qualification, and prospect effectively in a buyer-driven market. Fin…
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On this episode, host Sima Vasa is joined by Priscilla McKinney, CEO and Founder of Little Bird Marketing, to discuss the evolving landscape of market research, the importance of digital transformation and the value of strong client relationships. Key Takeaways: (03:10) Pivoting to new verticals drives success. (03:28) Deepening relationships with …
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #22 of the Data Center Go-to-Market Podcast, featuring Cecilia Hjertzell, Chief Sustainability and Marketing Officer at T.Loop, you’ll gain valuable insights into leading sustainability and marketing initiatives in the data center industr…
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In episode #21 of the Data Center Go-to-Market Podcast, you’ll learn proven strategies for improving lead generation, connecting with decision-makers, and closing larger data center sales. Joshua Feinberg shares best practices for optimizing your LinkedIn presence, leveraging content and events, understanding buyer personas, and modernizing lead ge…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #20 of the Data Center Go-to-Market Podcast, featuring Inese Pētersone, Data Center Product Line Manager of Delska (DEAC European Data Center Operator), you’ll learn valuable career advice and insights about the evolving role of product m…
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In episode #18 of the Data Center Go-to-Market Podcast, featuring Ben Edmond, CEO and Founder of Connectbase, you’ll learn about Ben’s extensive career journey in telecommunications and connectivity, and what led him to start Connectbase. Hear Ben's perspectives on the evolving roles of sales and marketing professionals, the importance of focusing …
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In episode #17 of the Data Center Go-to-Market Podcast, you’ll learn data center lead generation strategies that work in today's digital-first business environment. Joshua Feinberg shares best practices for modernizing your approach, providing value throughout the buyer's journey, overcoming sales stigma, collaborating across teams, accelerating de…
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On this episode, host Sima Vasa welcomes Andrew Moffatt, CEO and Co-Founder of Qrious Insight, to explore the evolution of data analytics, the impact of AI and the future of market research. Andrew discusses how the integration of behavioral data with advanced analytics is transforming the way businesses understand and engage with their audiences. …
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(Editor's note: At the time of recording this podcast episode, Brandon Peccoralo was Head of BDR at DataBank. More recently, Brandon Peccoralo is now Vice President of Sales at Voltage Park.) In episode #16 of the Data Center Go-to-Market Podcast, featuring Brandon Peccoralo, Head of BDR at DataBank, you’ll learn invaluable career development strat…
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In episode #15 of the Data Center Go-to-Market podcast, Joshua Feinberg shares strategic advice for engaging data center clients early, building an IP infrastructure sales strategy, diagnosing sales issues across business lines, generating qualified website leads through video, increasing visibility for specialized services, and developing sales ap…
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