Becoming an entrepreneur takes grit. Deciding to do it solo takes courage. This is 1,000 Routes, the podcast where we explore the stories of solopreneurs who have made the bet on themselves to build a business that serves their life. Every episode you'll hear about the lessons they've learned and the uncommon routes they've taken to stand out in a world that is purposefully trying to commoditize them.
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#53 The Sarah Brooks Route
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49:33In this episode, Sarah Brooks, founder of Website Mirror, shares her journey from freelance generalist to focusing on her signature website writing process. Sarah talks about how her "Website Mirror" offer came into focus, reflecting her unique process and how it helps clients stand out in a saturated market. She also discusses her early days of fr…
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#52 The Lashay Lewis Route
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53:13In this episode, Lashay Lewis, founder of BOFU.ai, shares her powerful story of building a life and business from the ground up. From launching Amazon affiliate sites as a teenager to earning passive income off YouTube videos, Lashay reveals how small wins and painful rejections rewired her thinking and shaped her entrepreneurial journey. She talks…
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#51 The Kendall Cherry Route
1:12:27
1:12:27
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1:12:27In this episode, Kendall Cherry, founder and executive ghostwriter at The Candid Collective, discusses her unconventional journey from a high-flying corporate role to a thriving solopreneur. Kendall recounts her decision to leave HP, her initial attempts at career coaching, and the fast pivot to ghostwriting that resulted in a 10K month almost imme…
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#50 The Emily Court Route
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54:03In this episode, Emily Court shares her unconventional journey from freelance writer to brand and web designer for solopreneurs. She opens up about the career-altering conversation that inspired her to pivot into design, what it was like to land her first high-stakes client project, and how she built a booked-out business without relying on inbound…
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Rerelease: #11 The Jed Mahrle Route
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45:08In this episode, Jed Mahrle, founder of Practical Prospecting, unpacks the journey from sales manager to solopreneur: how he validated his business while still in a W-2 role, why he initially worked for free, and what gave him the confidence to charge. He shares how content became the engine for inbound opportunities, why he said yes to everything …
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#49 The Sam Browne Route
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56:23Sam Browne is a longtime entrepreneur, writer, and creator known for his unique voice and practical approach to personal branding. With nearly two decades of experience building creative businesses—from a chart-topping music career to a seven-figure wedding services agency—Sam now helps others grow their audiences and businesses through intentional…
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#48 The Andrew Capland Route (Part 2)
1:04:52
1:04:52
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1:04:52Andrew Capland is a growth strategist and founder of his own business, where he helps growth teams and entrepreneurs build scalable, efficient strategies. With years of experience in the growth space, Andrew now focuses on creating content and resources to empower others to navigate their professional challenges with actionable, repeatable framewor…
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#47 The Jen Allen-Knuth Route
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51:41Jen Allen-Knuth is a sales strategist, keynote speaker, and founder of DemandJen, where she helps teams simplify selling and rediscover the joy of driving meaningful conversations. In this episode, Jen opens up about the mindset shifts that finally pushed her to go solo after years at Challenger and Lavender. She shares the insecurities she had to …
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Rerelease: #9 The Justin Simon Route
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50:56Justin Simon is a content strategist, course creator, and founder of the Distribution First Academy, helping solopreneurs and marketers build smarter content engines without burning out. In this episode, Justin shares how a layoff became the unexpected push he needed to bet on himself—and why he’s focused on building a business he never wants to re…
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Rerelease: #8 The Renee Lynn Frojo Route
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48:46
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48:46Renee Lynn Frojo is a writer, strategist, and former journalist who’s built multiple creative ventures—from food blogs to online magazines to a thriving content consulting business. In this episode, Renee shares why she’s walking away from one-to-one client work and betting big on herself (again). She opens up about evolving as a solopreneur, findi…
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#46 The Alice Lemée Route
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54:07Alice Lemée is a writer, strategist, and creator of Internetly, a newsletter exploring identity, creativity, and online business. In this episode, Alice opens up about the moment she realized freelancing wasn’t her long-term path, how she coined the concept of “Creator Gravity,” and why building something meaningful requires messy, unglamorous work…
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#45 The Devin Reed Route
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49:33Devin Reed is a content strategist, solopreneur, and creator of The Reeder—a content consultancy and newsletter helping B2B brands stand out by owning a single word in their market. In this episode, Devin opens up about his journey from head of content at Gong and Clari to running his own business full-time. He shares the mindset shift that helped …
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#44 The Jay Acunzo Route
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58:50Jay Acunzo is a keynote speaker and storytelling coach to business storytellers & experts, helping them compete on the impact of their ideas, not the volume of their marketing. In this episode, Jay unpacks the reality behind his transition from working at brands like Google, HubSpot, and NextView to going solo. He explains why he didn’t “make the l…
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Rerelease: #9 The Chris Marr Route
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57:29Chris Marr is the founder of The Authoritative Coach, a practice dedicated to helping coaches and consultants become trusted experts in the eyes of their clients. In this episode, Chris shares his journey from entrepreneur to employee and back again. He talks about how The Authoritative Coach started as an experiment, how he knew it was time to lea…
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#43 The Sean Blanda Route
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41:25Sean Blanda is the owner of Gate Check Studios, providing fractional brand, content, and marketing leadership for startups. In this episode, Sean shares his journey from journalism to entrepreneurship, his experience as a founding marketer at Crossbeam, and why he ultimately chose to go solo. Sean discusses the creative exhaustion that led him to t…
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#42 The Ramli "RJ" John Route
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49:40Ramli “RJ” John is the founder of Delight Path, helping B2B companies optimize product onboarding to drive growth. In this episode, Ramli shares his journey from working in-house to launching his own consulting business, how writing a book changed his career path, and the lessons he’s learned in solopreneurship. He breaks down the mental shifts req…
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Rerelease: #1 The Andrew Capland Route
1:08:20
1:08:20
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1:08:20Andrew Capland is a coach and mentor of growth leaders, an advisor for product-led SaaS companies, and the host of the Delivering Value podcast. Andrew is on a mission to revolutionize his business and build a media empire. In this episode, Andrew shares his transition from a corporate role at companies like HubSpot, Wistia, and Postscript to becom…
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#41 The Connor Lewis Route
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45:49Connor Lewis is the owner and creative director of Studio Lewis, specializing in B2B video ads for Series A and B SaaS companies. In this episode, Connor shares his journey from tax accounting to video production, the leap from in-house to solopreneurship, and how he scaled from $130K to $400K in a year. Connor breaks down the mindset shift from fr…
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#40 The Aaron Reeves Route
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47:36Aaron Reeves is the founder of Outbound OS, a solopreneur business that helps SaaS sellers book more meetings by providing them with proven frameworks and systems. In this episode, Aaron shares how he transitioned from working in-house to going fully solo, why he chose a membership-based business model, and the strategies he’s used to scale his com…
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Hiba Amin is a fractional marketer and content consultant who helps startups craft impactful, scalable content strategies. In this episode, Hiba shares her path to solopreneurship, including the burnout that led her to rethink her career and the serendipitous events that helped her land her first clients. She dives into her approach to building str…
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#38 The Chris Dubois Route
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50:37
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50:37Chris Dubois is the creator of the Dynamic Agency Operating System and a consultant who helps agencies go to market with clarity and focus. In this episode, Chris shares his journey from the military to marketing, leading an agency as CEO, and eventually building his own solopreneur consulting business. Chris opens up about the pivotal moments that…
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Rerelease: #5 The Erica Schneider Route
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1:01:06Erica Schneider is a content strategist, editor, and entrepreneur who has built a thriving solopreneur career by embracing vulnerability and authenticity in her writing. In this episode, Erica discusses her journey from ghostwriting to building her own voice and audience. She shares insights on creating engaging content, leveraging social platforms…
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#37 The Anna Furmanov Route
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45:25Anna Furmanov is the founder of Furmanov Marketing Consulting, a strategy firm focused on helping startups and growth companies leverage deep customer insights to drive their positioning and messaging. In this episode, Anna shares her unconventional path from B2C to B2B marketing and her eventual leap into solopreneurship. She talks about how her b…
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#36 The Chris Bogue Route
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54:22
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54:22Chris Bogue is a video coach and entrepreneur who transformed his skills in comedy and storytelling into a successful business. In this episode, Chris shares his journey from corporate sales to teaching solopreneurs and teams how to leverage the power of video. He discusses the process of finding a niche, creating an impactful course, and using hum…
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#35 The Joe Daniels Route
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43:43
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43:43Joe Daniels is the founder of LEFTFIELD, a consultancy that helps businesses in crowded markets stand out through strategic positioning, branding, and messaging. In this episode, Joe shares his journey from agency work to running his own consultancy. He shares lessons on niching down, productizing services, and navigating the early challenges of bu…
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Tas Bober is the founder of Delphinium, a niche digital marketing consultancy specializing in paid ads landing pages for growth-stage B2B SaaS. In this episode, Tas shares her journey from being an in-house marketer to carving out her niche in landing page optimization. She talks about the challenges of niching down, the power of leveraging a uniqu…
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Rerelease: #6 The Kaylee Edmondson Route
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59:23Kaylee Edmondson founded DemandLoops, a consultancy that helps B2B SaaS companies build sustainable growth through strategic demand generation. Kaylee shares her transition from in-house roles to solopreneurship, explaining how DemandLoops empowers clients to create lasting growth systems. She discusses the challenges of going solo, the importance …
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#33 The Jimmy Daly Route
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43:54
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43:54Jimmy Daly is the co-founder of Superpath, a platform and community designed for content marketers seeking to grow their careers and enhance their professional skills. In this episode, Jimmy shares his journey from leading at Animalz to building Superpath, a community-first business that serves as a career hub for thousands of content marketers. He…
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#32 The Anthony Pierri Route
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54:47Anthony Pierri is the co-founder of Fletch, a consultancy helping B2B SaaS companies nail their messaging and positioning. In this episode, Anthony shares how he and his co-founder carved out a place in the market for themselves by focusing on one key deliverable: rewriting homepages. He talks about the lessons they learned about niching down, prod…
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#31 The Devin Bramhall Route [Part 2]
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37:20
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37:20Devin Bramhall is back for a second time to share a major part of her story we didn’t cover in our first conversation: her battle through cancer… twice. In this episode, Devin reflects on the lighthearted perspective gained from her ordeal. She highlights the importance of family and self-worth while dismissing the triviality of things like marketi…
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#30 The John Bonini Route
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44:24John Bonini is the Founder of Content Brands, a consulting program that helps B2B companies. In this episode, John Bonini shares his journey from corporate marketing leader to launching his own consulting company. John reflects on the memorable moments of starting a podcast from his master bedroom, turning cold outreach into opportunities, and inte…
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#29 The Doug Lawson Route
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48:43
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48:43Doug Lawson, a seasoned content marketer for technical founders, knows a thing or two about cutting through the noise. In this episode, Doug shares how he went from being a burnt-out teacher to a thriving content expert helping entrepreneurs build trust and spark curiosity. He talks about his early days in e-commerce and his transition into content…
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#28 The Devin Bramhall Route
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59:34
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59:34Devin Bramhall is a growth advisor for startups and marketing agencies. In this episode, Devin shares her insights on making bold pivots, how a bout with cancer reshaped her perspective on work and life, and how her experiences as a woman in tech strengthened her commitment to supporting others in the industry. She also discusses building a busines…
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#27 The Tim Davidson Route
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45:51
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45:51Tim Davidson is the founder of B2B Rizz, a LinkedIn ads and ABM consulting firm for B2B SaaS companies. In this episode, Tim shares his journey from working in an agency to going solo as a consultant, revealing the surprising benefits and challenges of being a solopreneur. He talks about the freedom and flexibility he gained, as well as the pressur…
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#26 The Kory Kirby Route
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57:15
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57:15Kory Kirby is a publishing strategist who helps experts write and publish books people actually read. In this episode, Kory shares his journey from biking down the US West Coast to becoming a successful publishing strategist, showing solopreneurs how to build a business that aligns with their lifestyle. After self-publishing a book inspired by his …
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#25 The Max Traylor Route [Part 2]
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53:06The “Consultant’s Consultant,” Max Traylor, gives us another round of unfiltered (maybe slightly unhinged) advice on solopreneurship, pricing, referrals, and inbound marketing. In this episode, Max discusses his transition from conventional agency methods to a more relationship-driven approach, offering insights into how solopreneurs can grow clien…
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#24 The Brendan Hufford Route
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49:21
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49:21Brendan Hufford is the Founder of Growth Sprints and he helps SaaS companies scale from 10 to 100 million in revenue through content. In this episode, Brendan shares his candid journey from a $50K salaried teacher to building a successful business in content marketing and software. Along the way, he reveals the brutal effects undue stress had on hi…
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#23 The Christopher G. Fox Route
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58:07Two of Christopher G. Fox’s biggest wins looked like giving up from the outside. Christopher is the managing partner at Ideas Led Growth, but he started out in academia before shifting to consulting. In this episode, he uncovers his transition strategies, overcoming academic burnout and leveraging thought leadership to cultivate long-term client re…
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#22 The Shannon Curran Route
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53:31Shannon Curran, founder of SSC Consulting and a Fractional CMO, has a dream of what her life will look like and is building her work around that. In this episode, Shannon opens up about her transition from full-time roles to a fractional CMO determined to balance life and work on her terms. From navigating organizational changes post-maternity leav…
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#21 The Garrett Jestice Route
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49:49
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49:49Garrett Jestice, founder of Prelude Marketing, hit a wall of burnout that spurred a dramatic career shift. In this episode, Garrett talks about his journey from a marketing leader in early-stage B2B software companies to thriving as a solopreneur, navigating the difficult path of client acquisition and scaling a business without scaling time. Garre…
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#20 The Ryan Baum Route
1:02:38
1:02:38
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1:02:38Ryan Baum is a growth consultant and content strategist who's redefined his path in the solitude of solopreneurship. In this episode, Ryan shares his unconventional journey, battling the fast-paced tech industry's "build the plane as you fly it" mentality, and finding clarity through authentic connections and an ADHD realization. From LinkedIn ghos…
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#19 The Tommy Walker Route
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58:26
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58:26Tommy Walker is the founder of The Content Studio and he develops content programs for high growth startups and Fortune 1000 enterprises. In this episode, Tommy shares the struggles he faced, from living in a boarding house with a cracked laptop to scoring a life-changing business opportunity with LinkedIn. He reflects on the highs and lows of tran…
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#18 The Devin Pickell Route
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57:04
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57:04Devin Pickell is a solo content and SEO strategist who took the leap into entrepreneurship after being laid off during the 2023 tech layoffs. In this episode, Devin reflects on his journey from working with big names like G2 and Nextiva to building his own business. He shares the challenges of going solo, the importance of building a reputation ver…
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#17 The Bobby Gillespie Route
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36:18Bobby Gillespie is the founder of Propr, an advisory and creative services agency he’s run for nine years - he’s currently transitioning to being 100% solo. In this episode, Bobby reflects on his journey from running an agency to becoming a solo entrepreneur. He shares his emotional challenges, the pressures of market demands, and the transition to…
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#16 The Dylan Ciaccio Route
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43:09
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43:09Dylan Ciaccio is the Marketing Director of Black Camel Agency and the host of the B2B Strategy Podcast. In this episode, Dylan talks about transitioning from running the experiment of running something on his own to going back in-house. Dylan shares his insights on aligning incentives, the importance of marketing the problem, and establishing "prob…
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#15 The Thom Van Dycke Route
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54:03
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54:03Thom Van Dycke is a certified StoryBrand Guide and business consultant who went through a rocky transition from ministry to entrepreneurship in the midst of the pandemic. In this episode, Thom opens up about overcoming imposter syndrome and the initial struggles of securing contracts, to eventually becoming a successful coach for solopreneurs. (00:…
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#14 The Melanie Deziel Route
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48:24
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48:24Melanie Deziel is the co-founder of the Creator Kitchen, an author, and a self-described forever student who’s learned a lot in nearly a decade of building a business around herself. In this episode, Melanie reveals her journey from New York Times big wig to solopreneurship, opening up about the fear of quantifying her worth and navigating business…
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#13 The Erin Balsa Route
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42:00
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42:00Erin Balsa is the founder of Haus of Bold, a content marketing strategist, solopreneur, and mother of three. In this episode, Erin shares her journey from SEO-focused writer to thought leadership advocate, the struggles of battling increased competition and dropping lead volume, and the ingenuity behind creating her on-demand course library. Nick a…
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#12 The Bridget Poetker Route
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1:04:44Bridget Poetker is Founder of Bridget Poetker LLC as well as Founder of Outside, a marketing consultant collective. In this episode, Bridget shares her journey from ad agency life to falling into tech marketing, the turbulence of layoffs, pay cuts, and finally taking a chance on herself to become a full-time solopreneur. Nick and Bridget discuss th…
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#11 The Jed Mahrle Route
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43:39Jed is a writer, creator, and founder of Practical Prospecting, a consulting firm that helps startups create outbound systems that consistently generate qualified meetings. In this episode, Jed shares his journey from SDR to entrepreneur and what he's doing to overcome the anxiety and limiting beliefs that come with it all. -- Follow Jed on LinkedI…
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