))
#16 The Dylan Ciaccio Route
Manage episode 433251304 series 3578334
Sisällön tarjoaa Nick Bennett. Nick Bennett tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Dylan Ciaccio is the Marketing Director of Black Camel Agency and the host of the B2B Strategy Podcast.
In this episode, Dylan talks about transitioning from running the experiment of running something on his own to going back in-house. Dylan shares his insights on aligning incentives, the importance of marketing the problem, and establishing "problemotional advertising." He also opens up about overcoming imposter syndrome, the vital role of mentorship, and his ultimate goal to create a new category in B2B advertising.
(00:00) Dylan’s solopreneur journey
(02:15) The birth of Rekorded
(06:32) Client acquisition and content strategy
(08:12) Existential crisis and category design
(15:22) Transitioning to an in-house role
(24:57) A new perspective with Black Camel Agency
(26:17) The power of ‘problemotional’ advertising
(28:56) Navigating partnership dynamics
--
Follow Dylan on LinkedIn: https://www.linkedin.com/in/dylan-ciaccio
--
Subscribe to the 1,000 Routes Newsletter: https://1000routes.com/
Get my free blueprint for Solopreneurs - The Digital Consulting Blueprint: 5 Steps To Acquire New Clients, Stabilize Your Income, And Capture The Value You Create: https://becomeadigitalconsultant.com/
38 jaksoa
Jaa
