Parhaat Small Business Strategies Podcastit (2024)

1
Why traditional snail mail marketing is your secret weapon [Ep. 253] 16:30

4h ago16:30

16:30

In a world dominated by digital communication, could snail mail be your secret weapon for business growth? Absolutely! On today’s episode of "The Real Truth about Business," Michelle DeNio discusses the power of sending cards and gifts through snail mail to strengthen relationships and stay top of mind with clients and contacts. Michelle shares her…

1
38 - Gratitude in Business 17:11

1d ago17:11

17:11

It can be tempting to offer steep discounts or to host large events to show appreciation to your customers but I think we need to be cautious. In this episode, I am discussing practical and cost-effective ways for small business owners to show appreciation for their customers in personal ways that cost very little. Personalized and genuine gestures…

1
Overcoming Distraction: Strategies for Entrepreneurs to Stay Focused [Ep. 252] 30:10

7d ago30:10

30:10

In this episode we are diving into a topic that affects every entrepreneur at some stage in their journey - Lack of Focus. We'll explore how this issue impacts business growth and what we can do to combat it. From recognizing the signs of lack of focus to actionable strategies that can help you maintain your priorities, this episode is packed with …

1
Shaking Up Business as Usual: Why It’s Time to Go Deeper [Ep. 251] 19:19

14d ago19:19

19:19

In this episode, I address the common feeling of the "seven-year itch" in business and how many of us feel the need for a shakeup. I emphasize the importance of moving beyond surface-level conversations and strategies, and really diving deep into what makes a business thrive. I also share my thoughts on changing titles and roles to better reflect t…

1
37 - Linked in for Business Owners - Guest Expert Tony K Silver 43:26

16d ago43:26

43:26

In this episode of "Be the Anchor," host Kari Lotzien is joined by LinkedIn expert Tony K. Silver to discuss how small business owners can optimize their LinkedIn profiles and leverage the platform to generate leads, build relationships, and increase sales. Tony is a multi-award-winning LinkedIn profile expert. He shares practical tips and insights…

1
Attracting the Right Clients: Marketing and Sales Tips for Coaches (Focused Action Live Coaching: Marie Romero) [Ep. 250] 22:47

19d ago22:47

22:47

In today's coaching session, I am joined by Marie Romero, the CEO and founder of Creating Greatness. We dive deep into marketing strategies, client acquisition, and how to elevate yourself from the freebie zone to a paid zone in the business world. Actionable Points for Listeners: Evaluate Your Free vs. Paid Offerings: Set clear boundaries on what …

1
Reconnecting with Your Vision: Why It Matters [Ep. 249] 22:41

21d ago22:41

22:41

In today's episode, we're diving into the importance of reconnecting with your business vision. Whether you're feeling stuck, overwhelmed, or things are moving too fast, taking a moment to realign with your goals and intentions can make all the difference. This episode is packed with insights and practical steps to help you get back on track, no ma…

1
The Top Five Method for Busy Entrepreneurs [Ep. 248] 8:21

28d ago8:21

8:21

In this episode, I'm diving into a quick productivity tip called 'Top 5' that is especially helpful during the summer or anytime you're feeling overwhelmed. We all have those days where our to-do lists seem never-ending and it's hard to know where to start. This simple and effective strategy helps you get centered and grounded, allowing you to stop…

1
36 - Celebrations and Lifelong Growth - How to Overcome the Hustle Mindset 27:46

1M ago27:46

27:46

In today's episode, I share insights from a personal and profound experience—my daughter's university graduation—and explore the parallels between personal milestones and professional growth in small business. In this heartfelt episode, I reflect on the life lessons observed at my daughter’s university graduation, drawing parallels to the entrepren…

1
Collaborating with Confidence (Focused Action Coaching: Jade Fulton) [Ep. 247] 25:47

1M ago25:47

25:47

In today's episode we’re diving deep into live coaching with the amazing LinkedIn strategist, Jade Fulton. In this action-packed coaching session, Jade and I cover proposals for collaboration opportunities, protecting your time and intellectual property, setting boundaries, and effective client onboarding. Action Points: Time and Energy Assessment:…

1
Becoming the CEO Your Business Needs: Mindset Shifts for Entrepreneurs [Ep. 246] 25:17

1M ago25:17

25:17

In today’s episode, I dive deep into helping you shift your mindset to embrace the CEO inside of you as a business owner. If hearing the word "CEO" feels intimidating or too corporate, I want to change that. Let’s make the title of CEO empowering and aligned with your journey to business success. Actionable Steps: Mindset Shift: Start introducing y…

1
How to Avoid Confusing Your Audience [Ep. 245] 15:56

1M ago15:56

15:56

Today we're diving into a crucial topic: confusing your audience. We’ll explore how to streamline your offers to avoid overwhelming your potential clients and ensure clarity in your messaging. Action Steps: 1. Evaluate your current offers. Are they too similar or too spread out? 2. Get feedback from clients and prospects to identify points of confu…

1
35 - How to Manage Business During a Personal Crisis 21:12

2M ago21:12

21:12

I’m glad you’re here for this episode today. It’s a very important one that dives deeper into my topic from the last episode. My last episode was about not wasting a conflict or crisis and that may have been a cue from the universe that soon I’d need my own advice because right now I’m facing a major health scare in our family. And now that I’m in …

1
Effective Launch Strategies for Creative Entrepreneurs (Focused Action Coaching Session: Tina Divita) [Ep. 244] 32:42

2M ago32:42

32:42

Tina shares her insights on her latest venture—an online course focused on virtual appreciation gifts. We dive into her promotional strategies, relationship-building techniques, and how to make the most out of a warm audience. We also discuss the power of using custom graphics and templates, and Tina's unique approach to creating engaging content f…

1
How to Make Email Marketing Work for Your Business [Ep. 243] 23:17

2M ago23:17

23:17

If you've been struggling with email marketing or have been thinking about incorporating it into your business but feel overwhelmed by the idea, this episode is for you. In this episode, I share my own email marketing journey, including the mindset shifts that helped me stay consistent, and offer practical tips and insights to help you find success…

1
Overcoming Fear of Sales and Closing with Confidence [Ep. 242] 16:48

2M ago16:48

16:48

In today's episode, we're diving deep into one of my all-time favorite topics—confidently closing the sale. If the idea of closing makes you cringe, this episode is for you. I'll walk you through how to build the confidence you need to make those sales with ease and authenticity. Key Takeaways: Confidence is key—if you don't believe in your offer, …

1
34 - Never Waste a Great Crisis 29:00

2M ago29:00

29:00

Friends, I’m talking about two things today that are not very popular but that help us grow more than anything else we encounter. Crisis and conflict. They sound like things we want to avoid at all costs, I know, and certainly, an unexpected crisis or hard conflict is not enjoyable. But what I want to talk about is what happens after the crisis or …

1
Content Strategy for Inbound Leads (Focused Action Coaching: Lori Stanley) [Ep. 241] 20:36

2M ago20:36

20:36

In today's Focused Action Coaching Episode, we are talking with Lori Stanley from Lori Stanley Nonprofit Consulting based in Canada. Lori found Michelle through a viral LinkedIn post and has since followed the podcast and joined her email list. In this episode, we delve into Lori’s challenges with lead generation for her consulting firm, specifical…

1
Building a Profitable Offer Suite: 5 Essential Steps [Ep. 240] 17:40

2M ago17:40

17:40

In this episode, I outlined the importance of having a well-structured offer suite and how it can cater to various stages of your client's journey. From DIY options to one-on-one services and everything in between, we discussed how to strategically design offer suites that not only meet the clients where they're at but also provide upsell, downsell…

1
Business Through the Summer: Planning Tips and Strategies [Ep. 239] 12:48

2M ago12:48

12:48

In today's episode, we're diving deep into planning for summer—how to handle the season, whether you’re ramping up or winding down. As summer approaches, it's crucial to strategize effectively to make the most of these warmer months, regardless of your business pace. Key Talking Points: Summer Business Myths: Debunking the myth that summer has to b…

1
33 - Core Values Are Not Enough 16:50

2M ago16:50

16:50

I’m glad you’re here for an episode that may be a little bit short but is full of necessity. I want to talk about core values. A lot of businesses talk about core values, small and large businesses alike. And that’s good! Every business should have done an activity that helps define and develop its core values as a company. What I’ve been seeing la…

1
Effective Use of Lead Magnets to Attract Ideal Clients [Ep. 238] 20:46

3M ago20:46

20:46

Lead magnets are essential tools in marketing, effectively drawing prospects into your business space. However, their success heavily relies on the follow-up strategies implemented once these prospects opt in. In this episode I cover the importance of having a solid plan for your lead magnets, understanding the purpose of each, and ensuring they pr…

1
Scaling Your Business with Strategic Frameworks [Ep. 237] 22:58

3M ago22:58

22:58

If you’ve been looking for a structured approach to scale your offers and create repeatable systems in your business, this episode is for you! We’ll explore what frameworks are, why they are crucial for scalability, and how they differ from other systems. Key Talking Points: Understanding Frameworks: Learn what a framework is and how it serves as a…

1
32 - Live the Life you Crave PT 2 33:19

3M ago33:19

33:19

Last episode, I introduced part one of this series on living the life that you crave. I gave you background on what that means and really did deep dive into my tagline, “live the life you crave”. If you haven’t listened to Episode 31, take a quick moment now to listen and come back when you’re finished. Now, in part two, I’m going to talk about act…

1
Pre Qualify Your Clients (Focused Action Coaching: Heather Wyatt) [Ep. 236] 30:28

3M ago30:28

30:28

Today's episode is another Focused Action Coaching sessions. I'm thrilled to share a vibrant discussion with Heather Wyatt of Goddess Getaway Waves, who's courageously navigating the retreat planning business from the lush landscapes of Costa Rica. Heather's confronting a common snag: potential clients love the idea of hosting retreats until they r…

1
Why Every Business Owner Should Consider Joining a Mastermind [Ep. 235] 23:26

3M ago23:26

23:26

In today's episode I am sharing my opinion on why I think every business owners should join a mastermind. We will talk about what masterminds are, their monumental benefit to business owners, and how they differ from group coaching programs. If you're looking to amplify your business growth and refine your strategic approach through collaborative w…

1
Weekly Revenue Generating Actions [Ep. 234] 28:05

3M ago28:05

28:05

Are you caught in the hustle without seeing the results you desire? It's time to zero in on what truly drives revenue. Discover how to identify, schedule, prioritize, and execute the actions that lead directly to business growth. By the end of this podcast, you'll have a clear, actionable plan to optimize your time and efforts for maximum profitabi…

1
31 - Live The Life You Crave PT 1 21:38

3M ago21:38

21:38

This episode is special for me because I am talking about my tagline. Perhaps you didn’t know until right now that I have a tagline! We’ll unpack it together. My tagline is ‘Live the life you crave’. This phrase is very important to me, it holds a lot of value, and I found it through intention and focus. The important place to start in understandin…

1
Leveraging Affiliates and Masterclasses (Focused Action Coaching: Mallika Malhotra) [Ep. 233] 21:30

4M ago21:30

21:30

In this Focused Action Coaching Session, Malika opens up about the hurdles in her business, particularly the exhaustive process of converting leads through networking, speaking opportunities, and one-on-ones. Host Michelle DeNio offers tailored advice on implementing an action-driven strategy utilizing affiliate programs and maximizing content thro…

1
Hidden Revenue: Recognizing What’s Already Working for Your Business [Ep. 232] 14:32

4M ago14:32

14:32

In today's episode, we're uncovering the hidden money in your business by focusing on what's working, rather than what's not working. Key Points: The hidden money in business is often found by focusing on what is working, rather than what isn't. Examples of how clients found success by identifying and expanding on what was already working in their …

1
3 Core Components for Business Growth [Ep. 231] 21:06

4M ago21:06

21:06

In this episode, let's reflect on the flux of Q1 and talk about the the three core components crucial for business growth: a profitable offer, a strong marketing plan, and a clear sales strategy. Key Points: 1. Profitable Offer: Understanding the importance of offering what customers want, as opposed to solely what they need. 2. Marketing Plan: Emp…

1
30 - Avoiding Burnout in Your Business 20:30

4M ago20:30

20:30

The topic today is hitting burnout in your business. I’m not exploring burnout itself, but more accurately some of the causes and stressors in our businesses that lead to burnout. I was walking my dog earlier, thrilled that I can now have light and temperate weather after 5:00, and it got me thinking about seasons and how they affect us. There are …

1
Embracing Your Skills as a Small Business Owner [Ep. 230] 11:40

4M ago11:40

11:40

In this episode, my goal is to try and help you as a small business owner, release the shame and guilt often experienced around business ownership and growth. I address the misconception that business owners should inherently possess all the skills necessary to run a successful business. I explain that while individuals may be highly skilled in the…

1
Nurturing vs. Follow-Up: Key Differences for Effective Lead Generation [Ep. 229] 20:19

4M ago20:19

20:19

In this episode, we're discussing the key differences between follow up and nurturing in sales. As we dive into this topic, I aim to clarify the distinction between these two approaches and offer practical advice on how to effectively implement them in your business. Key Takeaways: The distinction between follow up and nurturing in the context of s…

1
29 - Emotional Intelligence in Business with David Cory 33:53

4M ago33:53

33:53

Today I’m talking about emotional intelligence and why it’s so important for corporations and small businesses alike to invest in. I’m excited to introduce you to my guest for this conversation, David Cory. David Cory is a leadership development coach, trainer, keynote speaker, and he founded the Emotional Intelligence Training Company. David has w…

1
Ways to Avoid Contractual Regret 9:22

4M ago9:22

9:22

💬 Show Notes In this episode of Business Strategies, Holly Silva delves into the wisdom of diligence in contractual agreements, a skill that can make or break your business endeavors. This insightful guide is perfect for professionals and small business owners seeking to avoid signing contracts that they would later wish they had considered differe…

1
Creating Passive Income Streams: Monetizing Old Content [Ep. 228] 19:16

5M ago19:16

19:16

In today's episode I am discussing a strategy for creating passive income by repurposing old content and selling it. Passive income is often misunderstood, and I want to provide clarity on how to leverage existing content for additional revenue. Passive income requires effort and is not truly passive. However, by repackaging and selling past conten…

1
Solving the Problem: 9 Steps to Clarity on The Right Solution 12:57

5M ago12:57

12:57

Are you ready to transform your 800 million dollar business idea from a shower epiphany to a market sensation? Join Holly Silva as she unveils the nine fundamental steps to clarify the problem your business idea solves. From market research to developing a value proposition, this episode is a treasure trove for professionals and small business owne…

1
How to Plan and Execute a Successful 60-Day Business Sprint [Ep. 227] 27:21

5M ago27:21

27:21

In this insightful episode, host Michelle DeNio emphasizes the benefits and practicalities of implementing 60-day sprints in business planning. Drawing from her personal experience, she provides a comprehensive breakdown of how to structure a 60-day plan, including identifying a singular focus, planning marketing activities, content creation, behin…

1
28 - Procrastination 28:51

5M ago28:51

28:51

I’m sharing about a topic that is near and dear to my heart today, friends. I’m talking about my solid, long-term, committed relationship with procrastination. That’s right. Maybe this is something you can all identify with which is why I want to address it and shed some light on it. What is procrastination? Why do we do it? When does it show up? I…

1
Launch Like a Pro: Essential Steps for New Entrepreneurs 34:30

5M ago34:30

34:30

Holly Silva, the voice of wisdom for aspiring entrepreneurs, takes you through the critical steps of starting a successful business. Whether it's online or brick-and-mortar, product or service-based, Holly's strategic guidance covers everything from niche marketing to insurance needs. If you're a small business owner, Stay-at-Home parent, or someon…

1
Pricing on Your Website: It's Time to Stop Playing Sales Games [Ep. 226] 28:20

5M ago28:20

28:20

In this episode, I passionately advocate for transparency in pricing on business websites. I feel strongly that not having your pricing accessible to potential clients is outdated and counterproductive. I tackle the reasons behind the reluctance to display prices, debunking myths, and offering solutions to facilitate better client-business interact…

1
27 - Finding your Brand Voice with Copywriter Kim Kiel 47:51

5M ago47:51

47:51

Today is an exciting episode because I get to introduce you to a brilliant woman I know you’ll be glad you listened to. Her name is Kim Kiel and she’s a brand voice expert, copy coach, and founder of the boutique copywriting agency Kim Kiel Copy. What Kim has is a true talent for capturing a client’s voice and writing elegant and persuasive copy. T…

1
A Heartfelt Farewell & Fresh Beginnings 15:04

5M ago15:04

15:04

After a poignant pause, Holly returns to the mic with a heart full of stories and a vision for the future. In this deeply personal episode, she takes us through the valleys of loss and the peaks of perseverance, sharing the tender journey of saying goodbye to her beloved mother. Holly candidly recounts the challenges of grief, the warmth of communi…

1
Simplifying Your Sales Process: Attract, Nurture, Close, and Build Lasting Relationships [Ep. 225] 26:21

5M ago26:21

26:21

In this episode of "The Real Truth about Business," we dive into the often-dreaded topic of sales processes. Host Michelle DeNio provides insights and tips on building a unique sales process tailored to your business and style, emphasizing the importance of confidence and relationship building in the sales journey. Key Points Understanding your bus…

1
26 - I Thought I Would be Further by Now 26:16

5M ago26:16

26:16

“How many times have you said to yourself, I just thought I’d be further by now?” That’s the question that this episode examines. Maybe you thought you’d be at a different financial stage by now or maybe you imagined you’d have a much larger team. But somehow you’re not feeling that you’re at the place you want to be or getting the results you want…

1
Passion vs. Paycheck: Saying Yes, Chasing Money, and Finding Passion [Ep. 224] 24:48

5M ago24:48

24:48

Introduction: In this episode I am discussing the topic of Passion vs. Paycheck: Saying Yes, Chasing Money, and Finding Passion. I delve into the controversial aspect of chasing a paycheck versus pursuing one's passion and provide insights on finding a balance for business growth and sustainability. Key Points: 1. The importance of chasing a payche…

1
25 - How Your Empathy is Hurting your Business 25:57

5M ago25:57

25:57

What I want to talk about today is empathy. Specifically, I want to talk about how your empathy may be hurting your business. Possibly in ways you’ve never considered before. There are ways you may be getting in your own way through empathy. Now I’m not saying that empathy is a bad trait or in any way wrong, that’s not it. I am saying there is a ti…

1
Thriving in the Daily Grind while Scaling for Growth [Ep. 223] 24:43

6M ago24:43

24:43

In this episode, I am sharing the importance of understanding how to balance the daily grind with long-term business goals. We will talk about the importance of finding a happy medium between the two and provide actionable insights for achieving this balance. Summary of the Episode: The episode focuses on the struggle of balancing daily tasks with …

1
24 - When You Lose a Key Team Member 19:07

6M ago19:07

19:07

A topic came up during our Anchored Leadership training that is a challenge faced by many small businesses. It’s something every business owner with a team will face sooner or later. What to do when a key member of your team leaves? Regardless of whether that person is going away temporarily, on an extended vacation or maternity leave, or they’ll b…

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