If you are a freelance social media manager, you are in the right place! Join the two Lauras as they give you their honest views and advice on building a business in the social media sector. They'll share tips on marketing trends, growing your business and give you an insight into how they run theirs. Join the free Facebook group to continue the conversation at thesocialmediamanagershub.com
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Bienvenid@s a mis #milytips Estaré dando consejos sobre cómo manejar las redes sociales correctamente para que tengas éxito en tu negocio.
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In questo Podcast troverai Web Marketing, Social Marketing, Copy e SEO. Chi sono io? Ciao sono Enzo e benvenuto sul mio podcast Social Media Manager e non solo. Troverai tante altre notizie e articoli sul mio blog www.zensoft.it
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The Social Media Manager Confidential is the podcast for social media managers who want realistic, positive, and insightful resources so they can build an ethical, money-making business that supports their lifestyle goals. Each week, your host Shanté Gorman (that's me) and my guests will share strategies & content tips, what we do and don't love about working in the industry, and give transparent advice about running a social media management business. We're dishing on the ins and outs of th ...
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Working as a social media manager at Christmas time can be crazy, hectic with clients throwing last-minute promotions at you and expecting you to change content plans at the drop of a hat, and then wondering why sales aren't magically increasing… after all they are paying a social media manager! So in this episode, we share some tips on how you can get prepared now so you don't have issues as the big day approaches.
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The Inspired Biz: For Emerging and Developing Social Media Managers and Virtual Assistants
Amber Weyrauch
The Inspired Biz Podcast is specially crafted for the social media manager or virtual assistant who is looking to grow and develop their online business. This show will help emerging and developing SMM's and VA's find inspiration, motivation and information on how to stand out in their industry. Amber Weyrauch, owner of Socially Inspired Management, is dedicated to linking arms with entrepreneurs to help them chase their dreams and grow their business. Each week on this podcast she does just ...
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144: 7 Ways to Make Sure Your Leads Buy From You
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25:00“Just following up!” “Circling back with you, Laura!” “Checking in for the 12th time, Laura?” How do these phrases make you feel? Sick, right? Don’t worry, we’re not asking you to send messages like this to your potential clients. But we do have seven great ways that you can stay in the front of your leads’ minds, so that when they finally are read…
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143: Everyone is Bitching About Trial Reels!
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27:47Uh oh, Mosseri’s got his cardigan on so that means we’re being bombarded with new, unnecessary Instagram features… right? Wrong! We’re loving Trial Reels, and in today’s episode we’re sharing all about why you should love them too. Whether it’s for yourself or your client, there’s no need to spend time agonising over which trending audio to use, or…
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142: Can’t Afford to Turn Down Low-Budget Leads? Here’s What to Do
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18:52Feeling totally resentful of all those clients you accepted a few months ago that couldn’t actually afford your fee? Can’t see a way to make more money while working less? Obviously, we’re here to help you out, because you should be running a business you love, not having it run you into the ground. Or, are all the leads coming your way just too lo…
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141: Get Your Time Back as a Freelancer
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14:52Who here feels like they started their business for more time and flexibility… and have actually ended up with less of it?! Don’t worry, we were in the same position once, and it’s actually rectifiable with three changes. To find out what they are, you’ll obviously have to tune into today’s episode. And, we’re doing some of the legwork for you by m…
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140: We’ve Been Keeping a Secret – It’s the End of an Era
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18:32It’s the end of an era! (Hello, Taylor Swift). But which era? You’ll have to listen to the episode to find out! We’re sharing how this impacts you, and what we’re doing instead, and what you can do now. And just know, this is a decision we’ve gone back and forth on about six times! In this episode, we’re chatting about: How we’re changing the way w…
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139: Overcome the Fear of Rejection
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22:08Think you don’t have a fear of rejection? Think again! In today’s episode, we’re sharing the three ways you might find it showing up for you (and one of these REALLY triggered Laura Davis!!). So, if you’re finding clients hard to sign, make sure you listen in to see if you’re doing one of these three things. We’re also talking about Chris Hemsworth…
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138: Why You’re Not Attracting Four-Figure Budget Clients
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31:02If you believe that businesses won’t pay four-figures for social media management, we’re happy to tell you that you’re wrong. There’s plenty out there that are – it’s just that unfortunately, you’re not attracting them to you. So, what is it that you’re doing that’s attracting low-budget clients, and turning off the high-paying ones? What can you s…
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137: What Are You Going to Start/Stop/Continue Doing on Social Media in 2025?
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18:03It’s officially 2025 tomorrow! Have you thought about how you might make next year different to this one? No? Well, this episode’s clearly come at the right time for you! In this special episode, you’re going to hear from us (as normal!) and also some other voices who are sharing what they’re going to start, stop and continue doing on social media …
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136: Trigger Emotions to Get More Engagement on Your Content
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28:33So many times we go on social media because we want to feel something – happiness, excitement or feeling supported are some common ones. We’ve all known that feeling of finding a reel so funny we just have to send it to someone! So, how could you start incorporating emotional triggers into your own and your clients’ content, to help kickstart more …
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135: Make Life Easier By Using This FREE Tool with Your Clients
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24:52We love a good time saving tool – bonus points if it’s free! The one we’re talking about today is one that we use pretty much all day, every day, and if you aren’t using it, chances are you’re wasting a lot of time when carrying out work for your clients. We don’t want to spoil the surprise as to which tool it is, so you’ll have to tune in now if y…
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134: Social Media Management Will Look Different in 2025: Get Ready For It!
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32:08Social media has changed so much in the last few years, to the point that social media management is almost an entirely different role to what it used to be! That’s why in our opinion, we’re finally entering the era where it’s going to be seen as a premium, luxury service that commands a four figure price tag. What can you do then, if four figures …
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133: Our Life-First Approach to Goal Setting: Get Everything You Want in 2025!
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21:34As an employee, you’re basically told, “here’s how much money you can have” and you’re left to see whether it will go far enough to buy and do everything you want. As a freelancer – you can work backwards! Plan out the dream holiday, house extension and whatever else – then work out what you need to make. In today’s episode, we’re diving into how y…
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132: A Non-Woo Way to Get Realigned and Have an Epic 2025
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20:51Do you remember why you started your business? No? Here’s the episode for you! Your “why” should shape every decision you make in your business (including turning down that client who wants a million calls a month), because it’s just that – YOUR business. You’re no one’s employee and you can do whatever you like. But if you’ve lost sight of why you…
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131: How to Use a Real-Time Google Doc to Get More Clients
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16:00You might have seen we’re revamping The Social Media Managers’ Toolkit – and when we started on this process we knew we wanted a way to bring you all along on the process. We explain in the episode how we landed on the idea of using a real-time Google Doc, why it’s working brilliantly and even more importantly – ways that you can implement this int…
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130: 2024’s Social Media Icks: Our (Strong) Opinions on Shoddy Behaviour, Dodgy Trends & Crap Marketing
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43:55Social media – sometimes it just feels like the land of the icks. From shady MRR to banner posts that just don’t bloody make sense, we’re honestly sick of it all and used this episode as a good excuse for a rant. There’s so much we want to leave behind us in 2024, but also a few things that we’ve really enjoyed this year that we hope to see more of…
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129: Need More Money? When to Put Your Prices Up as a Social Media Manager
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17:45You’ve decided it’s time to put your prices up – yay! But when’s the best time to do it? You’re in luck – we think there’s a number of different times that work well for a price increase, so there’s probably one coming up soon. In this episode, we’re sharing our favourite times to talk prices with clients and reassuring you that it’s absolutely fin…
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128: How to Find Clients Who Can Pay High Prices
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20:03Getting on a call with a potential client and discovering they only have £50 to spend on you is bad – dropping your rates and accepting that price is so, so much worse. But how can you avoid doing this when it feels like no one coming your way can afford you? We’re diving into all things pre-qualifying and perfecting your show-up in today’s episode…
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127: Don’t Make These 8 Freelancer Money Mistakes
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31:49We’ve seen (and made, oops!) lots of money mistakes over the years we’ve been in business. Whether you’ve realised you haven’t got enough money for that conference ticket, are feeling overworked and underpaid, or don’t know whether you can raise your prices, having any sort of money problems isn’t a good feeling. We want you to feel empowered to ch…
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126: Our Three Secrets to Passive Income Success
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22:14Passive income – the idea that you can earn money doing nothing. Does it even exist? We think not. But, there is an alternative that could be exactly what you’re looking for! This idea builds off of our Offer Triangle Framework (we have an episode just on this – link in the show notes!) and could be a nice complement to your existing client work. I…
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125: Behind the Scenes of The Social Media Managers’ Toolkit (+ A Time-Sensitive Bonus!)
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27:03Ever wondered exactly what’s in our Social Media Managers’ Toolkit? Well, we’ve finally sat down and recorded a podcast episode going into exactly that. What started as an idea for a simple PDF to help other social media managers has turned into so much more than we could have imagined and we’re so proud that we’ve created the go-to resource that p…
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124: BTS: Our Instagram Audit Strategy
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26:35You know how it’s so much easier to work out how you want to improve a client’s account than your own? Yeah – us too! That’s why we’ve recorded this episode detailing the 6 things we’re looking at whenever we do an Instagram audit. Even if you think your account’s doing really well, it’s so important to every so often let someone else take a look a…
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123: 7 Services to Sell to Make Extra Money from B-Roll Videos
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32:50Lip-syncing and dancing on reels is out – b-roll is in and firmly here to stay. Some people really struggle with creating b-roll reels for a number of reasons, whether that’s because their husband is rubbish at it (Laura Moore’s dilemma) or they just don’t hold themselves accountable to recording videos throughout their day. Enter: you. We’ve come …
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122: Stop Making “How-To” Posts – Create One of These 6 Value-Based Content Types Instead!
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24:30“Give value” - when you hear that, what springs to mind for you? Is it creating reams and reams of instructional how-to content? If so, please don’t do that – instead spend your time listening to this podcast episode! We’re sharing with you the six ways we believe you can give that all-important value to your audience (or your clients!) and maintai…
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121: You’ve Just Signed a New Client - Now WTF Do You Do?
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24:50Whether it’s a “whoopee” from Laura Davis, or a Diet Coke break from Laura Moore, we all have our own ways of celebrating when a new client says they want to work with us. But once you’ve got over the excitement, now what do you do? How do you make the client confident that you’ve got your shit together and know that they’ve got a brilliant working…
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120: Starting a Brand New Social Media Account: What Would We Do?
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21:45Has a client ever come to you wanting you to start up a new account for them and you wonder if you went about it in the best way? Or wanting to start a new account for yourself and grow it as quickly as you can? In today’s episode, we’re sharing a few tips that we would implement if we were starting a new social media account, either for ourselves …
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119: Make Money Creating the One Document All Businesses Need (But Most Don’t Have)
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22:12We don’t mean to spoil things, but it’s a Brand Voice Guide, and we bet you haven’t made one for yourself or for your clients yet. It’s such a vital document for every business owner, and for that reason you can make money creating these too. They’re going to help you and your clients sound like the same person across every platform, and help avoid…
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118: Make Money Out of Being Rejected
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20:01Potential client rejecting your proposal got you down? Don’t worry, you might still be able to work with them - just perhaps not in the way you expected! Okay, so they’re not ready for monthly management, or it’s not in their budget right now - what are they ready for? What is in their budget? Today’s episode is diving into how to find out how to f…
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117: Create Another Revenue Stream by Selling Social Media Group Training and Workshops
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34:38If you listened to episode 106 previously, you’ll know all about our Offer Triangle Framework. Today, we’re sharing all about how you can get started with one part of that: selling and hosting group training. From online masterclasses to in-house workshops and everything in between, if you’re ready for a new revenue stream, today’s episode is going…
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116: Run Out of Content Ideas? Here’s 6 Things to Try to Inspire Yourself Again
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29:55Uh oh, the day has finally arrived - you sit at your desk ready to work and discover that someone stole your inspiration overnight. What do you do?! Whether it’s content for your own business or your clients’ businesses that you’re stuck on creating, it’s happened to all of us at some point, so in today’s episode we’re compiling a few of our favour…
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115: Grow Your Clients’ (and Your Own!) Visibility in 9 Different Ways
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37:08Visibility is a tricky one - it’s so easy to blame feeling invisible as a business owner on the mysterious “algorithm”, but in actual fact, there’s a lot of different things you can do to get more visible. These methods will work for your own business or your clients’ businesses - but you do need to be charging your clients enough and in the right …
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114: Should You Start Offering a Threads Service as a Social Media Manager?
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28:13Almost a year ago, Threads launched (where does the time go?!) as Meta’s rival to Twitter and we thought it was time to catch you all up on how we’ve been using it over the last year. We won’t lie, it’s not hugely strategic, but we still love it as a fun alternative platform to use when you just fancy a quick scroll. However, there are of course br…
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113: Three Simple Tweaks to Get More Clients
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12:58If you mention to us that you’re struggling to get new clients, firstly: don’t be surprised if Laura Davis comes stalking your social media, and secondly: there’ll definitely be three simple tweaks you can make that will easily have new clients heading in your direction! These tweaks will work for you no matter what industry you serve or services y…
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112: Finding Your Niche to Stand Out More as a Social Media Manager
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33:07Niching - you’ve probably already been told you should do it, but why? When we started our businesses, we both niched down in different ways to each other. In today’s episode, we’re sharing the four main ways that you can niche your business - and we’d both choose the same, more niche-y option! It can definitely feel scary choosing your niche, but …
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80. Q&A with Shanté Part 2: Getting Fired, Burnout/Anxiety, Terrified of Talking to Clients, & More! [Season 1 Finale]
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22:25Is there a magic formula to dodge burnout? Can you master your anxiety and shake off the fear of getting fired? And why on earth are we calling this the Season 1 Finale? Well, buckle up, because I'm back to answer even more of your pressing questions, picking up right where our last Q&A left off! This episode is bursting at the seams with juicy det…
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111: Instil Confidence in Potential Clients Without Guaranteeing They’ll Go Viral
26:09
26:09
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26:09There’s nothing worse than sitting down on a discovery call and a potential client says “can you guarantee me that every piece of content you post will go viral and I’ll end up with more followers than Kim K?”. You already know the response: “err…no!” - because you understand how social media works! But, if you have a prospect on that Zoom call wit…
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79. Q&A with Shanté Part 1: Fear of Failure, Ick Alert(?), Client Workloads, & More
12:50
12:50
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12:50How many clients can one social media manager realistically handle? Can you truly overcome the fear of failure? These are just a few of the pressing questions you asked during my recent 'Ask Me Anything' on Instagram. Today, we’re diving back into a fan-favorite format with another Q&A session where I answer the questions you're most curious about.…
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110: Taking Time Off this Summer as a Social Media Manager: Part 2 - Client Relationships and Conversations
26:02
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26:02It’s the second part of our mini-series all about getting you as organised and prepared as possible for your summer plans - and today we’re jumping into how to approach your clients with the information that you’re going to be spending some time hanging out on a sun lounger this summer. Even if you’re not, you deserve a break in whatever form it co…
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78. Kelsey McCormick on: Creating & Selling Your Own Course As a Social Media Manager
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26:05Are you a burnt-out social media manager looking to scale without taking on more clients or growing a team? If you've ever thought about creating your own course, this episode is a must-listen! Our guest today, Kelsey McCormick, shares all the golden nuggets about creating and selling your own course. Kelsey is a self-proclaimed Squiggly Creative™ …
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109: Taking Time Off this Summer as a Social Media Manager: Part 1 - Content Planning and Getting Ahead
23:34
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23:34Summer is almost here (we think!) and it’s time to start thinking about when you’re going to want time off over the next few months. Whether you’re picturing a week on a sun lounger or just the ability to step back a bit over the school holidays, the time to be getting prepared and ahead is now! This episode is the first of a two-parter diving into…
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77. Kaili Meyer on: The 4 Pages Your Website NEEDS As A Social Media Manager
19:52
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19:52Do you really need a website as a social media manager? Today's guest, Kaili Meyer, founder of Reveal Studio Co., is here to convince you that the answer is a resounding yes—and she'll also guide you through the four essential pages your site must have. Together, we'll explore how to launch a standout website for social media management, what essen…
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108: Why We Suggest You Dump “Social Media Content Dumps” in the Bin
28:16
28:16
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28:16Content dumps - dump by name, dump by nature. We are not fans of content dumps at all and mainly that’s because they just don’t make much sense! If you’re going to put in the hard work creating 30 new posts, why drop them all in one day, then vanish to never be seen again (until the next dump, that is). How, then, do you handle it if your client wa…
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76. Growing Instagram Accounts with Paid Ads | Visibility Strategy Series
21:17
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21:17Welcome to the Visibility Strategy Series! Are you searching for a visibility strategy that consistently reaches your ideal audience on Instagram without depending solely on the algorithm? Consider diving into the world of paid ads, whether for yourself or your clients. In this episode, we are diving into Part 5 of this Series and it is especially …
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Everything we know about Meta's new 'pay to play' options & how it affects social media managers
32:13
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32:13Meta just made a major change to the way their verification system works, adding new paid options that give businesses more benefits, including links in Reels and the opportunity to be featured on the platform. But what does this mean for you as a social media manager? We're diving into it all and picking apart this new 'pay to play' version of Met…
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107: Write Better Copy so People Stop the Scroll and Engage with You Instead
24:03
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24:03There’s a myth going around that people just don’t read captions anymore and social media is all about the visuals - and we think that’s wrong! We just believe that people are reading captions in a different way than how they used to, so it’s time we work on adapting to this new way of reading. Basically, if you aren’t hooking people in and making …
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75. Katelyn Rhoades on: OMG is Instagram finally fixing REACH?!
18:23
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18:23There has been some bomb-dropping that has just happened recently through the Instagram world with Adam Mosseri giving us some really big algorithm news. So I’m sitting down with the Social Marketing Queen on Instagram and CEO of Enfluence Marketing Studio, Katelyn Rhoades to discuss this hot topic and how Instagram is shifting its focus to reward …
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106: Use Our Simple Framework to Make More Money as a Social Media Manager
28:53
28:53
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28:53What comes to mind when you think of “business security”? If you answered having lots of retainer clients, well then, today’s episode should be going right in your queue! You’d be surprised how easily it can happen that a few clients roundabout the same time as each other will end services for one reason or another, leaving you panicking about sign…
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74. The Instagram Tool That Doubled My Engagement & Conversions | Visibility Strategy Series
15:06
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15:06Welcome to the Visibility Strategy Series! Are you looking to boost engagement and conversions for yourself or your clients? Imagine achieving this effortlessly with automation. In this episode, I discuss my go-to Instagram tool that DOUBLED both my engagement and conversions. Join us for the fourth installment of our Visibility Strategy Series, wh…
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105: Why You Might Want to Rethink Hosting a Giveaway on Social Media
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28:55
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28:55Social media giveaways - a very divisive topic! We’re all honestly probably a little bit sick of getting tagged in random competitions by our friends wanting to win yachts, blenders, hairdryers or any other random things they probably weren’t in the market for in the first place (although who’d pass on a free yacht?!) and this is partly why we feel…
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73. The TOP Graphic Design Mistakes Social Media Managers Make | Visibility Strategy Series
15:05
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15:05Welcome to the Visibility Strategy Series! Do you remember the feeling of crafting that almost perfect social media post only to have it receive lukewarm engagement? We've all been there, and it may have something to do with your graphics. Join me in Part 3 of our Visibility Strategy Series as I zero in on the graphic design mistakes that I see Soc…
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104: Buying Habits Have Changed… Here’s How to Influence Buyers’ Decisions as a Social Media Manager
29:19
29:19
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29:19How many ads have you seen today? Unless listening to this podcast is the very first thing you’ve done today (which we hope it is!), probably far more than you can count, which understandably can feel quite overwhelming. The rise of social media and influencers have made a lot of people feel like they’re being sold to all the time, so how can you, …
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