105: Why You Might Want to Rethink Hosting a Giveaway on Social Media

JFDI with The Two Lauras - For Freelance Social Media Managers

Social media giveaways - a very divisive topic! We’re all honestly probably a little bit sick of getting tagged in random competitions by our friends wanting to win yachts, blenders, hairdryers or any other random things they probably weren’t in the market for in the first place (although who’d pass on a free yacht?!) and this is partly why we feel like giveaways have had their day. In our opinion and experience, all they seem to do is attract people who love a freebie and wouldn’t be willing to buy your product after the giveaway is finished. But, there are definitely a few ways you can use a competition to generate good brand awareness, and we’ll be covering that, along with the legalities of hosting a giveaway on social media, too.

In this episode, we’re chatting about:

• What drives us up the wall about the tag-everyone-you-know-and-comment-your-dog’s-favourite-food style of competition
• Why you might want to have a rethink if you think gaining followers from a giveaway is a good thing
• How to structure your competition and content to ensure good brand awareness
• What you need to be aware of when it comes to the legal side of giveaways

Check out the full show notes here!

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