Parhaat The Two Lauras Podcastit (2024)

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136: Trigger Emotions to Get More Engagement on Your Content 28:33

2d ago28:33

28:33

So many times we go on social media because we want to feel something – happiness, excitement or feeling supported are some common ones. We’ve all known that feeling of finding a reel so funny we just have to send it to someone! So, how could you start incorporating emotional triggers into your own and your clients’ content, to help kickstart more …

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135: Make Life Easier By Using This FREE Tool with Your Clients 24:52

6d ago24:52

24:52

We love a good time saving tool – bonus points if it’s free! The one we’re talking about today is one that we use pretty much all day, every day, and if you aren’t using it, chances are you’re wasting a lot of time when carrying out work for your clients. We don’t want to spoil the surprise as to which tool it is, so you’ll have to tune in now if y…

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134: Social Media Management Will Look Different in 2025: Get Ready For It! 32:08

13d ago32:08

32:08

Social media has changed so much in the last few years, to the point that social media management is almost an entirely different role to what it used to be! That’s why in our opinion, we’re finally entering the era where it’s going to be seen as a premium, luxury service that commands a four figure price tag. What can you do then, if four figures …

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133: Our Life-First Approach to Goal Setting: Get Everything You Want in 2025! 21:34

20d ago21:34

21:34

As an employee, you’re basically told, “here’s how much money you can have” and you’re left to see whether it will go far enough to buy and do everything you want. As a freelancer – you can work backwards! Plan out the dream holiday, house extension and whatever else – then work out what you need to make. In today’s episode, we’re diving into how y…

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132: A Non-Woo Way to Get Realigned and Have an Epic 2025 20:51

27d ago20:51

20:51

Do you remember why you started your business? No? Here’s the episode for you! Your “why” should shape every decision you make in your business (including turning down that client who wants a million calls a month), because it’s just that – YOUR business. You’re no one’s employee and you can do whatever you like. But if you’ve lost sight of why you…

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131: How to Use a Real-Time Google Doc to Get More Clients 16:00

1M ago16:00

16:00

You might have seen we’re revamping The Social Media Managers’ Toolkit – and when we started on this process we knew we wanted a way to bring you all along on the process. We explain in the episode how we landed on the idea of using a real-time Google Doc, why it’s working brilliantly and even more importantly – ways that you can implement this int…

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130: 2024’s Social Media Icks: Our (Strong) Opinions on Shoddy Behaviour, Dodgy Trends & Crap Marketing 43:55

2M ago43:55

43:55

Social media – sometimes it just feels like the land of the icks. From shady MRR to banner posts that just don’t bloody make sense, we’re honestly sick of it all and used this episode as a good excuse for a rant. There’s so much we want to leave behind us in 2024, but also a few things that we’ve really enjoyed this year that we hope to see more of…

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129: Need More Money? When to Put Your Prices Up as a Social Media Manager 17:45

2M ago17:45

17:45

You’ve decided it’s time to put your prices up – yay! But when’s the best time to do it? You’re in luck – we think there’s a number of different times that work well for a price increase, so there’s probably one coming up soon. In this episode, we’re sharing our favourite times to talk prices with clients and reassuring you that it’s absolutely fin…

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128: How to Find Clients Who Can Pay High Prices 20:03

2M ago20:03

20:03

Getting on a call with a potential client and discovering they only have £50 to spend on you is bad – dropping your rates and accepting that price is so, so much worse. But how can you avoid doing this when it feels like no one coming your way can afford you? We’re diving into all things pre-qualifying and perfecting your show-up in today’s episode…

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127: Don’t Make These 8 Freelancer Money Mistakes 31:49

2M ago31:49

31:49

We’ve seen (and made, oops!) lots of money mistakes over the years we’ve been in business. Whether you’ve realised you haven’t got enough money for that conference ticket, are feeling overworked and underpaid, or don’t know whether you can raise your prices, having any sort of money problems isn’t a good feeling. We want you to feel empowered to ch…

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126: Our Three Secrets to Passive Income Success 22:14

2M ago22:14

22:14

Passive income – the idea that you can earn money doing nothing. Does it even exist? We think not. But, there is an alternative that could be exactly what you’re looking for! This idea builds off of our Offer Triangle Framework (we have an episode just on this – link in the show notes!) and could be a nice complement to your existing client work. I…

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125: Behind the Scenes of The Social Media Managers’ Toolkit (+ A Time-Sensitive Bonus!) 27:03

3M ago27:03

27:03

Ever wondered exactly what’s in our Social Media Managers’ Toolkit? Well, we’ve finally sat down and recorded a podcast episode going into exactly that. What started as an idea for a simple PDF to help other social media managers has turned into so much more than we could have imagined and we’re so proud that we’ve created the go-to resource that p…

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124: BTS: Our Instagram Audit Strategy 26:35

3M ago26:35

26:35

You know how it’s so much easier to work out how you want to improve a client’s account than your own? Yeah – us too! That’s why we’ve recorded this episode detailing the 6 things we’re looking at whenever we do an Instagram audit. Even if you think your account’s doing really well, it’s so important to every so often let someone else take a look a…

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123: 7 Services to Sell to Make Extra Money from B-Roll Videos 32:50

3M ago32:50

32:50

Lip-syncing and dancing on reels is out – b-roll is in and firmly here to stay. Some people really struggle with creating b-roll reels for a number of reasons, whether that’s because their husband is rubbish at it (Laura Moore’s dilemma) or they just don’t hold themselves accountable to recording videos throughout their day. Enter: you. We’ve come …

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122: Stop Making “How-To” Posts – Create One of These 6 Value-Based Content Types Instead! 24:30

3M ago24:30

24:30

“Give value” - when you hear that, what springs to mind for you? Is it creating reams and reams of instructional how-to content? If so, please don’t do that – instead spend your time listening to this podcast episode! We’re sharing with you the six ways we believe you can give that all-important value to your audience (or your clients!) and maintai…

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121: You’ve Just Signed a New Client - Now WTF Do You Do? 24:50

4M ago24:50

24:50

Whether it’s a “whoopee” from Laura Davis, or a Diet Coke break from Laura Moore, we all have our own ways of celebrating when a new client says they want to work with us. But once you’ve got over the excitement, now what do you do? How do you make the client confident that you’ve got your shit together and know that they’ve got a brilliant working…

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120: Starting a Brand New Social Media Account: What Would We Do? 21:45

4M ago21:45

21:45

Has a client ever come to you wanting you to start up a new account for them and you wonder if you went about it in the best way? Or wanting to start a new account for yourself and grow it as quickly as you can? In today’s episode, we’re sharing a few tips that we would implement if we were starting a new social media account, either for ourselves …

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119: Make Money Creating the One Document All Businesses Need (But Most Don’t Have) 22:12

5M ago22:12

22:12

We don’t mean to spoil things, but it’s a Brand Voice Guide, and we bet you haven’t made one for yourself or for your clients yet. It’s such a vital document for every business owner, and for that reason you can make money creating these too. They’re going to help you and your clients sound like the same person across every platform, and help avoid…

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118: Make Money Out of Being Rejected 20:01

5M ago20:01

20:01

Potential client rejecting your proposal got you down? Don’t worry, you might still be able to work with them - just perhaps not in the way you expected! Okay, so they’re not ready for monthly management, or it’s not in their budget right now - what are they ready for? What is in their budget? Today’s episode is diving into how to find out how to f…

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117: Create Another Revenue Stream by Selling Social Media Group Training and Workshops 34:38

6M ago34:38

34:38

If you listened to episode 106 previously, you’ll know all about our Offer Triangle Framework. Today, we’re sharing all about how you can get started with one part of that: selling and hosting group training. From online masterclasses to in-house workshops and everything in between, if you’re ready for a new revenue stream, today’s episode is going…

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116: Run Out of Content Ideas? Here’s 6 Things to Try to Inspire Yourself Again 29:55

6M ago29:55

29:55

Uh oh, the day has finally arrived - you sit at your desk ready to work and discover that someone stole your inspiration overnight. What do you do?! Whether it’s content for your own business or your clients’ businesses that you’re stuck on creating, it’s happened to all of us at some point, so in today’s episode we’re compiling a few of our favour…

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115: Grow Your Clients’ (and Your Own!) Visibility in 9 Different Ways 37:08

6M ago37:08

37:08

Visibility is a tricky one - it’s so easy to blame feeling invisible as a business owner on the mysterious “algorithm”, but in actual fact, there’s a lot of different things you can do to get more visible. These methods will work for your own business or your clients’ businesses - but you do need to be charging your clients enough and in the right …

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114: Should You Start Offering a Threads Service as a Social Media Manager? 28:13

6M ago28:13

28:13

Almost a year ago, Threads launched (where does the time go?!) as Meta’s rival to Twitter and we thought it was time to catch you all up on how we’ve been using it over the last year. We won’t lie, it’s not hugely strategic, but we still love it as a fun alternative platform to use when you just fancy a quick scroll. However, there are of course br…

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113: Three Simple Tweaks to Get More Clients 12:58

6M ago12:58

12:58

If you mention to us that you’re struggling to get new clients, firstly: don’t be surprised if Laura Davis comes stalking your social media, and secondly: there’ll definitely be three simple tweaks you can make that will easily have new clients heading in your direction! These tweaks will work for you no matter what industry you serve or services y…

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112: Finding Your Niche to Stand Out More as a Social Media Manager 33:07

7M ago33:07

33:07

Niching - you’ve probably already been told you should do it, but why? When we started our businesses, we both niched down in different ways to each other. In today’s episode, we’re sharing the four main ways that you can niche your business - and we’d both choose the same, more niche-y option! It can definitely feel scary choosing your niche, but …

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111: Instil Confidence in Potential Clients Without Guaranteeing They’ll Go Viral 26:09

7M ago26:09

26:09

There’s nothing worse than sitting down on a discovery call and a potential client says “can you guarantee me that every piece of content you post will go viral and I’ll end up with more followers than Kim K?”. You already know the response: “err…no!” - because you understand how social media works! But, if you have a prospect on that Zoom call wit…

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110: Taking Time Off this Summer as a Social Media Manager: Part 2 - Client Relationships and Conversations 26:02

7M ago26:02

26:02

It’s the second part of our mini-series all about getting you as organised and prepared as possible for your summer plans - and today we’re jumping into how to approach your clients with the information that you’re going to be spending some time hanging out on a sun lounger this summer. Even if you’re not, you deserve a break in whatever form it co…

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109: Taking Time Off this Summer as a Social Media Manager: Part 1 - Content Planning and Getting Ahead 23:34

7M ago23:34

23:34

Summer is almost here (we think!) and it’s time to start thinking about when you’re going to want time off over the next few months. Whether you’re picturing a week on a sun lounger or just the ability to step back a bit over the school holidays, the time to be getting prepared and ahead is now! This episode is the first of a two-parter diving into…

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108: Why We Suggest You Dump “Social Media Content Dumps” in the Bin 28:16

8M ago28:16

28:16

Content dumps - dump by name, dump by nature. We are not fans of content dumps at all and mainly that’s because they just don’t make much sense! If you’re going to put in the hard work creating 30 new posts, why drop them all in one day, then vanish to never be seen again (until the next dump, that is). How, then, do you handle it if your client wa…

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Everything we know about Meta's new 'pay to play' options & how it affects social media managers 32:13

8M ago32:13

32:13

Meta just made a major change to the way their verification system works, adding new paid options that give businesses more benefits, including links in Reels and the opportunity to be featured on the platform. But what does this mean for you as a social media manager? We're diving into it all and picking apart this new 'pay to play' version of Met…

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107: Write Better Copy so People Stop the Scroll and Engage with You Instead 24:03

8M ago24:03

24:03

There’s a myth going around that people just don’t read captions anymore and social media is all about the visuals - and we think that’s wrong! We just believe that people are reading captions in a different way than how they used to, so it’s time we work on adapting to this new way of reading. Basically, if you aren’t hooking people in and making …

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106: Use Our Simple Framework to Make More Money as a Social Media Manager 28:53

8M ago28:53

28:53

What comes to mind when you think of “business security”? If you answered having lots of retainer clients, well then, today’s episode should be going right in your queue! You’d be surprised how easily it can happen that a few clients roundabout the same time as each other will end services for one reason or another, leaving you panicking about sign…

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105: Why You Might Want to Rethink Hosting a Giveaway on Social Media 28:55

8M ago28:55

28:55

Social media giveaways - a very divisive topic! We’re all honestly probably a little bit sick of getting tagged in random competitions by our friends wanting to win yachts, blenders, hairdryers or any other random things they probably weren’t in the market for in the first place (although who’d pass on a free yacht?!) and this is partly why we feel…

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104: Buying Habits Have Changed… Here’s How to Influence Buyers’ Decisions as a Social Media Manager 29:19

9M ago29:19

29:19

How many ads have you seen today? Unless listening to this podcast is the very first thing you’ve done today (which we hope it is!), probably far more than you can count, which understandably can feel quite overwhelming. The rise of social media and influencers have made a lot of people feel like they’re being sold to all the time, so how can you, …

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103: Ethically, Should You Use AI as a Social Media Manager? 25:08

9M ago25:08

25:08

In our little online business bubble, everyone and their dog knows what ChatGPT is, and it seems like every platform we use has some sort of AI feature incorporated into it. But does that mean that we should be using it, and what are the ethics around that? And what even is the best way to be using AI? Because as we all know, ChatGPT still writes l…

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102: Win More Clients with a High-Converting Proposal 23:34

9M ago23:34

23:34

Some questions we see SO often in our Facebook group is “what should I put in my proposal?” or “my proposal is taking hours, how long should it take?” or even “what price should I put on my proposal?” and we’re here in today’s episode to put all these questions to rest. You should already have all the information you need, and it certainly shouldn’…

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101: Handling Social Media Backlash and Negative Comments on Your Content 33:09

9M ago33:09

33:09

What’s our least favourite thing as social media managers? Definitely when negative comments get posted on our content or our clients’ content. We all know people don’t mind saying things behind a screen they’d never say in real life, but we still have to handle it! In today’s episode, we’re going to talk all about different types of comments we’ve…

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100: Arguments, JFDI Attitudes and Big Business Mistakes 43:32

9M ago43:32

43:32

100 episodes - where on earth did the time go?! Thank you so much to all of our wonderful listeners and especially those of you who took the time to leave us a review (...shameless plug to do so if you haven’t already!). In this episode, we’re doing a Q&A of all the burning questions you sent in to us - from whether we argue, to getting things done…

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99: Stop Sliding into DMs with Cold Pitches 18:30

10M ago18:30

18:30

A salesman at the door, or a DM-slide - it’s all the same to us. Please stop!! If you don’t even know our names, or what we do for a living and why your product or service is exactly what we’re looking for (and probably, even then!) we don’t want to hear about it. What we do want is intentional networking and relationship building, and that’s part …

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98: Exactly How to Get Started as a Social Media Manager 17:30

10M ago17:30

17:30

Feel overwhelmed and confused with starting your business? Don’t worry - you’re definitely not alone, and we’re here to help you through it! In the beginning, you’re wearing more hats than you can shake a stick at, and it can be hard to know where to focus first, wanting to get everything done at once. But we think there’s definitely a process to g…

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97: Increase Your Income Significantly This Year With This One Underrated Change 26:34

10M ago26:34

26:34

It’s no secret that ads are everywhere in today’s world! One of the most popular places to see ads is on the Meta platforms, Facebook and Instagram and as demand for ads booms, so does the requirement for ads managers. As a social media manager, you might be finding some hurdles in your daily work life that you’d like to overcome - and ads manageme…

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96: How We Built a Highly Engaged Community in a Facebook Group Without Ever Using the @everyone Tag 36:53

10M ago36:53

36:53

In our free Facebook Group, The Social Media Managers Hub (linked in the show notes if you haven’t joined us yet!), you might have noticed that we steer well clear of that dreaded @everyone tag. We all hate unnecessary notifications, and so when we get one trying to drag us kicking and screaming to a group we aren’t interested in looking at current…

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95: Dishing the dirt on the “Faceless Marketing” Instagram Trend 27:12

11M ago27:12

27:12

Have you seen any stock image-y, B-roll type content with some sort of quote or text on it recently? If you haven’t, you’ve probably been avoiding Instagram for some reason - because it’s EVERYWHERE. After a really weird exchange, Laura M had with a faceless account sharing complete Instagram lies, we decided to start investigating this faceless ma…

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94: How to Improve Your Instagram Content to Drive More Engagement and Reach More Customers 26:01

11M ago26:01

26:01

Recently, we sat down and had a chat about Instagram and decided that if we we’re going to put effort into it, it had to work for us, otherwise we were just wasting our time. So often Instagram can feel like such a one-sided relationship - putting all our time and energy into creating the same content as everyone else on a platform where the algori…

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93: Why Your Lead Magnet Isn’t Working and What to Do About It 25:14

11M ago25:14

25:14

There are so many things that can make or break your lead magnet, and a really good one can turn a new subscriber into a paying client pretty quickly! In today’s podcast episode, we’re diving deep into the mistakes you might be making that means your lead magnet isn’t serving you and your business as it should be, and giving you top tips on how to …

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92: Navigating Life and Business with a Breast Cancer Diagnosis with Allison Christie 41:05

11M ago41:05

41:05

So many things in life can be much harder to navigate as a freelancer compared to being employed, and none more so than when you are confronted with a medical diagnosis. That’s what happened to today’s podcast guest, Allison Christie, when, with no prior symptoms or warning, she was diagnosed with breast cancer. Her whole business was thrown up in …

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91: The real difference between working with high paying and low paying clients as a social media manager freelancer 24:33

12M ago24:33

24:33

How can you charge the big bucks? What’s the difference between working with a low paying client Vs a higher paying client? That’s what we’re uncovering in this episode! Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Listen on Apple Podcasts Listen on Spotify Connect with us If this episo…

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90: How to get new clients when you only have a small audience on social media 24:03

12M ago24:03

24:03

With all the hype about audience growth right now, we're back to remind you that you don't need a big audience to be a successful social media freelancer and to share our advice for getting new clients even when your audience is small! Grab our ultimate guide to remixing your content here: https://join.thetwolauras.com/lm-12-ways?utm_source=podcast…

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89: Can we PLEASE not take these social media icks into 2024? 24:57

12M ago24:57

24:57

Do these things give you the ick too? In this episode, we're talking about the things we see on social media that make our eyes roll, our blood boil, and our ick levels rise to their highest levels... but we say it all with love (ick) We want to know what your social media icks are too... drop into our DMs to let us know or chat with us in our Face…

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88: Has this year been a success for you? Let's find out! 35:21

1y ago35:21

35:21

How did 2023 work out for you? In this episode we're diving into a quick exercise to help you see how well you've done this year. And we're taking our own advice and sharing our own successes too! To help you plan for 2024, grab our free annual planning workbook to map out your personal and business goals - download it for free at thetwolauras.com/…

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