Parhaat Upside Up Podcast Podcastit (2025)

1
Is it Ever OK to use Sales Psychology as an Ethical Marketer? (#Ep14) 26:26

22d ago26:26

26:26

Send us a text Is it ever "OK" to use psychology tactics in your marketing if you are an ethical marketer? If you don't - will you ever make sales? In this episode I'm opening up the discussion, and exploring where to draw the line between techniques that help with communication, and techniques that border on manipulation. By the end I hope you'll …

1
Why your message isn't landing with your audience (and what to do about it) (Ep#13) 23:22

1M ago23:22

23:22

Send us a text You're talking about pain points...you're talking about the end goal, you've got the solutions...but no one is listening! Logically, you're messaging is spot on but it's not landing with your audience and it's hitting your sales. In this episode of The Upside-Up Marketing Podcast I'm looking at three why that might be (four actually …

1
Escaping the 'Faster Horses' Trap: Rethinking Market Research for Small Businesses (Ep#12) 19:21

2M ago19:21

19:21

Send us a text This is an episode about why most small businesses' market research sucks - and what to do instead. “I’ve tried doing research calls with my ideal clients, but they’re not my priority - they don’t tell me anything I don’t already know” You hear marketers and copywriters (and let’s face it, me) banging on about doing your market resea…

1
Creating content for your business that your audience actually wants to read (Ep#11) 18:42

2M ago18:42

18:42

Send us a text You've put all that work into building an audience for your business, but it's all for nothing if people aren't actually reading/watching/listening to the content you put out. In this video I'm sharing a shift in thinking to help you create content that serves both your goals as a business, and your audience's goals - keeping them in…

1
Misfits: When your offer and audience aren't right for each other (Ep#10) 21:34

3M ago21:34

21:34

Send us a text If your offer's not selling well, how do you know where the problem lies? Is it the wrong offer for your audience? And if it is, do you change the audience or the offer? That's what we're talking about today in the Upside-Up Marketing Podcast - as well as what you can actually do about it. As a solopreneur running your own small busi…

1
The Anatomy of a Successful High Ticket Offer (Ep#9) 25:45

4M ago25:45

25:45

Send us a text If you're a team of one, building a sustainable business from low ticket (cheaper) offers is exhausting. In this episode I talk about adding a high ticket (higher price, higher value) programme to your offer suite. We go through how a high ticket offer can benefit your business, and, critically, how to create one that people actually…

1
Selling without sales calls (Ep#8) 22:42

4M ago22:42

22:42

Send us a text Sales calls suck. Wouldn't it be so much better if your sales page was so on point people could click to buy without having to have a conversation with you? That is what I want for you! So I made this episode covering the differences between the two, and the things you need to consider if you want to sell through your sales pages alo…

1
What business coaches don't tell you about "ideal clients" that is hurting your sales (Ep#7) 23:32

5M ago23:32

23:32

Send us a text If you find yourself relying on the same old cliches when you're writing your sales copy, and if you're being honest with yourself your content sounds pretty similar to everyone else's in your niche...this episode is for you. You see, there's something the business gurus aren't telling you about your ideal client. And it's stopping y…

1
The "ideal client avatar" concept is broken (Ep#6) 16:15

5M ago16:15

16:15

Send us a text If you've never quite managed to figure out who your "ideal client" is, or you thought you had but don't seem to be attracting many of them, this video is for you. The whole concept, or the way it is typically taught at least, is broken, and it's a real problem for everyone who is trying to market online in 2024. If you find your "IC…

1
"Niching down" when you love variety - a new way for online business owners (Ep#5) 14:06

5M ago14:06

14:06

Send us a text Every guru out there is telling you you'll succeed faster if you "niche down" - that is, get more specific on who your business is serving. But you love variety. And besides, your service works for everyone - and, let's face it, you need more clients - so why would you want to exclude anyone? The brutal fact is that if you are trying…

1
Overcoming "Offer Apathy" in your Audience (Ep#4) 15:18

6M ago15:18

15:18

Send us a text Are you getting a great response to your content, but when you put out an offer it's just tumbleweed? You could be experiencing offer apathy among your audience - here's how to fix it. You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/v…

1
Marketing without the tricks or the icks (what to do instead) (Ep#3) 14:23

6M ago14:23

14:23

Send us a text If you've ever been told you have a "mindset block" because you didn't want to trick somebody into a "free strategy call" only to hit them with a sales pitch, or slide into their DMs uninvited, or use any other marketing tactic that seems to have become the "norm" in the online business world but leaves you wishing you never had to d…

1
Why people aren't buying your offer [Avoid these mistakes!] (Ep#1) 16:48

7M ago16:48

16:48

Send us a text You've got a stonkingly good offer. You know it could change people's lives. So why aren't they buying? If you're sick of creating stuff that no one buys, then Episode 1 of the Upside-Up Marketing Podcast is for you. We are looking at the top three barriers people who are absolutely perfect for your offer have to purchasing, and how …

1
What to do when your hard work isn't paying off in your marketing (Ep#2) 25:19

7M ago25:19

25:19

Send us a text You've done the courses, joined the memberships, worked with the coaches...you've built an audience, you're posting consistently, you're emailing regularly... You're doing "All the Right Things" (TM) So why is your offer still not selling? This episode shares why this is happening and how you can turn things around so your hard work …

1
The Upside-Up Marketing Podcast: Trailer 2:53

7M ago2:53

2:53

Send us a text Welcome to the Upside-Up Marketing Podcast! I've created this podcast because I think most of the way we do "traditional" marketing has things upside-down. Creating your offers and services, then using marketing to convince people to buy it, has never quite sat right with me. Plus it's really hard! So I've developed another way. I've…

1
#27 Changes & Debbie 56:08

6y ago56:08

56:08

Do you like our show? Let us know in the comment section and check us out on social media!

1
#26 Pall & Paul 50:09

6+ y ago50:09

50:09

Do you like our show? Let us know in the comment section and check us out on social media!Twitter: https://twitter.com/UpsideUpPodcast?lang=enFacebook: https://www.facebook.com/UpsideUpPodcastiTunes: https://itunes.apple.com/us/podcast/upside-up-podcast/id1133320063?mt=2SoundCloud: https://soundcloud.com/user-140222972Night at the Dance Hall by Twi…

1
#25 Recaps & Rings 1:01:04

7y ago1:01:04

1:01:04

Do you like our show? Let us know in the comment section and check us out on social media!Twitter: https://twitter.com/UpsideUpPodcast?lang=enFacebook: https://www.facebook.com/UpsideUpPodcastiTunes: https://itunes.apple.com/us/podcast/upside-up-podcast/id1133320063?mt=2SoundCloud: https://soundcloud.com/user-140222972Night at the Dance Hall by Twi…

1
#25 Recaps & Rings 1:01:03

7y ago1:01:03

1:01:03

Do you like our show? Let us know in the comment section and check us out on social media!

1
#24 Harold & Buzzfeed 35:42

7y ago35:42

35:42

The guys voice act a story written by one of the hosts! Twitter: twitter.com/UpsideUpPodcast?lang=en Facebook: www.facebook.com/UpsideUpPodcast iTunes: itunes.apple.com/us/podcast/upsid…d1133320063?mt=2 Night at the Dance Hall by Twin Musicom is licensed under a Creative Commons Attribution license (creativecommons.org/licenses/by/4.0/) Source: www…

1
#23 Technology & Policeman 1:14:01

7y ago1:14:01

1:14:01

The guys are joined by Brad Collins for some compelling conversation! Twitter: twitter.com/UpsideUpPodcast?lang=en Facebook: www.facebook.com/UpsideUpPodcast iTunes: itunes.apple.com/us/podcast/upsid…d1133320063?mt=2 Night at the Dance Hall by Twin Musicom is licensed under a Creative Commons Attribution license (creativecommons.org/licenses/by/4.0…

1
#22 Sufferings & Fashion 46:29

7y ago46:29

46:29

On this episode, the guys talk about a hymn that has stood out to them and... men's fashion? Check it out! Twitter: twitter.com/UpsideUpPodcast?lang=en Facebook: www.facebook.com/UpsideUpPodcast iTunes: itunes.apple.com/us/podcast/upsid…d1133320063?mt=2 Night at the Dance Hall by Twin Musicom is licensed under a Creative Commons Attribution license…

1
#21 Marriage & Swans 59:44

7+ y ago59:44

59:44

The guys are joined by Garrett's new bride as they talk about their relationship. Also, Rabbit Hole Quiz Show #2! Do you like our show? Let us know in the comment section and check us out on social media! Twitter: twitter.com/UpsideUpPodcast?lang=en Facebook: www.facebook.com/UpsideUpPodcast iTunes: itunes.apple.com/us/podcast/upsid…d1133320063?mt=…

1
#20 Celebrations & Suspenders 1:05:01

7+ y ago1:05:01

1:05:01

The guys are joined by two very talented guests as they play a game with impressions. Also, 20th episode celebration! Do you like our show? Let us know in the comment section and check us out on social media! Twitter: twitter.com/UpsideUpPodcast?lang=en Facebook: www.facebook.com/UpsideUpPodcast iTunes: itunes.apple.com/us/podcast/upsid…d1133320063…

1
#19 Decisions & Postmasters 44:17

7+ y ago44:17

44:17

The guys talk about how decisions are a blessing and play the first ever game of the Rabbit Hole Quiz Show.

1
#18 Manhood & Vacations 52:59

7+ y ago52:59

52:59

The guys are joined by Andrew to talk about how manhood is dying in our country and discuss personal experiences on vacations!

1
#17 Locks & Letters 46:52

8y ago46:52

46:52

On this episode the guys talk about how Jeremy locked his keys in his car and discuss things they wished they knew years ago. Night at the Dance Hall by Twin Musicom is licensed under a Creative Commons Attribution license (creativecommons.org/licenses/by/4.0/) Source: www.twinmusicom.org/song/309/night-…-the-dance-hall Artist: www.twinmusicom.org…

1
#16 Tunes & Tones 1:15:18

8y ago1:15:18

1:15:18

This episode features the show's first female guest! The guys talk with Katie about her love for music and try a few singing exercises and games. Night at the Dance Hall by Twin Musicom is licensed under a Creative Commons Attribution license (creativecommons.org/licenses/by/4.0/) Source: www.twinmusicom.org/song/309/night-…-the-dance-hall Artist: …