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The Upside-Up Marketing Podcast: Trailer
Manage episode 422965553 series 3579254
Sisällön tarjoaa Katie Spreadbury // OrangeSheep Research. Katie Spreadbury // OrangeSheep Research tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Welcome to the Upside-Up Marketing Podcast!
I've created this podcast because I think most of the way we do "traditional" marketing has things upside-down.
Creating your offers and services, then using marketing to convince people to buy it, has never quite sat right with me.
Plus it's really hard!
So I've developed another way. I've brought together all my expertise from my 20-year background in understanding people, through psychology and a long career in market research working with government and some of the biggest brands in the country, with my experiences running my business as a solopreneur and working with many many more, to bring you Upside-Up Marketing.
In Upside-Up marketing, we start with the person. By understanding the people we are wanting to sell to, and by really getting to the bottom of what's going on for them, we can develop offers they actually want to buy, and sell them in a way that feels good.
No coercion, no icky feeling marketing tactics, no hype and pushiness. Marketing that is respectful. Ethical. And critically, marketing that works.
Episodes are published fortnightly on a Tuesday - subscribe to make sure you don't miss a thing!
You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate
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