Knowing your Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV) is more than just measuring performance—it’s the foundation of building a highly effective programmatic advertising strategy. In this webinar, we’ll show you how leveraging these data points can transform your campaigns into precise, ROI-driving machines. By understandin…

AI is no longer a distant concept; it is a present reality driving innovation and efficiency across industries. According to McKinsey, a staggering 82% of global companies are either using or exploring the use of AI within their organizations. Furthermore, Hubspot reveals that AI saves the average employee 2.5 hours per day, while 28% of business l…

Join us for an exclusive podcast episode featuring industry expert Mark Collins, President of Highly Capitalized, as we explore the strategies and insights behind becoming a B2B thought leader in the cannabis industry on LinkedIn. Learn how to optimize your LinkedIn presence, create valuable content, and engage effectively with your network to buil…

Join us for an exclusive webinar featuring industry expert Ryan Hunter, Chief Revenue Officer of Spherex, as we dive into the world of cannabis brand and product development. Learn how to navigate market trends, adapt to economic influences, and create products that resonate with your target audience. Ryan will share insider tips on crafting compel…

In the digital age, where the battle for consumer attention is fierce, marketers are constantly on the lookout for strategies that not only reach wider cannabis audiences but do so with precision and relevance. One such game-changing strategy is the utilization of cannabis lookalike audiences. Through advanced data analysis and machine learning alg…

In the dynamic landscape of regulated marketing, precision and personalization are the keys to success. Enter the realm of advanced location-based cannabis marketing techniques that reshape how cannabis businesses connect with their audiences. Whether you are interested in boosting brand awareness and prospecting for new customers around your store…

Join Andrew McGraime, Founder of Canna Direct Mail, as he shares insights on how his company hypertargets 21+ cannabis consumers with both direct mail and digital touchpoints. He’ll uncover his secrets for designing effective creative, tracking campaign touchpoints, and helping dispensaries leverage their first-party data. Whether you’re a dispensa…

In today’s rapidly changing business landscape, the imperative for regulated companies is clear: harness the power of data analytics or risk falling behind. Failing to gather customer data, or worse, not knowing how to properly utilize it is a critical misstep for businesses in regulated industries like cannabis, CBD, or alcohol. Don’t let your com…

What Is MOF and Why Is It Crucial in Cannabis Marketing? The middle of the funnel, often referred to as MOF, is a crucial stage in the buyer’s journey and a point where many cannabis businesses fall short. You may have successfully driven traffic to your webpage, but what happens next? What are you offering prospective customers when they land on y…

Think of third-party data as the rocket fuel that can supercharge your cannabis marketing strategies and decision-making—giving you the upper hand in an industry that's getting more competitive by the day. But hey, we get it—navigating the murky waters of cannabis data compliance and data privacy can be a real buzzkill. Join Matt Taverna, Data Guru…

Welcome to the future of cannabis retail customer experiences, where dispensary visitor engagement and brand loyalty are not just buzzwords but the cornerstones of a successful business. Specializing in creating immersive in-store experiences and innovative cannabis retail displays that captivate visitors from the moment they walk through the door …

Can you think of a time you went out on the town and didn’t have a drink in your hand? With the rise in popularity of non-alcoholic beverages and bars, cannabis drinks are poised to shake up the beverage landscape. Cannabis bev companies have made leaps and bounds in the past few years using nano-emulsification technology to create more consistent …

Unlock the Cornerstone of Cannabis Marketing: The Power of First-Party Data Are you ready to turn your cannabis business into a customer magnet? Imagine having a crystal ball that tells you exactly what your customers want, when they want it, and how they want it. Well, you don’t need a crystal ball—you need cannabis first-party data. This goldmine…

Are You Ready for Cannabis CPG International Expansion? The worldwide cannabis market achieved a valuation of USD 28.06 billion in 2021 and is forecasted to reach an impressive market size of USD 197.75 billion by 2028. Are you prepared to take your cannabis consumer packaged good (CPG) company to the international stage? Join Us for an Insightful …

Are you a cannabis marketer seeking to enhance your brand’s online presence and reach a wider audience? Join us for an insightful webinar where we dive into the world of Instagram Threads, exploring what cannabis marketers should know about this brand-new platform. Joined by Eman Abdou CEO of Blunt Creative Inc, we’ll explore how cannabis businesse…

Are you still relying solely on first-party data to drive your marketing campaigns? If so, it’s time to challenge the status quo and embrace the power of second-party data. Join us for a webinar that will shake up your marketing strategy and show you how to utilize cutting-edge data, analytics, and communication technologies to discover innovative …

It’s fair to say cannabis and social media have had their share of ups and downs over the years. With social media advertising off limits for most and profiles getting shut down left and right without warning, it has been difficult to leverage social as a true revenue driver for cannabis businesses. Until now… Twitter is welcoming cannabis and CBD …

Attention cannabis businesses, have you considered how new research findings about the benefits or potential downsides of cannabis consumption will impact your business strategy, investment opportunities, and product development? As the cannabis industry continues to grow and evolve, it's crucial for businesses to stay informed and up-to-date with …

Welcome to our podcast celebrating the women who are blazing a trail in the cannabis industry! Join us as we sit down with 2 successful female entrepreneurs who have built thriving businesses in this exciting and rapidly evolving space. We'll explore their journeys, hear about the challenges they faced, and discover how they turned their dreams int…

Ah, the mystery of cannabis brand loyalty. Have you ever wondered why some people just can’t resist buying their favorite cannabis products over and over again? It’s all about psychology! The quality of a cannabis brand’s products and services, packaging, and advertising all come together to form a consumer’s perception of the brand. But let’s not …

With cannabis projected to grow steadily toward $55 billion by 2026, the industry is ripe with opportunity. So why are brands left wondering how to catch the eye of cannabis buyers and get their cannabis, CBD, or ancillary products onto shelves? Cannabis buyers have no shortage of eager brands lining up for a shot at those precious inches of shelf …

Who better to tackle the customer journey model than Peter Kasper from Terpli.io? He literally built the tech to facilitate engaging web interactions and educate cannabis customers about the variety of products on the market and their many effects. During today's webinar, we will learn how to hand the cannabis customer the reigns to reveal their de…

Cannabis consumption lounges are popping up all over the USA, not only providing a safe, fun environment to light up in but normalizing cannabis use across the nation. It’s about time! Running a consumption lounge has similarities to operating F&B business and there are a few nuances that you will want to prepare for, like equipment rentals, clean …

While much of the population is still scratching their heads over how to access the metaverse, this new frontier is already attracting some of the biggest mainstream brands on the planet. Stores, meetup spaces and branded experiences are popping up all over virtual reality, but, are cannabis businesses ready to light up this space? There are massiv…

Cannabis events are a must in our regulated industry. They allow you to showcase your brand to new customers, make industry connections and provide endless inspiration for brand expansion. After the trade shows wrap up and in-store samples all handed out, how are you planning on nurturing your target audience? This week, we are joined by Tara Falk,…

With our 7 cannabis holiday marketing strategies you can attract new shoppers, re-engage latent customers, and capture those impulse buyers with exciting, personalized engagements that increase average order sizes and tempt customers with shiny new product suggestions. Joined by Lisa Buffo, Founder and CEO of the Cannabis Marketing Association we w…

Strong C-Suite alignment between the CMO and CFO has been demonstrated time and again as a key indicator of success in high growth companies. It’s time to join forces, but first, you have to ensure you are focused on the same growth metrics. Although seemingly two sides of the same coin, historically, it was difficult to translate marketing campaig…

If you’ve heard it once, you have heard it a million times. Budtenders are the gatekeepers to cannabis brand products. Winning over and educating a rotating door of frontline brand experts is tougher than it may seem and with the average retailer carrying a thousand Skus per store you have to get creative with your cannabis retail training tactics.…

It's normal for customers to churn in any business, but when you see your retention metrics in a free fall, it's hard not to feel the sting. Stats show that customers who repurchase can account for up to 65% of company revenue, and with new customer acquisition costing five times more than customer retention, it pays to keep your cannabis customers…

Low sales, stagnant growth, and competition gaining market share? It sounds like your cannabis brand needs a better unique proposition. If you’ve tried hiring cannabis influencers to boost your reputation, experimented with loyalty programs and in-person events, put money into ad campaigns, or even completely rebranded your business and still haven…

Is there an app for that? If you can’t keep up with the millennial and Gen Z’s preferred communication channels your cannabis business will get left in the dust. With cannabis delivery, seamless omnichannel shopping experiences and top-notch customer service should be your top priorities. But how can you build brand loyalty and increase communicati…

From Ziplock Bags to CPG and eCommerce, cannabis has come a long way in the past decade but is your brand ready for the direct-to-consumer (DTC) cannabis revolution? Traditionally, selling through retailers has been the easiest option for brands to connect their products with customers. However, with astronomical shelving costs and increased compet…

What takes 20 years to build and five minutes to ruin? Your brand reputation. Did you know, 63% of a company’s market value is directly related to its reputation? No matter the size of your cannabis company, public perception can make or break your business. If you can convey high-quality, brand messages and create irresistible content that reflect…

“Only a crisis – actual or perceived – produces real change” – Milton Friedman What if your cannabis company viewed marketing budgets as investments rather than expenses? Does your organization have the data-driven, flexible culture needed to reallocate marketing investments during an economic downturn instead of sending budgets to the chopping blo…

If your eCommerce menu platform outranks your cannabis business website on Google search, your brand’s digital presence is in jeopardy. Reap the rewards of organic Google traffic, own your first-party data, rank higher than your competitors, gain revenue attribution insights, and make SEO your #1 investment for building a strong, long-term digital …

Just when you thought school was out forever, class is back in session- and cooler than ever before. A well-structured cannabis education course can enrich your budtenders knowledge about product benefits and help them communicate with consumers while staying compliant with state regulations. Cannabis experts Saif Khan, Rachelle Gordon, and Ryan Po…

Unleash Your Niche: Cannabis Drinks With Warren Bobrow With so many offerings in the cannabis space, it can be hard to pick just one thing to focus on. Yet, some of the most successful cannabis entrepreneurs have found success by capitalizing on a niche. So, what is the recipe for a perfect cannabis brand? Entrepreneur, mixologist, and author, Warr…

The world of cannabis is ever-growing and ever-changing. With so many competitors out there, how can you keep the attention of current and potential customers? Programmatic ads help you get the most out of your cannabis advertising strategy while minimizing human error and maximizing ROI. Interested in learning about cannabis programmatic advertisi…

Making your cannabis brand great is about more than quality products and good service, it’s about providing an experience they can’t get anywhere else. With so many brands to choose from, what keeps your branding competitive as industry trends evolve? How can your brand find its “voice” and speak to customers? Branding expert, consultant, and autho…

Increase your brand's credibility and image through PR with special guest Brett Puffenbarger. Learn how to create a public relations strategy that will differentiate your brand image and identity to generate measurable PR that stands out from the competition. During our 30-minute webinar, you’ll discover: Crucial PR best practices that will draw pr…

Are you marketing your cannabis brand on social media only to be shut down? Get insights from Eman Abdou on how to market your cannabis brand on social media and beyond. During our 30-minute webinar, you’ll discover: How can cannabis brands best leverage social media to grow awareness without getting flagged? What foundations should a cannabis bran…

Calling on cannabis brands! We can’t recommend it enough: Partner up with your cannabis retailers to launch co-marketing campaigns that will promote brand awareness: in-store, and via e-commerce sales. During our 30-minute webinar, you’ll discover: How to leverage in-store marketing tactics and in-store product placement and store sponsorships to d…

Getting new customers is crucial for making more sales. While customer retention is great for maintaining your business, if you want to grow, then you need to reach new people. So how can you do this? By using the right data, you can create targeted campaigns to attract people who are more likely to purchase from you and reduce your customer acquis…

Thrive in Today's Highly Competitive Market Not all dispensaries are created equal! In this webinar, you’ll find dispensary tips for the small guys trying to compete for their stake against some heavy hitters. While massive multi-state operators may have sizable budgets and revenue streams with which to grow and expand their businesses, smaller dis…

A cannabis dispensary marketing budget outlines all the money a retailer intends to spend on marketing-related projects over the quarter or year. Marketing budgets include paid advertising, website, PR, events, content, new staff, automation software, and more. During our 30-minute webinar, you’ll learn: How to evaluate your sales funnel, and defin…

When it comes to search, we’re beholden to Google. As the most popular search engine, it’s crucial to show up high in Google search results to get valuable organic traffic to your website. In order to maintain its dominance, though, Google is constantly updating its search engine algorithm. It’s rare that Google advertises when an update is coming.…

M&As are powering tons of growth in the cannabis industry as MSOs acquire dispensaries or merge with other companies, however, these deals take months or even years to engineer. And despite all of the hard work that goes into making them happen, there’s no guarantee that any particular merger or acquisition will be successful. Whether an M&A is you…

There’s not a lot of information sharing in the cannabis industry. So much of what we do is considered proprietary. Everyone wants to protect and grow their piece of the pie, and that means they hold their cards close to their chests. That secretiveness is what makes case studies so valuable. They provide insight into dispensary marketing and showc…

Getting new customers is crucial for making more sales. While customer retention is great for maintaining your business, if you want to grow, then you need to reach new people. So how can you do this? By using the right data, you can create targeted campaigns to attract people who are more likely to purchase from you and reduce your customer acquis…

Finding the right stock for your store can be hit-or-miss, but if you have data on your side, you can make better decisions on which products to order and fill your shelves with and make marketing cannabis products easier. This week, we’re giving your research process a boost and sharing the popular products your customers want. Join us and learn m…