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Breaking News: Appcast buys Bayard Advertising
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In 2019, Germany-based Stepstone, one of the world's largest job board / recruitment marketplaces companies, purchased U.S.-based Appcast, one of the world's leading programmatic job ad distributors. Minutes ago, Appcast announced that it is purchasing U.S.-based Bayard Advertising, a 100-year-old, recruitment marketing agency.
Peter Zollman of AIM Group, paused his vacation in Utah to talk about the acquisition with his Cohost, Steven Rothberg of College Recruiter. Together, they provide a little background on each organization and are even able to work into the conversation a reference to the 1985 hit movie, "Back to the Future".
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