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Sisällön tarjoaa Rich Litvin, Founder of 4PC, Rich Litvin, and Founder of 4PC. Rich Litvin, Founder of 4PC, Rich Litvin, and Founder of 4PC tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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S23EP03: Psychographics vs Demographics

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Manage episode 410593122 series 2554789
Sisällön tarjoaa Rich Litvin, Founder of 4PC, Rich Litvin, and Founder of 4PC. Rich Litvin, Founder of 4PC, Rich Litvin, and Founder of 4PC tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

In this episode, I coach two clients on how to achieve their goals. Mary Grant is a successful fashion entrepreneur looking to transition into coaching. The other client, David Watson, is a successful consultant who wants to grow and make a bigger impact.

The one thing we have in common is that we all want to find our ideal clients. I believe the key to do that is to understand their psychographics, not just demographics. Psychographics are the client's values, beliefs, and motivations.

So the conversation develops around this concept.

Enjoy! Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

  continue reading

215 jaksoa

Artwork
iconJaa
 
Manage episode 410593122 series 2554789
Sisällön tarjoaa Rich Litvin, Founder of 4PC, Rich Litvin, and Founder of 4PC. Rich Litvin, Founder of 4PC, Rich Litvin, and Founder of 4PC tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

In this episode, I coach two clients on how to achieve their goals. Mary Grant is a successful fashion entrepreneur looking to transition into coaching. The other client, David Watson, is a successful consultant who wants to grow and make a bigger impact.

The one thing we have in common is that we all want to find our ideal clients. I believe the key to do that is to understand their psychographics, not just demographics. Psychographics are the client's values, beliefs, and motivations.

So the conversation develops around this concept.

Enjoy! Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

  continue reading

215 jaksoa

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