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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Essays, First Series by Ralph Waldo Emerson
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Sisällön tarjoaa Loyal Books. Loyal Books tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
“I do not wish to treat friendships daintily but with roughest courage. When they are real, they are not glass beads or frost-work but the solidest thing we know....” is how Ralph Waldo Emerson saw the ties of friendship in one of his essays titled Friendship, more than a hundred years ago. This and other interesting essays are included in Essays First Series by Ralph Waldo Emerson, the distinguished American philosopher and writer. Apart from writing, he was also a very gifted and popular public speaker who toured the length and breadth of the country sharing his ideas with the larger public. A distinguishing feature of Emerson's work in both lectures and writings was that he initially focused on religious and spiritual matters like many of his contemporaries, but in time, he moved away from such a narrow range and deepened and broadened the nature of his ideas. His friends included Thoreau, Oliver Wendell Holmes and through his works, he extended his influence to many thinkers, including those as widely different as Nietzsche and William James (who was also his godson.) His ideas were considered quite innovative and radical for the time. He was a staunch believer in individual freedom and equality of the races. As a strong supporter of abolitionism, he believed that slavery was a prime example of human injustice. Known as the “Concord Sage” Emerson's thoughts influenced the politics and thinking of the age. His essays were almost all written for the lecture format initially and their almost conversational style makes them very readable. These essays cover a range of subjects including Prudence, Self-Reliance, Heroism, Art, Spiritual Laws, History and a host of other interesting topics. Today the art of essay-writing and reading has almost disappeared and Essays First Series written by a master of the form can indeed provide hours of thought-provoking and deeply philosophical reading.
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12 jaksoa
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Manage series 1002986
Sisällön tarjoaa Loyal Books. Loyal Books tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
“I do not wish to treat friendships daintily but with roughest courage. When they are real, they are not glass beads or frost-work but the solidest thing we know....” is how Ralph Waldo Emerson saw the ties of friendship in one of his essays titled Friendship, more than a hundred years ago. This and other interesting essays are included in Essays First Series by Ralph Waldo Emerson, the distinguished American philosopher and writer. Apart from writing, he was also a very gifted and popular public speaker who toured the length and breadth of the country sharing his ideas with the larger public. A distinguishing feature of Emerson's work in both lectures and writings was that he initially focused on religious and spiritual matters like many of his contemporaries, but in time, he moved away from such a narrow range and deepened and broadened the nature of his ideas. His friends included Thoreau, Oliver Wendell Holmes and through his works, he extended his influence to many thinkers, including those as widely different as Nietzsche and William James (who was also his godson.) His ideas were considered quite innovative and radical for the time. He was a staunch believer in individual freedom and equality of the races. As a strong supporter of abolitionism, he believed that slavery was a prime example of human injustice. Known as the “Concord Sage” Emerson's thoughts influenced the politics and thinking of the age. His essays were almost all written for the lecture format initially and their almost conversational style makes them very readable. These essays cover a range of subjects including Prudence, Self-Reliance, Heroism, Art, Spiritual Laws, History and a host of other interesting topics. Today the art of essay-writing and reading has almost disappeared and Essays First Series written by a master of the form can indeed provide hours of thought-provoking and deeply philosophical reading.
…
continue reading
12 jaksoa
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