#3 Jaakko Tapaninen: Most executives are terrified of stardom


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This episode of the Hybrid Times Podcast is a bit unusual, since I am the one being interviewed. Usually I ask the questions, and in most cases in Finnish. The following discussion was originally recorded for my friend Tan Lay's podcast Marketing Helsinki. Tan Lay is a Burmese-English tv director, marketer and podcaster who used to work in London and has now settled in Finland. In the podcast we dove into some experiences and observations that I thought would relevant in my channel too, so I asked Tan Lay permission to publish it here.

In our discussion I explain what I do for living and how, after a career in journalism and publishing, I found my place in the content marketing jungle. We also talk about what I have learned while working for executives and why I think they could and should do much more. We also geek out over some of our favorite books and self-improvement strategies, and towards the end discuss how to find optimism in these often very bleak times. So, here I am, interviewed by Tan Lay. Hope you like it.

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