Octopus Digital Strategy podcast

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Lisätty nine vuotta sitten

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State Secrets: Inside The Making Of The Electric State

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The Secret To Getting Inspired: Millie Bobby Brown & Chris Pratt Go Behind The Scenes 21:04

6 weeks sitten21:04

Toista Myöhemmin

Listat

Tykkää

Tykätty

21:04

Step into the mysterious and visually stunning world of The Electric State as host Francesca Amiker takes you behind the scenes with the creative masterminds who brought Simon Stålenhag’s dystopian vision to life. In this premiere episode, directors Joe and Anthony Russo, stars Millie Bobby Brown and Chris Pratt, writers Christopher Markus and Stephen McFeely, and producers Angela Russo-Otstot and Chris Castaldi reveal how they transformed a haunting graphic novel into an epic cinematic experience. Watch The Electric State coming to Netflix on March 14th. Check out more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

Octopus Digital Strategy

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Sarjan koti•Feed

Welcome to Octopus. This series is an exploration of digital strategy, its place within the broader marketing ecosystem and the people who have made it their career. It is designed to help prospective digital strategists get started in the industry and chart a roadmap for their careers with insights and perspectives from those that have worked in this space and helped shape it.

100 jaksoa

#Business #Marketing #Digitalagency #Digitalmediacareers #Digitalstrategists #Digitalstrategy #Nasser Sahlool #Careers #DigitalMarketer

Octopus Digital Strategy

updated 8 vuotta sitten

Jaa

Sarjan koti•Feed

100 jaksoa

#Business #Marketing #Digitalagency #Digitalmediacareers #Digitalstrategists #Digitalstrategy #Nasser Sahlool #Careers #DigitalMarketer

Kaikki jaksot

Octopus Digital Strategy

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Episode 104: Time To Say Goodbye 3:32

8 years sitten3:32

3:32

“What is that feeling when you’re driving away from people and they recede on the plain till you see their specks dispersing? – it’s the too-huge world vaulting us, and it’s good-bye. But we lean forward to the next crazy venture beneath the skies”. Jack Kerouac always had a way to capture a moment. And this is the moment, at the 2-year mark, to say goodbye.…

Octopus Digital Strategy

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Episode 103: Keeping It Real 4:39

8 years sitten4:39

4:39

Why do people buy? They believe that what you are selling is going to fulfill their need. And that's the key word...believe. For them to believe this fact, they have to trust. And in an industry based on artifice, to instil trust, nothing matters more than authenticity.

Octopus Digital Strategy

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Episode 102: The Digital Strategist As Integrator 5:51

8 years sitten5:51

5:51

We have previously discussed the emerging opportunities and threats presented by automation and artificial intelligence. Make no mistake, they are going to have a profound effect on our industry and society. But all is not lost. As we have previously outlined, the digital strategist is poised to thrive in this age of upheaval, and one of the key roles they will fulfill is the role of the integrator.…

Octopus Digital Strategy

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Episode 101: The Client Advocate 4:11

8 years sitten4:11

4:11

You sit in the eye of the storm, pulled in a hundred different directions. How do you stay focused on the right outcomes? How do you turn the chaos and energy to your advantage? You do it by remembering who you work for. You do it by being the client advocate.

Octopus Digital Strategy

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Episode 100: The Truths We Hold To Be Self Evident 9:47

8 years sitten9:47

9:47

Being a strategist is about delivering outcomes predicated on understanding and driving human behaviours and actions. It is about understanding who your audience is, how they think, what they want, and delivering a message that motivates them to take the actions you want. Yes, in order to do so, you need to understand how to align and manipulate digital tools to deliver the right experience to the right person at the right time. But at the heart of this is an understanding of people in all our glorious messiness.…

Octopus Digital Strategy

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Episode 99: Building Consensus 4:17

8 years sitten4:17

4:17

Consensus can be a dirty word. It implies compromise. Compromise invites committee thinking. And committee thinking is associated with safe and uninteresting solutions. But without consensus, we can't deliver a digital strategy. How do we achieve consensus while remaining daring and innovative?

Octopus Digital Strategy

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Episode 98: Strategy In The Age Of Media Crisis 6:27

8 years sitten6:27

6:27

Digital media is having a moment, one that if not aggressively addressed will turn into a full blown crisis of confidence. Procter & Gamble CMO Marc Pritchard caused a sensation when he called on digital media providers to become transparent in the face of "crappy advertising accompanied by even crappier viewing experiences". Major advertisers, including the UK government, the Guardian and Havas have frozen all Google and YouTube advertising in the UK. What on earth is happening, how did we get here, and what is a digital strategist to do in this environment?…

Octopus Digital Strategy

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Episode 97: Self Awareness Is A Beautiful Thing 3:49

8 years sitten3:49

3:49

The Ancient Greeks wrote that you should know thyself. But self awareness is a seemingly rare trait. We rush to talk, to get our opinion across without thinking about the impact on how we are perceived. Why is self awareness so important, why is it so rare, and how can we become more self aware?

Octopus Digital Strategy

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Episode 96: Why Are Soft Skills So Hard? 3:59

8 years sitten3:59

3:59

Overlooked, sidelined and dismissed, soft skills are considered less important than hard technical skills and experience. But as you grow your career, they become ever more important. What are soft skills, why are they not considered important when you first start your career, and why do they become more important as you grow?…

Octopus Digital Strategy

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Episode 95: The Things Left Undone 5:13

8 years sitten5:13

5:13

When you're in the middle of the scrum, with a thousand requests coming at you at the same time, how do you prioritize? How do you deliver to expectations? How do you maintain the quality of your thinking and output? How do you stay sane?

Octopus Digital Strategy

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Episode 94: Leading As A Digital Strategist 4:24

8 years sitten4:24

4:24

The strategist sits at the heart of the organization; is it any wonder your colleagues look to you for leadership? What are the traits that make a strategist a good leader, and how do you best provide that leadership as a strategist?

Octopus Digital Strategy

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Episode 93: The Work 5:37

8 years sitten5:37

5:37

It's a nebulous and subjective thing. Who decides what great work looks like, and why? What's more, we aren't creative directors. We are digital strategists. Our work isn't designed to inspire, amuse or move. Our work is designed to perform. So before you launch, and until you have results that validate your strategy, how can you know if your work is great?…

Octopus Digital Strategy

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Episode 92: Digital Strategic Frameworks 4:15

8 years sitten4:15

4:15

Bringing order to chaos. Simplicity to complexity. Vision to practicality. The strategist is there to align stakeholders, solve problems and achieve ambitious objectives. But doing so is not a straightforward task. Not unless you have a strategic framework to depend on.

Octopus Digital Strategy

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Episode 91: A Great Story Well Told 6:14

8 years sitten6:14

6:14

The spoken word. It connects in ways that the written does not. Maybe that is why the podcast, an old delivery platform that many thought was past its prime, is enjoying such a revival. The podcast allows us to tell stories, provide context and connect on a human level, and it holds a very important place in the role of an integrated digital strategy.…

Octopus Digital Strategy

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Episode 90: The Need For Speed 4:36

8 years sitten4:36

4:36

You have an aggressive annual objective. You need an innovative strategy to achieve it. But each week you take on developing your strategy represents 2% of your year, and sets you that much further behind your goal. You now have a steeper hill to climb, and in less time. How do you square the requirement to spend an appropriate amount of time researching and planning, with the need for speed?…

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