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The Agile Brand with Greg Kihlström®


1 #669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52
Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
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Sisällön tarjoaa Richard Campbell. Richard Campbell tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
RunAs Radio is a weekly Internet Audio Talk Show for IT Professionals working with Microsoft products.
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Merkitse kaikki (ei-)toistetut ...
Manage series 19264
Sisällön tarjoaa Richard Campbell. Richard Campbell tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
RunAs Radio is a weekly Internet Audio Talk Show for IT Professionals working with Microsoft products.
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1015 jaksoa
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×So what does modern work look like today? Richard talks to Karoliina Kettukari about her new role as the Head of Modern Work for a financial services company in Finland, and what modern work has evolved. Karoliina talks about how the pandemic accelerated modern work, such as being able to work anywhere and collaborating with whomever you need to. Post-pandemic, there is a push for more work from the office, but remote work is still essential - and now artificial intelligence is changing the landscape again. The rapid evolution of AI technologies is a challenge for admins, but the productivity benefits are becoming obvious - you need some good governance! Links Microsoft 365 Copilot Overview The EU Artificial Intelligence Act European Collaboration Summit Recorded March 6, 2025…
What can agentic AI do for you? Richard talks to Tim Warner about his work utilizing next generation agentic AI technologies to help with sysadmin tasks. Tim talks about the early lead that Cursor AI took with AI agents capable of writing and executing scripts on your behalf - as opposed to just creating code you can cut-and-paste. Today, GitHub Copilot has caught up with Agent Mode in Copilot Edits, although still in preview, it speaks to a future where sysadmins use these tools to write better scripts for work - and get more done in less time! Links Cursor AI OpenAI Operator GitHub Copilot Copilot Edits Recorded February 17, 2025…
Are some of your team members starting to hate PowerShell? Richard talks to Barbara Forbes about her experiences with teams frustrated by PowerShell. Barbara talks about overcomplicating PowerShell scripts—the kind the most senior folks can create but no one else can maintain. Eventually, nobody will want to touch those scripts. Then there is the question of business value—does everything need to be automated? And by how much? Often, the appropriate solution solves 80% of the cases; the other 20% are best done by hand because the cost and complexity of the last 20% are too high. Focus on the return on investment for the business, and you'll keep the love of PowerShell alive! Links PowerShell Pester Testing GitHub Copilot Bicep Recorded February 24, 2025…
How can Security Copilot help you secure your applications? Richard talks to Ari Schorr about assessing application risk with Microsoft Security Copilot - a new feature in preview in Security Copilot that focuses on application roles and entities. Ari talks about the sheer array of resources that applications depend on, and the many security risks that exist in that space - how do you even get started on the problem? Security Copilot helps to sort through potential risks and help a sysadmin focus in on the most significant risks, especially the low-hanging fruit weak authentication and unused resources. The conversation also explores some of the future potential of a tool like this to detect supply chain attacks, find ways to strengthen and simplify applications so their attack surface is smaller. It's a great time to get familiar with these tools! Links Microsoft Security Copilot Midnight Blizzard Attack on Microsoft Secure Future Initiative Assess Application Risk with Microsoft Security Copilot Microsoft Sentinel Recorded February 18, 2025…
What can GitHub Copilot do for SysAdmins in 2025? Richard talks to Jessica Deen from GitHub about her experiences using Copilot for her work. Jessica talks about Copilot being the first stop for most tasks - describing the task to Copilot helps you think through the problem, and often the tool can generate code or information to get that task done fast. Today's GitHub Copilot can handle everything from explaining existing code to writing something new, debugging a problem, or even writing documentation! Links GitHub Copilot Changing the AI Model for Copilot Chat Visual Studio Code Insiders Azure Extensions GitHub Spark Launch Darkly Recorded March 13, 2025…
How do you write better PowerShell? Richard talks to Jeff Hicks about his latest book, Behind the PowerShell Pipeline, and his efforts to promote writing PowerShell scripts that are easy to understand, use, and maintain! Jeff talks about how making a script work is not enough anymore - you can use GitHub Copilot. The goal is to make the output as usable as possible, whether that is consistent output that is pipe-able or using color coding and column controls to make the results as actionable as possible. This is especially true as your team grows and more than one person works on scripts. Now, you'll want testing and source control, too! Links PowerShell 7.5 Behind the PowerShell Pipeline GitHub Copilot Pester PowerShell Summit Recorded February 20, 2025…
How are you managing your AI costs? Richard chats with Sonia Cuff about how she's been helping sysadmins understand how AI technology is billed out and how to measure them within a given application and across the organization. Sonia starts with some definitions since the term AI is so broad. It's not just about large language models! The conversation also dives into carbon footprints, and using the FinOps models to help with costing for your cloud infrastructure, whether you're using AI or not! Links OpenAI Tokenizer Manage Cost for Azure OpenAI Service Sustainable Software Engineering with AKS Azure Carbon Optimization FinOps Foundation FinOps FOCUS Phoenix Project Recorded February 19, 2025…
Are you using strong certificate mapping in Active Directory? Richard Hicks returns to the show to talk about the impacts of KB5015754, issued way back in 2022, and how it turned into an enforcement event on February 11, 2025 that might have caused some serious problems for folks trying to authenticate to Active Directory. For most sites, the upgrade to strong certificates was pretty much automatic. But if you're using Intune SCEP, you needed to do some configuration - and if that was missed, there is trouble. There are workarounds for now, but come September 2025, enforcement will be mandatory and everything gets harder, so it's worth looking into it now! Links KB5015754: Certificate-based Authentication Changes on Windows Domain Controllers Richard's Blog Post on Strong Certificate Mapping Enforcement Active Directory Certificate Services Create and Assign SCEP Certificate Profiles in Intune Heartbleed Recorded February 17, 2025…
What does it mean to be secure by design? Richard chats with Karinne Bessette about the scope of the problem around making more secure software. Karinne talks about the US government's Cybersecurity and Infrastructure Security Agency (CISA) push to promote more secure software products. The conversation digs into some of the more famous exploits in recent years and some of the challenges of dealing with development tools that require super-user privileges, getting security testing done promptly and responding to exploits effectively when they happen. Links Women in Teams CISA Secure by Design Azure Kubernetes Service Microsoft Security Response Center Recorded February 21, 2025…
What is it like to take care of an Exchange Server in 2025? Richard chats with Michel de Rooij about his work with Exchange, including the many scripts he has written and published over the years to help sysadmins solve problems. Michel discusses how staying on-premises with Exchange is getting harder - the new version will be subscription-based! The conversation also digs into the new version of Outlook, the challenges of securing email, and Michel's latest book Pro Exchange Administration. Links Remove DuplicateItems Script Unarchive Script Pro Exchange Administration Office 365 for IT Pros Microsoft Defender for Office 365 Recorded January 9, 2025…
How do you manage your CI/CD pipeline resources? Richard chats with Eliza Tarasila about Managed DevOps Pools in Azure DevOps. Eliza tells the story of discovering that teams were using Azure DevOps internally at Microsoft but would need to build their tooling to stand up the resources for testing and deployment. Managed DevOps Pools became the standard way to specify resources like virtual machines and assign them to projects so that they would start up automatically. The resources in the pool can be custom resources in Azure or even on-premises servers! And, more importantly, you don't need to care and feed for the infrastructure used in the pipelines, Azure DevOps will do it for you. Links Azure DevOps Create and Manage Pools Managed DevOps Pool Origin Story Azure DevOps Pricing Azure Spot Virtual Machines Managed DevOps Pools Documentation Recorded January 6, 2025…
Ready to upgrade to Windows Server 2025? Richard talks to Robert Smit about his experiences doing an upgrade—with a few important dos and don'ts! Robert talks about dusting off your Active Directory setup and ensuring you're at the Server 2016 functional level. The conversation also dives into the new-build-versus-upgrade options, taking advantage of SMB over QUIC and SMB Compression, and much more! Links Windows Server 2025 Upgrading to Windows Server 2025 Azure Arc Windows Admin Center SMB Compression Windows Tools Remote Server Administration Tools Configuration Manager Azure Arc-enabled System Center Virtual Machine Manager Live Migration with Workgroup Cluster Recorded January 7, 2025…
How can Entra ID Protection help keep your organization resist security breaches? Richard talks to Corissa Koopmans about thinking beyond authentication and authorization and into conditional access - knowing what is normal and abnormal behavior for your users. Corissa recommends looking at the Entra ID Protection Dashboard - whether you have configured anything or not - to see what potential risks you have today. Whether it's logins from places where you have no workers or some "impossible travel" or weird browser connections, ID Protection detects and identifies those events. When combined with conditional access, Defender for Cloud, or even Microsoft Intune - you get a "better together" effect that makes it easier to know when something bad is happening! Links Microsoft Entra ID Protection Azure Active Directory Conditional Access Entra ID Protection Dashboard Log Analytics Agent Microsoft Intune Microsoft Defender for Cloud Microsoft Sentinel Recorded December 10, 2024…
Do you Kusto? Richard talks to Mark Morowczynski about his new book, The Definitive Guide to KQL, and the power of Kusto to look across your Azure tenant and understand operational and security issues. Mark talks about being able to query across all log sets, telemetry, the M365 graph, and more - to help understand issues. The book provides example queries you could run today, including knowing the first and last time a user logged on and what devices they used. There are examples of calculating baseline behavior for an account so that you can see when unusual activity starts. There are a ton of excellent queries for operational excellence and cybersecurity - get started today! And for RunAs listeners, you can use code KUSTO to get 30% off the book! Links Threat Intelligence Blog Phishing-Resistant Passwordless Authentication Kusto Query Language Microsoft Sentinel Microsoft Security Copilot KQL Guide on GitHub Recorded December 19, 2024…
What about SQL Server in Microsoft Fabric? Richard chats with Anna Hoffman about the preview release of SQL 2025 in Microsoft Fabric and the power of having your data store where you are doing your analytics and machine learning! Anna talks about new applications being developed using AI technologies like large language models and that often those applications need a data store - so why not keep it with the application in a configuration ideally suited for that work? The conversation digs into the relationship between existing SQL data stores and Fabric, how interconnections can happen, and perhaps a future of motion between them - but for now, it's a preview, so take a look! Links SQL Database in Microsoft Fabric Microsoft Purview Microsoft Entra Azure Private Link for Azure SQL Database Microsoft Copilot for Azure SQL Database sp_invoke Recorded December 16, 2024…
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