02 He Gained 500,000 YouTube Subscribers After Making One Key Change | Craig Benzine (WheezyWaiter)

INFLUENCE

When I was coming up in media and learning about online video around 2010-2011, Craig Benzine (known to the Internet as @wheezywaiter ) was a big inspiration. His videos were so absurd, so fast, and so funny. I felt like he was speaking to a new kind of audience. "YouTuber" was starting to become a job, and being ridiculous on the Internet could pay the rent. Loyal subscribers and conversations from the comments section were the gold standard.

But as YouTube became more algorithmic, Craig's channel started to stagnate. His core audience was remained, but the growth had stopped. He felt completely stuck, for about 5 years. Then, in 2018, he made a radical change to his content that doubled his audience — from 500,000 to 1 million subs — in just a year.

I'm thrilled to talk to Craig about making Internet videos for 16+ years(!), and what drove him to "make a movie every day." We discuss how YouTube editing became a unique artform, why getting 30 views and 1 comment from an online stranger was the best feeling in the world, the years he toiled in obscurity before the Internet finally took notice, and the re-invention of his channel.

Plus: Your voicemail!

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