Professional Development Made Simple For Digital Marketers

A Brighter Web | Grow your business with digital marketing

The best marketers are constant learners. We must keep up with plenty of trends to remain relevant. To help with that, let’s take a look at the six most popular ways to stay on top of digital marketing professional development.

Why is learning important for marketers?

• It’s always changing.
• There are no experts.
• It keeps you sharp and curious.
• You can be more well-rounded.

1. Books

• Books are undervalued.
• Expand your definition of reading: audiobooks count, too.
• A few reading suggestions:
  • This is Marketing by Seth Godin
  • How to Write Copy that Sells by Ray Edwards
  • Marketing Made Simple by Donald Miller
  • The Story Cycle by Robert Carnes

2. Podcasts

• Podcasts are easy to listen passively.
• Practice active listening: take notes, and take action
• Some suggestions:
  • WorkLife with Adam Grant
  • Hidden Brain with Shankar Vedantam
  • All It Takes is a Goal with Jon Acuff

3. Conferences

• Conferences are more active and offer an experience
• These are a quick boost of inspiration and encouragement
• Create a plan to get the most out of your time & investment
• Some suggestions
  • Digital Summit
  • WordCamp
  • DigiMarComm
  • Inbound by Hubspot

4. Email newsletters

• They’re making a comeback
• Good way to curate lots of online content
• Avoid content overload by subscribing wisely
• Suggestions:
  • Daily Carnage
  • Total Annarchy
  • The Hustle

5. Mentor

• They help to shortcut experience.
• Help you focus on a relationship
• Find someone you want to be more like
• Find a professional program to help connect you
• They’re mutually beneficial for both of you

6. Make it stick

• Make learning a regular habit
• Take notes to help it remain in your head
• Take action - implement what you learned
• Share what you learned