Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Sisällön tarjoaa GreenMellen. GreenMellen tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Player FM - Podcast-sovellus
Siirry offline-tilaan Player FM avulla!
Siirry offline-tilaan Player FM avulla!
Why Email is the Most Underrated Marketing Channel
MP3•Jakson koti
Manage episode 346634097 series 2362023
Sisällön tarjoaa GreenMellen. GreenMellen tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Why is email underrated?
…
continue reading
- People take email for granted. It’s kind of boring and reliable.
- It’s been around forever and most people have it.
- There are plenty of people who do email poorly.
- We talked about spammy email in a previous episode.
- You own your list. Not the platform it’s on.
- Deliverability is high. Assuming you do email the right way.
- Open rates are much higher than social reach rates.
- It’s media rich—meaning you can include links and visuals.
- Automation is much easier to accomplish—also talked about this in another episode.
- Everything should point back to your website.
- Use your social, podcast, and blogging content to drive emails.
- People are often willing to give up their emails in exchange for lead generators.
- Email is a way to nurture a lead you got from somewhere else.
- Email open rates are less reliable with Apple’s auto-open rates.
- Email newsletters are making a comeback.
72 jaksoa
MP3•Jakson koti
Manage episode 346634097 series 2362023
Sisällön tarjoaa GreenMellen. GreenMellen tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Why is email underrated?
…
continue reading
- People take email for granted. It’s kind of boring and reliable.
- It’s been around forever and most people have it.
- There are plenty of people who do email poorly.
- We talked about spammy email in a previous episode.
- You own your list. Not the platform it’s on.
- Deliverability is high. Assuming you do email the right way.
- Open rates are much higher than social reach rates.
- It’s media rich—meaning you can include links and visuals.
- Automation is much easier to accomplish—also talked about this in another episode.
- Everything should point back to your website.
- Use your social, podcast, and blogging content to drive emails.
- People are often willing to give up their emails in exchange for lead generators.
- Email is a way to nurture a lead you got from somewhere else.
- Email open rates are less reliable with Apple’s auto-open rates.
- Email newsletters are making a comeback.
72 jaksoa
Todos los episodios
×Tervetuloa Player FM:n!
Player FM skannaa verkkoa löytääkseen korkealaatuisia podcasteja, joista voit nauttia juuri nyt. Se on paras podcast-sovellus ja toimii Androidilla, iPhonela, ja verkossa. Rekisteröidy sykronoidaksesi tilaukset laitteiden välillä.