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Sisällön tarjoaa Jane Singer. Jane Singer tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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Rethinking Metrics So That We Measure What Matters

35:59
 
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Manage episode 376581469 series 2812631
Sisällön tarjoaa Jane Singer. Jane Singer tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

There’s almost nothing that we can’t measure - and so we tend to measure everything.
However, too often we end up measuring what we can, and not necessarily what’s important or meaningful.
We see this in the fascination we all have with the number of likes or views a social media post gets.
But do ‘likes’ really mean that people actually like your product or want to buy your products? Usually not.
So if views alone are not that meaningful, what does matter? What should we be measuring - and how should be measuring it?
Meet Katie Paine, a pioneer in the field of measurement for over three decades - and known as the Measurement Queen.
She’s the founder of KDPaine & Partners Inc., and The Delahaye Group, both measurement companies.
Katie was recently awarded the prestigious IPR Jack Felton Medal for Lifetime Achievement, an award made for lifetime contributions in the advancement of research, measurement and evaluation in public relations and corporate communication.
She’s also the author of several books including Measure What Matters, and most recently Measuring the Networked Nonprofit.
In this episode, Katie will be discussing:
1. Why numbers don’t matter, its about who you reach not how many
2. The key the differences between paid influencers and micro influencers
3. Why top-level executives are growing more skeptical of social media data
USEFUL LINKS
Asianet Consultants:
https://asianetconsultants.com
Connect with Katie Paine:
https://www.linkedin.com/in/kdpaine/
Visit Katie Paine's website:
https://painepublishing.com/
Visit A Seat at The Table's website at https://seat.fm

  continue reading

Luvut

1. Rethinking Metrics So That We Measure What Matters (00:00:00)

2. [Ad] C-Suite Strategies (00:12:33)

3. (Cont.) Rethinking Metrics So That We Measure What Matters (00:13:23)

213 jaksoa

Artwork
iconJaa
 
Manage episode 376581469 series 2812631
Sisällön tarjoaa Jane Singer. Jane Singer tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

There’s almost nothing that we can’t measure - and so we tend to measure everything.
However, too often we end up measuring what we can, and not necessarily what’s important or meaningful.
We see this in the fascination we all have with the number of likes or views a social media post gets.
But do ‘likes’ really mean that people actually like your product or want to buy your products? Usually not.
So if views alone are not that meaningful, what does matter? What should we be measuring - and how should be measuring it?
Meet Katie Paine, a pioneer in the field of measurement for over three decades - and known as the Measurement Queen.
She’s the founder of KDPaine & Partners Inc., and The Delahaye Group, both measurement companies.
Katie was recently awarded the prestigious IPR Jack Felton Medal for Lifetime Achievement, an award made for lifetime contributions in the advancement of research, measurement and evaluation in public relations and corporate communication.
She’s also the author of several books including Measure What Matters, and most recently Measuring the Networked Nonprofit.
In this episode, Katie will be discussing:
1. Why numbers don’t matter, its about who you reach not how many
2. The key the differences between paid influencers and micro influencers
3. Why top-level executives are growing more skeptical of social media data
USEFUL LINKS
Asianet Consultants:
https://asianetconsultants.com
Connect with Katie Paine:
https://www.linkedin.com/in/kdpaine/
Visit Katie Paine's website:
https://painepublishing.com/
Visit A Seat at The Table's website at https://seat.fm

  continue reading

Luvut

1. Rethinking Metrics So That We Measure What Matters (00:00:00)

2. [Ad] C-Suite Strategies (00:12:33)

3. (Cont.) Rethinking Metrics So That We Measure What Matters (00:13:23)

213 jaksoa

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