Building your Brand, with Corey Larson

Addressing the ELEPHANT in the Room®

Corey Larson is the CEO and founder of the Larson Marketing Project, a digital marketing company that specializes in building strong and resilient brand recognition. The Larson Marketing Project was founded in 2014 and works with a wide range of companies to deliver custom branding, ad management, social media integration, content production, email marketing automation, and SEO management.

What you will learn in this episode:

• How Corey and April started to develop One Light Ahead’s digital marketing strategy
• How to gain your clients’ trust through the visual consistency of your brand
• What it looks like to create a brand recognition strategy for your own business
• Why you should revisit your brand strategy and target market at least once a year
• The benefits of collaboration when developing and updating your brand strategy
• The direct connection between strong branding and a company’s success
• How to get started creating your own branding guide today

Resources:

• The Larson Marketing Project: www.larsonmarketingproject.com
• Slaying the Onion Book on Kindle
• Buy Slaying the Onion Book here and receive a signed copy, the course, and access to a community
• Website: https://www.addressingtheelephantintheroom.com/
• Facebook: https://www.facebook.com/addressingtheelephantintheroom and https://www.facebook.com/CoachAprilB/
• Facebook Group: https://www.facebook.com/groups/addressingtheelephant
• LinkedIn: https://www.linkedin.com/in/aprilballestero
• Twitter: https://twitter.com/onelightahead and https://twitter.com/ballestero
• Instagram: https://www.instagram.com/onelightahead/ and https://www.instagram.com/coachaprilballestero/
• YouTube: https://www.youtube.com/channel/UCoLPfjJ6bDG_ml5d8ya9r6g

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