TCE: Founders Series - How To Transition Your Brand Into Web3 with Swan Sit

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Today we have the former Global Head of Digital Marketing at Nike, Estée Lauder and Revlon and reigning "Queen of Clubhouse", Swan Sit. She advises on strategy and marketing of NFTs and has worked with dozens of projects including Adidas, Boss Beauties and other blue chip projects, as well as several platforms. Swan is also a founding member of BFF whose mission is to democratize women's access to Web 3. She is the most sought-after female speaker on NFTs, specializing in helping traditional companies enter Web3 and helping projects scale.

Shoutout to our followers for the great questions and congrats on your exclusive gmoney+Swan Sit POAP:

@SaintPabloNFT

@Adambrotman

@danibltnft

@ShaanJCoelho

@HiddenPige0n

@BullishHomie

@Sukey2009

@Nate_Dog_Live

Follow Swan on Twitter @swansit

Shot at Melrose Podcasts in West Hollywood.

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Timecodes:

0:00 - Intro

2:18 - NFT LA experience

3:12 - How did Swan Sit get started on Clubhouse

6:08 - First time buying an NFT

8:15 - Where in the adoption curve of web3 are we?

11:06 - Security tips for NFTs investors

16:55 - What gmoney and Swan have learned from their success in web3

18:26 - What NFT projects are missing by not marketing to women

25:29 - The purpose of BFF

27:34 - What are the biggest pitfalls and misconceptions of the metaverse?

33:47 - Why scarcity doesn't exist in web3

---------------------- Rapid Fire Questions ---------------------------------

40:32 - What parts of your former job as a Digital Marketer at big web2

companies are similar to web3 and what are some differences?

43:34 - What do you think the biggest challenge is to brands adopting a

web3 digital engagement strategy?

45:33 - What brands are great example of coming into web3?

49:30 - NFT culture that will survive broader market adoption? And which will disappear?

52:44 - What is the biggest misconception of learning about NFTs?

56:22 - How do you manage the success you have while staying driven and without getting complacent?

01:00:31 - How can Web3 bring positive changes for women in society?

01:03:32 - Swan's plans for a future project

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