Kiing Lu: How to Sell Great Records

Afrobeats Intelligence

In this powerhouse episode of Afrobeats Intelligence, Joey Akan sits down with Lucas Emeodi, better known as Kiing Lu—a cultural entrepreneur with a "militant mindset" forged through years of navigating Nigeria’s evolving music landscape. From his humble beginnings in Jos as a rapper and producer to becoming a pivotal A&R and founder of Speedplug Promotions, Kiing Lu shares the grit, resilience, and vision that have defined his career.

They dive deep into his discovery of TG Omori, his transformative work with Universal Music, and the creation of his own label, Captive Music. Kiing Lu unpacks the philosophy behind the "Militant Camp," a thriving community-driven movement blending hip-hop, Drille, and Afrobeats, designed to push creatives to pursue their dreams relentlessly.

With hard-earned lessons on industry relationships, brand building, and self-empowerment, this conversation is a masterclass for anyone striving to leave a mark on the music industry—and the culture at large.
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Season 3, Episode 16. Afrobeats Intelligence.

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