2024 Trends in Digital Marketing

Ahead of the Game

Yes - it's that time. For our most popular podcast of the year!

We've talked to 6 of our experts about what they see as the key things to look out for during 2024 in digital marketing. AI is of course the main focus, but we get to look more closely at it within the realms of social media, paid ads, marketing strategy, careers, and search (SGE).

Just some of the other areas they have suggested we watch include Instagram Threads (will it really take off now?), LinkedIn (which is now over 1 billion users), the new E in EEAT (Expertise), as well as learning to be sceptical of Google and paying attention to the priorities of young audiences.

The 6 experts our host ⁠Will Francis⁠ chats with are:

⁠⁠⁠Alison Battisby⁠ of Avocado Social, ⁠Cathal Melinn⁠ of Digital Basics, ⁠Nikki Lam of ⁠Neil Patel Digital, Brian Corish of Elemental AI, Morgan Cummins of TalentHub, and our own Ken Fitzpatrick⁠⁠ of the Digital Marketing Institute.

Stay tuned to the end to get each of their top tips for diving straight into 2024.

Some excerpts for this episode were adapted from the DMI webinar on 2024 Trends, which you can watch back here.

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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠our website⁠, ⁠Apple Podcasts⁠, ⁠Spotify⁠, and ⁠YouTube⁠.

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