003 : That Dirty, Dirty, Diversion!

All That's Hair ~ For Beauty Pros

The biggest challenge that salons and stylists alike have been battling for decades now is diversion. Meet the "gray market" a multibillion-dollar industry that takes exclusive and professional brands and moves them out the back doors of manufacturers, distributors, even some salons to end up in drug stores, eBay, Walmart and Amazon. We explain how professional brands end up in these spaces, how you can fight it, and what we're doing that ANY manufacturer can and should be doing as well.

ABOUT REDAVID SALON PRODUCTS

Over a decade ago, Leonardo Redavid distilled a lifetime of knowledge in hair and poured it into a bottle. His namesake became not just a promise of education matters…but of care and styling tools that ROCK behind the chair and at home.

Created behind the chair and not in a boardroom, REDAVID is a promise of something better. Something unique. Top shelf-ingredients and a brand that is an authentically Canadian luxury haircare brand, made in Canada...and run by father and son.

Over 10 years later, Leonardo Redavid still touches almost every single bottle, canister or jar that makes its way out of our labs to you. For all that is changed, for how much we've grown, the foundations on which REDAVID were built are as humble as they are honest: a father, a son and a whole lot of love for hair.

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Audio program ©2021 Kenneth Vigue / REDAVID Salon Products - All Rights Reserved. No reproduction of this content is permitted without express written consent.

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