Wes Nolte - CTO SalesTrip

App Etc.

SalesTrip is disrupting travel and expenses. SalesTrip is founded by the team behind Invoice IT, an AppExchange solution for Billing and Invoicing that was acquired by Steelbrick in 2015, then just a few months later Steelbrick was acquired by Salesforce for a whopping $360 million.

SalesTrip launched in 2019 and in 2020 was hit by a global pandemic resulting in worldwide lockdown and travel ban. This makes 2020 a tough time to launch a Travel startup.

Wes Nolte has worked leading the cloud team at the Telegraph newspaper in London and was very early on the team at Tquila, a platinum Salesforce partner, which he helped grow and was eventually sold to Accenture in 2015.

As an early leader of the ecosystem Wes Nolte was an original Salesforce MVP, started the London Salesforce Developer Meetup and co-wrote one of the first books on Salesforce with Jeff Douglas… and was an early Salesforce Certified Technical Architect.

At Tquila Wes started a very successful training program to coach a number of architects on the team who would go on to pass the Review Board - including me.

Today I am speaking with Wes about his entry into the Salesforce ecosystem and his time at Tquila and now SalesTrip. We focus on some different ways for enabling trials of your AppExchange product including Test Drives, Trialforce and using In App Guidance to enable the trial.

-

App Etc. is supported by Precursive. Precursive believes the best companies help their clients realize value quickly, leading to customers for life. Your customer should never notice the transition between unified sales, professional services and customer success teams. Precursive helps manage and improve customer onboarding, project management and professional services automation, all in Salesforce.