#241: Susan Hazel Rich (Designer; Founder of Hazelmade) (pt. 2 of 2)

Arts Entrepreneurship Podcast: Making Art Work

This week on the podcast is part two of our interview with Susan Hazel Rich. She used her experiences as a former logo and brand designer to create Hazelmade, a collection of illustrated paper and home goods. Each design in her collections is hand drawn and paired with environmentally friendly papers, fabrics and earth-friendly packaging. We know you’ll enjoy hearing Susan’s open and honest conversation about what it took for her to succeed. We’ll have Susan’s website in the show notes so you can see her creative designs and functional pieces of art.
In this episode:
Susan takes us on an enlightening journey through the often overlooked administrative side of art entrepreneurship, including accounting, bookkeeping, and even sales tax. She stresses the importance of acknowledging one's limitations and delegating tasks accordingly. And if you've ever found the legal side of starting a business daunting, Susan discusses the invaluable help she received from business incubator programs like Volunteer Lawyers for the Arts.
Transitioning from Etsy to Shopify was a decision that came with its own set of challenges for Susan. She candidly shares her experience of rethinking the financial component, emphasizing the need to adapt to the ever-changing market. Moreover, Susan generously reveals her marketing strategies that have contributed to the growth of her business. From personalized handwritten thank you notes to holiday cards, she delves into the simple yet effective ways she has been reaching out to her shop owners.
Finally, we tackle the ever-pervasive challenge for entrepreneurs – time management. Susan gives us an honest look at how she dealt with this issue and the strategies she implemented to successfully pivot her business. One key takeaway is the significance of listening to feedback and using it as a stepping stone for growth. Susan's belief in the necessity of making arts accessible to a broader audience is truly inspiring. So, if you're an aspiring art entrepreneur, this episode with Susan Hazel Rich is a goldmine of insights waiting to be discovered.

Luvut

1. Approaching Administrative Tasks and Finding Customers (00:00:00)

2. Marketing Strategies and Business Growth (00:16:03)

3. Challenges of Time Management for Entrepreneurs (00:24:49)

4. Refreshing Business Dialogue (00:34:08)