The Unreasonable Hospitality Auto Auction with Blanca Arias-Martinez | ASOTU CON Sessions

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In this episode, Paul J Daly speaks with Blanca Arias-Martinez about the unexpected fusion of high-end hospitality and the fast-paced auto auction industry. Blanca shares her unique approach to integrating high-end hospitality into the fast-paced environment of an auto auction, inspired by Will Guidara's concept of "unreasonable hospitality." They discuss the impact of this philosophy on employee engagement, community building, and overall business culture, highlighting innovative practices like book clubs and leadership development programs that have transformed their workplace.
Blanca reveals how her team, drawing on experiences from the restaurant industry, emphasizes adding value to people—both employees and customers—over merely selling cars. This conversation offers a fresh perspective on blending hospitality with the automotive sector, showcasing how intentional leadership and community-focused initiatives can create a thriving, positive work environment.
0:00 Intro
1:30 Emphasizing People Over Cars
2:00 The Unique Culture of Big Valley Auto Auction
2:30 Applying High-End Hospitality in an Auto Auction
3:00 The Impact of Book Clubs on Leadership
3:50 Engaging Employees Through Continuous Learning
4:20 Blanca's Visit to Eleven Madison Park
4:50 Anticipation for Will Guidara’s Keynote
Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/

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