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Why B2B Companies are Shifting to ABM in 2025
Manage episode 455927296 series 3594073
Sisällön tarjoaa Aspiration Marketing and Joachim Koch. Aspiration Marketing and Joachim Koch tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
In this episode of the Aspiration Marketing Podcast, I explore why B2B companies are making the shift to account-based marketing (ABM) in 2025. Gone are the days of broad, unfocused campaigns. Instead, ABM offers a targeted, data-driven approach that focuses on high-value accounts, delivering higher ROI and stronger customer relationships. As the B2B purchasing process evolves, with buyers conducting their own research and involving multiple stakeholders, ABM provides the personalized touch needed for success. Discover how ABM enhances sales and marketing alignment, optimizes resource allocation, and leverages AI and predictive analytics for future growth. Join me as we dive into the transformative power of ABM and how it can revolutionize your B2B marketing strategy.
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